Kizuna Holdings Co., Ltd.

What Kizuna Holdings Co., Ltd. does

Kizuna Holdings Co., Ltd. (株式会社きずなホールディングス) is a Tokyo-headquartered holding company that operates family-oriented funeral services in Japan through three wholly-owned operating subsidiaries: 家族葬のファミーユ (Family Sou), 花駒 (Hanakoma), and 備前屋 (Bizenya). The group delivers family funerals (家族葬), general funerals (一般葬), and direct burials (直葬) through a network of approximately 1,000 funeral venues nationwide, of which 157 are directly-operated active halls as of October 2024. As of the source data, the family-funeral brand had completed 97,000 cumulative funeral cases.

The business model is transaction-fee based: customers (individual families) purchase one-time funeral packages at physically operated funeral halls. The company reaches customers through a combination of geographic proximity (hall density by prefecture), community engagement (memorial photo events, disaster-preparedness agreements with Kumamoto and Miyazaki municipalities, education programs with Sakura Gakuen high school), and a content-marketing owned-media platform, Coeurlien (クリアン), which achieved 1 million monthly page views by September 2021. Adjacent services are extended through a 2022 joint venture with Gakken Kokofan (Gakken Famille) for end-of-life (ライフエンディング) services, and 2020 partnerships with Buysell Technologies and Bears Co., Ltd. for estate-related ancillary services.

Kizuna Holdings was founded in 2017 (per firmographic data) / 2019 (per legal entity data — a discrepancy in the source) and listed on the Tokyo Stock Exchange Mothers Market on March 6, 2020. As of the latest data, the company continues to expand its directly-operated hall footprint through 2026, with new openings announced in Aichi, Kumamoto, Gunma, Kyoto, and Chiba prefectures. The company employs 11–50 people at the holding-company level, with operating staff embedded at subsidiary level. Revenue figures in the source material are internally inconsistent and unreliable; triangulation from hall count and average ticket size implies a run-rate in the $50M–$100M range.

Name

Kizuna Holdings Co., Ltd.

Legal name

株式会社きずなホールディングス

Website

https://kizuna-hd.co.jp

Company type

Public

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Kizuna Holdings is a Tokyo-based holding company that operates family-oriented funeral services in Japan through three subsidiary brands (家族葬のファミーユ, 花駒, 備前屋), running 157 directly-operated funeral halls and ~1,000 affiliated venues serving individual bereaved families nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Funeral Services: The company provides funeral services through its directly-operated funeral halls under multiple brands including 家族葬のファミーユ, 花駒, and 備前屋. Services include family funerals (家族葬), general funerals (一般葬), direct cremation (直葬), and various other end-of-life services. The company operates approximately 1,000 funeral venues nationwide with 97,000 funeral service cases completed.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Kizuna Holdings operates a network of directly-owned funeral halls across Japan under three subsidiary brands (Kazokusou no Famille, Hanakoma, and Bizenya), providing family funerals, general funerals, and direct cremation services. The group has completed 97,000 funeral service cases and manages approximately 1,000 venues nationwide, with end-of-life planning content delivered through its Coeurlien owned media platform.

Product overview

Kizuna Holdings Co., Ltd. is a funeral services holding company that operates three subsidiary brands offering funeral services: 家族葬のファミーユ, 花駒, and 備前屋. The company provides family funeral (家族葬), general funeral (一般葬), direct burial (直葬), and related services through a network of halls across Japan. The group manages approximately 1,000 venues with 97,000 funeral service records. Additionally, the group operates Coeurlien（クリアン）, an owned media platform providing end-of-life planning and funeral information content.

Differentiator

Problem solved

Functional benefit

Products and services

• Kazokusou no Famille (家族葬のファミーユ) Family funeral (kazokusō) service brand operated by subsidiary Kazokusou no Famille Co., Ltd., offering personalized family-centered funeral ceremonies that respect the wishes of the deceased and bereaved family. Operates approximately 1,000 funeral venues nationwide with 97,000 completed service cases.
• Hanakoma (花駒) Funeral service brand operated by Hanakoma Co., Ltd., providing family funerals (kazokusō) and general funerals (ippan-sō) under the concept of bringing hearts together, focused on giving the deceased a peaceful farewell.
• Bizenya (備前屋) Funeral service brand operated by Bizenya Co., Ltd., offering direct cremation (chokusō), family funerals (kazokusō), and general funerals (ippan-sō), with the concept of utmost hospitality and helping families connect unspoken words of thanks.

Quantifiable outcome

• 97,000 funeral service cases completed
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered not specified.

• 宮崎市 (Miyazaki City)not specifiedOthers · 15 February 2023Partnership with Miyazaki City signed on February 15, 2023 for regional economic circulation. The partnership aims to contribute to the community by utilizing family funeral halls for residents' physical and mental health support and disaster response cooperation.
• 熊本市 (Kumamoto City)not specifiedOthers · 26 August 2022Agreement with Kumamoto City for disaster emergency evacuation sites and facility use signed on August 26, 2022. Family funeral halls operated by the company are provided as designated emergency evacuation locations in case of disasters, contributing to regional disaster preparedness.
• 株式会社学研ココファン (Gakken Kokokfan Co., Ltd.)not specifiedStrategic or Co-development Partner · 10 August 2022The company established a joint venture '学研ファミーユ' with 株式会社学研ココファン, a subsidiary of 株式会社学研ホールディングス. This joint venture focuses on life-ending business (ライフエンディング事業). The joint venture company was established through joint investment for developing end-of-life related services.
• 熊本市校区社会福祉協議会連絡協議会 (Kumamoto City School District Social Welfare Council Liaison Council)not specifiedOthers · 14 July 2022Partnership agreement signed with Kumamoto City School District Social Welfare Council Liaison Council for solving social welfare-related issues and improving the environment.
• 株式会社ベアーズ (Bears Co., Ltd.)not specifiedStrategic or Co-development Partner · 6 November 2020The company's subsidiary 株式会社家族葬のファミーユ entered into a business partnership with 株式会社ベアーズ. The details of the partnership were announced on November 6, 2020, with further details available in the press release.
• 株式会社Buysell Technologiesnot specifiedStrategic or Co-development Partner · 6 November 2020The company's subsidiary 株式会社家族葬のファミーユ entered into a business partnership with 株式会社Buysell Technologies. The partnership was announced on November 6, 2020, with details available in the press release.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Dignity plc: UK-listed funeral services group operating directly-owned funeral homes across the UK. Comparable publicly listed, transaction-fee-based funeral home network facing similar per-case revenue pressure from lower-cost alternatives.
• InvoCare Limited: Listed Australian funeral services operator with directly-owned funeral homes and cemeteries in Australia, New Zealand, and Singapore. Comparable publicly listed, multi-brand, directly-operated funeral model in a different geography with similar demographic drivers.

Direct peers

• Tear Corporation (ティア): Publicly listed Japanese funeral services operator with a directly-operated hall model and a focus on family-style funerals. Closest direct comp to Kizuna by listing status, scale, and brand positioning.
• Koeisha (公益社): Long-established Japanese funeral services operator with directly-owned halls primarily in the Kansai region. Comparable in core offering (family and general funerals, direct cremation) but more regionally concentrated.
• Ceremony Co. (株式会社セレモニー): Japanese funeral services company operating directly-owned funeral halls under a vertically integrated model. Comparable directly-operated, transaction-fee funeral hall business serving families in Japan.
• Alpha Club (アルファクラブ): Japanese funeral services holding group operating a multi-brand network of directly-operated halls across Japan. Comparable multi-brand, multi-region operating model in the same end-of-life services category.
• Celmo (株式会社セルモ): Japanese funeral services company operating a franchise and directly-operated hall model focused on low-cost, family-style funerals. Direct competitor in the affordable family-funeral segment that is growing fastest in Japan.
• San Holdings (燦ホールディングス): Japan's largest funeral services holding company, operating multiple directly-operated funeral hall brands nationwide. Same holding-company structure, same multi-brand strategy, same Japanese end-of-life market as Kizuna.

Broad incumbents

• Service Corporation International (SCI): World's largest funeral services company with directly-operated funeral homes and cemeteries across North America. Useful as a global benchmark for funeral-hall economics, cemetery cross-sell, and end-of-life services expansion, though geography and scale differ materially.

Others

• Gakken Holdings (学研ホールディングス): Japanese education and publishing conglomerate that co-established the 'Gakken Famille' life-ending services joint venture with Kizuna in 2022. Adjacent participant in the same end-of-life services ecosystem through this strategic JV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kizuna Holdings Co., Ltd.