index advertisement data

What index advertisement data does

index Anzeigendaten, operated by index Internet und Mediaforschung GmbH and part of the index Gruppe conglomerate, is a Berlin-based digital sales system that aggregates job advertisements from across Europe into a structured database for HR and recruitment professionals. The platform captures over 85 million job postings annually from 15 European countries, drawing on 520+ print and online media sources and 230,000+ company career websites, and is self-described as Europe's largest structured job advertisement database. On top of this dataset it layers an AI/ML analysis engine whose flagship capability is Salesdriver — an award-winning module that ingests candidate profiles, matches them against real-time job postings, ranks target companies, and automatically generates sales arguments for recruiter conversations. Additional modules include the Potenzialrechner (potential calculator), an Infoagent automated alert system, and CRM/ATS integrations with Bullhorn, zvoove, and other recruiter software providers.

The product is sold in two subscription tiers — Anzeigendaten Classic for core search and lead generation, and Anzeigendaten Premium for advanced analytics and CRM integrations — distributed via a sales-led go-to-market with personalized consultation, online demo booking, and channel partnerships. Target customers are staffing agencies (Zeitarbeit), recruitment consultancies (Personalberatungen), outplacement firms, job boards, media agencies, and publishers, with named enterprise references including Manpower GmbH & Co. KG and SThree GmbH alongside long-tenured SMB customers. The company operates with 51–100 employees, has been continuously operating since 1994, and is funded by its parent index Gruppe without disclosed external funding rounds.

Revenue mechanics are anchored in annual recurring subscriptions priced via a quote-based sales model rather than publicly listed SKUs, supplemented by AI-driven upsell (Salesdriver) and integration-driven stickiness. The business has invested consistently in R&D, evidenced by consecutive German FuE BSFZ research certifications in 2024 and 2025 and the 2025 APSCo Innovation Award, and is governed as a privately held GmbH headquartered at Friedrichstraße 62, 10117 Berlin.

Name

index advertisement data

Legal name

index Internet und Mediaforschung GmbH.

Website

https://anzeigendaten.index.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

index advertisement data is a digital distribution system that collects job advertisements for personnel and professional users.

Ownership category

akta.pro rank

Product category

Recruitment Intelligence Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

akta.pro secondary industry

Document Indexing, Tagging & Metadata Enrichment (BPAAAKAD)

Keywords

• Job posting analytics
• Recruitment sales intelligence
• Staffing market data
• Candidate placement software
• HR market intelligence

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription: Annual or monthly subscription-based access to the index Anzeigendaten platform. Customers pay for access to job posting data, search functionality, and analytics tools. Multiple product tiers available (Classic, Premium) with varying feature sets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

index Anzeigendaten is a digital distribution system that aggregates and structures job advertisements from over 520 media sources and 230,000+ company websites across 15 European countries, delivering Europe's largest structured job posting database with 85+ million postings annually. The platform provides staffing agencies, recruitment consultancies, and HR service providers with AI-powered sales intelligence, candidate-profile matching, and market transparency tools to accelerate new customer acquisition, candidate placement, and competitive analysis. Access is sold via subscription tiers (Classic, Premium) with modular add-ons such as Salesdriver and Potenzialrechner.

Product overview

index Anzeigendaten operates as a unified digital sales system combining a core job posting database with modular add-on capabilities. The core platform (index Anzeigendaten) aggregates over 85 million job postings annually across 15 European countries, serving as the foundational data source for staffing industry sales. Two product tiers are offered: Anzeigendaten Classic (entry-level search) and Anzeigendaten Premium (advanced analytics). The flagship AI-powered add-on is Salesdriver, which layers automated candidate matching and sales argument generation onto the core database. Additional modules include the Potenzialrechner (revenue calculator) and CRM/ATS integration via Schnittstellen. The portfolio is distributed via versions and features targeting staffing agencies, recruitment consultancies, outplacement firms, job boards, and publishers.

Differentiator

Problem solved

Functional benefit

Brands

• Salesdriver: AI-powered tool that matches candidate profiles with job postings and generates sales arguments for recruitment professionals.
• Anzeigendaten Classic
• Anzeigendaten Premium
• Potenzialrechner

Products and services

• index Anzeigendaten (Core Platform)
• Salesdriver
• Potenzialrechner (Potential Calculator)

Quantifiable outcome

• Over 85 million job postings captured annually from European markets
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• BullhorncoreTechnology or IntegrationIntegration partnership with Bullhorn, a leading ATS and CRM platform for staffing and recruitment. The integration enables seamless data exchange between index Anzeigendaten job posting intelligence and Bullhorn's recruitment management system.
• zvoovecoreTechnology or IntegrationTechnology integration partnership with zvoove, a workforce management and staffing software provider. Enables connectivity between job posting data and zvoove's staffing management platform.
• APSCo DeutschlandcoreOthersAssociation membership in APSCo Deutschland (Association of Professional Recruitment Companies). Active participation in industry events and awards including winning the APSCo Innovation Award 2025.
• GVP - Gesamtverband der PersonaldienstleistercoreOthersAssociation membership in the German Federal Association of Personnel Service Providers. Industry representation and best practice sharing network.
• Österreichs PersonaldienstleistercoreOthersAssociation membership in the Austrian Association of Personnel Service Providers for cross-border industry representation.
• PRO PersonaldienstleistungcoreOthersAssociation membership in PRO Personaldienstleistung, the Austrian professional association for personnel services.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lightcast: Lightcast (formerly Burning Glass Technologies) is the leading global provider of job-posting analytics and labor-market intelligence, with a comparable business model of aggregating postings at scale, structuring them with NLP, and selling analytics and insights to recruiters, staffing firms, and workforce strategists.
• LinkUp: LinkUp aggregates and indexes job postings directly from company career sites and sells labor-market intelligence and posting data feeds to staffing agencies, recruiters, and HR tech platforms — closely mirroring Index Anzeigendaten's posting-data-first, analytics-led model.
• Textkernel: Textkernel is a Dutch AI company that parses and semantically enriches job postings and CVs and sells matching and labor-market intelligence tools to staffing firms and recruitment platforms across Europe — a near-direct competitor on the AI/job-posting analytics stack.
• Jobiq: Jobiq operates a European job-market analytics and labor-intelligence platform that collects postings from company websites and sells market data and recruitment insights to staffing agencies — a direct comparable in coverage model and customer base.

Broad incumbents

• TalentNeuron (Gartner): TalentNeuron, now part of Gartner, provides global labor-market analytics and talent intelligence to large enterprises and HR consultancies — a broader, incumbent analytics platform that competes with Index Anzeigendaten for enterprise HR strategy budgets.
• Adzuna: Adzuna aggregates job postings from thousands of sources across multiple countries and exposes labor-market insights and salary data — an adjacent incumbent that combines job-board scale with market-intelligence products competing for similar staffing-industry buyers.
• Stepstone Group: Stepstone Group operates major European job boards (Stepstone, Totaljobs, etc.) and increasingly offers employer-branding and labor-market data products — a broader incumbent with deep DACH roots and richer posting data than most peers.
• CareerBuilder: CareerBuilder runs a global job board plus a labor-market intelligence suite (including TalentFinder/Emptrust) that aggregates postings and sells analytics to staffing firms — an incumbent with overlapping but broader offerings.

Emerging players

• Coresignal: Coresignal collects and structures large-scale job-posting and company data and sells feeds and analytics to HR tech and staffing firms — an emerging, data-first competitor whose postings dataset overlaps directly with Index Anzeigendaten's value proposition.
• Revelio Labs: Revelio Labs builds a labor-market intelligence platform from public profiles, postings, and employment records and sells workforce analytics to enterprises and recruiters — an emerging player pushing into the same posting-driven labor-intelligence category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/anzeigendaten
• YouTubeyoutube.com/@indexgruppe
• Facebookfacebook.com/indexAgenturBerlin
• LinkedInde.linkedin.com/company/index-gruppe
• Instagraminstagram.com/indexgruppe

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about index advertisement data