SafeCare BC

What SafeCare BC does

SafeCare BC is a British Columbia-based non-profit association (legally 'SafeCare BC Health and Safety Association') that serves as the designated health and safety body for the province's continuing care sector. The organization provides evidence-based occupational health and safety training, consulting, and resources to long-term care, home and community health support, and assisted/independent living providers. Its core products include in-person workshops (e.g., Provincial Violence Prevention Curriculum, Safe Handling, Gentle Persuasive Approaches), self-paced e-learning courses, free webinars, OHS consulting services, and the Peer Facilitator Program, which builds a distributed training network of certified facilitators across BC. The product portfolio also includes psychological health and safety programs (Care for Caregivers, Leading from the Inside Out, Tailored Outreach Program), an extensive library of free downloadable resources (toolkits, checklists, infographics, posters, videos), and the annual Hearts and Hands conference for healthcare assistants.

The organization operates on a hybrid revenue model combining membership fees (subscription/recurring) with training and consulting revenue (professional services). Pricing is pay-as-you-go with per-participant fees ranging from $20 for basic eLearning (e.g., WHMIS Works) to $35-$400 for workshops, with subsidized rates for members and Associate Members. Distribution is regional (British Columbia only) and occurs through direct sales channels (in-person workshops at the Burnaby Training Centre and partner sites), self-serve channels (eLearning, webinars), and a facilitator/reseller channel via the Peer Facilitator Program. The organization also maintains a privacy compliance posture under BC's Personal Information Protection Act (PIPA).

Name

SafeCare BC

Legal name

SafeCare BC Health and Safety Association

Website

https://safecarebc.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

SafeCare BC is a BC-based non-profit association providing evidence-based occupational health and safety training, consulting, and resources to long-term care, home support, and assisted living providers across British Columbia.

Ownership category

akta.pro rank

Product category

Occupational Health and Safety Training

NAICS

Individual and Family Services (6241), Offices of Other Health Practitioners (6213)

SIC

Services-Educational Services (8200), Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Health, Safety & Compliance Training (CPR/First Aid, Safeguarding, Licensing) (EDACAIAH)

akta.pro secondary industry

Staff & Caregiver Training (Transfers, Safe Handling, Home Programs) (EDAKAGAK)

Keywords

• Workplace safety training
• Occupational health services
• Violence prevention training
• Continuing care safety
• Health and safety association

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Training and Education Services: SafeCare BC generates revenue through training workshops, eLearning courses, and webinars. Training programs include violence prevention, mental health, safe handling, and occupational health and safety topics. Pricing varies by course type with member discounts available.
2. OHS Consulting Services: Occupational health and safety consulting services provided to member organizations for tailored workplace safety solutions.
3. Membership Fees: Membership program offering subsidized rates for members and Associate Members access to training and resources.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

SafeCare BC delivers evidence-based occupational health and safety training, consulting, and resources to continuing care providers in British Columbia. Offerings include in-person workshops (violence prevention, safe handling, JOHSC training, Gentle Persuasive Approaches), self-paced eLearning courses, live webinars, tailored OHS consulting, and the Peer Facilitator Program that deploys trained facilitators across the province.

Product overview

SafeCare BC offers a comprehensive suite of workplace health and safety products and services for British Columbia's continuing care sector. The core offering consists of training and education programs delivered through multiple channels: in-person workshops (Provincial Violence Prevention Curriculum, Safe Handling, Occupational Health and Safety Committee training, Gentle Persuasive Approaches, The Working Mind), e-learning courses (Safety Basics, Infection Prevention, WHMIS Works, and others), and webinars. These are complemented by OHS consulting services and the Peer Facilitator Program, which trains and deploys peer facilitators to extend training throughout the province. Psychological health and safety services include Care for Caregivers, Leading from the Inside Out, and the Tailored Outreach Program. The organization also provides extensive downloadable safety resources including checklists, toolkits, templates, infographics, posters, and videos, all supporting the training curriculum. The annual Hearts and Hands conference celebrates and educates healthcare assistants. Together, these products form an integrated education ecosystem supporting continuing care providers.

Differentiator

Problem solved

Functional benefit

Brands

• Secondment Program: A formal arrangement between SafeCare BC, a peer facilitator, and the peer facilitator's organization for delivering workshops.
• Independent Contracted Facilitators
• Peer Facilitator Program
• Hearts and Hands Conference
• OHS Consulting

Products and services

• Workshops In-person training workshops for continuing care providers covering Gentle Persuasive Approaches, JOHSC Part 1 and Part 2, Provincial Violence Prevention Curriculum Train-the-Trainer, Safe Handling, Mental Health First Aid Essentials and Certification, and The Working Mind for Employees. Delivered at SafeCare BC's Training Centre in Burnaby and partner sites across BC.
• E-learning Courses Self-paced online courses covering WHMIS Works (from $20), General Workplace Health and Safety, Infection Prevention, Kitchen-Related Hazards, Qualitative Fit Tester Training, Safety Basics, Enhancing Psychological Health, Wellness, and Resilience, and Running Effective JOHS Committee Meetings. Accessible anytime by continuing care providers across BC.
• Webinars Free online webinar presentations for continuing care workers covering topics such as civility, empathy, burnout, grief, cultural safety, workplace wellbeing, dietary culture and stress, equity and belonging, and Indigenous cultural safety.
• OHS Consulting Services Tailored occupational health and safety consulting services provided to member organizations, offering comprehensive guidance and support for workplace safety implementation in continuing care settings.
• Peer Facilitator Program A train-the-trainer program with a two-year certification cycle requiring 40 hours of continuing education. Trains and supports peer facilitators to deliver violence prevention and safety leadership workshops throughout BC's continuing care sector via secondment arrangements or independent contractor pathways.
• Provincial Violence Prevention Curriculum Recognized best-practice violence prevention training curriculum for healthcare workers, offered as both a 4-day workshop (Train-the-Trainer, from $400 per participant) and an ongoing service program for continuing care providers.
• Psychological Health and Safety Services Services focused on fostering psychologically safe and supportive work environments, encompassing the Care for Caregivers program, Leading from the Inside Out program, and the Tailored Outreach Program.
• Hearts and Hands Conference Annual flagship conference supported by Synergy Rehab, designed to celebrate, educate, and inspire healthcare assistants and continuing care workers in British Columbia.
• Immersive Learning — OntheJob Violence Prevention Training Scenario-based immersive training that identifies hidden violence risks and builds team competency in healthcare settings through real-world scenarios.
• Care for Caregivers Program Program supporting caregivers' mental health and wellbeing in continuing care workplaces, part of SafeCare BC's psychological health and safety services.
• Leading from the Inside Out Leadership development program for continuing care leaders focused on psychological health and safety, fostering supportive and respectful work environments.
• Tailored Outreach Program Customized outreach services delivered to continuing care organizations as part of SafeCare BC's psychological health and safety offerings.

Quantifiable outcome

• SafeCare BC's long-term care members showed a 16% decrease in injury rate in 2021 and outperformed the sector overall
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Synergy RehabcoreGTM or Marketing Partner · 1 October 2025Synergy Rehab provides sponsorship support for SafeCare BC's annual Hearts and Hands conference, which is a flagship event designed to celebrate, educate, and inspire healthcare assistants and continuing care workers in BC.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Public Services Health & Safety Association (PSHSA): Ontario's designated healthcare safety association, offering OHS training, resources, and consulting to healthcare and community care employers — the most direct functional analogue to SafeCare BC's BC continuing-care mandate, just in a different province.
• St. John Ambulance Canada: National non-profit delivering workplace safety training (first aid, CPR, mental health first aid) to employers including healthcare settings — overlapping with SafeCare BC's training catalog and member-based model.
• Canadian Red Cross: Delivers first aid, CPR, violence prevention, and psychological first aid training, including targeted programs for caregivers and healthcare workers — directly competing for employer safety training budgets alongside SafeCare BC.
• Heart & Stroke Foundation of Canada: Operates a national CPR and resuscitation training program for workplaces, including healthcare provider audiences; competes with SafeCare BC's basic life safety / WHMIS-style eLearning for the same continuing care employer spend.
• Lifesaving Society Canada: National charitable organization providing workplace and aquatic safety training and certification across Canada — adjacent training catalog and non-profit delivery model overlapping with SafeCare BC's continuing care safety offerings.

Broad incumbents

• WorkSafeBC: Provincial workplace safety regulator that designates and partially funds SafeCare BC; sets the JOHSC and inspection requirements SafeCare BC's curriculum aligns to, and is the closest system-level incumbent shaping the category.

Regional players

• BC Care Providers Association: BC sector association representing continuing care, home health, and assisted living operators — shares the same BC continuing care member base and overlapping programming (e.g., Hearts and Hands-style workforce events), though not a direct training competitor.

Emerging players

• CWB Group: Provides OHS training and certification services to industrial and service-sector employers, including safety leadership programs — adjacent competitor for employer training wallet share with growing digital delivery capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=MWz3OtxBrWU
• Xx.com/safecarebc
• Facebookfacebook.com/safecarebc
• LinkedInlinkedin.com/company/safecare-bc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SafeCare BC