IDO

What IDO does

IDO Incorporated is a privately held, women-owned (WBE certified) interior design firm headquartered in Indianapolis, Indiana, founded in 1992 by Jill Mendoza and now owned since November 2023 by principals Amanda Medlen (CEO) and Lee Boyland (COO). The firm delivers full-service commercial interior design across four vertical markets — corporate, healthcare, education, and government — with a documented project portfolio spanning IU Health, Eskenazi Hospital, Indiana University, IUPUI, Ivy Tech, Hendricks Regional Health, civic facilities, and regional YMCAs.

The firm's service platform is organized around three lifecycle phases: Plan (space and utilization analysis, space planning, programming, scheduling and budgeting, workplace planning, transition planning), Design (interior design, sustainable design, lab solutions, user/organizational-centered design, conceptual layouts), and Execute (FF&E specification, finish specifications, procurement coordination, installation coordination, specialized move management), augmented by signage/artwork selection and post-occupancy evaluation. The technology stack is human-delivered professional services rather than a software platform; differentiation rests on credentialed talent (RID, NCIDQ, LEED AP ID+C and LEED Green Associate), LEED Silver certified projects, and a 34-year Indiana network of enterprise and institutional clients. Core enabling assets include WBE certification (city, state, WBENC national), OMWBD certification, and a four-year Best Places to Work in Indiana recognition.

The business model is a sales-led B2B professional services firm operating on custom quote-based project engagements with direct client engagement rather than channel intermediaries. GTM is executed through direct outreach, referrals, the company website, Instagram, email newsletters, and industry events such as NeoCon and Chicago Design Week. Revenue is generated entirely through project fees for design consulting, with no disclosed pricing tiers, no public revenue, no funding rounds, no parent company, and no subsidiaries. The firm has 19 stated team members across principals, senior project managers, design associates, marketing, accounting, and a summer intern, indicating a small, principal-led consultancy structure.

Name

IDO

Legal name

IDO Incorporated

Website

https://idoincorporated.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

IDO Incorporated is a privately held, WBE-certified interior design firm in Indianapolis, founded in 1992, delivering full-service commercial interior design — including space planning, FF&E, sustainable and lab design, and move management — to corporate, healthcare, education, and government clients across Indiana and the Midwest.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Interior Design Services: Professional interior design consulting services including space planning, programming, interior design, sustainable design, lab solutions, furniture specification (FF&E), procurement coordination, installation coordination, move management, signage/artwork selection, and post-occupancy evaluation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

IDO is a full-service interior design firm that plans, designs, and executes customized interior environments for corporate, healthcare, education, and government clients. The firm's offerings span space planning, programming, sustainable design, lab solutions, FF&E specification, procurement and installation coordination, specialized move management, signage/artwork selection, and post-occupancy evaluation. Services are delivered on a project basis across Indiana and the broader Midwest.

Product overview

IDO is an interior design firm offering a comprehensive suite of consulting services rather than a software product platform. Their service portfolio spans the entire interior design project lifecycle organized around three core phases: Plan (Space & Utilization Analysis, Space Planning, Programming, Scheduling & Budgeting, Workplace Planning, Transition Planning), Design (Interior Design, Sustainable Design, Lab Solutions, User/Organizational-centered Design, Conceptual Layouts), and Execute (FF&E, Finish Specifications, Procurement Coordination, Installation Coordination, Specialized Move Management). Additional services include Signage, Artwork & Graphics and Post-Occupancy Evaluation. The firm specializes in corporate, healthcare, education, and government sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design Services Full-service interior design consulting covering space planning, programming, conceptual layouts, sustainable design, FF&E specification, procurement coordination, move management, signage/artwork selection, and post-occupancy evaluation, delivered to corporate, healthcare, education, and government clients across Indiana and the Midwest.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gensler: Gensler is the world's largest architecture and interior design firm, with a major interior design practice serving corporate, healthcare, education, and government clients. It is comparable to IDO because both deliver commercial interior design across the same verticals, though at vastly different scale.
• HOK: HOK is a global design firm with dedicated interior design practices serving healthcare, education, and corporate markets. It is comparable to IDO in scope of services and verticals served, with substantially broader geographic reach.
• Perkins&Will: Perkins&Will is a global architecture firm with a substantial interior design practice, particularly strong in healthcare and education environments. It competes with IDO for the same institutional healthcare and university clients, albeit at national scale.
• Stantec: Stantec is a global design and engineering firm with an interior design practice serving healthcare, education, and commercial clients. Comparable to IDO because both deliver professional interior design consulting and workplace strategy within multidisciplinary project teams.
• HDR Inc. HDR is a large architecture, engineering, and consulting firm with a healthcare-focused interior design practice. It is comparable to IDO in its expertise in healthcare facility interiors and serves several of the same institutional client types.

Direct peers

• IA Interior Architects: IA Interior Architects is a specialist workplace interior design firm serving corporate, healthcare, and education clients. It is a direct peer to IDO in services offered and target market, with comparable firm size and project focus.
• M Moser Associates: M Moser Associates is a workplace-focused design firm delivering interior design, space planning, and change management services globally. Comparable to IDO because both operate as interior design specialists serving corporate and institutional clients with a similar project-based model.
• Rowland Design: Rowland Design is an Indianapolis-based interior design firm serving corporate, healthcare, and commercial clients. It competes head-to-head with IDO for the same local Midwest institutional clients with a comparable service offering.
• Ware Malcomb: Ware Malcomb is a mid-sized architecture and interior design firm specializing in commercial and workplace projects. It is comparable to IDO in its B2B professional services model and corporate client focus.
• BHDP Architecture: BHDP Architecture is a Cincinnati-headquartered architecture and interior design firm serving corporate, higher education, and healthcare clients. It is a direct peer to IDO as another Midwest-based design services firm with overlapping client verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/idoincorporated
• LinkedInlinkedin.com/company/ido-incorporated
• Instagraminstagram.com/idoincorporated
• Facebookfacebook.com/IDOincorporated

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDO