What Mats Inc. does

Mats Inc. is a B2B commercial flooring and entrance systems company founded in 1971 in Braintree, Massachusetts by Bob and Catherine Schiffmann and now headquartered in Stoughton, Massachusetts. The company designs, manufactures, and distributes a broad product portfolio centered on entrance and matting solutions — foot grilles, walk-off mats, runners, modular matting tiles, roll goods, logo mats, and specialty flooring — and has expanded over five decades into contract flooring categories including LVT, sheet vinyl, rubber, linoleum, bio-polyurethane, and sports flooring. Under the recently launched Matter Surfaces parent brand, the portfolio is organized into sub-brands (matsinc™, Verlune™, Arrival, Logo Matting, Play, Formative) complemented by exclusive North American distribution rights for Bolon, PURLINE, and Parador.

The business operates a sales-led, quote-based B2B go-to-market targeting architects, designers, and facility teams across Hospitality, Multifamily, Healthcare, Education, Corporate, and Retail end markets. Distribution is supported by three regional warehouses in Massachusetts, Georgia, and Minnesota (including a 124,000 sq ft facility), enabling national coverage from a New England base. Pricing is not publicly disclosed; customers request quotes through the website, consistent with project-driven commercial specification cycles.

The company is privately held, employs 101–250 people, and has transitioned from family ownership to professional executive leadership (Barry Hume, President and CEO). No venture, growth equity, or institutional investment is disclosed in the source data, and there are no M&A, funding rounds, or material restructuring events in the input beyond the Matter Surfaces rebrand and warehouse expansion. The AI/technology profile is conventional for a physical-products distributor: there are no APIs, no integrations, no senior AI/ML hires, and no AI-themed products.

Name

Mats Inc.

Legal name

Matter Surfaces

Website

https://matsinc.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Mats Inc. is a B2B commercial flooring company that designs, manufactures, and distributes entrance systems, matting, and specialty flooring to architects, designers, and facility teams across hospitality, healthcare, education, multifamily, corporate, and retail segments nationwide.

Ownership category

akta.pro rank

Product category

Commercial Flooring

NAICS

Building Material and Supplies Dealers (4441), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Carpet & Area Rug Flooring Retail (CRAIAGAE)

akta.pro secondary industry

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

Keywords

• Commercial flooring products
• Entrance matting systems
• Walk-off mats
• Logo matting
• Modular matting tiles

Headquarters

HQ city

Stoughton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Commercial Flooring Products: Sale of entrance systems, matting solutions, specialty flooring, and contract flooring products to commercial customers. Products include foot grilles, walk-off mats, modular tiles, roll goods, logo mats, LVT, sheet vinyl, rubber, linoleum, and bio-polyurethane flooring. Primarily one-time product sales with potential for repeat orders from commercial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mats Inc. sells commercial flooring and entrance matting products — including foot grilles, walk-off mats, runners, modular matting tiles, roll goods, logo mats, and specialty flooring — to commercial customers. The portfolio also includes distributed brands (Bolon BIO-sourced flooring, PURLINE, Parador) and sub-brands such as Verlune™ (PVC-free), Arrival, Play (sports/fitness), and Formative (LVT/vinyl). Products are sold directly to architects, designers, and facility teams through a quote-based B2B sales motion backed by a national three-warehouse distribution network.

Product overview

Mats Inc. operates as a platform-plus-modules commercial flooring portfolio under Matter Surfaces, offering a comprehensive range of entrance systems, matting solutions, and specialty flooring products. The core offering centers on matsinc™ brand (foot grilles, walk-off mats, runners, modular tiles, roll goods, logo mats), complemented by distributed European brands (Bolon BIO-sourced flooring, PURLINE, Parador), and sub-brands including Verlune™ (PVC-free), Arrival (entry/matting), Logo Matting (branded), Play (sports/fitness), and Formative (LVT/vinyl). Contract flooring materials include LVT, sheet vinyl, rubber flooring, linoleum, and bio-polyurethane. Applications span lobbies, entrances, vestibules, wet areas, and anti-fatigue/safety environments across hospitality, healthcare, education, and multifamily segments.

Differentiator

Problem solved

Functional benefit

Brands

• matsinc™: Core matting and flooring solutions brand providing foot grilles, walk-off mats, runners, modular matting tiles, roll goods, logo mats, and specialty flooring.

Products and services

• matsinc™ Core matting and flooring solutions providing foot grilles, walk-off mats, runners, modular matting tiles, roll goods, logo mats, and specialty flooring for commercial entrance systems and high-traffic areas.
• Bolon BIO-sourced woven resilient flooring offered through an exclusive North American distribution partnership with Bolon.
• Verlune™ PVC-free commercial floor coverings focused on sustainability.
• Arrival Entry and matting solutions for safety and wellness in entrance areas.
• Logo Matting Branded entrance and walk-off mats for lasting impressions, combining function and visual identity.
• Play Multi-purpose fitness and weight room flooring; sports flooring for gyms, recreational environments, and athletic training facilities.
• Formative Multi-format roll, plank, and tile vinyl flooring for contract and specialty flooring applications.
• Accessories Flooring and matting essentials for seamless installation, including stair treads and installation support products.

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BoloncoreChannel Partner/ Reseller/ DistributorStrategic partnership making Mats Inc. the exclusive North American distributor for Bolon, a design-forward woven resilient flooring brand. This relationship strengthens the company's position in the premium commercial flooring market.
• PURLINEcoreChannel Partner/ Reseller/ DistributorExclusive North American distribution partnership for PURLINE flooring products, expanding the company's portfolio of premium commercial flooring solutions.
• ParadorcoreChannel Partner/ Reseller/ DistributorStrategic partnership with Parador as exclusive North American distributor, adding another premium brand to Mats Inc.'s commercial flooring offerings.
• Shaw Industries (WiN)minorGTM or Marketing PartnerWiN (Women in North) is Shaw's associate resource group that empowers women through leadership development, mentorship, volunteerism, and networking. Mats Inc. partners with Shaw on this initiative bringing together women leaders.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Construction Specialties: Construction Specialties (CS Group) is a direct peer that manufactures and distributes commercial entrance matting, wall protection, and architectural specialty products. Highly comparable to Mats Inc. given overlapping focus on commercial entrance systems and high-traffic flooring solutions for institutional and commercial facilities.
• Tarkett: Tarkett is a global commercial flooring manufacturer offering LVT, sheet vinyl, rubber, linoleum, and entrance flooring systems. Materially comparable to Mats Inc. across the contract flooring categories (LVT, sheet vinyl, rubber, linoleum) Mats Inc. distributes, with overlapping hospitality, healthcare, and education end markets.
• Interface: Interface is a leading global manufacturer of modular carpet tiles and commercial resilient flooring targeting corporate, education, and healthcare segments. Comparable to Mats Inc. in serving architects and facility teams on commercial flooring specifications, particularly in the carpet/entrance category.
• Mannington Mills: Mannington Mills manufactures and distributes commercial flooring including LVT, rubber, sheet vinyl, carpet, and entrance systems. Overlaps with Mats Inc. across multiple commercial product categories and shares the focus on healthcare, education, and institutional channels.
• Forbo Flooring Systems: Forbo manufactures and distributes commercial Marmoleum, sheet vinyl, entrance matting (Coral/Coronata), and Flotex flocked flooring. Directly comparable to Mats Inc. in commercial linoleum, entrance systems, and healthcare/education verticals, and a potential competitor for PURLINE distribution.
• Crown Mats: Crown Mats is a U.S. manufacturer of commercial floor mats, anti-fatigue mats, entrance mats, and logo mats. Directly comparable to Mats Inc.'s matsinc™ core offering across the entrance matting and specialty matting categories with overlapping commercial customer base.
• Wearwell: Wearwell is a manufacturer specializing in ergonomic and anti-fatigue matting, safety flooring, and modular matting tiles for industrial and commercial environments. Comparable to Mats Inc.'s specialty matting, modular tile, and anti-fatigue offerings within healthcare, education, and industrial channels.

Broad incumbents

• Shaw Industries: Shaw Industries is the largest U.S. flooring manufacturer offering broad commercial and residential product lines. Mats Inc. has an existing GTM partnership with Shaw through the WiN initiative, and Shaw's commercial carpet and resilient flooring compete directly with several of Mats Inc.'s distributed brands.
• Mohawk Group (Commercial): Mohawk Group is a major commercial flooring division of Mohawk Industries, offering carpet, LVT, and resilient flooring for hospitality, healthcare, and education. A broad incumbent with overlapping commercial specification channels comparable to Mats Inc.'s target verticals.
• 3M (Commercial Solutions): 3M's Commercial Solutions division offers safety flooring, walk-off mats, entrance matting, and floor care products as part of a broader industrial and facility portfolio. A broad incumbent competing with Mats Inc. on entrance matting and safety flooring within healthcare and institutional segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Mats_Inc
• LinkedInlinkedin.com/company/mats-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mats Inc.