All-Steel Structures

What All-Steel Structures does

All-Steel Structures, Inc. is a privately held, full-service steel billboard structure manufacturer and installer founded in 1987 by Ted Bratsos and headquartered in South Holland, Illinois. The company designs, fabricates, and installs custom steel billboard structures including monopoles, multipoles, wall mounts, roof mounts, and specialized sports arena displays, with reported capacity to deliver structures exceeding 200 feet in height. Its proprietary Titan Flex System is a section-less billboard frame featuring a sturdy steel frame, dual-layer face, hurricane-ready design, and digital-ready configuration; the company also standardizes DTI squiter washers for bolt tensioning quality assurance and applies a proprietary two-coat paint system for extended durability.

The business operates a vertically integrated turnkey model covering engineering, drafting, CAD/CNC-based fabrication, in-house painting, and field installation, supported by AWS-certified welders whose credentials exceed minimum industry requirements. Revenue is generated through custom hardware sales of billboard structures, in-house installation services, recurring maintenance and repair contracts (including digital upgrades and Titan Flex retrofits), and single pole structure work for the wind energy industry. The go-to-market is direct enterprise sales to a concentrated set of large outdoor advertising operators; CBS Outdoor and Lamar Advertising are documented anchor customers with multi-decade relationships.

Pricing is quote-based with no publicly disclosed tiers, reflecting the custom nature of each project. The company operates from a single Illinois facility but ships structures and dispatches field crews nationwide, with documented project activity across Illinois, Ohio, Minnesota, Indiana, Kentucky, Michigan, and Alabama. Notable projects include Target Field, Northwestern Football Stadium, and a series of multi-hundred-foot installations in Cleveland.

Name

All-Steel Structures

Legal name

All Steel Structures, Inc.

Website

https://allsteelinc.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

All-Steel Structures is a privately held Illinois-based fabricator that designs, manufactures, and installs custom steel billboard structures, sports arena displays, and wind tower poles for major outdoor advertising operators and sports venues nationwide.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Structures

NAICS

Architectural and Structural Metals Manufacturing (3323)

SIC

Fabricated Structural Metal Products (3440)

akta.pro primary industry

Structural Steel Fabrication (IMADACAA)

akta.pro secondary industries

Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG), Frames, Sashes, Mullions & Subframes (IMADAIAH), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• Steel billboard structures
• Outdoor advertising fabrication
• Billboard structure installation
• Monopole sign manufacturing
• Billboard maintenance services

Headquarters

HQ city

South Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Billboard Structure Sales: Design, manufacture, and installation of steel billboard structures including monopoles, multipoles, wall mounts, roof mounts, and sports arena structures. Revenue generated through direct sales of custom-built structures.
2. Installation Services: In-house field crews handle full structure installation as well as portions of on-site needs including welding, digital installation, structural upgrades, and foundation work.
3. Maintenance and Repair Services: Regular maintenance including site inspection, rust removal, paint, panel replacement; structural repairs; and upgrades including digital technology installation and Titan Flex System upgrades.
4. Wind Energy Services: Erecting single pole structures for wind tower industry, including foundation work and tower installation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

All-Steel Structures designs, engineers, fabricates, installs, and maintains steel billboard structures for the outdoor advertising industry. The company produces monopoles, multipoles, wall mounts, roof mounts, and custom sports arena structures, and offers the proprietary Titan Flex System section-less frame. Services span the full lifecycle of a sign from in-house engineering and CAD drafting through fabrication, nationwide installation, and ongoing maintenance, repairs, and digital upgrades.

Product overview

All Steel Structures is a full-service billboard building company that designs, manufactures, and installs steel billboard structures. The core product portfolio centers on the proprietary Titan Flex System (a section-less frame design) along with traditional monopole and multipole structures, wall mounts, roof mounts, and custom sports arena structures. The company offers a complete vertical service from engineering through fabrication, installation, and maintenance. Miscellaneous components like safety cable systems, walkways, panels, and aprons complement the main structural products.

Differentiator

Problem solved

Functional benefit

Brands

• Titan Flex System: Proprietary section-less billboard frame system featuring sturdy steel frame, hurricane-ready design, dual-layer face, and digital-ready capability.

Products and services

• Titan Flex System Proprietary section-less billboard frame system featuring a sturdy steel frame that prevents face corners from warping or bending. Includes dual-layer face for 'Ad Here' ready between placements, digital-ready configuration, and hurricane-ready design for extreme wind protection. Used by outdoor advertising operators seeking durable, low-maintenance billboard structures.
• Monopoles Single pole billboard structures available in I-beam and wood configurations, typically the most economical sign type with various column configuration solutions for outdoor advertising operators.
• Multipoles Multi-pole billboard structures made from either wood or I-beam support members, used when site space does not allow for monopoles. Designed for outdoor advertising operators.
• Wall Mounts Static or digital wall-mounted billboard structures typically used in downtown areas, with adjustable size and shape to fit wall and location needs. Designed for outdoor advertising operators and commercial property owners.
• Roof Mounts Billboard structures mounted to building parapets or internal columns, used when self-supporting signs are not practical. Targets outdoor advertising operators and commercial property owners.
• Sports Arena Structures Custom-designed structures for sports arenas at all levels, including center-hung boards, scoreboards, and ribbon boards. Aluminum designs available to reduce collateral load. Targets sports venues and stadium operators.
• Billboard Structure Installation Services Full-service installation of fabricated billboard structures carried out by in-house field crews. Covers on-site welding, digital display installation, structural upgrades, and foundation work for advertising operators and property owners nationwide.
• Billboard Maintenance and Repair Services Ongoing maintenance including site inspection, rust removal, repainting, and panel replacement, plus structural repairs and upgrades such as digital technology installation and Titan Flex System retrofits for outdoor advertising operators.
• Wind Tower Erection Services Erection of single pole structures for the wind tower industry, including foundation work and tower installation. Targeted at wind energy companies requiring tall single-pole expertise.
• Engineering and Drafting Services In-house engineering, CAD design, drafting, and permit-ready certification for billboard structures, working with multiple engineering groups to expedite design for outdoor advertising operators and property owners.

Quantifiable outcome

• Delivered structures over 200 feet (205', 215', 225' signs)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• American Welding SocietycoreTechnology or IntegrationAll Steel's welders are certified under AWS procedures. The American Welding Society is the largest organization in America that certifies welders, providing welding certification procedures that ensure welder skills meet required codes.
• ZipRecruiterminorGTM or Marketing PartnerExternal job posting platform used to advertise open positions at All Steel Structures.
• IndeedminorGTM or Marketing PartnerExternal job posting platform used to advertise open positions at All Steel Structures.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GE Renewable Energy: Major wind turbine manufacturer with active U.S. onshore wind farm deployments; comparable in being a customer-side counterpart for wind tower installation services.
• Vestas Wind Systems A/S: Global wind turbine manufacturer; directly comparable to All-Steel's wind tower single-pole structure erection and foundation business, which serves the same renewable energy customer base.
• Siemens Gamesa Renewable Energy: Wind turbine OEM with significant North American wind tower installation activity; overlaps with All-Steel's wind single-pole structure and foundation work in the same renewable vertical.
• TPI Composites, Inc. Wind turbine blade and tower manufacturer; comparable as a direct participant in the wind energy supply chain that All-Steel services through its single-pole erection work.

Broad incumbents

• Schuff Steel Company: Large diversified structural steel fabricator serving commercial and industrial construction; comparable as a broader fabrication incumbent that could compete for large structural steel scopes.
• Clear Channel Outdoor Holdings: Large outdoor advertising operator with a national billboard inventory; comparable as a significant buyer of steel billboard structures and digital retrofit work.
• Lamar Advertising Company: One of the largest U.S. outdoor advertising operators and a named All-Steel customer; comparable as the dominant buyer of fabricated billboard structures across the same end market.
• Outfront Media Inc. Major U.S. outdoor advertising operator (successor to CBS Outdoor, All-Steel's largest customer); comparable in driving demand for new billboard construction, digital upgrades, and maintenance.

Emerging players

• TrueNorth Steel: Mid-sized steel building and component fabricator; comparable as a regional fabricator with overlapping capabilities in custom structural steel products and component manufacturing.
• Accu-Steel Inc. Pre-engineered steel building manufacturer serving agricultural, commercial, and industrial customers; comparable as a custom steel fabricator with adjacent structural product capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/all-steel-structures-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All-Steel Structures