SDI
SDI Limited (ASX: SDI) is an Australian manufacturer of specialised dental restorative materials, including composites, glass ionomers, cements, adhesives and the Pola tooth-whitening line, sold to dental practitioners and clinics in more than 100 countries.
- Company typePublic
- Founded1972
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What SDI does
SDI Limited is an Australian-headquartered manufacturer of specialised dental restorative and cosmetic materials, founded in 1972 and listed on the Australian Securities Exchange (ASX: SDI) since 1987. The company designs, manufactures and markets a broad consumables portfolio covering composites (Stela, Luna, Aura), glass ionomer cements (the Riva family), luting cements, adhesives (Zipbond, Stae), etchants and sealants, silver diamine fluoride products (Riva Star), dental alloys, LED curing lights (Radii range) and the Pola tooth-whitening system. Differentiation rests on proprietary chemistries such as ionglass technology in the Riva luting line, Hydrogeon peroxide formulations for Pola whitening, and the Stela self-cure, no-gap composite architecture. All products are manufactured in Victoria, Australia, with trademark protection across major markets.
SDI serves dental hospitals, group practices and individual practitioners (dentists, endodontists, periodontists, orthodontists, prosthodontists) in more than 100 countries. The business operates a dual go-to-market: direct sales from company-owned and managed distribution facilities in Melbourne, Chicago, Cologne and Sao Paulo, complemented by authorized distributor, wholesaler and retailer networks that meet contractual quality and authenticity requirements. Revenue is generated through one-time sales of consumables and equipment via quote-based pricing to dental professionals; the company does not publicly disclose pricing or specific revenue.
The company is founder-controlled, with Jeffery James Cheetham O.A.M as Chairman and Founder and Samantha Jane Cheetham as Managing Director and CEO, while John Joseph Slaviero serves as Executive Director, COO, CFO and Company Secretary. Operating geographies span Australia, New Zealand, North America, Europe (including UK, Ireland, Germany, France, Italy, Spain, Poland, Portugal and Czechia), Brazil and other Latin American markets, the UAE, and China, supported by regional websites and country-specific social media channels. With approximately 260 employees globally (187 in Australia), SDI competes in a dental consumables market projected to reach A$54B by 2031 and a dental cement sub-market projected at a 6.7% CAGR through 2034.
SDI firmographics
Firmographics- Name
- SDI
- Legal name
- SDI Limited
- Website
- https://sdi.com.au
- Company type
- Public
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SDI Limited (ASX: SDI) is an Australian manufacturer of specialised dental restorative materials, including composites, glass ionomers, cements, adhesives and the Pola tooth-whitening line, sold to dental practitioners and clinics in more than 100 countries.
- Ownership category
- akta.pro rank
SDI industry classification
Industry- Product category
- Dental Materials Manufacturing
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics) (HLAHAEAE)
- akta.pro secondary industries
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Crown & Bridge (Fixed Prosthetics) Fabrication (HLABAJAA)
Keywords
Where SDI is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
SDI business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dental Materials and Equipment Sales: SDI generates revenue through the manufacture and sale of dental restorative materials including composites, glass ionomers, cements, adhesives, etchants, sealants, alloys, and dental equipment such as LED curing lights and mixers. Products are sold through authorized distribution channels and company-owned facilities globally.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
SDI product offering
Product offeringCore offering
SDI manufactures and globally distributes specialised dental materials manufactured in Victoria, Australia. The core portfolio includes dental composites, glass ionomer cements (Riva range), luting cements, adhesives, etchants, sealants, silver diamine fluoride products, dental alloys, tooth whitening systems (Pola range), and dental equipment such as LED curing lights (Radii range) and amalgamators. Products are sold to dental professionals, hospitals, and clinics across 100+ countries through company-owned facilities and authorized distributors.
Product overview
SDI is an Australian manufacturer of specialist dental materials established in 1972, marketing products in over 100 countries. The company operates from Victoria, Australia and maintains offices in Melbourne, Chicago, Cologne, and Sao Paulo with approximately 260 employees globally. SDI's product portfolio is organized into distinct product lines: Composites (Stela, Luna 2, Luna, Aura Easy, Aura Bulk Fill, Luna Flow, Aura Easyflow, Wave) for direct dental restorations; Glass Ionomers under the Riva brand (Riva Self Cure, Riva Light Cure, Riva Protect, Riva Silver) for various restorative applications; Luting Cements (Riva Cem Automix, Riva Luting, Riva Luting Plus, Set PP, Set Maxx) for dental cementation; Adhesives (Zipbond, Stae, Riva Bond LC) for dental bonding; Etchants (Super Etch) for surface preparation; Sealants (Conseal F) for pit and fissure protection; Riva Star SDF products (Riva Star Aqua, Riva Star) for caries management; Equipment including LED curing lights (Radii Xpert, Radii Plus, Radii-Cal CX), mixing devices (Ultramat 2), and accessories; Pola tooth whitening systems (Pola Office+, Pola Office, Pola Rapid, Pola Day, Pola Night, Pola Light, Pola for Aligners, Pola Luminate) for take-home and in-office whitening; and Dental Alloys (Permite, GS-80, Lojic+) for amalgam restorations. The company differentiates through proprietary technologies including ionglass technology in their luting cements and focuses on the dental consumables, restoration, and whitening segments of the dental market.
Differentiator
Problem solved
Functional benefit
Brands
- Pola: Tooth whitening products brand including Pola Office+, Pola Rapid, Pola Day, Pola Night, Pola Light, and Pola Luminate for both in-office and take-home dental whitening treatments.
- Riva
- Stela
- Luna
- Aura
- Radii
Products and services
- Stela No-gap self-cure composite designed as an amalgam alternative for dental restorations.
- Luna 2 Universal/packable composite with outstanding handling properties, BPA-free formulation available in Vita shades.
- Aura Easy Nanohybrid universal composite available in 4 shades yielding 16 Vita shades with excellent polishability.
- Aura Bulk Fill Bulk-fill composite with 5mm depth of cure requiring no capping layer for posterior restorations.
- Luna Flow Flowable composite with thixotropic handling properties available in 2 viscosities and Vita shades.
- Aura Easyflow Thixotropic flowable composite in 4 shades yielding 16 Vita shades for flexible application.
- Wave Flowable composite with Vita shades available in 3 viscosities for various clinical indications.
- Riva Light Cure Resin-modified glass ionomer cement (RMGIC) available in Regular and High Viscosity formulations for light-cure dental restorations.
- Riva Self Cure Self-cure glass ionomer cement available in Regular, Fast, T-shade, and High Viscosity formulations.
- Riva Protect Glass ionomer fissure sealant for protecting pits and fissures in dental restorations.
- Riva Silver Reinforced glass ionomer cement for strong posterior restorations with silver enhancement.
- Riva Cem Automix Resin-modified glass ionomer luting cement with proprietary ionglass technology, featuring superior bond strength and a paste/paste delivery system that reduces waste.
- Riva Luting Self-cure glass ionomer luting cement with low film thickness for cementation.
- Riva Luting Plus Glass ionomer luting cement with high fluoride release and low water solubility.
- Set PP Self-etching resin-modified self-adhesive cement available in 5 shades with paste/paste delivery system.
- Set Maxx Self-adhesive resin cement that is self-etching and autoconditioners for dental cementation applications.
- Zipbond Universal adhesive containing MDP, fluoride-releasing, and HEMA-free formulation for dental bonding.
- Stae Total-etch adhesive system with fluoride-releasing properties for dental bonding.
- Riva Bond LC Radiopaque stress-free adhesive for resin-modified glass ionomer cement applications.
- Super Etch 37% phosphoric acid etching gel for dental enamel and dentin conditioning.
- Conseal F Low-viscosity fissure sealant for sealing pits and fissures in dental applications.
- Riva Star Aqua 38% silver fluoride (AgF) solution for silver diamine fluoride dental treatment applications.
- Riva Star 38% silver diamine fluoride (SDF) for arresting dental caries and sensitivity treatment.
- Radii Xpert Premium LED curing light with collimated light output and attachment compatibility for dental polymerization.
- Radii Plus Versatile LED curing light with attachment compatibility for various dental curing applications.
- Radii-Cal CX Streamlined LED curing light with collimated light output for efficient dental polymerization.
- Ultramat 2 Premium mixer, triturator, and amalgamator for dental capsule preparation.
- Pola Office+ 37.5% hydrogen peroxide in-office tooth whitening system for professional dental color restoration.
- Pola Office 35% hydrogen peroxide powder/liquid in-office tooth whitening treatment for dental applications.
- Pola Rapid 38% hydrogen peroxide (HP) with Hydrogeon peroxide formula providing improved handling and visibility for in-office whitening.
- Pola Day Hydrogen peroxide-based take-home whitening product for faster whitening results.
- Pola Night Carbamide peroxide take-home whitening product designed for patients with sensitive teeth.
- Pola Light LED whitening tray system for accelerated take-home tooth whitening procedures.
- Pola for Aligners Specialized whitening product for use with orthodontic aligner trays.
- Pola Luminate Whitening product for on-the-go use and touch-up applications.
- Permite High-silver, high-strength admix dental amalgam for restorations.
- GS-80 Economical high-strength admix dental amalgam for cost-effective restorations.
- Lojic+ High-silver, high-strength spherical dental amalgam for durable posterior restorations.
Companies that use SDI
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
SDI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SDI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Henry Schein Inc.minorHenry Schein acquired French dental products company Biotech Dental SAS in June 2023. SDI products including Riva Cem Automix are distributed through dental distribution networks including major distributors like Henry Schein. Henry Schein collaboration with Biotech Dental aims to strengthen global reach and expand dental product portfolios.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SDI competitors and assessment
Company assessmentDirect peers
- Kuraray Noritake (Dental): Japanese materials company with a dental division spanning bonding agents (Panavia), composites, and cements — directly competitive with SDI's Zipbond, Riva, and composite lines, particularly in professional channel and premium chemistry.
- GC Corporation: Japanese dental manufacturer with a strong glass ionomer (Fuji) and luting cement portfolio, plus composites and preventive products — directly comparable in glass ionomer chemistry and professional channel to SDI's Riva franchise.
- Ultradent Products: US-based dental manufacturer specializing in composites, sealants, whitening (Opalescence), and adhesives — strong direct overlap with SDI's Pola whitening and restorative lines, similar mid-sized manufacturer profile.
- Ivoclar Vivadent: Liechtenstein-based manufacturer of dental restorative materials (composites, glass ionomers, cements), whitening systems, and equipment — closely comparable product categories and professional channel overlap with SDI.
- Coltène: Swiss dental manufacturer of restoratives, endodontic materials, and whitening — comparable mid-cap public peer with overlapping composites, cements, and bonding categories versus SDI.
- Septodont: French dental pharmaceutical and materials manufacturer focused on restorative materials, endodontic, and pain management — overlapping composites/cements/adhesive categories with SDI plus a strong professional dental channel.
- VOCO: German family-owned dental materials manufacturer with a strong composites (Grandio), glass ionomer, and luting cement portfolio — closely comparable in product mix and global distribution profile to SDI.
Broad incumbents
- 3M Oral Care: Diversified multinational with a dental materials division covering composites, adhesives, cements, and preventive products. Comparable product categories but operates as part of a much larger conglomerate, recently divested oral care to Solventum.
- Dentsply Sirona: Global leader in dental equipment and consumables, including composites, cements, endodontic, and preventive products. Largest direct comparator to SDI's full dental materials portfolio but with much broader scale and digital dentistry focus.
- Envista Holdings (Kerr Dental): US-based dental equipment and consumables group whose Kerr Dental division offers composites, cements, and bonding agents — overlapping professional materials portfolio with SDI but at a larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SDI social profiles
Digital presenceSDI financial estimates
Financial estimateRevenue estimate
Valuation estimate
SDI leadership team
Management profileNumber of profiles
Profiles7 records
SDI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SDI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SDI
What does SDI do?
SDI manufactures and globally distributes specialised dental materials manufactured in Victoria, Australia. The core portfolio includes dental composites, glass ionomer cements (Riva range), luting cements, adhesives, etchants, sealants, silver diamine fluoride products, dental alloys, tooth whitening systems (Pola range), and dental equipment such as LED curing lights (Radii range) and amalgamators. Products are sold to dental professionals, hospitals, and clinics across 100+ countries through company-owned facilities and authorized distributors.
Is SDI a public or private company?
SDI is a public company. It is classified as public and is currently operating.
When was SDI founded?
SDI was founded in 1972. It employs 101 to 250 people.
Where is SDI based?
SDI is headquartered in Melbourne, Australia, in the Oceania region.
How does SDI make money?
One revenue line is on record: dental Materials and Equipment Sales.
Who are SDI's main competitors?
Direct peers on record are Kuraray Noritake (Dental), GC Corporation, Ultradent Products, Ivoclar Vivadent, Coltène, Septodont and VOCO. Broad incumbents are 3M Oral Care, Dentsply Sirona and Envista Holdings (Kerr Dental).
Does SDI have an API?
No public API is recorded for SDI.
What industry is SDI in?
SDI's product category is Dental Materials Manufacturing. Its primary akta.pro industry code is HLAHAEAE, Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics), with a secondary code of CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening). Its NAICS code is 339114 and its SIC code is 3843.