CosmeSurge

What CosmeSurge does

CosmeSurge is a UAE-headquartered aesthetic healthcare provider operating a direct-to-consumer network of licensed medical facilities across the UAE, with expansion into Oman. Founded around 1998–1999, the company has built a 25+ year operating history and claims over one million patient transformations. Its service portfolio spans three pillars: plastic surgery (body contouring, breast, facial, male procedures, hair transplant), medical specialty treatments (bariatric surgery, general surgery, gynecology, urology, ENT, medical dermatology), and aesthetic services (skin care, injectables, body aesthetics, hair restoration, facials, and laser/energy-based treatments). The company deploys advanced surgical techniques including VASER and HD Liposuction alongside a broad range of established cosmetic and dermatological procedures. Technology is centered on clinical medical practice rather than software or AI systems.

CosmeSurge operates 14 licensed medical locations spanning six UAE emirates — Dubai, Abu Dhabi, Al Ain, Sharjah, Ras Al Khaimah, and Fujairah — including a dedicated plastic surgery hospital (CosmeSurge Plastic Surgery Hospital Jumeirah Dubai) and co-located clinics within NMC Royal Hospital facilities in Abu Dhabi and Sharjah. The company is staffed by approximately 80 doctors across multidisciplinary specialties, supported by a 51–100 total employee base. The core technology stack comprises approved surgical and non-surgical medical techniques delivered through state-of-the-art physical facilities, with proprietary methods limited to procedure-specific approaches (VASER, HD Liposuction) rather than software or platform IP.

The business model is fee-for-service professional healthcare delivered directly to individual consumers. Patients discover services through a multi-channel marketing presence (Facebook, Instagram, LinkedIn, YouTube, website) and book consultations and procedures via phone, WhatsApp, or online booking. Revenue is generated through one-time surgical procedures and treatment packages across plastic surgery, dermatology, bariatric, and wellness services. Pricing is not publicly disclosed; patients receive personalized quotes following consultation. Customer segments are horizontal — individual men and women across the UAE seeking aesthetic enhancement, post-pregnancy restoration, post-weight-loss body contouring, and age-related treatments — rather than enterprise or B2B contracts. Marketing emphasizes board-certified specialists, licensed facilities, personalized treatment plans, and natural-looking outcomes.

Name

CosmeSurge

Legal name

CosmeSurge

Website

https://cosmesurge.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

CosmeSurge is a UAE-based aesthetic healthcare provider operating 14 licensed clinics across six emirates plus Oman, serving individual consumers with plastic surgery, dermatology, bariatric, and non-surgical aesthetic procedures delivered by approximately 80 doctors under a direct-to-consumer fee-for-service model.

Ownership category

akta.pro rank

Product category

Cosmetic and Aesthetic Healthcare Services

NAICS

Ambulatory Health Care Services (621), General Medical and Surgical Hospitals (6221)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Single-Specialty ASCs (HLAFAIAB), General & Medical Dermatology (HLAKACAA)

Keywords

• Cosmetic surgery services
• Plastic surgery clinic
• Aesthetic dermatology
• Bariatric surgery
• Medical wellness treatments

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Aesthetic Healthcare Services: Fee-for-service healthcare model where patients pay for individual consultations, surgical procedures, and non-surgical treatments. Revenue is generated through one-time procedures and treatments across plastic surgery, dermatology, bariatric surgery, and wellness services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

CosmeSurge operates a network of licensed medical clinics across the UAE providing surgical and non-surgical aesthetic, plastic surgery, dermatology, bariatric, and wellness services. Patients consult with specialists and receive procedures such as VASER liposuction, body contouring, rhinoplasty, breast surgery, hair transplantation, and a range of non-surgical aesthetic treatments. Services are delivered through owned clinic locations and one dedicated plastic surgery hospital in Dubai.

Product overview

CosmeSurge is a multi-location aesthetic healthcare provider operating 13 clinics in the UAE with a team of 80 doctors. The company offers a comprehensive portfolio of medical and aesthetic services organized into three main categories: Plastic Surgery Services (surgical procedures for body contouring, breast, face, male procedures, and hair transplant), Medical Treatments (specialty medical care including bariatric surgery, general surgery, gynecology, urology, ENT, and medical dermatology), and Aesthetic Services (non-surgical treatments including skin care, injectables, body aesthetics, hair restoration, facials, and laser/energy treatments). The company operates as a healthcare service provider rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Plastic Surgery Services Surgical aesthetic and reconstructive procedures including body contouring (arm lift, body lift, buttock enhancement, liposuction/VASER, mommy makeover, tummy tuck, thigh lift, rib remodelling), breast surgery (augmentation, implants, lift, reduction, reconstruction, MIA Femtech), facial procedures (blepharoplasty, facelift, deep plane facelift, rhinoplasty, brow lift, neck lift, otoplasty, lip lift, cheek/chin augmentation, double chin reduction), male plastic surgery (gynecomastia, daddy makeover, six pack abs surgery), intimate area surgery (labiaplasty, vaginoplasty, clitoral hood reduction, perineoplasty, vaginismus surgery), and hair transplantation (DHI, FUE, eyebrow/eyelash and beard transplant). Targeted at individual consumers in the UAE seeking cosmetic enhancements.
• Medical Treatments Specialty medical procedures and treatments including bariatric surgery (gastric sleeve, gastric bypass, gastric balloon, gastric band, ESG, Roux-en-Y, gastric Boto-x, MILA), general surgery (acid reflux/GERD, hernia, hemorrhoids, anal fistula/fissure, gallbladder, liver conditions), gynecology (endometriosis, menopause, ovarian cysts, PCOS/PCOD, fibroids, UTIs), urology (kidney stones, prostate, male infertility, STDs, urological tumors), male intimate surgery (penile implant, erectile dysfunction, penile curvature), ENT (sinusitis, deviated septum, hearing loss, tinnitus, snoring/sleep apnea, tonsillitis, vertigo), and medical dermatology (eczema, psoriasis, vitiligo, rosacea, skin cancer screening, mole/skin tag removal). Targeted at individual patients requiring specialty medical care.
• Aesthetic Services Non-surgical and minimally invasive aesthetic treatments including skin care, injectable treatments (dermal fillers, Botox), body aesthetics, hair restoration, aesthetic gynecology, facials, and laser and energy-based treatments. Targeted at individual consumers seeking non-invasive cosmetic enhancements.

Quantifiable outcome

• Over one million patient transformations documented

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cocoona Centre for Aesthetic Transformation: UAE-headquartered multi-specialty aesthetic clinic chain offering plastic surgery, dermatology, hair transplant, and dental aesthetics directly comparable to CosmeSurge's service portfolio, serving similar consumer segments in the same geography.
• Kaya Skin Clinic: Regional chain of dermatology and aesthetic skin clinics across the UAE, Saudi Arabia, and other Middle East markets; comparable as a multi-branch consumer-facing aesthetic brand serving similar medical-grade skincare and non-surgical procedure demand.
• Aesthetics International: UAE-based clinic focused on plastic surgery, dermatology, and non-surgical aesthetic treatments; competes directly with CosmeSurge on the same procedures and within the same Dubai market.
• Nova Clinic by NovaBay Aesthetic: UAE-based aesthetic clinic chain offering plastic surgery, dermatology, and laser treatments; directly competes with CosmeSurge on premium elective procedures in Dubai and other emirates.

Broad incumbents

• NMC Healthcare: Largest private healthcare operator in the UAE and a direct CosmeSurge partner; broad multi-specialty hospital network providing aesthetic and surgical services with greater capital depth and broader footprint overlap.
• Aster DM Healthcare: Large UAE/GCC-listed healthcare group with hospitals, clinics, and pharmacies; comparable as a broad incumbent pursuing outpatient clinic expansion in adjacent geographies.
• Saudi German Hospital Group: Multi-specialty hospital group operating across the GCC and Egypt; comparable as a regional incumbent with aesthetic and surgical service lines that compete for cross-border medical tourist patient flow.
• VLCC Health Care: International wellness, slimming, and skincare chain with extensive Middle East operations; overlapping target customers (personal appearance, weight management) and similar multi-branch retail-led delivery model.
• Thumbay Hospital: UAE healthcare network operating multi-specialty hospitals and clinics; comparable as a broader healthcare provider with cross-specialty capacity that intersects aesthetic and surgical service lines.
• American Hospital Dubai: Premium Dubai-based multi-specialty hospital with a dedicated cosmetic surgery and dermatology offering; comparable as a high-end incumbent competing for elective and medical-tourist patients in the same Dubai market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQK0bTTtg77tb_7oUj6UNdw
• Facebookfacebook.com/CosmeSurge
• LinkedInlinkedin.com/company/cosmesurge
• Instagraminstagram.com/cosmesurge
• Xx.com/CosmeSurge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CosmeSurge