What MetCap Living does

MetCap Living is a privately-held, full-service Canadian multi-family residential property management firm headquartered in Toronto, founded in 1987/1988. The company manages over 240 apartment communities across five provinces (Ontario, Quebec, British Columbia, Nova Scotia, and Alberta), with the portfolio concentrated in the Greater Toronto Area. Many buildings are managed on-site by married couples under a stated 'families taking care of families' operating model, and the firm employs staff speaking more than 30 languages to serve a culturally diverse tenant base.

The firm's core technology stack is a property management platform comprising an online apartment search portal, a resident portal for rent payment and maintenance requests, pre-authorized debit forms, 360-degree virtual tours, and a lead management system (Lead Managing) for inquiry and application handling. The website is fully bilingual in English and French, and the firm operates active social media channels on Facebook, Instagram, LinkedIn, and YouTube. Integrations with Walk Score (for Transit/Walk Score display) and major Canadian cable/internet providers (Bell, Rogers, Shaw, Telus, Beanfield) are documented. The firm also runs differentiated resident services including a maintenance response-time commitment and a tenant compatibility ('Choose Your Neighbour') program.

MetCap Living generates revenue primarily through recurring monthly rental income from residential units, with pricing tied to unit size and location (bachelor units from approximately $1,118 in Montreal to $1,699 in downtown Toronto; 1-bedroom units $1,429-$2,349; 2-bedroom units $1,813-$2,699; 3-bedroom units and townhouses $1,599-$3,083). The go-to-market is direct-to-consumer via the company website, supported by on-site leasing agents and a bilingual customer service helpline. Customer segments include individual/family tenants, students, newcomers to Canada, and urban residents in the GTA, Montreal, and other major centers. The firm also operates a 'We Buy Properties' acquisition channel, suggesting some combination of fee management and portfolio ownership. No revenue, funding rounds, M&A, leadership changes, awards, patents, or partnerships are publicly disclosed.

Name

MetCap Living

Legal name

MetCap Living

Website

https://metcap.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MetCap Living is a privately-held Canadian multi-family property management firm headquartered in Toronto, managing over 240 apartment communities across five provinces. It serves individual, family, student, and newcomer tenants through on-site leasing, an online resident portal, virtual tours, and multilingual staff.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Unit Rentals: Monthly rental income from residential apartment units across multiple provinces. Tenants pay recurring monthly rent for housing. Revenue is recurring/subscription-based on a month-to-month or lease basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MetCap Living is a full-service multi-family residential property management firm that owns and operates over 240 apartment communities across five Canadian provinces (Ontario, Quebec, British Columbia, Nova Scotia, and Alberta). The company leases residential apartment units (bachelor to 3+ bedroom and townhouses) to individual tenants, manages on-site operations, maintenance, and tenant relations, and supports leasing through a website with property search, virtual tours, online applications, and an online resident portal.

Product overview

MetCap Living operates as a multi-family residential property management company managing over 240 apartment communities across Canada. The company's platform consists of a core property management system integrated with an online apartment search portal, resident portal for rent payments and maintenance requests, virtual tour capabilities, and multi-language customer support services spanning over 30 languages. Properties are managed across Ontario, British Columbia, Quebec, Nova Scotia, and Alberta, with the portfolio concentrated in Toronto. The company offers both English and French language interfaces through its bilingual website.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Apartment Rentals Monthly rental of residential apartment units (bachelor, 1-bedroom, 2-bedroom, 3+ bedroom, and townhouses) across more than 240 communities in Ontario, Quebec, British Columbia, Nova Scotia, and Alberta, targeted at individual tenants and families seeking long-term housing.
• Online Apartment Search & Application System Web-based property search portal allowing prospective tenants to filter apartments by province, city, and number of bedrooms, view real-time availability and pricing, complete online rental applications, and execute digital lease signing.
• Resident Portal Self-serve online portal for existing tenants to pay rent, submit maintenance requests, set up pre-authorized debit payments, and communicate with property management.
• MetCap Maintenance Commitment Maintenance service program for residents providing guaranteed response times and defined service quality standards for repair and upkeep requests.
• Choose Your Neighbour Program Tenant compatibility screening program that matches prospective residents with compatible neighbours prior to lease assignment.
• Virtual Tour Service 360-degree virtual tours and video walkthroughs allowing prospective tenants to view apartment units remotely before applying.
• Multi-Language Support Service Customer service support provided in over 30 languages to serve diverse multicultural tenant communities across Canada.
• Bilingual Website (English/French) Full bilingual (English and French) website interface with complete property listings and tenant service content supporting both official Canadian languages.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Boardwalk REIT: Boardwalk REIT owns and operates a large multi-family rental portfolio across Western Canada and other provinces. Comparable to MetCap as a Canadian apartment landlord-operator targeting the same residential renter demographic.
• CAPREIT (Canadian Apartment Properties REIT): CAPREIT is Canada's largest residential REIT, owning and operating tens of thousands of apartment units across multiple provinces. It competes with MetCap in the same tenant pool and Canadian urban markets, with significantly greater capital resources.
• Killam Apartment REIT: Killam Apartment REIT owns and operates a multi-family apartment portfolio across Atlantic Canada, Ontario, Alberta, and Quebec. Comparable to MetCap in Canadian multi-family rental strategy and geographic diversification.
• Morguard Corporation: Morguard is a diversified Canadian REIT with a multi-family apartment portfolio as part of a broader real estate strategy. Overlaps with MetCap in Canadian apartment ownership and management, though Morguard operates at a larger and more diversified scale.

Direct peers

• FirstService Residential: FirstService Residential is the largest residential property manager in Canada, managing condominium, townhome, and rental communities nationwide. It is the closest direct competitor to MetCap in scale of multi-family managed portfolio and Canadian geographic reach.
• Mainstreet Equity Corp: Mainstreet Equity is a Canadian multi-family apartment owner-operator focused on mid-tier urban rental communities. It shares MetCap's value-add acquisition and repositioning strategy across similar secondary Canadian markets.
• Minto Properties: Minto Properties is a Toronto-based residential developer and landlord with a substantial GTA apartment portfolio. It directly overlaps MetCap in Toronto-area multi-family ownership and management.
• Hazelview Properties: Hazelview Properties (formerly part of Timbercreek) is a Toronto-headquartered multi-family owner-operator with a significant Canadian apartment portfolio. Comparable to MetCap in geography, asset class, and tenant demographics.
• Starlight Investments: Starlight Investments owns and operates a large portfolio of multi-family apartments primarily in Toronto and other Canadian urban centers. Directly comparable to MetCap in asset focus, urban core submarkets, and tenant profile.

Regional players

• Tribute Communities: Tribute Communities is a GTA-focused residential developer and landlord with apartment assets in the Greater Toronto Area. Comparable to MetCap in Toronto rental market focus and tenant demographic, though primarily a developer with smaller landlord operations.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MetCapLiving
• Facebookfacebook.com/MetCapLivingManagement
• LinkedInca.linkedin.com/company/metcapliving
• Instagraminstagram.com/metcapliving

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MetCap Living