Custom Bow Equipment
- Company typePrivate
- Founded-
- HeadquartersWest Henrietta, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Custom Bow Equipment does
Custom Bow Equipment (CBE) is a US-based manufacturer of precision archery equipment specializing in compound bow sights, stabilizers, quivers, rests, and related accessories. The company's product portfolio spans entry-level offerings (Tactic series from $74.99) through premium hunting sights (Trek series, $259.99-$389.99) to competition-grade equipment (Axis target sight at $449.99). Core technology centers on proprietary mechanical and optical systems including the Armed Guard Fiber Management System, Rapid Drive elevation adjustment, Smart Mount multi-position mounting, Quad Track stability adjustment, 3-axis leveling, and high-modulus carbon fiber construction. CBE also distributes complementary brands — Scott Archery release aids and Altra Arrows — through its e-commerce platform.
CBE operates as a direct-to-consumer brand via custombowequipment.com with free shipping on orders over $75 domestically, supplemented by an authorized dealer network accessed through an online dealer locator. The company participates in tournament sponsorship (ASA, IBO, World Cup events) and maintains a professional pro staff program featuring elite compound archers. A GovX verification program extends discounts to military, first responders, government employees, and teachers. CBE operates as a brand within The Outdoor Group, LLC, a privately-held outdoor recreation conglomerate. The company employs 11-50 people and is headquartered in West Henrietta, New York, serving bowhunters and competition archers primarily across North America. All products carry a limited lifetime warranty, and the company reports a 4.8 average customer rating across 511 reviews.
Custom Bow Equipment firmographics
Firmographics- Name
- Custom Bow Equipment
- Legal name
- Custom Bow Equipment
- Website
- https://custombowequipment.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Custom Bow Equipment industry classification
Industry- Product category
- Archery Equipment
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Archery Equipment & Accessories Retail (CRAMAKAB)
- akta.pro secondary industries
- Hunting, Shooting Sports & Archery Retail (CRAMABAK), Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)
Keywords
Where Custom Bow Equipment is headquartered
LocationHeadquarters
- HQ city
- West Henrietta
- HQ country
- United States
- HQ region
- North America
Markets served
Custom Bow Equipment business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Bow Equipment Hardware Sales: One-time purchase model for bow sights, stabilizers, quivers, rests, and accessories. Products are sold at various price points from entry-level to premium, with prices ranging from approximately $50 to $450 per unit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level sights (Tactic Series) |
| One time/ perpetual license | Pay-as-you-go | Premium hunting sights (Trek Series) |
| One time/ perpetual license | Pay-as-you-go | Competition/Target sights (Axis) |
| One time/ perpetual license | Pay-as-you-go | Stabilizers |
| One time/ perpetual license | Pay-as-you-go | Quivers and Rests |
| One time/ perpetual license | Pay-as-you-go | Accessories |
| One time/ perpetual license | Pay-as-you-go | Military/First Responder Discount |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Custom Bow Equipment product offering
Product offeringCore offering
Custom Bow Equipment designs, manufactures, and sells precision compound bow sights, carbon and aluminum stabilizers, arrow rests, quivers, and supporting archery accessories under its own CBE brand for bowhunters and competition archers. The company also distributes complementary third-party products, including Scott Archery release aids and Altra Arrows, through its e-commerce storefront and authorized dealer network in North America.
Product overview
Custom Bow Equipment (CBE) is an archery equipment manufacturer offering a comprehensive product portfolio centered on precision bow sights and stabilizers. The core product line includes the Trek series (Trek, Trek Pro, Trek 2V, Trek Pro 2V, Trek Pro Micro 3V) - premium hunting and target sights available in 1, 3, and 5-pin configurations with advanced features like Rapid Drive elevation, carbon fiber extensions, and multi-axis adjustment. The Tactic series (Tactic, Tactic Micro, Tactic Hybrid) provides accessible options for entry to mid-level archers. The Axis represents CBE's target-focused premium offering. Stabilizer products are built around the TorX system, including the TorX Spyder (micro diameter), TorX Carbon Micro, TorX Hunting, TorX Target, and TorX Hunting Stabilizer kits - all featuring vibration dampening technology and quick-disconnect options. CBE also distributes Scott Archery release aids and Altra Arrows products through their platform. Supporting accessories include VTX scope components, lens systems, dampeners (VibeX Beacon), and various mounting adapters (Bridge-Lock, Picatinny). The product ecosystem is unified by shared mounting standards and CBE's key technologies: Armed Guard Fiber Management System, Smart Mount, Rapid Drive elevation, and Quad Track stability adjustment.
Differentiator
Problem solved
Functional benefit
Products and services
- Trek Pro Sight Premium hunting bow sight available in 1, 3, or 5-pin configurations (.010" or .019" pins), featuring Carbon Fiber extension dovetail, Rapid Drive elevation adjustment, 12" of fiber optics in Blade Pin design, sliding rheostat cover, and 1st/2nd/3rd axis adjustment. Accepts 41mm lens. Priced $344.99-$389.99.
- Trek Pro Micro 3V Vertical pin hunting sight featuring three vertical pins with fixed middle pin and micro-adjustable top and bottom pins. Compact vertical design creates more space for aiming, with CBE Hybrid Drive system, hard stop, and 1st/2nd/3rd axis adjustments. Priced at $349.99.
- Trek Sight Versatile bow sight with 1, 3, or 5-pin configurations in .010" or .019" sizes. Features Smart Mount bracket system, 12" fiber optics, laser engraved aluminum sight tapes, and 1st/2nd/3rd axis adjustment. Priced $259.99-$284.99.
- Trek 2V Vertical pin sight with single pin featuring two fiber optic aiming points at fixed gap. Compact vertical design for clear sight picture with multiple aiming points, machined aluminum scope housing. Priced at $259.99.
- Trek Pro 2V Premium vertical pin sight with single pin and two fiber optic aiming points. Includes ability to add lens or sunshade, sliding rheostat cover for pin brightness adjustment, and CBE Hybrid Drive system. Priced at $329.99.
- Tactic Micro Compact 5-pin hunting sight with micro windage/elevation adjustment and laser engraved markings. Features Smart Mount multi-positioning, fluorescent peep alignment ring, enclosed rheostat light, and tool-less adjustment. Priced at $94.99.
- Tactic Entry-level 3-pin hunting sight with tool-less elevation/windage gang adjustment and laser engraved markings. Features Smart Mount bracket and 2nd axis leveling. Priced at $74.99.
- CX-5 Hunting Sight Lightweight 5-pin hunting sight (9 oz) with high-modulus carbon extension bar and machined aluminum housing. Features .019 blade pins with 12" fiber optics per pin, rheostat light, and ambidextrous design. Priced at $189.99.
- Axis Target Sight
Quantifiable outcome
- 4.8 average customer rating worldwide based on 511 reviews
- +2 more outcomes
Companies that use Custom Bow Equipment
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Custom Bow Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Custom Bow Equipment partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Scott ArcherycoreCBE sells Scott Archery release aids through their website alongside their own products. Scott Archery and CBE share pro staff shooters including Braden Gellenthien, creating a coordinated go-to-market approach in the archery equipment space. The partnership allows cross-promotion between the two complementary brands.
- Altra ArrowscoreCBE offers Altra Arrows products on their website, providing a comprehensive archery equipment offering. Altra specializes in precision arrows with various spine options and insert/outsert systems. The partnership enables CBE to serve as a one-stop shop for archery equipment needs.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Custom Bow Equipment competitors and assessment
Company assessmentBroad incumbents
- Hoyt Archery: Major compound bow and archery equipment manufacturer with broad product portfolio including accessories. Competes indirectly through accessories and influences compatible accessory ecosystem for their bow platforms.
- Mathews Archery: Leading compound bow manufacturer with integrated accessories including sights, stabilizers, and rests. CBE has technical compatibility (Bridge-Lock) with Mathews bows, positioning them as complementary but also competing in accessory categories.
- Trophy Ridge (by Feradyne): Major bow sight and archery accessory brand owned by Feradyne, offering broad product portfolio across entry-level to premium hunting sights. Competes with CBE across multiple price tiers with broader distribution.
- Quality Archery Design (QAD): Manufacturer of arrow rests and broad archery accessories. Competes in the rest category with CBE's Arrow Mane and Defy Micro rests while offering broader product portfolio.
Direct peers
- Spot Hogg Archery Products: Manufacturer of premium single-pin and multi-pin bow sights for hunting and target archery. Direct competitor offering similar high-precision sight products with comparable price points and pro staff endorsements.
- Bee Stinger Sport Stabilizers: Manufacturer of bow stabilizers and related archery accessories for hunting and target applications. Direct competitor to CBE's TorX stabilizer line in the precision stabilizer category.
- Axcel Archery: Manufacturer of precision bow sights, scopes, and lens systems for target and competition archery. Direct competitor in premium archery sight category with similar target archer focus and high-precision adjustment systems.
- Hamskea Archery Solutions: Manufacturer of arrow rests and archery tuning accessories, including third axis leveling tools recommended alongside CBE products. Competes in adjacent archery accessory category with similar precision-engineering positioning.
Regional players
- Easton Archery: Manufacturer of arrows and arrow components distributed through CBE's partnership. Major brand in archery components category with broader product portfolio than arrows alone.
Others
- Scott Archery: Manufacturer of release aids and archery accessories, partnered with CBE for distribution through their website. Shares pro staff (Braden Gellenthien) and operates as a complementary brand within the archery ecosystem rather than direct competitor.
Market position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Custom Bow Equipment social profiles
Digital presenceCustom Bow Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Bow Equipment leadership team
Management profileNumber of profiles
Custom Bow Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Bow Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Bow Equipment
What does Custom Bow Equipment do?
Custom Bow Equipment designs, manufactures, and sells precision compound bow sights, carbon and aluminum stabilizers, arrow rests, quivers, and supporting archery accessories under its own CBE brand for bowhunters and competition archers. The company also distributes complementary third-party products, including Scott Archery release aids and Altra Arrows, through its e-commerce storefront and authorized dealer network in North America.
Is Custom Bow Equipment a public or private company?
Custom Bow Equipment is a private company. It is classified as corporate owned and is currently operating.
When was Custom Bow Equipment founded?
Custom Bow Equipment was founded in -1. It employs 11 to 50 people.
Where is Custom Bow Equipment based?
Custom Bow Equipment is headquartered in West Henrietta, United States, in the North America region.
How does Custom Bow Equipment make money?
One revenue line is on record: bow Equipment Hardware Sales.
Who are Custom Bow Equipment's main competitors?
Broad incumbents on record are Hoyt Archery, Mathews Archery, Trophy Ridge (by Feradyne) and Quality Archery Design (QAD). Direct peers are Spot Hogg Archery Products, Bee Stinger Sport Stabilizers, Axcel Archery and Hamskea Archery Solutions. Easton Archery is listed as a regional player. Scott Archery is listed as an others.
Does Custom Bow Equipment have an API?
No public API is recorded for Custom Bow Equipment.
What industry is Custom Bow Equipment in?
Custom Bow Equipment's product category is Archery Equipment. Its primary akta.pro industry code is CRAMAKAB, Archery Equipment & Accessories Retail, with a secondary code of CRAMABAK, Hunting, Shooting Sports & Archery Retail. Its SIC code is 3949.