Einhell Germany

What Einhell Germany does

Einhell Germany AG is a German manufacturer of cordless power tools and garden equipment, founded in 1964 and headquartered in Landau/Isar, Bavaria. The company is publicly listed on German exchanges (SDAX as of March 9, 2026) and serves a global customer base through nearly 50 country subsidiaries spanning Europe, South America, Asia, North/Central America, Oceania, and Africa. Its commercial focus is DIY enthusiasts and garden owners, with secondary reach into professional and prosumer users.

The company's competitive core is the Power X-Change platform, a proprietary lithium-ion battery system in which a single battery interoperates across more than 350 cordless tools for workshop and garden applications. This platform-based architecture is the central product and technology bet: it is reinforced by a registered trademark, a Guinness World Record for the SEALED 4.0 Ah battery variant, a dedicated platform partners program, and 3-year product and battery warranties. Adjacent offerings include a modular storage system for workshop and garden organization, after-sales services delivered through wholly-owned subsidiary iSC GmbH (acquired 1995), and a 16-country Einhell Service Shop for spare parts and accessories.

Einhell operates a product-led, hardware-sales revenue model. Streams comprise power tools, garden equipment, batteries, and aftermarket parts and accessories sold at unit pricing through country-specific e-commerce storefronts, retail and DIY chains, and garden centers. The company reported FY2025 revenue of EUR 1,157.7 million (up 4.3% YoY) and EBIT of EUR 111.6 million (up 10.3% YoY), with a 50.4% equity ratio and approximately 2,612 employees on a 2025 annual average. Go-to-market emphasizes interoperability, value-for-money positioning, and brand visibility through the Mercedes-AMG PETRONAS F1 partnership.

Name

Einhell Germany

Legal name

Einhell Germany AG

Website

https://einhell.com

Company type

Public

Founded year

1964

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Einhell Germany AG is a German manufacturer of cordless power tools and garden equipment serving DIY and garden enthusiasts globally through its proprietary Power X-Change battery platform and nearly 50 country subsidiaries.

Ownership category

akta.pro rank

Product category

Power Tools and Garden Equipment

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Battery Manufacturing (33591), Small Electrical Appliance Manufacturing (335210)

SIC

Electric Housewares & Fans (3634), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Battery Pack Manufacturing & Module Assembly (EUAFABAI)

akta.pro secondary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

Keywords

• Cordless power tools
• Garden equipment
• Battery platform
• DIY tools
• Lithium-ion batteries

Headquarters

HQ city

Landau An Der Isar

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Power Tools Sales: Sale of cordless and wired power tools for DIY enthusiasts and professionals
2. Garden Equipment Sales: Sale of cordless garden equipment including lawn mowers, trimmers, and hedge cutters
3. Aftermarket/Accessories: Spare parts, accessories, and service offerings through Einhell Service Shop

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Einhell Germany AG manufactures and sells cordless power tools and cordless garden equipment for DIY enthusiasts and gardeners under its own brands (Einhell and Power X-Change). The portfolio is built around its proprietary Power X-Change interchangeable lithium-ion battery platform, which allows one battery to power more than 350 tools across workshop and garden categories, sold via country-specific websites, DIY retailers, and an online service shop offering spare parts, accessories, and warranties.

Product overview

Einhell Germany AG is a leading manufacturer of cordless tools and garden equipment headquartered in Landau/Isar, Bavaria. The company operates on a unified product strategy centered around its proprietary Power X-Change platform—a modular cordless battery system that powers more than 350 different tools for both workshop and garden applications. This platform-based approach allows users to interchange a single battery type across diverse tools, providing flexibility and cost efficiency. Beyond core products, Einhell offers after-sales services including warranty programs (3-year product and battery warranty), customer support through its subsidiary iSC GmbH, and modular storage solutions. The company serves DIY enthusiasts and garden enthusiasts globally through subsidiaries in nearly 50 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Power X-Change: The company's flagship rechargeable battery platform with over 350 tools for workshop and garden applications. Features cordless operation across the product range.

Products and services

• Power X-Change Platform A modular, interoperable lithium-ion battery platform that powers more than 350 cordless tools for DIY workshop and garden applications, enabling users to interchange batteries across different tools for flexibility and value. Sold to DIY enthusiasts and garden users through Einhell country websites, retailers, and service channels.
• Power X-Change Battery The rechargeable battery sold as part of the Power X-Change platform, available in various capacities including a 4.0 Ah SEALED variant that received a Guinness World Record. Purchased by DIY users and gardeners to power all Power X-Change compatible tools.
• Cordless Power Tools A range of cordless power tools for workshop applications, including drill drivers and related tools, all powered by the Power X-Change battery platform and sold to DIY enthusiasts through Einhell country websites and retail partners.
• Cordless Garden Equipment Cordless garden equipment powered by the Power X-Change battery platform, including lawn mowers, trimmers, and hedge cutters. Sold to gardening enthusiasts for lawn care and outdoor maintenance through DIY retailers, garden centers, and Einhell country websites.
• iSC GmbH After-Sales Service Operations After-sales service operations delivered through iSC GmbH, Einhell's wholly-owned subsidiary, including customer contact center operations, spare parts supply, accessories distribution, and device services across 16 countries. Targeted at owners of Einhell products requiring ongoing support.
• Warranty Services for Power X-Change Products Voluntary warranty coverage for Power X-Change products, including a 3-year product warranty and 3-year battery warranty with optional extensions. Provided to Einhell customers purchasing cordless tools and batteries for added peace of mind.

Quantifiable outcome

• Over 350 cordless tools compatible with Power X-Change platform
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Mercedes-AMG PETRONAS F1 TeamcoreGTM or Marketing Partner · 26 June 2026Einhell and Mercedes-AMG PETRONAS F1 Team extended their partnership on a long-term basis. The partnership leverages the F1 team's association with high-performance technology and innovation.
• Power X-Change Platform PartnerscoreStrategic or Co-development PartnerVarious partners contributing to the Power X-Change ecosystem, listed on dedicated platform partners page

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Husqvarna Group: Swedish-based outdoor power products manufacturer (chainsaws, robotic mowers, trimmers) directly competing with Einhell's cordless garden equipment line and increasingly shifting its own product range to battery.
• Makita Corporation: Japanese power tools major with the LXT 18V cordless platform covering 275+ tools, competing head-to-head with Einhell in cordless DIY and garden equipment across Europe with similar model breadth and battery-ecosystem strategy.
• Techtronic Industries (Ryobi): Owns the Ryobi DIY brand (ONE+ 18V platform covering hundreds of tools) plus professional brands like Milwaukee; the closest value-tier analogue to Einhell, particularly in DIY and outdoor cordless equipment.
• Metabowerke (Metabo): German power tools manufacturer (now part of Hikoki/Metabo HPT) known for professional-grade cordless tools and a CAS cross-brand battery alliance — directly competing with Einhell in workshop cordless tools.
• STIHL: German-headquartered outdoor power equipment leader; STIHL's accelerating cordless and battery-system strategy (e.g., AP system) puts it in direct competition with Einhell's Power X-Change garden tools across Europe.
• Greenworks (Globe Electric): Pure-play cordless outdoor equipment maker with a 24V/40V/60V/80V battery platform covering mowers, trimmers and chainsaws; directly comparable to Einhell as a focused DIY/garden cordless-only competitor.
• Robert Bosch (Bosch Power Tools / Bosch DIY): Bosch is the largest European power tools manufacturer with its own 18V and 12V cordless platforms and an extensive DIY/garden range, directly competing with Einhell across cordless tools and cordless garden equipment for the same DIY and prosumer customers.

Regional players

• Kärcher: German cleaning equipment manufacturer with a growing cordless garden and home platform; overlaps with Einhell in outdoor/consumer cleaning-adjacent cordless product categories, primarily in European markets.

Broad incumbents

• Stanley Black & Decker (DeWalt, Black+Decker, Craftsman): Diversified global tool giant operating DeWalt (pro), Black+Decker and Craftsman (DIY) cordless platforms; competes with Einhell across DIY and entry-level pro cordless tools and outdoor equipment at much larger scale.
• Hilti AG: Liechtenstein-based professional tools specialist; while focused on construction pros rather than DIY, Hilti's battery platform (Nuron) represents an adjacent competitive reference for Einhell's push into higher-performance battery systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/einhell
• Facebookfacebook.com/Einhell
• LinkedInlinkedin.com/company/einhell-germany-ag
• Instagraminstagram.com/einhell_dach
• TikToktiktok.com/@einhell_ag
• Pinterestde.pinterest.com/einhell_dach

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Einhell Germany