What Planète OUI does

Planète OUI, commercially branded as Mint Énergie and legally structured as Mint SA, is a France-based retail energy supplier founded in 2007 and headquartered in Lille. The company sells green electricity and biogas contracts directly to residential customers and small-to-medium professional accounts (TPEs/PMEs), operating under the regulated French market framework with reliance on Enedis for grid connection. Its offer portfolio includes fixed-price green electricity tiers (Classic Green, Smart Green) and an indexed offer linked to the regulated tariff (TRV), alongside biogas contracts (Biogaz Online/Classic/Smart) indexed to the PRG over 1-, 2-, or 3-year terms, plus a dedicated professional offer with a 2-year price guarantee.

The core technology stack centers on a self-serve digital platform comprising a website subscription funnel (souscription.mint-energie.com), a mobile application for iOS/Android, and consumption-management tools including "Suivi Consommation" (real-time electricity tracking) and "Optimint" (energy optimization). The platform integrates with Voltalis for connected electric-heating management and with Hellowatt for referral of heat-pump and energy-renovation services. Distribution is digital-first and direct-to-consumer, with a separate professional portal (pro.mint-energie.com) for SMB accounts and a customer-referral program offering up to €40 per successful referral.

The business model is subscription-recurring, monetizing supply margins on energy contracts, complemented by wholly-owned sub-brands that extend the platform into adjacent revenue streams: Mint Mobile (mobile telecom plans with discounted rates for existing energy customers), Mint Solaire (residential solar-panel installation), and Mint Market (online marketplace for energy-related products). Marketing is conducted through content (blog), organic social (LinkedIn, Facebook, Instagram, YouTube), and paid digital advertising. The company claims a 94% customer recommendation rate (Trustpilot) and reports 650,137 trees planted through its community environmental initiative.

Name

Planète OUI

Legal name

Mint SA

Website

https://planete-oui.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Planète OUI (Mint Énergie) is a France-based retail green energy supplier offering fixed-price and indexed electricity and biogas contracts to residential and professional customers through a digital self-serve platform, supplemented by mobile, solar, and marketplace sub-brands.

Ownership category

akta.pro rank

Product category

Renewable Energy Retail

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)

Keywords

• Renewable energy supply
• Green electricity provider
• Biogas distribution services
• Solar installation services
• Energy retail services

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Electricity Subscription Services: Recurring subscription revenue from green electricity supply contracts. Offers include fixed-price plans (Classic Green, Smart Green) and indexed-price plans (Online Green linked to TRV).
2. Biogas Supply Contracts: Recurring subscription revenue from biogas supply with PRG-indexed pricing over 1, 2, or 3-year terms.
3. Mobile Services (Mint Mobile): Mobile phone plan subscriptions with special rates for existing Mint Energie customers.
4. Solar Installation Services (Mint Solaire): Solar panel installation services for residential customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Planète OUI, operating through the Mint Énergie brand, supplies renewable electricity and biogas to French residential and professional customers via subscription contracts. The portfolio spans fixed-price and TRV-indexed green electricity offers, PRG-indexed biogas contracts, plus complementary mobile plans, solar panel installation, and consumption optimization services delivered through an online subscription portal and mobile application.

Product overview

Mint Énergie operates as a multi-service energy platform offering residential and professional electricity contracts (Classic Green, Smart Green, Online Green), biogas offerings (Biogaz Online/Classic/Smart), and related services. The product portfolio spans complementary sub-brands including Mint Mobile (mobile plans), Mint Solaire (solar installation), and Mint Market (energy products marketplace), along with consumption optimization tools (Optimint, Suivi Consommation), a mobile application, and partner services (Voltalis smart heating). The company positions itself as a sustainable energy provider supporting French renewable energy producers with services for both individuals and professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Mint Mobile: Mobile phone service plans at competitive prices for Mint Énergie customers
• Mint Solaire
• Mint Market
• Mint Investisseurs

Products and services

• Mint Énergie Classic Green (Offre Classic Green) Fixed-price green electricity subscription offer with loyalty pricing for French residential customers seeking stable pricing on renewable energy.
• Mint Énergie Smart Green (Offre Smart Green) 100% green, 100% fixed-price electricity subscription offer supporting both existing and new French renewable energy producers.
• Mint Énergie Online Green (Offre Online Green) Green electricity subscription offer priced against the regulated tariff (TRV) for residential customers prioritizing price sensitivity over fixed budgeting.
• Mint Énergie Biogaz (Online / Classic / Smart) Renewable biogas supply contracts indexed to the PRG (Potentiel de Réchauffement Global) available in 1-year (Biogaz Online), 2-year (Biogaz Classic), and 3-year (Biogaz Smart) terms for residential customers.
• Mint Énergie Professionnels (Classic & Green Pro) Fixed-price green electricity supply contract tailored for professionals, TPEs, PMEs, and large accounts, with a 2-year price guarantee to support cost predictability.
• Mint Mobile Mobile phone plan subscriptions at competitive prices, with preferential rates for existing Mint Énergie customers.
• Mint Solaire Solar panel installation services for residential customers seeking to generate on-site renewable electricity.
• Mint Market Online marketplace operated by Mint Énergie for energy-related products and services.

Quantifiable outcome

• 94% customer recommendation rate
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• HellowattminorStrategic or Co-development PartnerPartnership with Hellowatt for heat pump (pompe à chaleur air-eau) referrals and energy diagnostic services. Mint Energie sends customers to Hellowatt for thermal renovation services.
• VoltaliscoreTechnology or IntegrationIntegration with Voltalis for connected device management for electric heating. Allows customers to pilot and optimize their electric heating consumption through the Mint Energie platform.
• EnediscoreOthersEnedis is the electricity grid operator in France. Service connection fees are charged by Enedis for new installations or when moving to a new location. Required infrastructure partner for electricity supply.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Plenitude: Eni's retail energy arm combining electricity/gas supply with EV charging and renewables. Active in France as challenger brand with overlapping green + multi-service strategy.
• Octopus Energy: UK-based tech-led green retailer expanding across Europe including France. Comparable PLG/digital UX playbook, green positioning, and demand-response capabilities via Kraken platform.

Direct peers

• Ohm Energie: French alternative green electricity supplier offering 100% renewable offers to residential and small business customers. Closest direct peer — same geography, same product, similar positioning on green credentials and digital subscription UX.
• ekWateur: French renewable electricity and gas retailer competing for the same residential and pro customer base. Direct competitor on green offers, indexed pricing, and PLG subscription model.
• Enercoop: French cooperative green electricity supplier with comparable 100% renewable positioning and similar audience of sustainability-driven residential customers.
• ilek: French independent green electricity supplier headquartered in Toulouse. Closely comparable in scale, audience (residential + pro sustainability-focused), and green/branded positioning.

Broad incumbents

• EDF: Historical French electricity operator with the regulated tariff (TRV) that Mint's Online Green offer is indexed against. Dominant incumbent across generation, transmission, distribution, and retail.
• Engie: Major French energy group with broad retail supply and renewable generation, competing for residential and professional customers with significantly larger scale and brand.
• TotalEnergies: French integrated energy major with active retail electricity and gas supply in France; competes across residential and pro segments with broad portfolio including mobility and renewables.

Regional players

• Vattenfall: Swedish state-owned utility with retail operations in several European countries. Comparable as renewable-retail operator in fragmented European markets, though not a direct competitor in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MINT-xe7sg
• Facebookfacebook.com/PlaneteOUI
• LinkedInfr.linkedin.com/company/mint-sa
• Instagraminstagram.com/mint_eco_/#
• Xx.com/planete_oui

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planète OUI