AD Construction Group

What AD Construction Group does

AD Construction Group Ltd is a UK-based specialist contractor delivering refurbishment, planned maintenance, fire safety, and energy-efficiency works to the social housing sector. Founded in 1944 as Architectural Decorators Ltd and headquartered in Sidcup in the London Borough of Bexley, the firm is privately owned, family-led, and operates as a direct-labour contractor rather than a construction management intermediary. Its client base is concentrated in housing associations and local authorities across London, the South East, the Midlands, East Anglia, and the Isle of Wight, with public sector frameworks serving as the principal channel through which work is tendered.

The company's core service offering spans external and internal refurbishment programmes, fire-stopping and compartmentation works aligned to post-Grenfell safety standards, and PAS 2030/2035-compliant retrofit services positioned for the Social Housing Decarbonisation Fund. Technically, AD Construction is a delivery-organisation rather than a technology platform: its value proposition rests on qualified trade capability (180+ skilled staff, 16 current apprentices), a deep accreditation stack (ISO 9001/14001/45001/22301, BM TRADA, PAS 2030/2035, Investors in People 25 consecutive years, 5% Club Platinum), and supporting digital tooling including a Household Profile Tool and a Resident Engagement App that extends the firm's interface into tenant-facing services.

The business model is fee- and contract-based: revenue is earned through framework call-offs and awarded capital works programmes, with the largest disclosed contract — Southern Housing at approximately £8 million per year — providing a multi-year revenue anchor. Stated annual revenue is in excess of £57 million (with more recent references to £60m+). Go-to-market relies almost exclusively on procurement framework accreditation and relationship-based repeat business, with 90% of revenue reportedly originating from existing clients, indicating a high-retention, low-customer-acquisition-cost operating model.

Name

AD Construction Group

Legal name

AD Construction Group Ltd

Website

https://theadgroup.co.uk

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

51–100 employees

Short description

AD Construction Group is a UK-based, family-owned specialist contractor delivering refurbishment, planned maintenance, fire safety, and decarbonisation works to housing associations and local authorities across London, the South East, the Midlands, East Anglia and the Isle of Wight.

Ownership category

akta.pro rank

Product category

Social Housing Refurbishment Services

NAICS

Residential Remodelers (236118)

SIC

Operative Builders (1531)

akta.pro primary industry

ADU Interior Build-Out & Finishes (HSAPAMAI)

Keywords

• Planned maintenance services
• Social housing refurbishment
• Fire safety installations
• Public sector construction
• Energy efficiency retrofit

Headquarters

HQ city

Sidcup

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Public Sector Construction Contracts: AD generates the majority of its revenue from long-term public sector contracts, partnering agreements, DPS (Dynamic Purchasing System), and framework agreements with housing associations, local authorities, and public sector organisations. Works are delivered under three streams: planned maintenance, fire safety, and energy efficient homes. Turnover exceeds £57m per annum.
2. Southern Housing Capital Investment Works: A long-term partnership delivering approximately £8 million per year of essential internal home improvements for Southern Housing residents, as part of Southern Housing's Capital Investment Agreements Programme.
3. Retrofit and Decarbonisation Services: Full PAS 2030/2035-compliant retrofit and energy-efficiency programmes delivered through the Greener Futures Partnership Decarbonisation Delivery Framework, encompassing assessment, design, installation, resident engagement and quality assurance across insulation, heat pumps, solar PV, and other energy efficiency measures.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AD Construction Group is a UK family-owned construction firm, founded in 1944, that specialises in planned maintenance, fire safety, and energy efficiency refurbishment for the public sector. The company delivers cyclical decorating, kitchen and bathroom renewals, major retrofit, fire stopping works, roofing, void refurbishment, DDA adaptations, and decarbonisation upgrades across 50,000-60,000 homes per year, primarily for housing associations and local authorities. It supports delivery through ISO-certified management systems, an internal AD Thrive portal, a Household Profile Tool, and a 24/7 in-house helpdesk.

Product overview

AD Construction Group is a specialist public sector refurbishment contractor offering a portfolio of integrated services delivered through three main work streams: Planned Maintenance, Fire Safety/Fire Stopping, and Energy Efficiency/Healthy Homes. The company provides cyclical decorating, kitchen and bathroom refurbishments, roofing, voids management, DDA adaptations, and major retrofit works. Services span housing, public buildings, heritage, and education sectors across London, Southeast England and Home Counties. The company also offers decarbonisation and energy efficiency services compliant with PAS 2030/2035 standards, and is developing a Resident Engagement App for digital communication with residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Planned Maintenance

Quantifiable outcome

• 90% of work is repeat business from satisfied clients
• +5 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• HighfieldcoreStrategic or Co-development Partner · 9 April 2026AD Construction Group has been officially approved as a recognised training centre by Highfield (Approved Centre Number: 44280), one of the UK's leading awarding organisations for construction, health & safety, compliance, and workplace training qualifications. This enables AD to deliver nationally recognised qualifications across first aid, NVQs, health & safety, and mental health & wellbeing.
• Southern HousingcoreStrategic or Co-development Partner · 5 February 2026AD has been appointed as a delivery partner with Southern Housing under the newly launched Capital Investment Agreements Programme, a £2.38 billion initiative over 20 years. AD has been awarded Lot 8 – West Sussex Internal, delivering approximately £8 million of improvement works per year including new kitchens and bathrooms. This builds on AD's long-standing and successful relationship with Southern Housing.
• Greener Futures Partnership (GFP) / PretiumcoreStrategic or Co-development Partner · 4 February 2026AD is a supplier on the GFP Decarbonisation Delivery Framework via Pretium. The GFP comprises five housing associations – Abri, Anchor, Home Group, Hyde Group and Sanctuary – with a combined stock of over 300,000 homes. AD delivers PAS 2030/2035-compliant retrofit works through Lot 1 – Construction works up to £5m, covering insulation, heat pumps, solar PV, and other energy efficiency measures.
• CHIC – Central Housing Investment Consortium LtdcoreChannel Partner/ Reseller/ DistributorAD is awarded places on CHIC frameworks covering: Fire and Building Safety Framework (compartmentation, fire doorsets, cladding); Roofing Systems and Works Framework (flat and pitched roofing); Windows & Doors Framework (uPVC, timber, aluminium systems, communal doors, composite doors); Decoration Works Framework 2025-29. CHIC is a central housing investment consortium providing procurement services to housing providers.
• LHC – London Housing ConsortiumcoreChannel Partner/ Reseller/ DistributorAD is on the LHC Whole House Refurbishment DPS 2020-28 covering painting & decorating and multi-disciplinary lots for London, Southeast and South regions.
• South East Consortium (SEC)coreChannel Partner/ Reseller/ DistributorAD is on SEC frameworks including: Fire Safety Works Framework 2025-29 (Lot 4 – Passive Fire Protection); Internal and External Framework 2023-2027 (external envelope including EWI, repointing, rendering, heating, kitchens and bathrooms, windows and doors, roofing, electrical, cyclical decorations); Responsive Repairs, Voids, and Planned Maintenance DPS 2021-26 (Lot 3: Planned Maintenance).
• Fusion21coreChannel Partner/ Reseller/ DistributorAD is on Fusion21 frameworks covering: Building Safety Compliance Framework 2025-29 (Lot 8: Passive Fire Protection); Painting, Decorating & Associated Repairs 2023-2027; Building Improvements Framework 2024-28 (Lot 2: Windows & Doors, Lot 3: Pitch Roofing, Lot 4: Flat Roofing, Lot 5: Insulation); Building Safety & Compliance Framework 2025-29 (Lot 8: Fire Safety Works).
• Procurement for Housing (PfH)coreChannel Partner/ Reseller/ DistributorAD is on PfH frameworks covering: Decarbonisation and Retrofit Framework 2023-27 (Lot 8: Retrofit Works); Compliance Services DPS (Fire Doors, Fire Passive Works); Capital Works and Associated Services DPS (whole house, windows & doors, roofing, cyclical painting); Fire Safety Works Framework (Lot 6: Cladding).
• Procure PluscoreChannel Partner/ Reseller/ DistributorAD is awarded places on Procure Plus frameworks for Building Safety and Compliance Works and Associated Consultancy Services 2026-2030: Lot 10 – Fire Precaution and Compartmentation Works South; Lot 11 – External Fabric Improvements to Medium and High Rise Buildings.
• NHMF FrameworxcoreChannel Partner/ Reseller/ DistributorAD is on NHMF Frameworx Planned Maintenance, Net Zero, Carbon & Passive Fire Safety Works Framework 23-27 and Framework Contracts for Planned Maintenance covering external and communal works, net zero carbon works and fire safety.
• London Construction Programme (LCP)coreChannel Partner/ Reseller/ DistributorAD is on the LCP Major Works Framework 2024-29: Lot 2.1 – Planned Maintenance including refurbishments, M&E, roofing, fire safety works; Lot 2.2 – Retrofit Refurbishment & Adaptations including insulation, M&E, internal works, adaptations, improvements to heating.
• Procurement AssistcoreChannel Partner/ Reseller/ DistributorAD is on Procurement Assist frameworks: Cyclical Maintenance Framework 2025-29 (Lot A: Cyclical Decorations); Capital Investment Framework 2025-29 (Lot H: Total Asset Investment, Lot I: Fire Prevention Works).
• Places for PeoplecoreChannel Partner/ Reseller/ DistributorAD is on the Places for People Repairs and Planned Works Framework 2025-28: Lot 12 – Windows/Doors (SP, BH, SO, PO, GU, RH and BN Postcodes); Lot 13 – Windows/Doors (North London); Lot 14 – Windows/Doors (South London).
• ProcurePubliccoreChannel Partner/ Reseller/ DistributorAD is on ProcurePublic frameworks covering: Decarbonisation and Retrofit Framework 2025-29 (Lot 4); Renewable Heating Framework 2025-2029 (Lot 5); Building Maintenance & Refurbishment Framework 2025-29 (Lot 1: Building Refurbishment).
• Procurement Hub DPSminorChannel Partner/ Reseller/ DistributorAD is on the Procurement Hub DPS for Property Works 2016-26 covering aids and adaptations, bathrooms, electrical, external works, heating, kitchens, painting & decorating, roofing and roofline, general building works, windows and doors.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mears Group plc: UK-listed social housing maintenance, repair and refurbishment specialist serving housing associations and local authorities. AD is materially smaller but operates the same model (planned maintenance, voids, fire safety, retrofit) for the same customer base.
• Morgan Sindall Property Services: Division of Morgan Sindall Group focused on planned maintenance, refurbishment, and fire safety works for housing associations and local authorities. Highly comparable service portfolio and public sector customer profile to AD.
• United Living Group: UK provider of housing maintenance, refurbishment and retrofit services to housing associations and local authorities. Closely comparable service mix (planned maintenance, fire safety, decarbonisation) and public sector customer base.

Broad incumbents

• Wates Property Services: Property services arm of Wates Group delivering planned maintenance, retrofit and compliance works for UK social housing. Larger and broader than AD but directly competes on the same framework lots and customer set.
• Kier Group (Kier Highways / Kier Places): Large UK infrastructure and property services group with housing maintenance and refurbishment capability serving local authorities and housing associations. Larger and more diversified than AD, but competes in social housing tenders.
• Willmott Dixon (Reinvestment & Repairs): Major UK contractor with a reinvestment/repairs business delivering planned maintenance and refurbishment to social housing clients. Comparable on services and customer type, but operates at materially larger scale.
• Engie Regeneration (Engie UK): UK arm of global energy and services group with a regeneration/property services division focused on social housing refurbishment and decarbonisation. Comparable on retrofit and planned works but as part of a much wider portfolio.
• Keepmoat Homes (Keepmoat Regeneration): One of the UK's largest home builders and regenerators, with refurbishment and planned maintenance services to social housing providers. Larger and more for-sale builder focused than AD, but overlaps on retrofit/refurbishment.

Regional players

• Aldwyck Housing Group (now part of Believe Housing) / smaller regional social housing contractors: Regional social housing providers and their in-house/contracted maintenance arms across London, SE and the Midlands. Represents the customer-side peer comparison rather than direct contracting competition.

Emerging players

• Everwarm / Saltire / RWPS (Scottish/UK niche planned maintenance contractors): Smaller UK specialist contractors operating in social housing planned maintenance, cyclical decoration and retrofit. Smaller in scale than AD, with overlapping service delivery models for housing association and council clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/adconstructiongroup

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AD Construction Group