Kronfågel AB
Kronfågel AB produces and markets chilled, frozen, and prepared chicken products in Sweden, serving grocery retailers (ICA, Coop, Axfood) and a B2B foodservice division, with the Bosarp organic sub-brand.
- Company typePrivate
- Founded1970
- HeadquartersStockholm, Sweden
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Kronfågel AB does
Kronfågel AB is a Swedish chicken production and marketing company headquartered at Strandbergsgatan 55 in Stockholm. Founded in 1970, it produces, sells, and markets chilled, frozen, and prepared chicken products across a portfolio spanning fresh whole chickens, breast and thigh fillets, chicken mince, burgers, meatballs, sausages (grill, dinner, Falun-style), and ready-to-eat pieces (Ätklar). A sub-brand, Bosarp, covers the certified-organic segment. All products are positioned as 100% Swedish — born, raised, and slaughtered in Sweden — with animal welfare and climate credentials highlighted as core differentiators.
The company operates a dual-channel go-to-market model. On the retail side, Kronfågel products are listed across all major Swedish grocery chains (ICA, Coop, Axfood). On the B2B side, a dedicated Foodservice division supplies restaurants, hotels, caterers, and institutional kitchens via direct sales. Marketing is content-led: an extensive recipe website with seasonal collections, social media, a public image bank (bildbank.kronfagel.se), and brand ambassadors Markiz Tainton and Olle Broström drive consumer engagement. Pricing is retail-channel dependent and not publicly disclosed.
Kronfågel AB is a private Aktiebolag (Swedish limited company) with 501-1,000 employees. The company's contact infrastructure ([email protected] email, scandistandard.com whistleblower link, privacy notice routing) and ownership commentary indicate affiliation with Scandi Standard, a larger Nordic poultry group, although no formal parent-subsidiary relationship is explicitly confirmed in the source data. The company's 2014 acquisition of Bosarpskyckling AB established the Bosarp organic line.
Kronfågel AB firmographics
Firmographics- Name
- Kronfågel AB
- Legal name
- Kronfågel AB
- Website
- https://kronfagel.se
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Kronfågel AB produces and markets chilled, frozen, and prepared chicken products in Sweden, serving grocery retailers (ICA, Coop, Axfood) and a B2B foodservice division, with the Bosarp organic sub-brand.
- Ownership category
- akta.pro rank
Kronfågel AB industry classification
Industry- Product category
- Poultry Products
- NAICS
- Poultry Processing (311615), Animal Slaughtering and Processing (3116), Perishable Prepared Food Manufacturing (311991)
- SIC
- Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI)
- akta.pro secondary industries
- Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG), Snacking & Single-Serve Protein Meals (Bowls, Bites, Packs) (AFANAFAH), Poultry Cured/Smoked & Deli Products (Turkey Ham, Deli Slices, Bacon-Style) (AFANACAD), Prepared Meat Meals (RTE/RTH) (AFANAFAA)
Keywords
Where Kronfågel AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Kronfågel AB business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Distribution channels3 records
Marketing channels5 records
Kronfågel AB product offering
Product offeringCore offering
Kronfågel AB produces, processes, and markets a broad portfolio of chilled, frozen, and fully prepared chicken products — including fresh breast and thigh fillets, mince, burgers, meatballs, sausages, marinated cuts, and a ready-to-eat (ätklar) line — all sourced from Swedish farms. The company sells to Swedish retail consumers via grocery chains and to professional kitchens via a dedicated foodservice division, and operates the Bosarp organic chicken sub-brand.
Product overview
Kronfågel AB is a Swedish chicken company offering a comprehensive portfolio of fresh and processed chicken products. The product line includes core products such as chicken breast fillet, thigh fillet, chicken mince, chicken burgers, chicken meatballs, and various sausages (grill sausage, dinner sausage, wiener sausage, prince sausage). The company also offers a ready-to-eat line (Ätklar) with pre-cooked chicken pieces in various flavors like BBQ and Classic. Bosarp represents their organic sub-brand featuring certified organic chicken products. All products are sourced from Swedish farms, with the company emphasizing sustainability, animal welfare, and climate-smart food production.
Differentiator
Problem solved
Functional benefit
Brands
- Bosarp: Organic chicken brand line from Kronfågel. The company states 'ekologiskt? hos oss heter det Bosarp' indicating Bosarp is their organic chicken offering.
Products and services
- Kycklingbröstfilé (Chicken Breast Fillet) Fresh chicken breast fillet, the leanest cut of the chicken, sold for everyday dishes as well as festive meals and suited to pan-frying or oven baking.
- Kryddmarinerad kycklingbröstfilé (Spice-Marinated Chicken Breast Fillet) Spice-marinated chicken breast fillet seasoned with paprika, cumin, garlic, rosemary, and black pepper; sold in a 2300 g pack (article 8150) and targeted at grilling and BBQ occasions.
- Kryddmarinerade kycklingben (Spice-Marinated Chicken Drumsticks) Juicy spice-marinated chicken drumsticks aimed at family dinners, buffets, and picnics; sold in an 1800 g pack.
- Minutstrimlor, Lårfilé (Minute Strips, Thigh Fillet) Pre-sliced skinless chicken thigh fillet designed for quick wok, pasta, taco, and stew dishes; sold in a 550 g pack (article 8531).
- Kycklingköttbullar (Chicken Meatballs) Chicken meatballs made from 70% chicken meat, water, chicken fat, potato starch, and seasonings; sold in 350 g, 600 g, and 800 g packs.
- Middagskorv av kyckling (Chicken Dinner Sausage) Falun-style chicken dinner sausage made from lean Swedish chicken meat; sold in an 800 g pack for weekday or weekend meals.
- Kycklinggrillkorv Klassisk (Classic Chicken Grill Sausage) Classic chicken grill sausage made from 100% Swedish chicken meat, rapeseed oil, potato, onion, and spices, smoked with alder smoke.
- Ätklar Kyckling Bitar BBQ (Ready-to-Eat Chicken Pieces BBQ) Pre-cooked, ready-to-eat chicken cubes with BBQ flavor (onion, paprika, hint of chili); sold in a 200 g pack (article 4011) for salads, sandwiches, or post-workout meals.
- Bosarp Ekologisk Kyckling (Bosarp Organic Chicken)
Companies that use Kronfågel AB
Customer profileSegments2 records
Ideal customer profiles2 records
Kronfågel AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kronfågel AB partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Kronfågel AB competitors and assessment
Company assessmentDirect peers
- Guldfågeln: Swedish chicken producer and one of Kronfågel's primary domestic competitors. Both companies produce and market Swedish chicken products through retail and foodservice channels under competing national brands, with directly overlapping product portfolios and customer base.
- Pärsons: Swedish chicken brand with national retail distribution and a similar fresh and processed chicken portfolio. Competes with Kronfågel on Swedish grocery shelves with overlapping consumer segments.
Broad incumbents
- Scandi Standard: Nordic poultry group publicly listed on Nasdaq Stockholm and the apparent parent/related entity to Kronfågel (based on shared contact email domain and shared whistleblower service). Operates chicken brands across Sweden, Norway, Denmark, and Ireland, providing a broader regional reference for Kronfågel's market.
- Tyson Foods: Largest US poultry processor and global protein incumbent. Comparable as a reference point for scale, branded portfolio breadth, and value-added poultry product development — though operating at vastly larger scale than Kronfågel.
- Atria Plc: Finnish-listed food company with significant poultry operations in the Nordics and Baltics. Comparable as a broad Nordic protein manufacturer operating across retail and foodservice, with chicken as a core category.
- HK Scan: Nordic meat and poultry processor with operations in Finland, Sweden, Denmark, and the Baltics. Comparable as a multi-protein Nordic food manufacturer with overlapping retail and foodservice channels to Kronfågel in Sweden.
- Cargill Protein: Global agribusiness with a substantial North American and European poultry business. Comparable as a reference for vertically integrated poultry operations, foodservice channel reach, and value-added product categories.
Regional players
- Perdue Farms: US-based poultry company with a strong brand built on animal welfare, organic, and no-antibiotics positioning — directly comparable to Kronfågel's 'Swedish-raised' and Bosarp organic positioning. Operates primarily in the US market, so not a direct competitor in Sweden but a strategic reference for provenance-led poultry branding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kronfågel AB social profiles
Digital presenceKronfågel AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kronfågel AB leadership team
Management profileNumber of profiles
Kronfågel AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kronfågel AB M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kronfågel AB
What does Kronfågel AB do?
Kronfågel AB produces, processes, and markets a broad portfolio of chilled, frozen, and fully prepared chicken products — including fresh breast and thigh fillets, mince, burgers, meatballs, sausages, marinated cuts, and a ready-to-eat (ätklar) line — all sourced from Swedish farms. The company sells to Swedish retail consumers via grocery chains and to professional kitchens via a dedicated foodservice division, and operates the Bosarp organic chicken sub-brand.
Is Kronfågel AB a public or private company?
Kronfågel AB is a private company. It is classified as corporate owned and is currently operating.
When was Kronfågel AB founded?
Kronfågel AB was founded in 1970. It employs 501 to 1,000 people.
Where is Kronfågel AB based?
Kronfågel AB is headquartered in Stockholm, Sweden, in the Europe region.
Who are Kronfågel AB's main competitors?
Direct peers on record are Guldfågeln and Pärsons. Broad incumbents are Scandi Standard, Tyson Foods, Atria Plc, HK Scan and Cargill Protein. Perdue Farms is listed as a regional player.
Does Kronfågel AB have an API?
No public API is recorded for Kronfågel AB.
What industry is Kronfågel AB in?
Kronfågel AB's product category is Poultry Products. Its primary akta.pro industry code is AFANACAI, Broiler Processing (Whole Bird, Parts, Further Processing), with a secondary code of AFAKACAG, Frozen Meat, Poultry & Seafood Manufacturing. Its NAICS code is 311615 and its SIC code is 2015.