Schwarze und Schlichte

What Schwarze und Schlichte does

Schwarze und Schlichte GmbH & Co. KG is a privately held, family-owned German spirits company headquartered in Oelde, claiming roots dating to 1664. It operates a three-channel go-to-market model: (1) a direct-to-consumer e-commerce shop (schwarze-schlichte.de) built on Shopware with DHL delivery and age verification across Germany; (2) distribution of owned national brands into German food retail (LEH); and (3) supply of the full portfolio to gastronomy and specialty wholesale. The product portfolio is organized into National Brands (owned or exclusively distributed labels including Three Sixty Vodka, Knut Hansen Dry Gin, Déjà-Vu Aperitif, Shatler's ready-to-drink cocktails, Soda Libre, Friedrichs Dry Gin, Ferdinand's Saar Dry Gin, Ron Piet rum, Bärenjäger, and Hula Hoop), Import Brands held under exclusive German distribution (Jose Cuervo, 1800 Tequila, The Kraken, Bushmills, Proper No. Twelve, The Sexton, Molinari, Limoncello DiCapri, La Marca, Torres Brandy, Maestro Dobel, Mezcal 400, Grappa Ceschia, El Gobernador), and Local Stars (regional German brands such as Schöllnitzer, Stichpimpuli, Schlichte Steinhäger, Wollbrink, Café Oriental, Angel d'Or, Schwarzer Kater, Sechsämtertropfen, Kloster Andechs, Folts, Heidegeist, and Golden Shoe). The company also operates the Anno 1664 bar school at its Oelde headquarters, offering cocktail courses at €69 per participant as an experiential marketing channel. Pricing across the consumer shop ranges roughly from €7 to €40 per bottle, with bundle discounts, €6.90 standard shipping (free over €49), and payment via PayPal, invoice, or prepayment. International consumer shipping is not offered due to customs requirements, but a wholesale export department handles larger international orders. Revenue, headcount, and ownership/governance details are not publicly disclosed.

Name

Schwarze und Schlichte

Legal name

Schwarze und Schlichte GmbH & Co. KG

Website

https://schwarze-schlichte.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Schwarze und Schlichte is a family-owned German spirits company founded in 1664, headquartered in Oelde, managing a portfolio of 45+ national, import (exclusive), and local star spirits brands distributed via DTC e-commerce, German food retail, and gastronomy/wholesale channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Oelde

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Spirits product sales: Direct-to-consumer sales of owned and distributed spirits brands through the company's e-commerce shop. Customers purchase bottles online with delivery across Germany.
2. Cocktail course fees: Revenue from in-person cocktail courses held at Anno 1664, the company's bar school venue at its headquarters in Oelde. Priced at €69 per participant with a minimum of 6 and maximum of 12 participants per session.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Schwarze und Schlichte manufactures, develops, and manages a multi-brand spirits portfolio for the German market, combining owned national brands (e.g., Three Sixty Vodka, Knut Hansen Dry Gin, Déjà-Vu, SHATLER's Cocktails, Soda Libre, Friedrichs Dry Gin, Ron Piet, Ferdinand's) with exclusive distribution rights for international premium brands (Jose Cuervo, Bushmills, 1800 Tequila, The Kraken, Molinari, Limoncello DiCapri, Torres Brandy) and regional German Local Stars. The company sells to German consumers through its own e-commerce shop, to food retail (LEH) and specialty wholesale/gastronomy through distribution, and operates Anno 1664 bar school offering in-person cocktail courses.

Product overview

Schwarze und Schlichte is a family-owned German spirits company with over 360 years of experience in manufacturing, developing, and managing spirits brands. The company operates as a leading provider in the German spirits market and serves as a reliable partner for food retail, specialty wholesale, and gastronomy. The product portfolio consists of a diverse multi-brand portfolio organized into three categories: National Brands (owned brands including Three Sixty Vodka, Knut Hansen Dry Gin, Déjà-Vu Aperitif, Shatler's Cocktails ready-to-drink cocktails, Soda Libre alcohol-free concept, Friedrichs Dry Gin, Ferdinand's gins and vermouth, Ron Piet rum), Import Brands (exclusive distribution partnerships including Jose Cuervo, 1800 Tequila, The Kraken, Molinari, Bushmills, Limoncello DiCapri), and Local Stars (regional German brands including Barracuda, Wollbrink, Schöllnitzer, Angel d'Or, Stichpimpuli, Café Oriental, Kloster Andechs). The company also offers a cocktail course service at its Anno 1664 bar school. Products are sold through the company's e-commerce shop with DHL shipping (age verification required) and various payment options including PayPal and invoice.

Differentiator

Problem solved

Functional benefit

Brands

• Three Sixty Vodka: Premium vodka brand featuring quadruple distillation and diamond filtration, notable for its faceted glass bottle design with brilliant finish and velvet label with silver embossing.
• Knut Hansen Dry Gin
• Déja-Vu
• SHATLER's Cocktails
• Soda Libre
• Friedrichs Dry Gin
• Ferdinand's Saar Dry Gin
• Ron Piet
• Barracuda Spiced Rum
• Schwarze Wacholder
• Stichpimpuli
• Schöllnitzer Spreewald Bitter
• Wollbrink Spirituosen
• Schwarzer Kater
• Bärenjäger

Products and services

• Three Sixty Vodka Premium vodka at 37.5% vol. featuring quadruple distillation and diamond filtration for an unusually mild and soft flavor profile, presented in a distinctive faceted glass bottle with velvet label and silver embossing. Targeted at premium spirits consumers in Germany.
• Knut Hansen Dry Gin German dry gin handcrafted in Hamburg, featuring regional ingredients including cucumber, basil, and citrus fruits alongside juniper and fresh apples. Available with an alcohol-free alternative. Sold D2C and through German food retail.
• Déjà-Vu Aperitif Aperitif spirit based on wine distillate combining exotic flavors, French wine distillate base, Asian citrus notes, light ginger spice, and oriental spices. Also available in alcohol-free and Aloha (hibiscus and guava) variants.
• Shatler's Cocktails Ready-to-serve cocktails in 250ml format at 10.1% vol. covering Caipirinha, Mojito, Piña Colada, Long Island Iced Tea, Mai Tai, Pink Gin Fizz, Sex on the Beach, Erdbeer Daiquiri, Sprizz, and alcohol-free variants. Produced by Shatler's GmbH.
• Soda Libre Alcohol-free flavored soda concept featuring The Basil (lemon and basil), The Raspberry, The Passionfruit, and The Grapefruit varieties. Produced by SL Premium Soda GmbH. Awarded Gold at the Berlin International Spirits Competition in 2018.
• Ron Piet Premium rum from Panama aged in Bourbon barrels, with 3-year (37.5% vol.) and 10-year (40% vol.) variants. Produced at Hamburg Distilling Company HDC GmbH.
• Friedrichs Dry Gin German gin produced in Steinhagen by Friedr. Schwarze GmbH at a traditional gin and juniper distillery following a 250-year juniper tradition, triple distilled over pure copper. Includes botanicals such as Curaçao peel, licorice root, rosemary, star anise, orange, jasmine, and lavender flowers, plus Gin Liqueur variants (Ginger, Grapefruit) at 31% vol.
• Ferdinand's Saar Dry Gin Riesling-infused dry gin with over 30 finely balanced botanicals from the Saar region combined with fine Saarburger Rausch Riesling grapes from VDP vineyards. Produced at the 200-year-old Avadis Distillery.
• Ferdinand's Dry Riesling Wermut World's first vermouth based on Riesling from VDP slate steep sites, featuring regional botanicals, Riesling, and distillery-owned fruit macerations; includes 12 botanicals with own-grown wormwood.
• Jose Cuervo Original tequila from Mexico from the oldest operating distillery in Latin America (roots from 1758), world's best-selling tequila. Includes Especial Silver at 35% vol. Exclusively distributed in Germany via the Proximo partnership.
• Bushmills Irish whiskey import brand, exclusively distributed in Germany.
• 1800 Tequila Mexican tequila made from 100% blue Weber agave from Jalisco highlands, double distilled, in iconic pyramid-shaped bottle. Exclusively distributed in Germany via the Proximo partnership.
• The Kraken Black Spiced Rum Black spiced rum at 40% vol. based on Caribbean rum refined with spices. Also available as Black Spiced Roast Coffee variant with Arabica beans.
• Molinari Italian liqueur portfolio including Molinari Extra and Molinari Caffè (liqueur with Italian-roasted premium coffee beans) at 32% vol. Exclusively distributed in Germany via the Molinari partnership.
• Wollbrink Spirits Fruit liqueur line at 15% vol. including Exotic Maracuja (passion fruit juice and vodka), Rhabarber (rhubarb), Saure Kirsche (sour cherry), Edle Pflaume (plum), Waldmeister (woodruff), Wilder Vogel (energy drink flavor), and Blaubeere (blueberry). Produced by Wollbrink GmbH.
• Barracuda Spiced Rum Full-bodied, soft spiced rum composition at 35% vol. with aromatic Caribbean rum, fruity notes, chili bite, and exotic fruit extracts. Produced by The Barracuda Company GmbH in Hamburg.
• Schöllnitzer Spreewald Bitter Original East German herbal liqueur at 32% vol. based on original recipe from the Spreewald region dating to 1524. Also available as a Rhubarb liqueur variant.
• Kosaken Kaffee Coffee liqueur at 26% vol. following a classical recipe using Arabica and Robusta coffee beans with relatively low sugar and high coffee content.
• Bärenjäger Traditional honey liqueur rooted in the historical bears' hunting tradition.
• Cocktail Course at Anno 1664 Bar School In-person cocktail course held at the Anno 1664 bar school at company headquarters in Oelde, led by a professional bartender. Includes a theoretical introduction to bar equipment and techniques, preparation and enjoyment of 4 cocktails using house spirits and fresh ingredients, plus a welcome drink with snacks. Approximately 2.5 hours, priced at €69 per person, minimum 6 to maximum 12 participants.
• La Marca Prosecco Italian Prosecco (sparkling wine) import brand distributed in Germany.
• Limoncello DiCapri Limoncello from Capri island following a nearly 100-year-old family Canale recipe.
• Stichpimpuli Bockforcelorum Herbal liqueur from the former monastery distillery at Kloster Walkenried with an unusual recipe including over twenty herbal essences, pulque (agave juice), pimpernella, and cherry at 35% vol.
• Angel d'Or Premium Orange Liqueur Premium orange liqueur at 28% vol. produced traditionally at Finca Angel d'Or using famous orange varieties from the Valley of Sóller, Mallorca.
• Schwarzer Kater Blackcurrant Liqueur Classic fruit liqueur with popular blackcurrant flavor using pure juice and Cassis de Dijon at 22% vol.

Segments3 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ProximocoreChannel Partner/ Reseller/ DistributorProximo is an international spirits company whose brands are exclusively distributed by Schwarze und Schlichte in Germany. This partnership brings premium international brands such as Jose Cuervo tequila and 1800 Tequila into Schwarze und Schlichte's German distribution portfolio.
• MolinaricoreChannel Partner/ Reseller/ DistributorMolinari is an Italian spirits brand with an exclusive distribution partnership through Schwarze und Schlichte for the German market. The partnership covers Molinari's liqueur portfolio including Molinari Caffè.
• Hamburg Distilling Company HDC GmbHminorChannel Partner/ Reseller/ DistributorRon Piet rum brand is produced by Hamburg Distilling Company HDC GmbH. Schwarze und Schlichte distributes the Ron Piet rum range in Germany.
• SL Premium Soda GmbHminorChannel Partner/ Reseller/ DistributorSoda Libre premium mixers are produced by SL Premium Soda GmbH (Altonaer Str. 63, 20357 Hamburg) and distributed by Schwarze und Schlichte in Germany.
• Capulet & Montague Ltd.minorChannel Partner/ Reseller/ DistributorFerdinand's Saar Dry Gin and Ferdinand's Dry Riesling Vermouth are produced by Capulet & Montague Ltd. (Martin-Luther-Str. 25, 66111 Saarbrücken) and distributed by Schwarze und Schlichte in Germany.
• The Barracuda Company GmbHminorChannel Partner/ Reseller/ DistributorBarracuda Spiced Rum is produced by The Barracuda Company GmbH (Altonaer Str. 63, 20357 Hamburg) and distributed by Schwarze und Schlichte in Germany.
• Shatler's GmbHminorChannel Partner/ Reseller/ DistributorShatler's ready-to-drink cocktails are produced by Shatler's GmbH (Havelchaussee 161/162, 14055 Berlin) and distributed by Schwarze und Schlichte in Germany.
• Wollbrink GmbHminorChannel Partner/ Reseller/ DistributorWollbrink fruit liqueurs are produced by Wollbrink GmbH (Otto-Hahn-Str. 17-21, 49593 Bersenbrück) and distributed by Schwarze und Schlichte in Germany.
• Teucke + König GmbHminorChannel Partner/ Reseller/ DistributorCafé Oriental coffee liqueur is produced by Teucke + König GmbH (Dankerser Str. 24, 31737 Rinteln) and distributed by Schwarze und Schlichte in Germany.
• Friedr. Schwarze GmbHminorChannel Partner/ Reseller/ DistributorFriedrichs Dry Gin and Friedrichs Gin Liqueur products are produced by Friedr. Schwarze GmbH (Gin- und Wacholderbrennerei Steinhagen, Brockhagener Str. 40-42, 33803 Steinhagen) and distributed by Schwarze und Schlichte in Germany.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schwarze und Schlichte