Plus2sens

What Plus2sens does

Plus2sens is a privately-held Lyon-based press relations and influence communication agency founded in 2007 by François-Pierre Salamand. Operating as a SARL with roughly 10 senior consultants, the firm provides press relations (Relations presse), digital press relations (E-RP), media training (Médiatraining), personal branding, public relations and micro-influence, editorial strategy, and multimedia content production for businesses, public institutions, and event organizers primarily in the Auvergne-Rhône-Alpes region with national reach in France.

The agency's service portfolio blends traditional media relations — journalist outreach, press conferences, press kit creation — with digitally measurable offerings including KPI-tracked E-RP campaigns, interactive digital press kits, custom newsletters, expert notebooks, micro-influence activations, and audiovisual content production (including the 'Racine Carrée' podcast). Underlying tooling is standard professional-services software for content production, press-release distribution, and social media management; no proprietary technology platform is disclosed. The agency holds the AFNOR 'RSE Agence Active' certification (January 2026) recognizing responsible practices.

Revenue is generated through project-based and retainer professional-services fees from B2B clients and public institutions, sold via consultative sales led by senior consultants. Pricing is not publicly disclosed. The go-to-market is sales-led, with personalized client teams, supported by content marketing (LinkedIn newsletter, blog, podcast) and inbound leads via the website. Ownership is concentrated among the founder and four associate directors (Carmela Silletti, Catherine Berger-Chavant, Leslie Brunner, with management participation from Laurence Nicolas), with no outside investors or parent structure reported.

Name

Plus2sens

Legal name

Plus2sens SARL

Website

https://plus2sens.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Plus2sens is a Lyon-based press relations and influence communication agency founded in 2007, serving private companies, public institutions, and event organizers in Auvergne-Rhône-Alpes and nationally through media relations, digital PR, mediatraining, micro-influence, and content strategy services.

Ownership category

akta.pro rank

Product category

Public Relations and Media Communications Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAADAI

Media Relations & Press Office Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYMPAAAHAL

Influencer Contracting, Compliance & Rights Management

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Influencer & Creator Marketing Agencies

Keywords

• Press relations agency
• Media relations consulting
• Digital press relations
• Media training services
• Micro-influence campaigns

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. PR and Media Relations Consulting Services: Plus2sens generates revenue through professional consulting fees for press relations, public relations, micro-influence, mediatraining, editorial strategy, and content production services. These are project-based or retainer engagements with B2B clients and public institutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Plus2sens is a French press relations and influence communication agency that provides traditional press relations, digital press relations (E-RP), media training, personal branding, public relations and micro-influence, and content strategy services. The agency combines journalist relationship management, multimedia content production, and KPI-tracked digital campaigns for businesses, public institutions, and event organizers. Services are sold as project-based mandates or retainers by a team of approximately 10 senior consultants.

Product overview

Plus2sens is a press relations and influence communication agency offering a comprehensive suite of services centered on media relations, digital press relations (E-RP), media training, personal branding, and content strategy. The portfolio includes core services (Relations presse, E-RP, Médiatraining, Personal branding, Relations publiques et micro-influence) supported by specialized sub-products such as digital press kits (Dossier de presse digital), expert notebooks (Cahier d'experts), micro-influence campaigns, newsletters, fast training, editorial workshops, audiovisual production, and editorial monitoring. The agency operates from Lyon, France, serving companies, public organizations, and event organizers since 2007.

Differentiator

Problem solved

Functional benefit

Products and services

• Relations presse (RP) Traditional press relations services including press releases, press conferences, journalist relations, media targeting, and press kit creation for building quality relationships with media. Targeted at companies, public institutions, and event organizers needing media visibility.
• E-RP (Relations presse digitales) Digital press relations combining traditional RP with online strategies, integrating multimedia content, external links, call-to-action buttons, and performance tracking via KPI metrics. For clients seeking measurable digital PR outcomes and online visibility.
• Médiatraining Media training services preparing spokespersons for press interviews, press conferences, TV/radio appearances, debates, and crisis situations through practical exercises and personalized coaching. Targeted at C-suite executives, founders, and designated spokespersons seeking media confidence and thought leadership positioning.
• Personal branding Leadership advocacy strategy services to position executives and brands as thought leaders in their sector across media, digital, and social spheres. For C-suite executives, founders, and brand leaders seeking personal brand visibility and editorial authority.
• Relations publiques et micro-influence Public relations and micro-influence services creating connections and partnerships with opinion leaders, content creators, and micro-influencers for territorial development and B2B influence. For brands seeking activation through Key Opinion Leaders, specialized content creators, and niche communities.
• Stratégie de contenu Content strategy services including editorial planning, blog articles, social media posts, infographics, and multimedia content production aligned with search trends and sectoral news cycles. For organizations needing an editorial roadmap tied to PR and digital visibility goals.

Quantifiable outcome

• 87 press mentions and 49M article views in one semester for Abondance cheese label (E-RP campaign)
• +7 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Tout LyonminorGTM or Marketing PartnerPlus2sens co-produces the 'Racine Carrée' podcast with Tout Lyon, a Lyon-based media outlet. Journalists Stéphanie Borg and Julien Verchère host the show, and episodes are promoted through Tout Lyon's audience, extending the reach of both the podcast and Plus2sens's content marketing.
• Carré FourvièreminorOthersCarré Fourvière, an event venue in Lyon, serves as the recording location for the Racine Carrée podcast produced by Plus2sens. The partnership provides a premium setting for guest interviews and enhances the production quality of the agency's podcast content.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 33 Tours: 33 Tours is a French PR and influencer agency headquartered in Lyon/Paris with comparable offerings spanning press relations, digital PR, influencer marketing, and social media strategy, directly competing with Plus2sens in the Auvergne-Rhône-Alpes regional market.
• Wellcom: Wellcom is a Paris-headquartered independent PR and communications agency offering media relations, digital influence, content strategy, and event communications for brands, serving similar B2B and consumer clients across France.
• Hopscotch Groupe: Hopscotch is one of France's leading independent PR and communications groups providing press relations, public affairs, digital influence, and content production to enterprises and institutions — a comparable French independent PR firm with similar service lines.
• Acte Néo (Acte Novelty): Acte Néo is a French independent PR consultancy offering strategic communications, media relations, and content services to corporate and public-sector clients, comparable in size and offering to Plus2sens.

Broad incumbents

• Edelman France: Edelman is a global PR and communications network operating in France with full-service media relations, corporate communications, and public affairs capabilities — a broad incumbent offering overlapping services but at much larger scale and with international reach.
• FleishmanHillard France: FleishmanHillard operates a Paris office offering global media relations, public affairs, and content services across industries, comparable to Plus2sens in service menu but with broader geographic reach and larger account capacity.
• Havas Paris: Havas Paris is part of the Havas network providing advertising, media, and PR services across France, including press relations and corporate communications offerings that broadly overlap with Plus2sens, albeit within a much larger portfolio.
• Weber Shandwick France: Weber Shandwick, part of IPG, operates in Paris with full-service PR, digital influence, and corporate communications — overlapping functionally with Plus2sens but serving global clients and competing for tier-1 mandates.
• Ogilvy PR France: Ogilvy PR is part of WPP's Ogilvy network providing media relations, influencer marketing, and corporate communications in France, overlapping with Plus2sens in PR and influencer offerings but with much larger scope and budgets.
• TBWA\Corporate France: TBWA\Corporate is the PR and influence arm of TBWA France offering media relations, brand communications, and content production to enterprise clients — comparable to Plus2sens on press relations but operating within a global creative network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@plus2sens438
• LinkedInlinkedin.com/company/plus2sens
• Instagraminstagram.com/plus2sens
• Xx.com/Plus2sens

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plus2sens