Home of New Vision

What Home of New Vision does

Home of New Vision is a 501(c)(3) nonprofit organization headquartered in Ann Arbor, Michigan, that provides a full continuum of care for individuals affected by substance use disorders and co-occurring mental health conditions. Founded circa 2004 and operating across Washtenaw and Jackson counties, the organization serves more than 2,000 individuals annually through four interconnected service areas: Clinical Services (outpatient, residential, and a Women's Specialty Program for mothers with dependent children), Crisis Intervention (an 8-bed Engagement Center, the 24/7 ROOT opioid overdose response team, and street-based harm reduction), Recovery Support (recovery housing for men and women including the only women's MAT residence in Washtenaw County, case management, and peer recovery coaching), and Community Initiatives (the WRAP and JARC recovery community organizations). The underlying model is a multi-pathway, person-centered, trauma-informed clinical and peer support framework that accommodates 12-step, SMART Recovery, Refuge Recovery, MAT, and other evidence-based modalities, supported by hospital-embedded recovery coaches at St. Joseph Mercy and University of Michigan.

The organization operates with 51-100 employees and a multidisciplinary staff that includes licensed clinicians (LMSW, CAADC, LLMSW), case managers, peer recovery coaches with lived recovery experience, and program assistants; technology is non-proprietary and clinical in nature, with no disclosed AI, software platform, or data product. Differentiators include CARF accreditation, Michigan state licensing, embedded hospital partnerships via Project ASSERT, and exclusive regional positioning as the only women's MAT recovery house in Washtenaw County.

Revenue is generated through a mix of program service fees and insurance reimbursements (clinical treatment billed through commercial insurers and Medicaid managed care plans), recurring recovery housing fees ($130/week for Women's MAT House residents), and a substantial donation and grant base from individuals, foundations (Amber Reineck House Foundation, Jeff & Anne Kittendorf Fund, Buhr Foundation), and corporate giving programs (Kroger Community Rewards, Amazon Smile). The go-to-market model is community-led, relying on direct service delivery, hospital channel partnerships, harm reduction street outreach, recovery community organizing, and word-of-mouth within the recovery ecosystem; marketing channels are limited to a website, Facebook, and the WRAP-published Recovery Advocate newsletter, with no paid acquisition evident.

Name

Home of New Vision

Legal name

Home of New Vision

Website

https://homeofnewvision.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Home of New Vision is a Michigan-based 501(c)(3) nonprofit providing a full continuum of substance use disorder and mental health treatment, including clinical services, crisis intervention, recovery housing, and harm reduction across Washtenaw and Jackson counties.

Ownership category

akta.pro rank

Product category

Addiction Treatment and Recovery Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420), Other Community Housing Services (624229)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Substance use treatment
• Addiction recovery services
• Recovery housing
• Crisis intervention services
• Peer recovery coaching

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Program Service Fees: Revenue from recovery housing program fees ($130/week for Women's MAT House), outpatient treatment, and other program services. Insurance reimbursements from accepted providers.
2. Recovery Housing Fees: Weekly program fees charged to residents of recovery housing facilities, including both traditional and medication-assisted treatment (MAT) recovery housing options.
3. Donations and Grants: 501(c)(3) nonprofit relying on charitable donations from individuals, foundations (Jeff & Anne Kittendorf Fund, Amber Reineck House Foundation, Buhr Foundation), corporate giving programs (Kroger Community Rewards, Amazon Smile), and grant funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Home of New Vision is a 501(c)(3) non-profit organization delivering person-centered substance use disorder and mental health treatment across Washtenaw and Jackson Counties in Michigan. Its core offerings span outpatient and residential clinical treatment, crisis stabilization at the Engagement Center, the ROOT 24/7 post-overdose rapid response team, recovery housing (including the only women's MAT recovery house in Washtenaw County), peer recovery coaching, harm reduction services, case management, and community advocacy through WRAP and JARC.

Product overview

Home of New Vision operates as a single unified service organization offering a comprehensive continuum of addiction recovery programs rather than a modular software platform. The core offerings span four interconnected service areas: Clinical Services (outpatient, residential, and women's specialty treatment programs), Crisis Intervention (Engagement Centers, ROOT quick response team, and harm reduction services), Recovery Support (recovery housing, case management, and peer recovery coaching), and Community Initiatives (RCOs including WRAP and JARC). These programs work together to provide person-centered care that meets individuals at whatever stage of recovery they are in, from crisis intervention through long-term community-based support.

Differentiator

Problem solved

Functional benefit

Brands

• Washtenaw Recovery Advocacy Project (WRAP): A recovery community organization founded in 2015 that advocates for those affected by substance use disorder to policy makers and promotes multiple pathways to recovery.
• Jackson Area Recovery Community (JARC)
• Recovery Opioid Overdose Team (ROOT)

Products and services

• Clinical Services Comprehensive clinical treatment programs for individuals with substance use disorder, including outpatient and residential treatment, mental health counseling, and the Women's Specialty Program serving pregnant, postpartum, and parenting women with co-occurring disorders.
• Crisis Intervention Emergency support services for individuals in active substance use or post-overdose crisis, comprising the eight-bed Engagement Center in Jackson, the 24/7 ROOT (Recovery Opioid Overdose Team) quick response team, and Washtenaw and Jackson County harm reduction services with Narcan distribution and safer use supplies.
• Recovery Support Peer-based recovery support services for individuals in long-term recovery, including recovery housing for men and women, case management, recovery coaching, and community reintegration services.
• Recovery Community Organizations (WRAP and JARC) Recovery community organizations (WRAP in Washtenaw County and JARC in Jackson) that advocate for those affected by substance use disorder, promote multiple pathways to recovery, reduce stigma through community education, and connect the recovery community with policy makers.
• Recovery Housing Program Safe, structured living environments for individuals committed to recovery from substance use disorders, offering both traditional recovery housing and medication-assisted treatment (MAT) options, including the Women's MAT House at $130 per week.

Quantifiable outcome

• Over 2,000 individuals served in 2019
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Washtenaw Recovery Advocacy Project (WRAP)coreStrategic or Co-development Partner · 1 January 2015WRAP is a recovery community organization (RCO) founded in 2015 that advocates for those affected by substance use disorder to policy makers, promotes multiple pathways to recovery, and reduces stigma through community education and engagement.
• Jackson Area Recovery Community (JARC)coreStrategic or Co-development PartnerJARC aims to be a strong voice for those who pursue life in recovery from substance use disorders, ensuring a strong, healthy, and productive community and working toward a world free from the stigma of addiction.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Tarzana Treatment Centers: California-based nonprofit providing substance use disorder and behavioral health services, including residential, outpatient, and recovery housing for diverse populations. Comparable nonprofit continuum-of-care model with multiple pathways.
• Ashley Addiction Treatment: Long-standing nonprofit addiction treatment provider on the East Coast offering inpatient, outpatient, and recovery housing with a focus on co-occurring disorders. Comparable mission and CARF-accredited continuum-of-care structure.
• Gateway Foundation: Large nonprofit addiction treatment organization with significant operations across the Midwest, including Michigan-adjacent Illinois. Provides residential, outpatient, and recovery housing, making it a close mission and model peer to Home of New Vision's regional nonprofit model.
• Hazelden Betty Ford Foundation: One of the largest nonprofit addiction treatment providers in the U.S., CARF-accredited, offering a full continuum including residential, outpatient, recovery housing, and peer-based services. Highly comparable mission, scope, and accreditation profile to Home of New Vision, though operating at national scale.
• Caron Treatment Centers: National nonprofit addiction treatment provider with residential, outpatient, recovery support, and family programming. Comparable in being a CARF-accredited nonprofit operating across the full continuum of care, including gender-specialty and peer-led components.

Regional players

• Community Mental Health Services for Washtenaw County (CCMH): Local publicly-funded safety-net provider of behavioral health services in the exact same county Home of New Vision serves. A direct regional competitor and collaborator for public-pay behavioral health and SUD patients in Washtenaw County.
• Brighton Hospital: Michigan-based specialty hospital system dedicated to addiction treatment and recovery, located in southeast Michigan. Comparable regional specialty care positioning, although operating as a hospital-based rather than community-based nonprofit model.
• Catholic Charities of Washtenaw County: Regional nonprofit providing a range of social services including behavioral health, recovery support, and case management in the same Washtenaw County catchment. Comparable nonprofit, community-funded service model for vulnerable populations.

Direct peers

• Dawn Farm: Michigan-based nonprofit providing a continuum of addiction recovery services including residential treatment, recovery housing, and outpatient programs. Operates in the same regional geography with a similar CARF-aligned mission to Home of New Vision.
• Sacred Heart Rehabilitation Center: Michigan-based nonprofit substance use disorder treatment provider offering residential, outpatient, and recovery housing across the state. Closely comparable in geography, mission, and CARF-accredited nonprofit service mix to Home of New Vision.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/homeofnewvision

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home of New Vision