Kronfågel AB

What Kronfågel AB does

Kronfågel AB is a Swedish chicken production and marketing company headquartered at Strandbergsgatan 55 in Stockholm. Founded in 1970, it produces, sells, and markets chilled, frozen, and prepared chicken products across a portfolio spanning fresh whole chickens, breast and thigh fillets, chicken mince, burgers, meatballs, sausages (grill, dinner, Falun-style), and ready-to-eat pieces (Ätklar). A sub-brand, Bosarp, covers the certified-organic segment. All products are positioned as 100% Swedish — born, raised, and slaughtered in Sweden — with animal welfare and climate credentials highlighted as core differentiators.

The company operates a dual-channel go-to-market model. On the retail side, Kronfågel products are listed across all major Swedish grocery chains (ICA, Coop, Axfood). On the B2B side, a dedicated Foodservice division supplies restaurants, hotels, caterers, and institutional kitchens via direct sales. Marketing is content-led: an extensive recipe website with seasonal collections, social media, a public image bank (bildbank.kronfagel.se), and brand ambassadors Markiz Tainton and Olle Broström drive consumer engagement. Pricing is retail-channel dependent and not publicly disclosed.

Kronfågel AB is a private Aktiebolag (Swedish limited company) with 501-1,000 employees. The company's contact infrastructure ([email protected] email, scandistandard.com whistleblower link, privacy notice routing) and ownership commentary indicate affiliation with Scandi Standard, a larger Nordic poultry group, although no formal parent-subsidiary relationship is explicitly confirmed in the source data. The company's 2014 acquisition of Bosarpskyckling AB established the Bosarp organic line.

Name

Kronfågel AB

Legal name

Kronfågel AB

Website

https://kronfagel.se

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kronfågel AB produces and markets chilled, frozen, and prepared chicken products in Sweden, serving grocery retailers (ICA, Coop, Axfood) and a B2B foodservice division, with the Bosarp organic sub-brand.

Ownership category

akta.pro rank

Product category

Poultry Products

NAICS

Poultry Processing (311615), Animal Slaughtering and Processing (3116), Perishable Prepared Food Manufacturing (311991)

SIC

Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI)

akta.pro secondary industries

Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG), Snacking & Single-Serve Protein Meals (Bowls, Bites, Packs) (AFANAFAH), Poultry Cured/Smoked & Deli Products (Turkey Ham, Deli Slices, Bacon-Style) (AFANACAD), Prepared Meat Meals (RTE/RTH) (AFANAFAA)

Keywords

• Chicken production
• Poultry processing
• Ready-to-eat meals
• Foodservice distribution
• Organic chicken

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Distribution channels3 records

Marketing channels5 records

Core offering

Kronfågel AB produces, processes, and markets a broad portfolio of chilled, frozen, and fully prepared chicken products — including fresh breast and thigh fillets, mince, burgers, meatballs, sausages, marinated cuts, and a ready-to-eat (ätklar) line — all sourced from Swedish farms. The company sells to Swedish retail consumers via grocery chains and to professional kitchens via a dedicated foodservice division, and operates the Bosarp organic chicken sub-brand.

Product overview

Kronfågel AB is a Swedish chicken company offering a comprehensive portfolio of fresh and processed chicken products. The product line includes core products such as chicken breast fillet, thigh fillet, chicken mince, chicken burgers, chicken meatballs, and various sausages (grill sausage, dinner sausage, wiener sausage, prince sausage). The company also offers a ready-to-eat line (Ätklar) with pre-cooked chicken pieces in various flavors like BBQ and Classic. Bosarp represents their organic sub-brand featuring certified organic chicken products. All products are sourced from Swedish farms, with the company emphasizing sustainability, animal welfare, and climate-smart food production.

Differentiator

Problem solved

Functional benefit

Brands

• Bosarp: Organic chicken brand line from Kronfågel. The company states 'ekologiskt? hos oss heter det Bosarp' indicating Bosarp is their organic chicken offering.

Products and services

• Kycklingbröstfilé (Chicken Breast Fillet) Fresh chicken breast fillet, the leanest cut of the chicken, sold for everyday dishes as well as festive meals and suited to pan-frying or oven baking.
• Kryddmarinerad kycklingbröstfilé (Spice-Marinated Chicken Breast Fillet) Spice-marinated chicken breast fillet seasoned with paprika, cumin, garlic, rosemary, and black pepper; sold in a 2300 g pack (article 8150) and targeted at grilling and BBQ occasions.
• Kryddmarinerade kycklingben (Spice-Marinated Chicken Drumsticks) Juicy spice-marinated chicken drumsticks aimed at family dinners, buffets, and picnics; sold in an 1800 g pack.
• Minutstrimlor, Lårfilé (Minute Strips, Thigh Fillet) Pre-sliced skinless chicken thigh fillet designed for quick wok, pasta, taco, and stew dishes; sold in a 550 g pack (article 8531).
• Kycklingköttbullar (Chicken Meatballs) Chicken meatballs made from 70% chicken meat, water, chicken fat, potato starch, and seasonings; sold in 350 g, 600 g, and 800 g packs.
• Middagskorv av kyckling (Chicken Dinner Sausage) Falun-style chicken dinner sausage made from lean Swedish chicken meat; sold in an 800 g pack for weekday or weekend meals.
• Kycklinggrillkorv Klassisk (Classic Chicken Grill Sausage) Classic chicken grill sausage made from 100% Swedish chicken meat, rapeseed oil, potato, onion, and spices, smoked with alder smoke.
• Ätklar Kyckling Bitar BBQ (Ready-to-Eat Chicken Pieces BBQ) Pre-cooked, ready-to-eat chicken cubes with BBQ flavor (onion, paprika, hint of chili); sold in a 200 g pack (article 4011) for salads, sandwiches, or post-workout meals.
• Bosarp Ekologisk Kyckling (Bosarp Organic Chicken)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights6 records

Direct peers

• Guldfågeln: Swedish chicken producer and one of Kronfågel's primary domestic competitors. Both companies produce and market Swedish chicken products through retail and foodservice channels under competing national brands, with directly overlapping product portfolios and customer base.
• Pärsons: Swedish chicken brand with national retail distribution and a similar fresh and processed chicken portfolio. Competes with Kronfågel on Swedish grocery shelves with overlapping consumer segments.

Broad incumbents

• Scandi Standard: Nordic poultry group publicly listed on Nasdaq Stockholm and the apparent parent/related entity to Kronfågel (based on shared contact email domain and shared whistleblower service). Operates chicken brands across Sweden, Norway, Denmark, and Ireland, providing a broader regional reference for Kronfågel's market.
• Tyson Foods: Largest US poultry processor and global protein incumbent. Comparable as a reference point for scale, branded portfolio breadth, and value-added poultry product development — though operating at vastly larger scale than Kronfågel.
• Atria Plc: Finnish-listed food company with significant poultry operations in the Nordics and Baltics. Comparable as a broad Nordic protein manufacturer operating across retail and foodservice, with chicken as a core category.
• HK Scan: Nordic meat and poultry processor with operations in Finland, Sweden, Denmark, and the Baltics. Comparable as a multi-protein Nordic food manufacturer with overlapping retail and foodservice channels to Kronfågel in Sweden.
• Cargill Protein: Global agribusiness with a substantial North American and European poultry business. Comparable as a reference for vertically integrated poultry operations, foodservice channel reach, and value-added product categories.

Regional players

• Perdue Farms: US-based poultry company with a strong brand built on animal welfare, organic, and no-antibiotics positioning — directly comparable to Kronfågel's 'Swedish-raised' and Bosarp organic positioning. Operates primarily in the US market, so not a direct competitor in Sweden but a strategic reference for provenance-led poultry branding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/kronfagel
• YouTubeyoutube.com/results?search_query=Kronf%C3%A5gel
• Facebookfacebook.com/bosarpkyckling

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kronfågel AB