CREATE DIRECT SRL
CREATE DIRECT SRL is a Bucharest-based loyalty, incentives, and rewards solutions provider that designs and operates trade, cashback, and employee recognition programs for European enterprise brands including Michelin, PMI, Bosch, REHAU, and ADAMA via its SaaS platforms Rewardiful.com, IncentEve.com, VouchersDepot.com, and Rewards Direct.
- Company typePrivate
- Founded2010
- HeadquartersBucurestii Noi, Romania
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What CREATE DIRECT SRL does
CREATE DIRECT SRL is a Romanian-based loyalty, incentives, and rewards solutions provider founded in 2004 and headquartered in Bucharest, serving enterprise clients across more than ten European countries. The company designs and operates trade, B2B cashback, B2C loyalty, and employee recognition programs, with named deployments for international brands including Michelin (CLUB PRO multi-country cashback program live in ten countries), ADAMA (Cash Plus, Romania), Philip Morris International (PMI Owners), Bosch (Bosch Extra), REHAU (CLUB REHAU Expert), Sogrape, and HP (HP Bonus Club). Underlying technology consists of four named SaaS platforms: Rewardiful.com (loyalty and trade campaign builder with deployment in 24 hours, WhatsApp Business integration, an AI virtual assistant, and Start & Stop reconfiguration), Rewards Direct (customizable rewards management), IncentEve.com (employee recognition with peer-to-peer appreciation budgets), and VouchersDepot.com (digital gift cards spanning 1,200+ European brands). These platforms are supported by API-based real-time gift card generation, an automated validation layer for sell-in, sell-out, and end-user transactions, and a dynamic segmentation/recommendation engine that personalizes campaigns based on participant behavior.
The business operates a hybrid B2B services and SaaS revenue model. Revenue is generated from subscription and platform fees on its own SaaS products, transaction-based distribution of more than 4,000 digital gift cards and a 100,000+ SKU physical reward catalog (with eMag.ro as an integrated partner), professional services for customized campaign design, cashback payment processing (multi-country, multi-currency, payouts to banks), and managed logistics and fulfillment from a 20,000 sqm logistics center in Bucharest plus satellite warehouses in Lisbon, Madrid, Paris, and Sofia. Go-to-market combines an enterprise field sales motion targeting brand managers and marketing decision-makers with self-service SaaS onboarding for smaller clients, augmented by recurring participation in industry events such as IMA Europe Awards, Incentive Awards (London), and IDN Awards (Amsterdam), where Create Direct has accumulated more than 40 international awards since 2019, including the 2022 Incentive Awards Company of the Year and the 2025 IMA Europe Excellence in Incentives & Recognition.
CREATE DIRECT SRL firmographics
Firmographics- Name
- CREATE DIRECT SRL
- Legal name
- Create Direct
- Website
- https://createdirect.ro
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CREATE DIRECT SRL is a Bucharest-based loyalty, incentives, and rewards solutions provider that designs and operates trade, cashback, and employee recognition programs for European enterprise brands including Michelin, PMI, Bosch, REHAU, and ADAMA via its SaaS platforms Rewardiful.com, IncentEve.com, VouchersDepot.com, and Rewards Direct.
- Ownership category
- akta.pro rank
CREATE DIRECT SRL industry classification
Industry- Product category
- Loyalty & Incentive Software
- NAICS
- Advertising Agencies (541810), Computer Systems Design Services (541512)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)
- akta.pro secondary industry
- Retailer-Vendor Collaboration, Joint Business Planning (JBP) & Trade Terms Services (CRAOAOAJ)
Keywords
Where CREATE DIRECT SRL is headquartered
LocationHeadquarters
- HQ city
- Bucurestii Noi
- HQ country
- Romania
- HQ region
- Europe
Offices6 records
Markets served
CREATE DIRECT SRL business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Create Direct operates multiple SaaS platforms (Rewardiful.com, VouchersDepot.com, IncentEve.com, Rewards Direct) that provide loyalty, rewards, and incentive management capabilities on a subscription basis.
- Digital Gift Card Distribution: Distribution of digital gift cards from over 4,000 brands across Europe. Cards are generated in real-time via API and delivered instantly.
- Physical Product Catalog Sales: Sale of physical products (over 100,000 SKUs) as rewards in loyalty programs. Products include electronics, cosmetics, food baskets, toys, accessories, and experiences.
- Campaign Management Services: Customized loyalty program development and management services, including trade campaigns, cashback programs, and employee recognition solutions.
- Logistics and Fulfillment Services: Integrated logistics services including storage, packaging, order management, and delivery of physical rewards from their 20,000 sqm warehouse in Bucharest.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SaaS Platform with Custom Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
CREATE DIRECT SRL product offering
Product offeringCore offering
CREATE DIRECT SRL designs, operates, and supports end-to-end B2B and B2C loyalty, incentive, and rewards programs through proprietary SaaS platforms (Rewardiful.com, IncentEve.com, VouchersDepot.com, Rewards Direct), backed by integrated logistics, a 100,000+ SKU physical product catalog, 4,000+ digital gift cards, and a cashback payment platform. The company delivers multi-country, multi-currency programs across 10+ European countries for enterprise clients, with AI-powered features such as virtual assistants and dynamic segmentation, plus campaign deployment in 24-72 hours.
Product overview
Create Direct offers an integrated portfolio of loyalty, incentive, and rewards solutions comprising multiple platforms and services. The core offerings include Rewardiful.com (SaaS platform for B2B loyalty programs), Rewards Direct (customizable rewards management), IncentEve.com (employee recognition), and VouchersDepot.com (digital gift cards with 1200+ European brands). These platforms are supported by logistics services with a 20,000 sqm warehouse in Bucharest, cashback payment processing, and API-based gift card generation. The company operates multi-country programs across Europe supporting B2B and B2C clients.
Differentiator
Problem solved
Functional benefit
Brands
- Rewardiful.com: SaaS all-in-one platform for B2B loyalty, trade campaigns, cashback, and rewards programs. Allows companies to launch loyalty programs in 24 hours with over 100,000 products and digital gift cards as rewards.
- Vouchers Depot
- IncentEve.com
- Rewards Direct
Products and services
- Rewardiful.com SaaS all-in-one platform for B2B loyalty programs enabling companies to create personalized trade campaigns, cashback programs, and loyalty programs in maximum 24 hours. Includes WhatsApp Business integration, AI virtual assistant, automated validation, and flexible reward catalogs.
- Rewards Direct Complete, customizable rewards management solution for managing reward programs, trade campaigns, and loyalty clubs. Award-winning international SaaS solution.
- IncentEve.com All-in-one employee recognition platform enabling peer-to-peer rewards, personalized budgets, and a diversified benefits catalog. Described as the only employee recognition platform in Romania with peer-to-peer appreciation functionality.
- VouchersDepot.com Digital gift card platform offering over 1,200 European brands (50+ in Romania) used as flexible benefits and corporate rewards with instant digital gift card delivery. Includes a Multibrand Card for recipients to choose their preferred gift.
- Complete Incentive Solution Complete incentive/reward solution customized to client needs for B2B and B2C markets.
- Logistics Integration Service Reward logistics solution connected to client platforms through API integration, gift/reward feed, order management, and support services. Backed by a 20,000 sqm logistics center in Bucharest with same-day to 3-day local delivery.
- Cashback Payment Platform Cashback payment platform that receives all cashback orders from client platforms and sends payments to banks. Supports multi-country, multi-currency B2B and B2C campaigns across Europe.
- International Gift Card Distribution International gift card distribution with over 4,000 digital gift cards available for European reward campaigns. Real-time generation through API for B2B and B2C gift card campaigns.
- Physical Product Catalog (Rewards) Extensive catalog of physical reward products with over 100,000 SKUs in stock. Integrated partner with eMag.ro providing access to their product range.
- Rewardiful Xmas Specialized module for quick Christmas gift campaigns enabling companies to launch active campaigns in maximum 3 days with included logistics, gift card delivery, and personalized branded products options.
Quantifiable outcome
- Campaign deployment in 24-72 hours vs industry standard of months
- +4 more outcomes
Companies that use CREATE DIRECT SRL
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
CREATE DIRECT SRL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature9 records
CREATE DIRECT SRL partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InterDirect NetworkcoreExclusive Romanian member of InterDirect Network since 2008. InterDirect Network is an international network of independent agencies specializing in direct and digital marketing. The partnership enables Create Direct to collaborate and share information and resources for the benefit of clients.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
CREATE DIRECT SRL competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
CREATE DIRECT SRL social profiles
Digital presenceCREATE DIRECT SRL financial estimates
Financial estimateRevenue estimate
Valuation estimate
CREATE DIRECT SRL leadership team
Management profileNumber of profiles
Profiles9 records
CREATE DIRECT SRL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CREATE DIRECT SRL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CREATE DIRECT SRL
What does CREATE DIRECT SRL do?
CREATE DIRECT SRL designs, operates, and supports end-to-end B2B and B2C loyalty, incentive, and rewards programs through proprietary SaaS platforms (Rewardiful.com, IncentEve.com, VouchersDepot.com, Rewards Direct), backed by integrated logistics, a 100,000+ SKU physical product catalog, 4,000+ digital gift cards, and a cashback payment platform. The company delivers multi-country, multi-currency programs across 10+ European countries for enterprise clients, with AI-powered features such as virtual assistants and dynamic segmentation, plus campaign deployment in 24-72 hours.
Is CREATE DIRECT SRL a public or private company?
CREATE DIRECT SRL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CREATE DIRECT SRL founded?
CREATE DIRECT SRL was founded in 2010. It employs 1 to 10 people.
Where is CREATE DIRECT SRL based?
CREATE DIRECT SRL is headquartered in Bucurestii Noi, Romania, in the Europe region.
How does CREATE DIRECT SRL make money?
Five revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are digital Gift Card Distribution, physical Product Catalog Sales, campaign Management Services and logistics and Fulfillment Services.
Does CREATE DIRECT SRL have an API?
Yes. The platform offers real-time gift card generation through API integration for rapid and efficient delivery. The API supports gift card campaigns for B2B and B2C clients with instant generation capabilities.
What industry is CREATE DIRECT SRL in?
CREATE DIRECT SRL's product category is Loyalty & Incentive Software. Its primary akta.pro industry code is MPAAAIAK, Direct Response & Database Marketing (Mailing Lists, Data Hygiene), with a secondary code of CRAOAOAJ, Retailer-Vendor Collaboration, Joint Business Planning (JBP) & Trade Terms Services. Its NAICS code is 541810 and its SIC code is 7311.