FWD Singapore

What FWD Singapore does

FWD Singapore Pte. Ltd. is a digital-first insurance company operating in Singapore since 2016, offering life, health, critical illness, general insurance (home, maid, motor, travel), and investment-linked products across retail, mass affluent and high-net-worth customer segments. The company distributes through an omnichannel model: a direct-to-consumer digital platform (FWD SG App and website with instant underwriting and MyInfo integration), a network of 28+ financial advisory partner firms (the largest distribution channel at 35.7% of weighted new business premiums in 2025), bancassurance partnerships, international brokers, and a dedicated FWD Private high-net-worth brand established in 2024 under a second insurance license.

The underlying technology stack emphasizes paperless digital applications, instant underwriting decisions, government MyInfo integration for identity verification and data pre-fill, a dedicated claims concierge service, and a 24/7 mobile app for claims submission and policy management. Investment-linked plans incorporate features such as complimentary auto-rebalancing technology and bonus structures (Invest Flexi VII with Booster Bonus up to 42%, Annual Premium Bonus 1% p.a., Loyalty Bonus up to 1.5% p.a.). Fund data is sourced via Morningstar Asia integration for the Fund Lab platform.

FWD Singapore generates revenue primarily through recurring insurance premiums (life, health, critical illness, general insurance), investment-linked plan charges (initial account charges and applicable fees), and financial advisory commissions from partner distribution. Pricing is structured by product category — for instance, Term Life Plus from S$3/month with up to S$1.5 million coverage, maid insurance from S$268/year, home insurance from S$36/year, and Save Smart Series 9 from a S$10,000 one-time payment. FWD Singapore is a wholly-owned subsidiary of FWD Group, which is publicly listed on the Hong Kong Stock Exchange (HKEX: 1828.HK) since July 2025 and serves approximately 34 million customers across 10 Asian markets. The Singapore entity reported profitable growth in FY2025, and in January 2026 underwent a senior leadership restructuring that combined technology and operations under the CTO and created a new Chief Distribution & Marketing Officer role.

Name

FWD Singapore

Legal name

FWD Singapore Pte. Ltd.

Website

https://fwd.com.sg

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

FWD Singapore is a digital-first multi-channel insurer offering life, health, general insurance and investment-linked products across retail, mass affluent, and high-net-worth segments in Singapore via direct, financial advisory, bancassurance and FWD Private channels.

Ownership category

akta.pro rank

Product category

Life and Health Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers and Related Activities (524)

SIC

Life Insurance (6311), Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Claims Management & Digital FNOL Platforms (FSAGAGAC)

akta.pro secondary industry

High Net Worth Personal Lines (E&S) (FSAJAGAO)

Keywords

• Life insurance
• Health insurance
• General insurance
• Investment-linked plans
• Digital insurance platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Life & Health Insurance Premiums: Revenue generated from term life insurance, critical illness coverage, personal accident, and health insurance products. Products include Term Life Plus, Critical Illness Plus, Big 3 Critical Illness, Cancer 2.0, Heart Attack, Stroke, Flex, Personal Accident, International Health, and FWD Life PA.
2. General Insurance Premiums: Revenue from home insurance, HDB fire insurance, maid insurance, car insurance, motorcycle insurance, and travel insurance products covering property, liability, and travel-related risks.
3. Investment Products: Revenue from investment-linked plans (ILPs) including Life Income Plus, Invest Goal 1, Invest First Max, Invest First Summit, Invest Flexi Elite, Invest First Horizon, Invest Flexi VII, and savings plans like Save Smart Series. Charges include initial account charges and other applicable fees as disclosed in product summaries.
4. Financial Advisory Services: Revenue generated through partnerships with financial advisory representatives and firms, distributing insurance and investment products with advisory support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

FWD Singapore is a digital-first multi-channel insurer selling life, health, general, and investment-linked insurance products directly to consumers and through financial advisory partners in Singapore. Its product portfolio includes term life, critical illness (multiple variants), personal accident, international health, home, HDB fire, maid, car, motorcycle, and travel insurance, alongside investment-linked plans and savings plans. The company distributes through its own digital channels (website and FWD SG App), a network of 28+ financial advisory partner firms, bancassurance arrangements, international brokers, and a dedicated FWD Private brand serving high-net-worth clients.

Product overview

FWD Singapore is a digital-first insurance company operating as a multi-channel insurer offering life, health, general, and investment products. The core portfolio includes Term Life Plus, Critical Illness (Plus, Big 3, Cancer 2.0, Heart Attack, Stroke, Flex), Accident & Health, Home & Maid, Motor, and Travel insurance. Investment offerings span investment-linked plans (Invest Flexi VII, Life Income Plus, Invest Goal series, Invest First series, Invest Flexi Elite) and savings products (Save Smart Series 9). Advisory services include Future First, Life Protection, and Recover First. The company operates digital platforms including the FWD SG App and Customer Portal, with Fund Lab for investment fund information. FWD Private serves the high-net-worth segment. The insurer distributes through direct-to-consumer online channels, financial advisory partners, bancassurance, and international brokers.

Differentiator

Problem solved

Functional benefit

Brands

• FWD Private: A dedicated high-net-worth (HNW) insurance offering established in 2024 under a second insurance license in Singapore.

Products and services

• Term Life Plus
• Critical Illness Plus
• Big 3 Critical Illness
• Cancer 2.0
• Heart Attack Insurance
• Stroke Insurance
• FWD Flex (Critical Illness)
• Personal Accident Insurance
• International Health Insurance
• FWD Life PA
• Home Insurance
• HDB Fire Insurance
• Maid Insurance
• Car Insurance
• Motorcycle Insurance
• Travel Insurance
• Invest Flexi VII
• Save Smart Series 9
• Life Income Plus
• Invest Goal 1
• Invest First Max
• Invest First Summit
• Invest Flexi Elite
• Invest First Horizon
• FWD Private

Quantifiable outcome

• 35.7% of total weighted new business premiums from financial adviser channel in 2025, up from 29% in 2021
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

29 partnerships are on record, tiered core.

• Ascend Asia Financial Services GroupcoreStrategic or Co-development Partner · 23 July 2026FWD Singapore and Ascend Asia Financial Services Group signed a long-term strategic partnership to strengthen financial advisory distribution in Singapore. The partnership combines FWD's product capabilities and digital servicing strengths with Ascend Asia's adviser network and open architecture platform, providing customers across retail, mass affluent and high-net-worth segments access to FWD's full suite of insurance and investment solutions. Both organizations will collaborate on analytics and technology initiatives to drive product innovation and enhance advisory tools within Singapore's open architecture financial advisory ecosystem.
• Actuals Financial Pte LtdcoreChannel Partner/ Reseller/ DistributorFinancial advisory partner firm providing personalized financial planning and FWD insurance product distribution. Located at 8 Ubi Rd 2, Zervex, #06-21, Singapore 408538.
• Alpha Wealth Financial Advisers Pte. Ltd.coreChannel Partner/ Reseller/ DistributorElite financial advisory partner providing FWD insurance products. Located at New Tech Park, 151 Lorong Chuan, District 19, Level 5, #05-06A, Singapore 556741. Contact: +65 6509 0225.
• Avallis Financial Pte LtdcoreChannel Partner/ Reseller/ DistributorFinancial advisory partner at 16 Raffles Quay, #30-03 Hong Leong Building, Singapore 048581. Provides FWD insurance and investment solutions.
• EL-Mandate Advisory Pte. Ltd.coreChannel Partner/ Reseller/ DistributorFinancial advisory partner at 229 Mountbatten Road, #01-16 Mountbatten Square, Singapore 398007. Distributes FWD insurance products.
• Eternal Financial Advisory Pte LtdcoreChannel Partner/ Reseller/ DistributorFinancial advisory partner at 7500A Beach Road, #08-320/321 The Plaza, Singapore 199591. Offers FWD insurance solutions.
• Financial Alliance Pte LtdcoreChannel Partner/ Reseller/ DistributorFinancial advisory partner at 150 Beach Road, #12-01/08 Gateway West, Singapore 189720. Provides FWD insurance and investment products.
• finexis advisory Pte LtdcoreChannel Partner/ Reseller/ DistributorElite financial advisory partner with extensive team of advisers including Alarice Teow, Alex Ho, Bernard Ong, Caden Chia, and others. Located at 20 Collyer Quay, #01-02, Singapore 049319. One of the key distribution partners with visible MDRT achievers.
• Frontier Wealth Management Pte LtdcoreChannel Partner/ Reseller/ DistributorFinancial advisory partner at The Adelphi, 1 Coleman Street #B1-32, Singapore 179803. Distributes FWD insurance products.
• GEN Financial Advisory Pte LtdcoreChannel Partner/ Reseller/ DistributorFinancial advisory partner at 168 Robinson Road, #13-03 Capital Tower, Singapore 068912. Provides FWD insurance solutions.
• GenRiver Financial Pte LtdcoreChannel Partner/ Reseller/ DistributorFinancial advisory partner at 60 Robinson Road, #12-01 BEA Building, Singapore 068892. Offers FWD insurance products.
• Havend Pte LtdcoreChannel Partner/ Reseller/ DistributorFinancial advisory partner at 38 Duxton Hill, Singapore 089616. Distributes FWD insurance solutions.
• Income Advisory Financial AdviserscoreChannel Partner/ Reseller/ DistributorFinancial advisory partner at 10 Eunos Road 8 #12-06, Singapore Post Centre, Singapore 408600. Provides FWD insurance products.
• Infinity Financial Advisory Pte. Ltd.coreChannel Partner/ Reseller/ DistributorFinancial advisory partner at 10 Eunos Road 8, #08-02, Singapore Post Centre. Offers FWD insurance solutions.
• IPP Financial Advisers Pte LtdcoreChannel Partner/ Reseller/ DistributorElite financial advisory partner with team including Adeline Liow, Allegra Gong, Ash Ashik, and many MDRT-achieving advisers. Located at 78 Shenton Way, #30-01, Singapore 079120. Major distribution partner for FWD products.
• Legacy FA Pte LtdcoreChannel Partner/ Reseller/ DistributorFinancial advisory partner at 201 Henderson Road, #02-09, Singapore 159545. Distributes FWD insurance products.
• Mitsui Bussan Pana Harrison Pte LtdcoreChannel Partner/ Reseller/ DistributorFinancial advisory partner at 20 McCallum Street, #16-02 Tokio Marine Centre, Singapore 069046. Provides FWD insurance solutions.
• PAFA Financial Advisory Pte LtdcoreChannel Partner/ Reseller/ DistributorFinancial advisory partner at 51 Goldhill Plaza, #16-05, Singapore 308900. Offers FWD insurance products.
• PC Financial (SG) Pte LtdcoreChannel Partner/ Reseller/ DistributorFinancial advisory partner at 6 Battery Road, #18-04, Singapore 049909. Distributes FWD insurance solutions.
• PFPFA Pte LtdcoreChannel Partner/ Reseller/ DistributorFinancial advisory partner at 9 Temasek Boulevard, #30-01/02 Suntec Tower 2, Singapore 038989. Provides FWD insurance products.
• Phillip Securities Pte LtdcoreChannel Partner/ Reseller/ DistributorElite financial advisory partner with advisers like Jude Paul Leong (Master Wealth Manager). Located at 2 Stamford Road, #06-01, Singapore 178882. Major distribution partner offering FWD insurance alongside securities services.
• PromiseLand Financial Advisory Pte LtdcoreChannel Partner/ Reseller/ DistributorElite financial advisory partner (also listed as PromiseLand Independent Pte Ltd) at 7500A Beach Road, #02-312 The Plaza, Singapore 199591. Advisers include Alan Neo and Daven Lee. Major FWD distribution partner.
• Professional Investment Advisory Services Pte LtdcoreChannel Partner/ Reseller/ DistributorFinancial advisory partner at 4 Shenton Way, #26-01 SGX Centre 2, Singapore 068807. Provides FWD insurance solutions.
• Ray Alliance Financial Advisers Pte LtdcoreChannel Partner/ Reseller/ DistributorFinancial advisory partner at 1 Maritime Square, #11-04 HarbourFront Centre, Singapore 099253. Offers FWD insurance products.
• SG Alliance Private LimitedcoreChannel Partner/ Reseller/ DistributorFinancial advisory partner at 991 Alexandra Road, Singapore 119964. Distributes FWD insurance solutions.
• SingCapital Pte LtdcoreChannel Partner/ Reseller/ DistributorElite financial advisory partner at 1 Kim Seng Promenade, #12-06 Great World City Office East Tower, Singapore 237994. Advisers include Daniel Chow (Financial Services Associate Director). Key distribution partner.
• St. James's Place Wealth ManagementcoreChannel Partner/ Reseller/ DistributorFinancial advisory partner at One Raffles Place, #15-61 One Raffles Place (Tower 2), Singapore 048616. Premium wealth management services distributing FWD products.
• Synergy Financial Advisers LtdcoreChannel Partner/ Reseller/ DistributorElite financial advisory partner with advisers including Derrick Chee Young Wee (Deputy Director, Financial Advisory) and Jess Uy (Director). Located at 51 Bras Basah Road, #07-03, Lazada One, Singapore 189554. Key distribution partner.
• TallRock Capital Pte LtdcoreChannel Partner/ Reseller/ DistributorFinancial advisory partner at 50 Raffles Place, Level 19, Singapore Land Tower, Singapore 048623. Distributes FWD insurance solutions.

Scale indicators3 records

Recent moves8 records

Expansion highlights2 records

Broad incumbents

• Great Eastern Life: Long-established Singapore life insurer offering life, health and investment-linked products through tied agents, financial advisers and bancassurance. Directly comparable in life and ILP product set and multi-channel GTM.
• AIA Singapore: Singapore arm of pan-Asian insurance giant AIA offering life, health, critical illness and wealth products through tied agents, bancassurance and digital channels. Comparable in product breadth and HNW offering, with materially larger scale.
• Prudential Singapore: Singapore life and health insurer with strong tied-agent and FA distribution plus growing digital capabilities. Comparable in life, critical illness and ILP offerings with deep incumbent relationships.
• Manulife Singapore: Singapore arm of Manulife offering life, health and wealth products via advisers and bancassurance. Comparable in HNW life and ILP offerings with overlapping FA distribution.

Direct peers

• HSBC Life Singapore: Singapore life insurer (formerly AXA Life Singapore) with strong HNW and bancassurance positioning and growing digital servicing. Comparable in life, critical illness and wealth-linked products targeting affluent and HNW segments.
• Income Insurance Limited (formerly NTUC Income): Established Singapore multi-line insurer offering life, health, motor, home and travel insurance with an increasing digital and FA channel presence. Comparable to FWD Singapore across product breadth and customer segmentation.
• Singlife: Digital-first life and health insurer headquartered in Singapore offering direct-to-consumer policies, mobile-first servicing and multi-channel distribution. Closely comparable to FWD Singapore in product mix and digital positioning.
• Etiqa Insurance Singapore: Singapore subsidiary of Maybank-affiliated Etiqa offering life, health, motor and travel insurance with digital purchase flows. Comparable multi-line digital insurer competing in similar retail and mass-affluent segments.
• Tokio Marine Life Singapore: Singapore life insurer offering life, health and wealth-linked products through financial advisers and bancassurance. Comparable in FA-led distribution model and life/ILP product mix.

Emerging players

• bolttech: Asia-headquartered Insurtech platform enabling embedded insurance distribution and digital product experiences. Comparable to FWD Singapore's digital-first orientation, though positioned as an enablement layer rather than a direct underwriter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/FWDSingapore
• Facebookfacebook.com/FWDInsurance
• LinkedInhk.linkedin.com/company/fwd-insurance
• Instagraminstagram.com/fwd_sg
• Xx.com/fwdinsurance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FWD Singapore