B2

What B2 does

b2 Werbeagentur is a founder-owned, full-service advertising agency headquartered in Bad Kreuzen, Upper Austria, established in 2004 by Bruno Brandstetter. With a team of approximately seven professionals, the firm delivers corporate design and branding, print and graphic design, web design, social media content, professional photography, and strategic marketing consulting. Its primary client base comprises small and medium-sized businesses across the Strudengau/Perg region and the central Linz area, spanning construction, manufacturing, hospitality, carpentry, catering, and government segments. The agency additionally operates Regionalversorger, a printed regional magazine with a circulation exceeding 14,000 copies per issue.

The agency's underlying capability stack is built on Adobe Creative Cloud tools, leveraged by a multidisciplinary in-house team covering design, web development, photography, and social media production. Operations run from a sustainably retrofitted former barn featuring clay plaster insulation, photovoltaic panels, a private deep well, and a plant-based sewage treatment system. In autumn 2022, the firm introduced a 4-day work week, reinforcing an employer-brand and sustainability positioning. Technology differentiators are limited to integrated production across disciplines rather than proprietary platforms.

Revenue is generated through quote-based professional services fees with pricing not publicly disclosed. The go-to-market model is sales-led and direct, relying on personal consultation and regional relationship networks. Distribution is entirely direct, with no resellers or third-party channels. The ownership structure remains entirely in the founders' hands (Bruno Brandstetter and second managing director Markus Geirhofer), with no external investment, parent entities, or subsidiary structures disclosed.

Name

B2

Legal name

b2 Werbeagentur

Website

https://bzwei.at

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

b2 Werbeagentur is a full-service Austrian advertising agency founded in 2004, providing corporate design, print, web, social media, and photography services to SMBs in the Upper Austria region. The 7-person team operates from Bad Kreuzen and publishes the Regionalversorger magazine.

Ownership category

akta.pro rank

Product category

Advertising Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Advertising agency services
• Corporate branding design
• Print graphic design
• Web design development
• Social media marketing

Headquarters

HQ city

Kreuzen

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Professional services revenue from providing corporate design, branding, print design, web design, social media management, photography, and marketing consulting to regional businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

b2 Werbeagentur is a full-service advertising agency providing corporate design and branding, print and graphic design, logo design, website and webshop development, social media content creation, professional photography, and strategic marketing consulting to regional businesses in Upper Austria. The agency also publishes the Regionalversorger, a regional print magazine with over 14,000 copies circulation serving the Strudengau/Perg area.

Product overview

b2 Werbeagentur is a full-service advertising agency offering a comprehensive suite of marketing and design services. The core offerings include Corporate Design & Branding (with design manuals), Print und Grafikdesign (brochures, catalogs, posters), Logodesign, Social-Media-Content creation, Webdesign & Webshops, Fotografie, Strategische Marketingberatung, and Unternehmens-Kampagnen. Additionally, the agency publishes the Regionalversorger, a regional printed magazine. All services are delivered under one roof, providing integrated communication solutions for clients.

Differentiator

Problem solved

Functional benefit

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Mag. Christian Huber (Photographer)minorOthersProfessional photographer engaged for testimonial photoshoot sessions for the 'Lebe dein Talent' campaign for WKOÖ.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Henkel & Cie: International brand consulting and design firm with European presence. Comparable providing corporate identity and brand strategy services, although to generally larger clients than b2 Werbeagentur.
• Jung von Matt Austria: Major international creative network with a Vienna office; competes in Austrian creative services but at significantly larger scale and on enterprise accounts. Comparable because it serves the same Austrian B2B and consumer market with full-service brand communications.
• Demner, Merlicek & Bergmann (DMB): One of Austria's largest independent advertising agencies, based in Vienna. Comparable as a leading domestic full-service agency with similar broad service mix (strategy, creative, digital), though focused on national/international clients rather than regional SMBs.
• Scholz & Friends: German/DACH creative agency network with a presence in Austria. Comparable as a broader agency providing integrated brand and digital services, typically serving larger clients than b2's SMB focus.

Direct peers

• Kraftwerk Advertising: Austrian independent full-service advertising agency offering branding, digital, and campaign work for mid-market clients. Comparable as a similarly positioned creative agency serving the DACH market with overlapping service offerings.
• Wien Nord: Vienna-based creative agency providing branding, graphic design, and digital communications. Comparable as a similarly sized regional peer competing for design and brand work across Austria, though based in the capital rather than rural Upper Austria.
• Brandnew Consulting: Austrian creative and branding studio focused on corporate design and digital services. Directly comparable offering similar logo, branding, and web design services in the DACH B2B market.

Regional players

• PKF Werbeagentur: Austrian creative and digital agency. Comparable offering web design, branding, and corporate communications to mid-market clients, though based in a different Austrian region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bzwei.werbeagentur
• Instagraminstagram.com/bzweiwerbeagentur

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2