Soccer Express
Soccer Express is a privately held Canadian soccer specialty retailer (SOCCERX.com) that sells footwear, apparel, equipment, teamwear, and licensed fan merchandise through an e-commerce site, a flagship Coquitlam BC superstore, and a dedicated team sales division serving individual players, clubs, and fans across Canada.
- Company typePrivate
- Founded1997
- HeadquartersSurrey, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Soccer Express does
Soccer Express Trading Corp. Ltd., operating as SOCCERX.com and 'Canada's Largest Soccer Store', is a privately held Canadian soccer specialty retailer founded in 1997 and headquartered in Coquitlam, British Columbia. The company sells soccer boots/footwear, apparel, equipment, teamwear, goalkeeper gear, referee equipment, and licensed fan merchandise for national teams (including Canada) and major European clubs (English Premier League, La Liga, Serie A, Bundesliga, Ligue 1), carrying more than 2,900 SKUs from brands such as Nike, adidas, Puma, Under Armour, and Admiral. Its core commercial platform is a NetSuite/SuiteCommerce-based e-commerce storefront at soccerx.com, supplemented by a 10,000 sq.ft SX Superstore flagship in Coquitlam with a Demo Cage for product testing, an on-site team sales desk, and a 'Request A Team Quote' custom teamwear program.
The business makes money through three primary revenue streams: (1) direct-to-consumer unit-priced online retail across Canada via soccerx.com; (2) in-store retail at the SX Superstore, which holds over $2 million of inventory at any time and offers expert-led product advice from staff with reportedly 60+ combined years of soccer experience; and (3) a dedicated team sales / custom teamwear channel serving clubs, teams, and organizations through bulk quoting. Fulfilment is supported by a Western Distribution Center in Coquitlam and an Eastern Office in Mississauga, Ontario, giving national reach. Headcount is reported at 11–50 employees, no external funding or parent ownership is disclosed, and the company operates multiple clearance/outlet SKUs alongside the main catalog to move seasonal inventory. The customer base is fragmented across individual players, teams/clubs, fans, goalkeepers, and referees, with no enterprise anchor accounts disclosed.
Soccer Express firmographics
Firmographics- Name
- Soccer Express
- Legal name
- Soccer Express Trading Corp. Ltd.
- Website
- https://soccerx.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Soccer Express is a privately held Canadian soccer specialty retailer (SOCCERX.com) that sells footwear, apparel, equipment, teamwear, and licensed fan merchandise through an e-commerce site, a flagship Coquitlam BC superstore, and a dedicated team sales division serving individual players, clubs, and fans across Canada.
- Ownership category
- akta.pro rank
Soccer Express industry classification
Industry- Product category
- Soccer Equipment Retail
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Soccer Equipment Retail (CRAMAEAC)
- akta.pro secondary industries
- Soccer/Football Footwear & Apparel Retail (CRAMACAC), Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports & On-Field Performance Apparel (CRAAAEAE)
Keywords
Where Soccer Express is headquartered
LocationHeadquarters
- HQ city
- Surrey
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Soccer Express business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Retail Sales: Direct-to-consumer online sales of soccer equipment, apparel, footwear, and accessories through the soccerx.com website. Customers purchase individual items at listed prices.
- Physical Retail Store Sales: In-store retail sales at the SX Superstore in Coquitlam, BC featuring 10,000 sq.ft of showroom space with over $2 million in inventory available at any time.
- Team/Custom Bulk Sales: Custom teamwear and bulk equipment sales through the 'Request A Team Quote' program, offering deals on uniforms, balls, bags and more for clubs and teams.
- Clearance/Outlet Sales: Discounted outlet and clearance sales featuring reduced-price footwear, apparel, and equipment to move excess inventory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual consumer purchases |
| Transaction based/ take rate | Multi-year contract | Team/custom bulk quote pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Soccer Express product offering
Product offeringCore offering
Soccer Express (operating as SOCCERX) is a Canadian soccer specialty retailer that sells soccer boots and footwear, apparel, equipment, teamwear, goalkeeper gear, referee equipment, and licensed national team and club fan merchandise. The company operates a 10,000 sq.ft SX Superstore in Coquitlam, BC and an e-commerce platform at soccerx.com, supported by a dedicated team sales division serving clubs, teams, and individual players across Canada, plus a custom teamwear program.
Product overview
Soccer Express (also operating as SOCCERX.com) is Canada's largest soccer retailer, offering a comprehensive e-commerce platform for soccer equipment and apparel. The product portfolio centers on soccer boots/footwear from Nike (Mercurial, Phantom, Tiempo, Superfly, Vapor), adidas (F50, Predator, Copa), and Puma (Future, Ultra, King), complemented by teamwear (customizable jerseys and uniforms), equipment (balls, shin guards, goals, nets, training gear), national team merchandise (Canada, Spain, and other countries), and club team fan merchandise (Premier League, La Liga, Serie A, Bundesliga, Ligue 1 teams). Additional offerings include goalkeeper gear, referee equipment, and health/fitness training equipment. The company operates outlet and clearance sales alongside its main product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Soccer Boots and Footwear Retail sale of soccer cleats and boots from leading global brands, sold to individual players, parents, and teams through the SX Superstore and soccerx.com e-commerce platform.
- Soccer Apparel Retail sale of soccer jerseys, training wear, shorts, and performance apparel for individual players and supporters.
- Soccer Equipment Retail sale of soccer balls, shin guards, training gear, and accessories for players of all ages.
- Custom Teamwear Program Custom-designed and customized team uniforms, kits, and apparel produced for soccer clubs, schools, and organized teams through the B2B team sales division.
- Goalkeeper Gear Specialized goalkeeper gloves, jerseys, pants, and protective equipment sold to goalkeepers.
- Referee Equipment Retail sale of referee kits, cards, whistles, flags, and officiating equipment sold to match officials.
- Licensed Fan Merchandise Retail sale of officially licensed national team and club fan merchandise, including replica jerseys, scarves, and supporter gear.
- Team Sales Program B2B bulk sales division offering volume pricing, custom quotes, and dedicated account support for soccer clubs, schools, leagues, and organized teams across Canada.
- Clearance and Outlet Sales Discounted and clearance soccer merchandise sold at reduced prices through dedicated clearance channels.
Companies that use Soccer Express
Customer profileSegments5 records
Ideal customer profiles4 records
Soccer Express technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Soccer Express partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights5 records
Soccer Express competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Soccer Express social profiles
Digital presenceSoccer Express financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soccer Express leadership team
Management profileNumber of profiles
Soccer Express funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soccer Express M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soccer Express
What does Soccer Express do?
Soccer Express (operating as SOCCERX) is a Canadian soccer specialty retailer that sells soccer boots and footwear, apparel, equipment, teamwear, goalkeeper gear, referee equipment, and licensed national team and club fan merchandise. The company operates a 10,000 sq.ft SX Superstore in Coquitlam, BC and an e-commerce platform at soccerx.com, supported by a dedicated team sales division serving clubs, teams, and individual players across Canada, plus a custom teamwear program.
Is Soccer Express a public or private company?
Soccer Express is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soccer Express founded?
Soccer Express was founded in 1997. It employs 11 to 50 people.
Where is Soccer Express based?
Soccer Express is headquartered in Surrey, Canada, in the North America region.
How does Soccer Express make money?
Four revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are physical Retail Store Sales, team/Custom Bulk Sales and clearance/Outlet Sales.
Does Soccer Express have an API?
No public API is recorded for Soccer Express.
What industry is Soccer Express in?
Soccer Express's product category is Soccer Equipment Retail. Its primary akta.pro industry code is CRAMAEAC, Soccer Equipment Retail, with a secondary code of CRAMACAC, Soccer/Football Footwear & Apparel Retail. Its NAICS code is 45911 and its SIC code is 3949.