Kidscasting.com

What Kidscasting.com does

KidsCasting.com (operated by EnterTech, Inc., a privately held Delaware corporation headquartered in Wilmington, DE) is a two-sided online casting marketplace that connects parents and guardians of children aged newborn to 17 with casting professionals seeking young talent for acting, modeling, commercial, voice-over, and print work. The platform lists approximately 2,795 active roles across 1,002 open casting calls at any given time and indexes a talent database of over 4 million profiles across the US and Canada, used by 13,300+ casting professionals who post roughly 17,000 projects per year. Casting directors, brands, agencies, and independent creators post calls free of charge; parents and talent-side users browse and apply through the self-serve website.

The core product surface consists of a Casting Calls directory, a searchable Talent Database, a "Virtual Office" dashboard for casting professionals, a Personal Manager concierge service, an AI-Driven Photo Analyzer that provides instant feedback on profile pictures, and an educational content library of 209 blog articles supported by expert-led webinars. Revenue is generated through a subscription-based freemium model: free profiles can be created with unlimited headshots and reels, while paid annual subscriptions unlock priority profile placement, direct communication tools, networking features, and educational content. The platform is structured as a venue/listing service rather than a talent agency or employer, with a disclaimer that it does not promise or facilitate employment.

The company is privately held with no disclosed institutional funding, parent company, or venture backing, and reports 51-100 employees. Enterprise brands referenced on the platform include Disney, Nintendo, Macy's, Target, Paramount, NYFW, Carter's, Baby Gap, Chicco, Snipes, Uniqlo, and SAG-AFTRA, alongside major casting firms; however, on the casting-director side these are free-tier customers using the marketplace rather than contracted enterprise accounts. The company has operated for 18+ years and accumulates 6,369 verified customer reviews on the platform.

Name

Kidscasting.com

Legal name

EnterTech, Inc.

Website

https://kidscasting.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

KidsCasting.com is a two-sided online marketplace that connects parents of children aged 0-17 with casting directors, brands, and agencies posting paid auditions in acting, modeling, and commercials across the US and Canada.

Ownership category

akta.pro rank

Product category

Online Casting & Talent Marketplace

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro industry

PRIMARYHSACAHAL

Talent Casting & Auditions (Casting Directors, Open Calls)

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

Keywords

• Online casting platform
• Talent marketplace
• Casting call listings
• Child talent network
• Youth casting database

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Subscription Revenue: KidsCasting operates as a subscription-based platform. Free membership provides basic profile creation with unlimited headshots, reels, tapes, and promotional materials. Paid subscriptions provide access to platform features including profile maintenance, networking opportunities, communication tools, educational content, and priority profile placement. Subscriptions renew automatically until canceled.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

KidsCasting.com is a subscription-based online casting platform that connects young actors, models, and performers aged 0–17 with casting professionals across the United States and Canada. Parents and guardians subscribe to create talent profiles and apply to casting calls, while casting directors, brands, and agencies post opportunities and search a 4M+ profile database. The platform functions as a venue and listing service, monetizing through member subscriptions and offering AI photo analysis, direct messaging, personal manager support, and educational webinars.

Product overview

KidsCasting.com is a subscription-based online casting platform that serves as a venue connecting young talent (newborns to 17-year-olds) with casting professionals across the US and Canada. The core offering consists of the main KidsCasting.com Platform, a Casting Calls database with approximately 2,795 active roles, a Talent Database of over 4 million profiles, and the KidsCasting Blog educational resource. Additional features include an AI Photo Analyzer for profile optimization, a Virtual Office for managing submissions and communications, Personal Manager support services, and Exclusive Training & Webinars for skill development. The platform is operated by EnterTech, Inc. and is positioned as a listing service rather than a talent agency or employer.

Differentiator

Problem solved

Functional benefit

Products and services

• KidsCasting.com Membership Platform A subscription-based online platform that lets parents and guardians create free or paid talent profiles for children aged 0–17 and apply to casting calls spanning TV, film, modeling, commercials, voice-over, theater, and print categories across the US and Canada. Paid subscriptions unlock profile maintenance, networking, communication tools, educational content, and priority profile placement.
• Casting Director Portal (Virtual Office) A dedicated online workspace that enables casting directors, brands, agencies, and independent creators to post casting calls for free, search and filter a 4M+ talent database, send batch messages, manage submissions, and invite specific talent to roles, with personal manager assistance.

Quantifiable outcome

• 6,369 verified customer reviews

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Backstage: A leading casting and audition platform connecting talent (including minors) with casting professionals for film, TV, theater, and commercial work. Direct overlap with KidsCasting's marketplace model and audience, though Backstage serves all ages rather than specializing in kids.
• Casting Networks: Industry-standard casting platform used by major studios and casting directors to source talent across age groups including children. Competes head-to-head with KidsCasting for the same brand-side casting budgets and talent-side subscriptions.
• Actors Access (Breakdown Services): Long-established casting submission platform serving SAG-AFTRA talent including minors, with subscription-based access for actors. Highly comparable business model — self-serve subscriptions for talent, free posting for casting professionals — and similar feature set (online submissions, profile hosting).
• ExploreTalent: Subscription-based talent discovery platform covering actors and models of all ages including children, connecting them with casting opportunities. Direct freemium-to-subscription GTM overlap with KidsCasting in the kids/family segment.
• Model Mayhem: Modeling and talent networking platform with profiles of aspiring models including minors, used by photographers and brands for casting. Overlaps with KidsCasting's modeling agency and brand-side use cases.
• Now Casting: Casting call aggregator and talent platform listing opportunities across film, TV, commercials, and modeling including kid roles. Competes for the same casting-call discovery traffic and parent-side subscriptions.

Emerging players

• StarNow: Online casting platform for actors and models including younger talent, operating globally with a similar freemium subscription structure. Comparable marketplace mechanics though broader in age focus and geographic scope.
• Mandy.com: Network for casting directors and crew with a talent database that includes children for TV, film, and commercial work. Overlaps on the demand-side tools (casting call posting, talent search) that KidsCasting offers through its Virtual Office.

Broad incumbents

• SAG-AFTRA: Performers' union that operates its own casting resources and union signatory casting processes. KidsCasting lists SAG-AFTRA as a customer for union commercial productions, illustrating how the union sits adjacent to (and overlaps with) the platform's role in talent discovery.
• Indeed / ZipRecruiter (Talent/Casting Adjacency): General-purpose job platforms increasingly host casting, modeling, and entertainment roles including child opportunities. Represents a horizontal threat that could siphon casting call traffic away from niche vertical platforms like KidsCasting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kids_casting
• Facebookfacebook.com/KidsCastingCalls
• LinkedInlinkedin.com/company/kidscasting-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidscasting.com