Arun Icecreams
- Company typePrivate
- Founded1970
- HeadquartersChennai, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Arun Icecreams does
Arun Icecreams is an Indian ice cream brand established in 1970, currently operated as a flagship consumer brand under Hatsun Agro Product Ltd, a publicly listed dairy company headquartered in Chennai, Tamil Nadu. The brand manufactures and distributes a diversified range of frozen desserts across eight product formats: drinkable shakes in pouch form, novelty and classic bars (including a dedicated kids line), cups, iBar chocolate-coated bars, iBar Mini impulse bars, cones, specialities (sandwiches, bites, push-ups, casatta and cake slices), and tubs ranging from 125ml to 1000ml. Its flavor portfolio spans classic Western options (vanilla, chocolate, strawberry, butterscotch) alongside Indian-inspired variants such as kulfi, gajar ka halwa, kesar pista, and rajbhog, with seasonal SKU refreshes.
The company's go-to-market centers on a direct-to-consumer retail model through a network of company-owned Arun Icecreams parlours deliberately concentrated in suburban and rural India—a structural differentiator from competitors that historically focused on urban centers. Products are also distributed via third-party retail outlets, and brand awareness is reinforced through large-scale experiential marketing such as the 2026 Guinness World Record event in Hyderabad. Revenue is generated almost entirely through one-time retail product sales (bars, cups, shakes, cones, tubs, specialities) with no disclosed subscription, licensing, or B2B revenue model. Pricing is not publicly disclosed, and the suburban/rural distribution thesis combined with mass-market product breadth suggests a value-to-mid-tier positioning relative to premium urban competitors.
As a brand-level entity within a larger dairy parent, Arun benefits from shared manufacturing, cold-chain logistics, and dairy procurement scale through Hatsun Agro, while operating with a small dedicated employee base (11–50 reported at the brand level). The brand has no disclosed app, no digital product surface, no API, and no M&A, funding, or partnership activity in the input data.
Arun Icecreams firmographics
Firmographics- Name
- Arun Icecreams
- Legal name
- Hatsun Agro Product Ltd
- Website
- https://arunicecreams.in
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Arun Icecreams industry classification
Industry- Product category
- Packaged Ice Cream / Frozen Desserts
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (31152)
- SIC
- Ice Cream & Frozen Desserts (2024), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ice Cream & Refrigerated Desserts (CRADACAE)
- akta.pro secondary industries
- Ice Cream & Frozen Desserts Wholesale (AFAIAHAC), Ice Cream & Gelato Shops (THAFAGAA)
Keywords
Where Arun Icecreams is headquartered
LocationHeadquarters
- HQ city
- Chennai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Arun Icecreams business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Ice Cream Retail Sales: Revenue generated from direct retail sales of ice cream products through company-owned parlours and distribution to retail outlets across India. Products sold include bars, cups, shakes, cones, tubs, and specialities in various flavours.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Arun Icecreams product offering
Product offeringCore offering
Arun Icecreams manufactures and sells ice cream products across multiple formats including drinkable shakes, novelty bars (including kids-specific bars and shapes), cups, chocolate-rich iBar and iBar Mini, crunchy iCone cones, speciality items (sandwiches, bites, pushups, slices), and tubs ranging from 125 ML to 1000 ML. Products are sold directly to consumers through a network of company-owned Arun Icecreams parlours across suburban and rural India, and through retail distribution.
Product overview
Arun Icecreams is a diversified ice cream portfolio brand under Hatsun Agro Product Ltd, offering ice cream products across multiple formats including Shakes (drinkable pouches), Bars (including kids-specific novelty shapes), Cups, iBar (chocolate-rich bars), iBar Mini (compact bars), iCone (crunchy cones), Specialities (sandwiches, bites, pushups, slices), and Tubs (125ml to 1000ml sizes). The brand reaches suburban and rural areas across India, offering classic flavours alongside Indian-inspired options like Kulfi, Gajar Ka Halwa, and Kesar Pista, with new seasonal flavours introduced regularly.
Differentiator
Problem solved
Functional benefit
Products and services
- Icecream Shakes A range of ice cream flavours in a 'sip and go' drinkable pouch form, combining rich and creamy ice cream with on-the-go convenience for individual consumers. Available in Strawberry, Chocolate, and Cotton Candy flavours.
- Bars
- Cups
- iBar
- iBar Mini
- iCone
- Specialities
- Tubs
Companies that use Arun Icecreams
Customer profileSegments3 records
Ideal customer profiles3 records
Arun Icecreams technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Arun Icecreams partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Arun Icecreams competitors and assessment
Company assessmentDirect peers
- Naturals Ice Cream: Indian parlour-format ice cream brand with fruit-forward flavors and strong Maharashtra presence. Comparable as a heritage Indian ice cream brand emphasizing local flavors and a direct-to-consumer parlour model.
- Vadilal Industries: Listed Indian ice cream manufacturer with strong presence in tubs, cones, and novelties. Directly comparable as an Indian heritage ice cream brand competing across similar formats and price points.
- Mother Dairy: Major Indian dairy cooperative with a sizable ice cream portfolio sold across Delhi-NCR and other regions. Comparable as a dairy-verticalized ice cream player with strong North Indian distribution.
- Cream Bell: Indian mass-market ice cream brand (Hubbell Group) offering cones, cups, and family packs. Comparable as a mass-market Indian ice cream manufacturer competing on affordability and distribution breadth.
- Kwality Wall's: Hindustan Unilever's ice cream brand offering a wide portfolio across tubs, cones, and family packs. A direct competitor in the mass and mid-premium ice cream category with deep pan-India urban distribution.
- Havmor Ice Cream: Gujarat-headquartered Indian ice cream brand (now backed by Lotte Confectionery) with a strong regional and growing national presence. Comparable mass-market positioning with regional brand strength.
- Amul Ice Cream: India's largest dairy cooperative and dominant mass-market ice cream brand with nationwide distribution. Directly comparable to Arun as a mass-market Indian ice cream manufacturer competing for the same value-conscious consumer.
Regional players
- Hangyo Ice Creams: South India-based (Karnataka/Kerala) ice cream manufacturer with regional dominance. Most directly comparable on geographic overlap with Arun's South India concentration, though smaller in scale.
Broad incumbents
- Baskin-Robbins India: International premium ice cream chain operating parlours across Indian metros. Comparable as a parlour-led ice cream brand but competes in the premium tier above Arun's mass-market positioning.
Others
- Hatsun Agro Product Ltd: The publicly listed parent company of Arun Icecreams and one of India's largest private dairy players. Listed for parent-company context — explains Arun's supply chain, capital access, and corporate strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Arun Icecreams social profiles
Digital presenceArun Icecreams financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arun Icecreams leadership team
Management profileNumber of profiles
Profiles1 record
Arun Icecreams funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arun Icecreams M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arun Icecreams
What does Arun Icecreams do?
Arun Icecreams manufactures and sells ice cream products across multiple formats including drinkable shakes, novelty bars (including kids-specific bars and shapes), cups, chocolate-rich iBar and iBar Mini, crunchy iCone cones, speciality items (sandwiches, bites, pushups, slices), and tubs ranging from 125 ML to 1000 ML. Products are sold directly to consumers through a network of company-owned Arun Icecreams parlours across suburban and rural India, and through retail distribution.
Is Arun Icecreams a public or private company?
Arun Icecreams is a private company. It is classified as public and is currently operating.
When was Arun Icecreams founded?
Arun Icecreams was founded in 1970. It employs 11 to 50 people.
Where is Arun Icecreams based?
Arun Icecreams is headquartered in Chennai, India, in the Asia region.
How does Arun Icecreams make money?
One revenue line is on record: ice Cream Retail Sales.
Who are Arun Icecreams's main competitors?
Direct peers on record are Naturals Ice Cream, Vadilal Industries, Mother Dairy, Cream Bell, Kwality Wall's, Havmor Ice Cream and Amul Ice Cream. Hangyo Ice Creams is listed as a regional player. Baskin-Robbins India is listed as a broad incumbent. Hatsun Agro Product Ltd is listed as an others.
Does Arun Icecreams have an API?
No public API is recorded for Arun Icecreams.
What industry is Arun Icecreams in?
Arun Icecreams's product category is Packaged Ice Cream / Frozen Desserts. Its primary akta.pro industry code is CRADACAE, Ice Cream & Refrigerated Desserts, with a secondary code of AFAIAHAC, Ice Cream & Frozen Desserts Wholesale. Its NAICS code is 31152 and its SIC code is 2024.