What DataBoom does

DataBoom is a privately held, Kazakhstan-domiciled online education company founded in 2019 that delivers data analytics training to individual learners and corporate clients. Its core offering is a modular curriculum spanning Microsoft Power BI, SQL, Python, Excel, and AI literacy, structured both as standalone courses (4–11 weeks each) and as a bundled 26-week Data Analyst Profession program with three pricing tiers ranging from 350,000 to 840,000 KZT. A separate government-subsidized AI Data Analyst Junior track operates under Astana Hub's Tech Orda program at 400,000 KZT. All courses are delivered through an online learning management system combining video content, live webinars, interactive assessments, and one-on-one mentorship from Microsoft-certified instructors.

The platform is built on a Microsoft-aligned technology stack — Power BI, SQL, Excel, Python, and Azure AI tools — and is tightly integrated with the Microsoft certification ecosystem (PL-300, DP-900, AI-900, MO-200). Proprietary operational assets include a Personal Mentor System (assigned certified mentor per student), a DataBoom Community Platform with 20,000+ alumni and ongoing job postings, a Career Center offering mock interviews and resume support, and integrated certification exam preparation. The company operates a direct-to-consumer website channel (databoom.kz) with Kaspi Pay / credit card / bank-transfer payments and Kaspi 0-0-12 installment plans, alongside a separate B2B channel with formal contracts and certificates of completion for over 500 corporate clients across banking, mining, aviation, FMCG, telecom, and professional services.

The business model combines individual course sales (per-course one-time payments, 69,300 to 840,000 KZT), bundled profession-program subscriptions with installment billing, corporate/B2B training contracts, and government-subsidized Tech Orda seats. Go-to-market blends self-serve website enrollment with inside-sales follow-up, community-led referrals through the founder's KZ BI and Data Science & Engineering community (10,000–11,000+ members), enterprise field sales, and event marketing via 7 co-organized Azure conferences with Microsoft Kazakhstan. Founder Ekaterina Rekhert is the only Microsoft Most Valuable Professional in Kazakhstan and Forbes 30 Under 30 alumna, anchoring both brand and methodology.

Name

DataBoom

Legal name

TOO «DataBoom» (Товарищество с ограниченной ответственностью «DataBoom»)

Website

https://databoom.kz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

DataBoom is an Almaty-based online school founded in 2019 that delivers Microsoft-aligned data analytics training in Power BI, SQL, Python, Excel, and AI to individual learners and over 500 corporate clients across Kazakhstan, with structured mentorship, certification prep, and government-subsidized Tech Orda cohorts.

Ownership category

akta.pro rank

Product category

Online Data Analytics Education

NAICS

Computer Training (611420), Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data Science & Analytics (Data Literacy, SQL, Visualization) (EDAMACAF)

akta.pro secondary industries

Core LMS Platforms (Academic & Corporate) (EDAFAAAA), Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)

Keywords

• Data analytics training
• Online learning platform
• Power BI courses
• SQL certification programs
• Corporate upskilling

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Course Sales: Primary revenue stream from selling individual online courses (Power BI, SQL, Python, Excel, AI for All, Financial Reporting Automation) to individual students. Courses are priced from 69,300 KZT to 560,000 KZT with multiple tier levels (self-study, standard with mentorship, expanded, VIP). Sold via credit card, Kaspi Pay, and bank transfer with installment plans available.
2. Comprehensive Data Analyst Profession Program: Full-stack 26-week 'Data Analyst' profession program bundled as a bootcamp (Excel + Power BI + SQL + Python). Three pricing tiers from 350,000 to 840,000 KZT with monthly installment options. Includes personal mentorship, career coaching, and certification exam fee coverage at premium tiers.
3. Corporate / B2B Training: B2B training contracts where companies pay for employee upskilling. Companies receive formal invoices, contracts, certificates of completion, and acts of completed work. Over 500 corporate clients including Microsoft Kazakhstan, KAZ Minerals, Air Astana, Halyk Bank, MARS, Danone, KPMG, and others have utilized corporate training.
4. Tech Orda Grant Program: Government-subsidized training through the Astana Hub Tech Orda program, offering AI Data Analyst Junior (PowerBI, SQL, Python, Statistics, AI) course at subsidized rates (400,000 KZT with 100,000 KZT refundable deposit) for qualifying students.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

DataBoom is an online data analytics school that delivers structured, mentor-led training in Power BI, SQL, Python, Excel, and AI for individuals and corporate clients. It combines a 26-week Data Analyst profession program with standalone courses, personal Microsoft-certified mentorship, career services, and preparation for international Microsoft certifications. Corporate clients receive formal training contracts and customized employee upskilling programs.

Product overview

DataBoom is an online data analytics school offering a comprehensive suite of educational products for learning data analysis from beginner to advanced levels. The core offering is the 26-week 'Профессия аналитика данных' (Data Analyst Profession) program, which serves as the primary comprehensive curriculum. This integrates four specialized individual courses: Power BI (11 weeks), SQL (9 weeks), Python (9 weeks), and Excel (6 weeks), supplemented by an AI for Everyone course (4 weeks) and Financial Reporting Automation in Power BI (4 weeks). The company also offers an intensive Bootcamp program combining all tools over 6 months, and a Tech Orda grant program for government-accredited AI Data Analyst Junior training. All programs feature personal mentorship from Microsoft-certified professionals, career consulting, and preparation for international Microsoft certifications. The product portfolio follows a modular architecture where students can enroll in individual courses or opt for bundled programs with progressive learning paths.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Analyst Profession (Профессия аналитика данных) A comprehensive 26-week data analytics profession program bundling Excel, Power BI, SQL, Python, and AI with personal mentorship, career coaching, mock technical interviews, and Microsoft certification prep for individuals pursuing a data analyst career.
• Power BI Course An 11-week course on data modeling, DAX formulas, Power Query, and dashboard creation using Microsoft Power BI, with preparation for the PL-300 Microsoft certification.
• SQL Course A 9-week SQL training course covering DDL, DML, JOIN operations, subqueries, window functions, and technical interview preparation for database querying roles.
• Python Course A 9-week Python programming course for data analysis covering NumPy, Pandas, Matplotlib, statistics, A/B testing, and machine learning basics.
• Excel Course A 6-week Excel course covering formulas, Power Query, Pivot Tables, dashboards, and Microsoft MO-200 Excel Specialist certification preparation.
• AI for Everyone (ИИ для всех) A 4-week AI literacy course covering prompt engineering, productivity tools (ChatGPT, Copilot, Gemini), creative AI (Midjourney, HeyGen), and analytics AI (Perplexity, Claude) for non-technical professionals.
• Financial Reporting Automation in Power BI A 4-week specialized course on automating financial reporting including Cash Flow Statement (DDM), Profit and Loss Statement (P&L), and Balance Sheet using Power BI for finance professionals.
• Bootcamp An intensive 6-month bootcamp program combining Power BI, SQL, Python, and Excel for comprehensive data analytics training from beginner to professional level.
• Corporate / B2B Training A dedicated B2B training service where companies contract for employee upskilling programs in Power BI, SQL, Excel, Python, and AI, with formal invoices, contracts, and certificates of completion.
• Tech Orda AI Data Analyst Junior A 26-week, 347-academic-hour government-accredited AI Data Analyst Junior program offered at a subsidized rate through the Astana Hub Tech Orda partnership for qualifying students.

Quantifiable outcome

• Average data analyst salary in Kazakhstan reaches 857,485 KZT/month, with advanced directions (ML) reaching 1,600,769 KZT/month
• +4 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability11 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Microsoft KazakhstancoreStrategic or Co-development PartnerDirect strategic partnership with Microsoft Kazakhstan. DataBoom organizes Azure technology conferences (7 conferences with 3,000+ attendees) jointly with Microsoft Kazakhstan. The founder holds the Microsoft MVP status. DataBoom prepares students for Microsoft certifications in Power BI, SQL, Excel, Python, and AI. The partnership is central to DataBoom's brand positioning and curriculum design.
• Astana Hub / Tech OrdacoreStrategic or Co-development PartnerGovernment-backed technology hub program. DataBoom has been an official Astana Hub resident for over 3 years and has passed government accreditation 4 times under the Tech Orda program. Through this partnership, DataBoom offers subsidized AI Data Analyst Junior courses (400,000 KZT vs. 800,000 KZT regular) to qualifying students, with a refundable 100,000 KZT deposit.
• KZ BI Community & Data Science & Engineering CommunitycoreStrategic or Co-development PartnerCommunities founded by Ekaterina Rekhert with 10,000–11,000+ members. DataBoom is a key partner of these communities. Communities serve as the primary recruiting and networking channel for DataBoom students. Vacancies, events, and professional networking occur through these community platforms. Communities are explicitly listed as key partners on the website.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coursera: Global online learning platform offering structured data analytics, SQL, Python, and Power BI specializations. Direct peer as it competes for the same career-changer segment with employer-recognised certificates and serves corporate L&D buyers.
• DataCamp: Online platform specializing in data science, Python, SQL, and Power BI courses for individuals and enterprises. Direct peer given identical target curriculum (SQL, Python, Power BI, Excel) and overlapping B2C and B2B buyer personas.
• 365 Data Science: Online data science and analytics school offering career-track curricula in SQL, Python, Excel, and BI tools. Direct peer with a similar bootcamp-style career-changer proposition and subscription pricing.
• Le Wagon: Global coding and data science bootcamp operating online and in-person with mentor-driven, project-based curricula. Direct peer for the career-changer segment with comparable career-services and corporate training offerings.
• General Assembly: Global training provider offering data analytics bootcamps and corporate upskilling. Direct peer for the B2B corporate training channel with similar curriculum focus on SQL, Excel, and BI tools.
• Thinkful: Online data analytics and data science bootcamp with mentor-led programs and career coaching. Direct peer given the matching full-stack Data Analyst profession model with 1-on-1 mentorship and career placement support.

Broad incumbents

• Udemy: Global online learning marketplace with extensive catalogue of data analytics, SQL, and Power BI courses at lower price points. Broad incumbent offering overlapping content but distributed via marketplace rather than structured career programs.

Regional players

• Skillbox: Leading Russian-language online education platform offering data analytics and 'Data Analyst' profession programs. Regional peer sharing Russian-speaking audience and similar bootcamp-style career-change positioning.
• Netology: Russian online university for professional development and reskilling, with data analytics specializations. Regional peer operating in CIS / Russian-speaking markets with similar modular course-to-profession architecture.
• Practicum by Yandex: Yandex-backed online bootcamp offering Data Analyst and Data Science profession programs with mentor support and career services. Regional peer in Russian-speaking markets with a near-identical curriculum-to-employment model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@rekhert
• LinkedInkz.linkedin.com/company/databoom-kz
• Instagraminstagram.com/databoomkz
• TikToktiktok.com/@databoomkz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DataBoom