FWD Singapore
FWD Singapore is a digital-first multi-channel insurer offering life, health, general insurance and investment-linked products across retail, mass affluent, and high-net-worth segments in Singapore via direct, financial advisory, bancassurance and FWD Private channels.
- Company typePrivate
- Founded2016
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FWD Singapore does
FWD Singapore Pte. Ltd. is a digital-first insurance company operating in Singapore since 2016, offering life, health, critical illness, general insurance (home, maid, motor, travel), and investment-linked products across retail, mass affluent and high-net-worth customer segments. The company distributes through an omnichannel model: a direct-to-consumer digital platform (FWD SG App and website with instant underwriting and MyInfo integration), a network of 28+ financial advisory partner firms (the largest distribution channel at 35.7% of weighted new business premiums in 2025), bancassurance partnerships, international brokers, and a dedicated FWD Private high-net-worth brand established in 2024 under a second insurance license.
The underlying technology stack emphasizes paperless digital applications, instant underwriting decisions, government MyInfo integration for identity verification and data pre-fill, a dedicated claims concierge service, and a 24/7 mobile app for claims submission and policy management. Investment-linked plans incorporate features such as complimentary auto-rebalancing technology and bonus structures (Invest Flexi VII with Booster Bonus up to 42%, Annual Premium Bonus 1% p.a., Loyalty Bonus up to 1.5% p.a.). Fund data is sourced via Morningstar Asia integration for the Fund Lab platform.
FWD Singapore generates revenue primarily through recurring insurance premiums (life, health, critical illness, general insurance), investment-linked plan charges (initial account charges and applicable fees), and financial advisory commissions from partner distribution. Pricing is structured by product category — for instance, Term Life Plus from S$3/month with up to S$1.5 million coverage, maid insurance from S$268/year, home insurance from S$36/year, and Save Smart Series 9 from a S$10,000 one-time payment. FWD Singapore is a wholly-owned subsidiary of FWD Group, which is publicly listed on the Hong Kong Stock Exchange (HKEX: 1828.HK) since July 2025 and serves approximately 34 million customers across 10 Asian markets. The Singapore entity reported profitable growth in FY2025, and in January 2026 underwent a senior leadership restructuring that combined technology and operations under the CTO and created a new Chief Distribution & Marketing Officer role.
FWD Singapore firmographics
Firmographics- Name
- FWD Singapore
- Legal name
- FWD Singapore Pte. Ltd.
- Website
- https://fwd.com.sg
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FWD Singapore is a digital-first multi-channel insurer offering life, health, general insurance and investment-linked products across retail, mass affluent, and high-net-worth segments in Singapore via direct, financial advisory, bancassurance and FWD Private channels.
- Ownership category
- akta.pro rank
FWD Singapore industry classification
Industry- Product category
- Life and Health Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers and Related Activities (524)
- SIC
- Life Insurance (6311), Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Claims Management & Digital FNOL Platforms (FSAGAGAC)
- akta.pro secondary industry
- High Net Worth Personal Lines (E&S) (FSAJAGAO)
Keywords
Where FWD Singapore is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
FWD Singapore business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Life & Health Insurance Premiums: Revenue generated from term life insurance, critical illness coverage, personal accident, and health insurance products. Products include Term Life Plus, Critical Illness Plus, Big 3 Critical Illness, Cancer 2.0, Heart Attack, Stroke, Flex, Personal Accident, International Health, and FWD Life PA.
- General Insurance Premiums: Revenue from home insurance, HDB fire insurance, maid insurance, car insurance, motorcycle insurance, and travel insurance products covering property, liability, and travel-related risks.
- Investment Products: Revenue from investment-linked plans (ILPs) including Life Income Plus, Invest Goal 1, Invest First Max, Invest First Summit, Invest Flexi Elite, Invest First Horizon, Invest Flexi VII, and savings plans like Save Smart Series. Charges include initial account charges and other applicable fees as disclosed in product summaries.
- Financial Advisory Services: Revenue generated through partnerships with financial advisory representatives and firms, distributing insurance and investment products with advisory support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Term Life Plus - Up to S$1.5 million coverage from S$3/month |
| Subscription | Annual | Maid insurance from S$268/year |
| Subscription | Annual | Home insurance from S$36/year |
| One time/ perpetual license | Pay-as-you-go | Save Smart Series 9 - One-time payment from S$10,000 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
FWD Singapore product offering
Product offeringCore offering
FWD Singapore is a digital-first multi-channel insurer selling life, health, general, and investment-linked insurance products directly to consumers and through financial advisory partners in Singapore. Its product portfolio includes term life, critical illness (multiple variants), personal accident, international health, home, HDB fire, maid, car, motorcycle, and travel insurance, alongside investment-linked plans and savings plans. The company distributes through its own digital channels (website and FWD SG App), a network of 28+ financial advisory partner firms, bancassurance arrangements, international brokers, and a dedicated FWD Private brand serving high-net-worth clients.
Product overview
FWD Singapore is a digital-first insurance company operating as a multi-channel insurer offering life, health, general, and investment products. The core portfolio includes Term Life Plus, Critical Illness (Plus, Big 3, Cancer 2.0, Heart Attack, Stroke, Flex), Accident & Health, Home & Maid, Motor, and Travel insurance. Investment offerings span investment-linked plans (Invest Flexi VII, Life Income Plus, Invest Goal series, Invest First series, Invest Flexi Elite) and savings products (Save Smart Series 9). Advisory services include Future First, Life Protection, and Recover First. The company operates digital platforms including the FWD SG App and Customer Portal, with Fund Lab for investment fund information. FWD Private serves the high-net-worth segment. The insurer distributes through direct-to-consumer online channels, financial advisory partners, bancassurance, and international brokers.
Differentiator
Problem solved
Functional benefit
Brands
- FWD Private: A dedicated high-net-worth (HNW) insurance offering established in 2024 under a second insurance license in Singapore.
Products and services
- Term Life Plus
- Critical Illness Plus
- Big 3 Critical Illness
- Cancer 2.0
- Heart Attack Insurance
- Stroke Insurance
- FWD Flex (Critical Illness)
- Personal Accident Insurance
- International Health Insurance
- FWD Life PA
- Home Insurance
- HDB Fire Insurance
- Maid Insurance
- Car Insurance
- Motorcycle Insurance
- Travel Insurance
- Invest Flexi VII
- Save Smart Series 9
- Life Income Plus
- Invest Goal 1
- Invest First Max
- Invest First Summit
- Invest Flexi Elite
- Invest First Horizon
- FWD Private
Quantifiable outcome
- 35.7% of total weighted new business premiums from financial adviser channel in 2025, up from 29% in 2021
- +2 more outcomes
Companies that use FWD Singapore
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
FWD Singapore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
FWD Singapore partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core.
- Ascend Asia Financial Services GroupcoreFWD Singapore and Ascend Asia Financial Services Group signed a long-term strategic partnership to strengthen financial advisory distribution in Singapore. The partnership combines FWD's product capabilities and digital servicing strengths with Ascend Asia's adviser network and open architecture platform, providing customers across retail, mass affluent and high-net-worth segments access to FWD's full suite of insurance and investment solutions. Both organizations will collaborate on analytics and technology initiatives to drive product innovation and enhance advisory tools within Singapore's open architecture financial advisory ecosystem.
- Actuals Financial Pte LtdcoreFinancial advisory partner firm providing personalized financial planning and FWD insurance product distribution. Located at 8 Ubi Rd 2, Zervex, #06-21, Singapore 408538.
- Alpha Wealth Financial Advisers Pte. Ltd.coreElite financial advisory partner providing FWD insurance products. Located at New Tech Park, 151 Lorong Chuan, District 19, Level 5, #05-06A, Singapore 556741. Contact: +65 6509 0225.
- Avallis Financial Pte LtdcoreFinancial advisory partner at 16 Raffles Quay, #30-03 Hong Leong Building, Singapore 048581. Provides FWD insurance and investment solutions.
- EL-Mandate Advisory Pte. Ltd.coreFinancial advisory partner at 229 Mountbatten Road, #01-16 Mountbatten Square, Singapore 398007. Distributes FWD insurance products.
- Eternal Financial Advisory Pte LtdcoreFinancial advisory partner at 7500A Beach Road, #08-320/321 The Plaza, Singapore 199591. Offers FWD insurance solutions.
- Financial Alliance Pte LtdcoreFinancial advisory partner at 150 Beach Road, #12-01/08 Gateway West, Singapore 189720. Provides FWD insurance and investment products.
- finexis advisory Pte LtdcoreElite financial advisory partner with extensive team of advisers including Alarice Teow, Alex Ho, Bernard Ong, Caden Chia, and others. Located at 20 Collyer Quay, #01-02, Singapore 049319. One of the key distribution partners with visible MDRT achievers.
- Frontier Wealth Management Pte LtdcoreFinancial advisory partner at The Adelphi, 1 Coleman Street #B1-32, Singapore 179803. Distributes FWD insurance products.
- GEN Financial Advisory Pte LtdcoreFinancial advisory partner at 168 Robinson Road, #13-03 Capital Tower, Singapore 068912. Provides FWD insurance solutions.
- GenRiver Financial Pte LtdcoreFinancial advisory partner at 60 Robinson Road, #12-01 BEA Building, Singapore 068892. Offers FWD insurance products.
- Havend Pte LtdcoreFinancial advisory partner at 38 Duxton Hill, Singapore 089616. Distributes FWD insurance solutions.
- Income Advisory Financial AdviserscoreFinancial advisory partner at 10 Eunos Road 8 #12-06, Singapore Post Centre, Singapore 408600. Provides FWD insurance products.
- Infinity Financial Advisory Pte. Ltd.coreFinancial advisory partner at 10 Eunos Road 8, #08-02, Singapore Post Centre. Offers FWD insurance solutions.
- IPP Financial Advisers Pte LtdcoreElite financial advisory partner with team including Adeline Liow, Allegra Gong, Ash Ashik, and many MDRT-achieving advisers. Located at 78 Shenton Way, #30-01, Singapore 079120. Major distribution partner for FWD products.
- Legacy FA Pte LtdcoreFinancial advisory partner at 201 Henderson Road, #02-09, Singapore 159545. Distributes FWD insurance products.
- Mitsui Bussan Pana Harrison Pte LtdcoreFinancial advisory partner at 20 McCallum Street, #16-02 Tokio Marine Centre, Singapore 069046. Provides FWD insurance solutions.
- PAFA Financial Advisory Pte LtdcoreFinancial advisory partner at 51 Goldhill Plaza, #16-05, Singapore 308900. Offers FWD insurance products.
- PC Financial (SG) Pte LtdcoreFinancial advisory partner at 6 Battery Road, #18-04, Singapore 049909. Distributes FWD insurance solutions.
- PFPFA Pte LtdcoreFinancial advisory partner at 9 Temasek Boulevard, #30-01/02 Suntec Tower 2, Singapore 038989. Provides FWD insurance products.
- Phillip Securities Pte LtdcoreElite financial advisory partner with advisers like Jude Paul Leong (Master Wealth Manager). Located at 2 Stamford Road, #06-01, Singapore 178882. Major distribution partner offering FWD insurance alongside securities services.
- PromiseLand Financial Advisory Pte LtdcoreElite financial advisory partner (also listed as PromiseLand Independent Pte Ltd) at 7500A Beach Road, #02-312 The Plaza, Singapore 199591. Advisers include Alan Neo and Daven Lee. Major FWD distribution partner.
- Professional Investment Advisory Services Pte LtdcoreFinancial advisory partner at 4 Shenton Way, #26-01 SGX Centre 2, Singapore 068807. Provides FWD insurance solutions.
- Ray Alliance Financial Advisers Pte LtdcoreFinancial advisory partner at 1 Maritime Square, #11-04 HarbourFront Centre, Singapore 099253. Offers FWD insurance products.
- SG Alliance Private LimitedcoreFinancial advisory partner at 991 Alexandra Road, Singapore 119964. Distributes FWD insurance solutions.
- SingCapital Pte LtdcoreElite financial advisory partner at 1 Kim Seng Promenade, #12-06 Great World City Office East Tower, Singapore 237994. Advisers include Daniel Chow (Financial Services Associate Director). Key distribution partner.
- St. James's Place Wealth ManagementcoreFinancial advisory partner at One Raffles Place, #15-61 One Raffles Place (Tower 2), Singapore 048616. Premium wealth management services distributing FWD products.
- Synergy Financial Advisers LtdcoreElite financial advisory partner with advisers including Derrick Chee Young Wee (Deputy Director, Financial Advisory) and Jess Uy (Director). Located at 51 Bras Basah Road, #07-03, Lazada One, Singapore 189554. Key distribution partner.
- TallRock Capital Pte LtdcoreFinancial advisory partner at 50 Raffles Place, Level 19, Singapore Land Tower, Singapore 048623. Distributes FWD insurance solutions.
Scale indicators3 records
Recent moves8 records
Expansion highlights2 records
FWD Singapore competitors and assessment
Company assessmentBroad incumbents
- Great Eastern Life: Long-established Singapore life insurer offering life, health and investment-linked products through tied agents, financial advisers and bancassurance. Directly comparable in life and ILP product set and multi-channel GTM.
- AIA Singapore: Singapore arm of pan-Asian insurance giant AIA offering life, health, critical illness and wealth products through tied agents, bancassurance and digital channels. Comparable in product breadth and HNW offering, with materially larger scale.
- Prudential Singapore: Singapore life and health insurer with strong tied-agent and FA distribution plus growing digital capabilities. Comparable in life, critical illness and ILP offerings with deep incumbent relationships.
- Manulife Singapore: Singapore arm of Manulife offering life, health and wealth products via advisers and bancassurance. Comparable in HNW life and ILP offerings with overlapping FA distribution.
Direct peers
- HSBC Life Singapore: Singapore life insurer (formerly AXA Life Singapore) with strong HNW and bancassurance positioning and growing digital servicing. Comparable in life, critical illness and wealth-linked products targeting affluent and HNW segments.
- Income Insurance Limited (formerly NTUC Income): Established Singapore multi-line insurer offering life, health, motor, home and travel insurance with an increasing digital and FA channel presence. Comparable to FWD Singapore across product breadth and customer segmentation.
- Singlife: Digital-first life and health insurer headquartered in Singapore offering direct-to-consumer policies, mobile-first servicing and multi-channel distribution. Closely comparable to FWD Singapore in product mix and digital positioning.
- Etiqa Insurance Singapore: Singapore subsidiary of Maybank-affiliated Etiqa offering life, health, motor and travel insurance with digital purchase flows. Comparable multi-line digital insurer competing in similar retail and mass-affluent segments.
- Tokio Marine Life Singapore: Singapore life insurer offering life, health and wealth-linked products through financial advisers and bancassurance. Comparable in FA-led distribution model and life/ILP product mix.
Emerging players
- bolttech: Asia-headquartered Insurtech platform enabling embedded insurance distribution and digital product experiences. Comparable to FWD Singapore's digital-first orientation, though positioned as an enablement layer rather than a direct underwriter.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FWD Singapore social profiles
Digital presenceFWD Singapore compliance and trust
Trust signalCompliance2 records
FWD Singapore financial estimates
Financial estimateRevenue estimate
Valuation estimate
FWD Singapore leadership team
Management profileNumber of profiles
Profiles4 records
FWD Singapore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FWD Singapore M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FWD Singapore
What does FWD Singapore do?
FWD Singapore is a digital-first multi-channel insurer selling life, health, general, and investment-linked insurance products directly to consumers and through financial advisory partners in Singapore. Its product portfolio includes term life, critical illness (multiple variants), personal accident, international health, home, HDB fire, maid, car, motorcycle, and travel insurance, alongside investment-linked plans and savings plans. The company distributes through its own digital channels (website and FWD SG App), a network of 28+ financial advisory partner firms, bancassurance arrangements, international brokers, and a dedicated FWD Private brand serving high-net-worth clients.
Is FWD Singapore a public or private company?
FWD Singapore is a private company. It is classified as corporate owned and is currently operating.
When was FWD Singapore founded?
FWD Singapore was founded in 2016. It employs 11 to 50 people.
Where is FWD Singapore based?
FWD Singapore is headquartered in Singapore, Singapore, in the Asia region.
How does FWD Singapore make money?
Four revenue lines are on record. Life & Health Insurance Premiums are the primary driver. The others are general Insurance Premiums, investment Products and financial Advisory Services.
Who are FWD Singapore's main competitors?
Broad incumbents on record are Great Eastern Life, AIA Singapore, Prudential Singapore and Manulife Singapore. Direct peers are HSBC Life Singapore, Income Insurance Limited (formerly NTUC Income), Singlife, Etiqa Insurance Singapore and Tokio Marine Life Singapore. bolttech is listed as an emerging player.
Does FWD Singapore have an API?
No public API is recorded for FWD Singapore.
What industry is FWD Singapore in?
FWD Singapore's product category is Life and Health Insurance. Its primary akta.pro industry code is FSAGAGAC, Claims Management & Digital FNOL Platforms, with a secondary code of FSAJAGAO, High Net Worth Personal Lines (E&S). Its NAICS code is 52411 and its SIC code is 6311.