What EAS Sales does

EAS Sales is a manufacturer's representative firm founded in February 2002 and headquartered in Hoffman Estates, Illinois, with a Wisconsin branch office in Brookfield. The firm represents technology manufacturers across three product categories — semiconductors, passive electromechanical components, and embedded systems/solutions — serving OEM, distributor, and CEM customers throughout Northern Illinois and Southern Wisconsin. EAS Sales was acquired by The Mel Foster Company in 2010 and operates as part of that 100% employee-owned regional network, which traces its origins to 1924.

The firm carries roughly 30 represented component manufacturers, including ABLIC, Diodes Inc., Qualcomm Technologies, ISSI, Nuvoton, Faraday, Cornell Dubilier, Littelfuse, Murata, Ohmite, Sanyo Denki, Cinch Connectivity, Advantech, Arduino, ATP Electronics, ThreeFive Displays, and others across the semiconductor, passive electromechanical, and embedded computing lines. Technical offerings include field applications engineering with deep design-in support and IoT Enablement Services covering connectivity, sensor, gateway, and architecture review. EAS participates in the Intel Embedded Alliance and ECIA, supporting its embedded computing position.

EAS Sales earns revenue through manufacturer's representative commissions on components sold via its direct field sales engineers and authorized distributor partners (Arrow, Avnet, Digi-Key, Mouser, Future Electronics, TTI, Allied Electronics). Distribution program management and "feet-on-the-street" enterprise field sales form the go-to-market; the two offices support coverage of the Illinois and Wisconsin territory. The 11-person team is led by Senior VP/General Manager Fred Schneider.

Name

EAS Sales

Legal name

EAS Sales

Website

https://eassales.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

EAS Sales is a manufacturer's representative firm serving OEM, distributor, and CEM customers in Northern Illinois and Southern Wisconsin with semiconductor, passive electromechanical, and embedded computing component lines under The Mel Foster Company umbrella.

Ownership category

akta.pro rank

Headquarters

HQ city

Hoffman Estates

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Manufacturer's Representative Commission: EAS Sales operates as a manufacturer's representative earning commissions from semiconductor, passive component, and embedded system manufacturers whose products they represent and sell to OEMs, distributors, and CEMs in their territory.
2. Design and Technical Services: Field applications support and design services provided to customers, potentially as part of the overall value proposition with technology manufacturers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

EAS Sales is a manufacturer's representative firm that sells and supports semiconductor, passive electromechanical, and embedded computing products on behalf of leading technology manufacturers for OEM, distributor, and CEM customers in Northern Illinois and Southern Wisconsin. The firm supplements component representation with field applications engineering, design-in support, and IoT enablement services that help customers integrate components into their products and accelerate time to market.

Product overview

EAS Sales is a manufacturer's representative firm serving Northern Illinois and Southern Wisconsin, representing technology manufacturers across three core product categories: Semiconductor Technologies (ABLIC, Apex Microtechnology, Coherent, Dialight, Diodes Inc., Faraday, ISSI, Nuvoton, Qualcomm Technologies), Passive Electromechanical Components (3M, Advanced Thermal Solutions, Aratas, C&K, Cinch Connectivity, Click, Cornell Dublier, EAO, Fair-Rite Products, HALO Electronics, Knowles, Littelfuse, Murata, Ohmite, Sanyo Denki America, Seiko Instruments, Stocko), and Embedded Systems & Solutions (Advantech, Arduino, ATP Electronics, Dedicated Computing, ThreeFive Displays). The company also provides IoT enablement services and field applications engineering support. EAS Sales was acquired by The Mel Foster Company in 2010 and operates as part of a multi-state manufacturer representative network.

Differentiator

Problem solved

Functional benefit

Products and services

• Semiconductor Technologies Representation Representation services for top-tier semiconductor manufacturers including ABLIC, Apex Microtechnology, Coherent, Dialight, Diodes Inc., Faraday, ISSI, Nuvoton, and Qualcomm Technologies, delivered to OEM, distributor, and CEM customers in Northern Illinois and Southern Wisconsin. Includes design engineering support and long-standing manufacturer relationships.
• Passive Electromechanical Components Representation Representation of passive and electromechanical technology suppliers including 3M, Advanced Thermal Solutions, Aratas, C&K, Cinch Connectivity, Click, Cornell Dublier, EAO, Fair-Rite Products, HALO Electronics, Knowles, Littelfuse, Murata, Ohmite, Sanyo Denki America, Seiko Instruments, and Stocko for OEM, distributor, and CEM customers.
• Embedded Systems & Solutions Representation Representation of embedded computing suppliers including Advantech, Arduino, ATP Electronics, Dedicated Computing, and ThreeFive Displays, providing extended lifecycle availability and field applications engineering to optimize standard products. Member of Intel's Embedded Alliance ecosystem.
• IoT Enablement Services Engineering services for customers adding IoT connectivity to their applications; staff review connectivity, data, sensor, and gateway requirements to architect optimal solutions for rapid IoT integration.
• Field Applications Support and Design Services Field applications engineering and design services provided by engineering-background staff who work with customers to identify the best solutions for their technical requirements, supporting design-in activities across the represented semiconductor, passive, and embedded product lines.

Quantifiable outcome

• Cost-effective solutions that increase speed to market and product quality
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Mel Foster CompanycoreOthers · 1 January 2010EAS Sales was acquired by The Mel Foster Company in 2010. Mel Foster Company began operations in 1924 and is one of the most respected technology manufacturer representatives in the United States. EAS operates as part of MFC's regional coverage.
• Intel Embedded AlliancecoreStrategic or Co-development PartnerEAS Sales is a member of Intel's Embedded Alliance ecosystem, providing customers with trusted supply line of leading-edge products, design and development expertise, and total lifecycle support.
• Arrow ElectronicscoreChannel Partner/ Reseller/ DistributorMajor authorized distributor partner for embedded computing products and components represented by EAS Sales.
• AvnetcoreChannel Partner/ Reseller/ DistributorMajor authorized distributor partner for electronic components and embedded solutions.
• Digi-Key ElectronicscoreChannel Partner/ Reseller/ DistributorMajor electronic component distributor partner for passives, electromechanical components, and semiconductors.
• Mouser ElectronicscoreChannel Partner/ Reseller/ DistributorAuthorized distributor partner for electronic components represented by EAS Sales.
• ECIAminorOthersElectronic Components Industry Association membership - industry association for electronic component manufacturers and representatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• The Mel Foster Company: Parent company of EAS Sales and the other Mel Foster subsidiaries; one of the oldest (since 1924) and largest independent technology manufacturer's representatives in the U.S., covering eight Midwest states — a broader-incumbent version of the same business model.
• Arrow Electronics: Global broad-line electronic components distributor that interacts with EAS as a channel partner; comparable because both serve OEMs with component sourcing and design support, but Arrow does so at much greater scale and across geographies, taking title to inventory rather than earning commissions.
• Digi-Key Electronics: Major catalog electronic component distributor and EAS channel partner; comparable because both sell semiconductors, passives, and embedded products to OEMs and engineers, but Digi-Key does so via high-velocity digital channels rather than commissioned field sales.
• Avnet: One of the two largest global electronic component distributors and a key channel partner for EAS-represented principals; serves overlapping OEM/CEM customers with similar semiconductor and embedded product lines but at enterprise scale and via inventory-based distribution.

Direct peers

• FH Sales: Sister Mel Foster subsidiary and electronic component manufacturer's representative serving a complementary regional territory; operates with the same field-applications-engineer-led model and top-tier principal relationships as EAS.
• WesTech Sales: Another Mel Foster Company subsidiary that functions as a manufacturer's representative for electronic components; shares parent-company back office, distributor relationships, and field sales DNA with EAS, making it the closest operational peer.
• Shaw-Newman: Mel Foster Company subsidiary serving as a manufacturer's representative for electronic components; structurally identical to EAS in business model, target customer base (OEMs, distributors, CEMs), and field sales execution.
• TMC (Technology Marketing Corporation): Sister company within The Mel Foster Company network, listed alongside EAS Sales on the parent group's website; operates as a complementary manufacturer's representative for electronic components in adjacent Midwest territories, with the same commission model and overlapping principals.
• Wescom Damco: Another Mel Foster Company manufacturer's representative subsidiary; comparable to EAS in product categories represented, customer segments served, and commission-based revenue model.

Others

• Electronic Components Industry Association (ECIA): Industry association of which EAS is a member; relevant not as a competitor but as the trade body that defines rep-firm standards, channels principal-rep agreements, and represents the broader independent rep ecosystem in which EAS competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eas-sales-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EAS Sales