Roi Visual

What Roi Visual does

ROI Visual (ROI VISUAL Co., Ltd.) is a South Korean children's animation studio founded in 2004 and headquartered in Gangnam, Seoul. The company creates original 3D animated series targeting children ages 3-9, with its flagship franchise Robocar POLI and other properties including Doremi Friends, Woobi Boy, Chiro, and the dental-health-focused Inner Ranger. Its content portfolio is structured around three pillars: original entertainment series, educational safety series (Traffic Safety with POLI, Fire Safety with ROY, Daily Life Safety with AMBER), and special series such as Robocar POLI SongSong Museum. ROI Visual monetizes through three primary revenue streams: international content licensing to TV broadcasters and VOD platforms (notably Gulli TV for France), character IP licensing for merchandise and toys, and direct publishing through its ROI BOOKS division, which maintains a 263-item catalog of children's books, activity books, sound books, puzzles, and educational materials priced in Korean Won.

The company operates through wholly-owned subsidiaries ROI BOOKS (publishing) and ROI TOYS (merchandise), enabling vertical exploitation of its character IP across print and physical goods. Distribution spans international broadcasting licensing agreements, a direct-to-consumer YouTube presence for flagship series, dedicated brand websites (roivisual.com, robocarpoli.com), and domestic Korean retail through the ROI BOOKS online catalog. The company leverages partnerships with professional organizations including the Korean Academy Pediatric Dentistry, Korean Dental Health Association, and Korean Academy of Preventive Dentistry to lend authority to educational content, and it actively participates in licensing trade events such as Brand Licensing Europe to secure international distribution deals. Trademarks are registered for Robocar POLI and Doremi Friends character designs under the Copyright Act. The company is privately held with no public listing, no disclosed funding rounds, and no disclosed revenue figures; its customer base is split between broadcasting/media partners (Gulli TV, EBS) and consumer-facing channels for books and merchandise.

Name

Roi Visual

Legal name

ROI VISUAL Co., Ltd.

Website

https://roivisual.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

ROI Visual is a South Korean 3D animation studio that creates, produces, and licenses original children's educational entertainment series — led by the Robocar POLI franchise — to international broadcasters and through its ROI BOOKS publishing and ROI TOYS merchandise divisions.

Ownership category

akta.pro rank

Product category

Children's Animation and Educational Content

NAICS

Doll, Toy, and Game Manufacturing (339930), Publishing Industries (513)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Kids & Preschool Animation Production (MPADACAJ)

akta.pro secondary industries

Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK), 3D Product/Explainer Animation (MPAHACAD), Children’s Digital & Interactive Publishing (E-books, Apps, Enhanced Content) (MPAJAFAJ)

Keywords

• Children's animation
• Educational content
• 3D animation production
• Character licensing
• Content distribution

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Content Licensing: Licensing animated series to international TV broadcasters and VOD platforms for broadcasting rights fees
2. Book Sales: Publishing and selling children's books through ROI BOOKS division, including picture books, activity books, stickers, and educational materials
3. Character Licensing: Licensing character IPs (Robocar POLI, Doremi Friends) for merchandise, toys, and other branded products

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ROI Visual produces and distributes original 3D animated content for children, with its flagship franchise Robocar POLI and other series such as Doremi Friends, Woobi Boy, Chiro, and Inner Ranger. The company licenses these titles and characters internationally to broadcasters, VOD platforms, and merchandise manufacturers, and operates two wholly owned divisions — ROI BOOKS (children's picture books, activity books, sound books, stickers, puzzles, and educational materials) and ROI TOYS (toys and character merchandise).

Product overview

Roi Visual is a South Korean entertainment company specializing in children's animation and educational content. The company produces animated series including Robocar POLI (its flagship franchise), Doremi Friends, Woobi Boy, Chiro, and Inner Ranger, along with safety education series covering traffic, fire, and daily life safety. The portfolio includes special series like Robocar POLI SongSong Museum. Roi Visual operates through two main divisions: ROI BOOKS (publishing educational books, sticker books, activity books, puzzles, and related materials) and ROI TOYS (producing toys and merchandise). The company distributes content globally through licensing agreements with media partners.

Differentiator

Problem solved

Functional benefit

Brands

• Robocar POLI: Original animated series featuring rescue vehicles and characters teaching safety lessons to children
• Doremi Friends
• Woobi Boy
• Chiro
• Robocar POLI SongSong Museum
• Inner Ranger
• Traffic Safety with POLI
• Fire Safety with ROY
• Daily Life Safety with AMBER
• ROI BOOKS
• ROI TOYS

Products and services

• Robocar POLI Original 3D animated children's series featuring robot rescue vehicles that teach children about rescue operations, teamwork, and problem-solving. Licensed to international broadcasters and VOD platforms (e.g., Gulli TV in France).
• Doremi Friends Original animated children's series featuring the Doremi Friends characters, distributed alongside educational books and stationery products for children.
• Woobi Boy Original animated series included in the company's content portfolio of children's programming.
• Chiro Original animated series included in the company's content offerings for children.
• Robocar POLI SongSong Museum Special animated series spin-off of Robocar POLI featuring musical museum content; completed successful broadcast in Korea before international rollout.
• Traffic Safety with POLI Educational animated series teaching children traffic safety rules and awareness using the Robocar POLI characters.
• Fire Safety with ROY Safety education animated series focusing on fire safety awareness for children using animated characters.
• Daily Life Safety with AMBER Animated series designed to help children protect themselves and learn how to prevent and cope with careless accidents in daily life, including getting lost, electrical accidents, and bicycle accidents.
• Inner Ranger 3D animated series covering the adventures of nano warriors using a nano-machine smaller than cells to fight germs in teeth. A dental disease prevention project developed in association with Korean Academy Pediatric Dentistry, Korean Dental Health Association, and Korean Academy of Preventive Dentistry.
• ROI BOOKS Catalog Catalog of 263 children's books sold directly via the ROI BOOKS online storefront, including picture books, non-fiction, stationery & toys, sound books, sticker books, activity books, work-books, kidult titles, toy books, and puzzles & cards.
• ROI TOYS Toys and merchandise division producing toys and character merchandise featuring the company's animated IPs (Robocar POLI, Doremi Friends, etc.).

Quantifiable outcome

• Robocar POLI SongSong Museum completed successful broadcast in Korea and expanded to international market
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Gulli TVcoreChannel Partner/ Reseller/ Distributor · 20 September 2023ROI Visual and Gulli TV signed an agreement for Robocar POLI's TV broadcasting and VOD service rights in France at Brand Licensing Europe in London on September 20. This partnership represents ROI Visual's continued international expansion for its flagship children's animation series.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Pinkfong (SmartStudy): Korean children's content company behind Baby Shark; produces 3D animated preschool IP, licenses globally, and operates YouTube direct-to-consumer — the closest direct competitor to Robocar POLI in scale and category.
• Iconix Entertainment: Korean animation studio and brand owner of Pororo the Little Penguin; comparable as a domestic peer producing original preschool animation IP and licensing it internationally across toys, books, and broadcasting.
• Studio Gale: Korean animation production studio working on original preschool/children's series including Doremi (Hello Carbot); directly comparable in 3D animation production capability and Korean IP licensing model.
• Character Plan (Choirock Contents Factory): Korean animation studio behind the Turning Mecard franchise; produces original children's 3D animation, licenses for toys and broadcasting, and competes for the same preschool IP licensing deals.
• Sunwoo Entertainment: Korean animation studio producing children's and family-oriented content including Larva; overlaps with ROI Visual on animation production services and original IP development for global licensing.

Broad incumbents

• Mondo TV: Italian-based children's animation producer and licensor with a multi-property portfolio (Heidi, Sissi, YooHoo); comparable in the international licensing of original kids' IP to broadcasters and merchandise partners.
• Cyber Group Studios: French children's animation producer with titles like Gigantosaurus and Zorro; a broader incumbent operating in the same international preschool licensing ecosystem that ROI Visual targets via Gulli TV.
• Zodiak Kids & Family (Banijay Kids & Family): International kids' content division of Banijay producing and distributing preschool IP including Totally Spies and Hello Kitty's animated series; comparable as a multi-territory kids' IP licensor competing for broadcaster shelf space.

Emerging players

• Guru Studio: Canadian independent animation studio behind Paw Patrol and True and the Rainbow Kingdom; comparable as a mid-sized independent creator-licensor in the preschool space, though with deeper North American broadcaster ties.

Regional players

• Aurora World: Korean stuffed toy and character merchandise manufacturer; relevant adjacency given ROI Visual's ROI TOYS division and character-licensing revenue stream, though Aurora operates primarily as a manufacturer rather than IP owner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roivisual

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roi Visual