Stonex
Stonex designs and manufactures professional GNSS receivers, robotic total stations, SLAM laser scanners, UAV LiDAR payloads, and the Cube software suite for surveying, construction, earthmoving, and adjacent geospatial verticals, distributed globally through dealers and a US subsidiary.
- Company typePrivate
- Founded2010
- HeadquartersPaderno Dugnano, Italy
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Stonex does
Stonex (legal entity STONEX Srl) is an Italian designer and manufacturer of professional geospatial surveying instruments, founded in 2010 and headquartered in Paderno Dugnano, Italy, with a registered office in Monza and a North American subsidiary (Stonex USA) in Concord, New Hampshire. The company builds a vertically integrated hardware-and-software portfolio spanning multi-constellation GNSS receivers with IMU tilt compensation (S850+, S599, S990+, CORS stations), robotic and mechanical total stations (R180, R120, R60, R40, R20), SLAM and vSLAM laser scanners (X70GO, X120GO V2, X200GO, XVS), terrestrial scanners (X100), and UAV-mounted LiDAR payloads (XFLY). These instruments are tied together by the Cube software suite — Cube-a in the field, Cube-3d and Cube-manager in the office, plus Cube-nrtk for network RTK and Cube-connector for data transfer — and supported by rugged Android and Windows controllers (S55, S60, S80, UT56, SRT10W).
The business model is a hybrid of one-time hardware sales and recurring software subscriptions, distributed globally through authorized dealers and distributors supported by the MyStonex partner portal, with direct sales in the USA. Stonex serves surveying professionals, construction and earthmoving contractors, and adjacent verticals including forestry, heritage and archaeology, environmental research, precision agriculture, mining, marine, BIM, monitoring, roads, and utilities. The company is ISO 9001 certified and exhibits active R&D output, with seven product launches across 2024–2025 including the STX-MC machine control software marking entry into construction equipment control. No revenue, funding, or ownership detail is publicly disclosed; the company is privately held with share capital of €1,172,400 and no parent company.
Stonex firmographics
Firmographics- Name
- Stonex
- Legal name
- STONEX Srl
- Website
- https://stonex.it
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Stonex designs and manufactures professional GNSS receivers, robotic total stations, SLAM laser scanners, UAV LiDAR payloads, and the Cube software suite for surveying, construction, earthmoving, and adjacent geospatial verticals, distributed globally through dealers and a US subsidiary.
- Ownership category
- akta.pro rank
Stonex industry classification
Industry- Product category
- Geospatial Surveying Instruments
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- LiDAR & 3D Sensing Modules (HDAHALAG)
Keywords
Where Stonex is headquartered
LocationHeadquarters
- HQ city
- Paderno Dugnano
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Stonex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Hardware Sales: Sale of surveying instruments including GNSS receivers, laser scanners, total stations, tablets/controllers, and accessories. Products are sold through dealer network globally.
- Software Licensing: Cube software suite including field software (Cube-a), office processing software (Cube-3d), network management (Cube-nrtk), and data connector tools.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Stonex product offering
Product offeringCore offering
Stonex designs and manufactures professional surveying and geospatial instruments, including multi-constellation GNSS receivers, robotic and mechanical total stations, SLAM and visual SLAM laser scanners, terrestrial laser scanners, UAV LiDAR payloads, and rugged tablets/controllers. The company also develops the integrated Cube-Suite software ecosystem (Cube-a, Cube-3d, Cube-connector, Cube-nrtk, Cube-manager) for field data collection, office processing, and GNSS network management.
Product overview
Stonex is a global geospatial technology company specializing in the design and production of surveying instruments. The product portfolio includes a comprehensive suite of GNSS receivers (S850+, S599, S990+), CORS stations, robotic total stations (R180, R120, R60, R40, R20), SLAM laser scanners (X70GO, X120GO V2, X200GO), vSLAM scanners (XVS), terrestrial laser scanners (X100), and UAV LiDAR payloads (XFLY). The software ecosystem centers on Cube-a (field), Cube-3d (office processing), Cube-connector, Cube-nrtk, GOapp/GOpost (SLAM processing), and XVSapp/XVScloud (vSLAM processing). Supporting hardware includes rugged tablets and controllers (S55, S60, S80, UT56, SRT10W). The integrated Cube-Suite software enables seamless field-to-office workflows, connecting GNSS, total stations, and 3D scanning data in unified surveying projects.
Differentiator
Problem solved
Functional benefit
Products and services
- GNSS Receivers (S850+, S850 Black, S599, S990+)
- CORS GNSS Receivers (SC2200, S900+)
- GNSS Antennas (SA1200 series)
- X70GO SLAM Laser Scanner
- X120GO V2 SLAM Laser Scanner
- X200GO SLAM Laser Scanner
- XVS vSLAM 3D Scanner
- X100 Terrestrial Laser Scanner
- XFLY UAV LiDAR Solution
- R180 Robotic Total Station
- R120 Robotic Total Station
- R60 Android Total Station
- R40 Mechanical Total Station
- R20 Total Station
- Cube-a Field Software
- Cube-3d Office Software
- STX-MC Machine Control Software
- S60 Rugged Tablet
- S55 Rugged Controller
- S80 Rugged Tablet
- UT56 Rugged Tablet
- SRT10W Rugged Tablet
- OnePole Solution
- Levels & Theodolites
- S599 GNSS Receiver
Quantifiable outcome
- Up to 40% time savings in field work with IMU-enabled GNSS receivers
- +3 more outcomes
Companies that use Stonex
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles1 record
Stonex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability11 records
Feature7 records
Stonex partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Politecnico di Torino (DIRECT Team)minorCollaboration with the DIRECT (Disaster and Recovery Team) from Politecnico di Torino for field testing of hybrid SLAM scanner X200go. The team tested integrated surveying techniques combining traditional instruments with advanced technologies for heritage preservation projects.
- Politecnico di Milano (LabMGF)minorTechnical sponsorship and collaboration with LabMGF at Politecnico di Milano for glacier monitoring projects. Stonex provided UAV-based LiDAR technology for annual Summer School surveys of the Belvedere Glacier.
- IUAV University of Venice (CIRCE Laboratory)minorCollaboration with CIRCE Geomatics Laboratory at IUAV University of Venice for the Valcellina canyon surveying project. Professor Balletti's laboratory provided technical and scientific support for infrastructure planning surveys.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Stonex competitors and assessment
Company assessmentDirect peers
- Topcon Positioning Systems: Major Japanese manufacturer of GNSS receivers, total stations, and machine control systems with Magnet software ecosystem. Competes head-to-head with Stonex in surveying and construction machine control segments globally.
- Trimble: Global leader in geospatial solutions offering GNSS receivers, total stations, 3D scanners, and integrated software ecosystems (Trimble Business Center). Directly competes with Stonex across surveying, construction, and agriculture, with a much larger portfolio and enterprise reach.
- South Surveying & Mapping: Chinese GNSS and total station manufacturer offering cost-competitive alternatives to European and Japanese brands. Overlaps with Stonex in mid-tier surveying instruments and is expanding into 3D scanning.
- Leica Geosystems (Hexagon): Hexagon's surveying division offering GNSS, total stations, laser scanners (including BLK series), and software (Leica Infinity, Cyclone). Directly comparable to Stonex across the same hardware and software categories with global brand recognition.
- Sokkia: Topcon-owned brand of surveying instruments including total stations, GNSS, and levels. Offers comparable product breadth to Stonex at competitive price points, particularly in mid-market surveying.
- CHC Navigation: Chinese manufacturer of GNSS receivers, total stations, 3D mobile mapping systems, and UAV LiDAR. Competes with Stonex on price-performance in GNSS and increasingly in 3D scanning, especially in emerging markets.
- Foif: Chinese manufacturer of GNSS receivers, total stations, and 3D scanners offering competitive alternatives to European brands. Competes with Stonex particularly in cost-sensitive markets and emerging economies.
- GeoMax (Hexagon): Hexagon's value-brand offering GNSS receivers, total stations, and laser scanners at price points closer to Asian competitors. Directly comparable to Stonex's positioning as a European alternative in mid-tier surveying.
Emerging players
- NavVis: German mobile mapping and SLAM-based scanning company focused on indoor digital twin and AEC applications. Comparable to Stonex's SLAM scanner portfolio but with stronger software/digital twin focus and limited GNSS/total station presence.
Broad incumbents
- RIEGL: Austrian specialist in LiDAR and laser scanning systems with strong presence in airborne, terrestrial, and mobile scanning. Comparable to Stonex in 3D scanning hardware, with deeper specialization in high-end LiDAR but narrower GNSS portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stonex social profiles
Digital presenceStonex compliance and trust
Trust signalCompliance1 record
Stonex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stonex leadership team
Management profileNumber of profiles
Profiles1 record
Stonex subsidiaries and ownership
Company hierarchySubsidiaries1 record
Stonex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stonex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stonex
What does Stonex do?
Stonex designs and manufactures professional surveying and geospatial instruments, including multi-constellation GNSS receivers, robotic and mechanical total stations, SLAM and visual SLAM laser scanners, terrestrial laser scanners, UAV LiDAR payloads, and rugged tablets/controllers. The company also develops the integrated Cube-Suite software ecosystem (Cube-a, Cube-3d, Cube-connector, Cube-nrtk, Cube-manager) for field data collection, office processing, and GNSS network management.
Is Stonex a public or private company?
Stonex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stonex founded?
Stonex was founded in 2010. It employs 251 to 500 people.
Where is Stonex based?
Stonex is headquartered in Paderno Dugnano, Italy, in the Europe region.
How does Stonex make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are software Licensing.
Who are Stonex's main competitors?
Direct peers on record are Topcon Positioning Systems, Trimble, South Surveying & Mapping, Leica Geosystems (Hexagon), Sokkia, CHC Navigation, Foif and GeoMax (Hexagon). NavVis is listed as an emerging player. RIEGL is listed as a broad incumbent.
Does Stonex have an API?
No public API is recorded for Stonex.
What industry is Stonex in?
Stonex's product category is Geospatial Surveying Instruments. Its primary akta.pro industry code is HDAHALAG, LiDAR & 3D Sensing Modules. Its SIC code is 3823.