Average

What Average does

Medel International srl is an Italian medical device company founded in 1966 and headquartered in Milan at Via Villapizzone 26. The company designs, manufactures, and distributes a broad portfolio of electromedical devices for home use, organized across four product categories: Medical (blood pressure monitors such as Sense, Elite Plus, Soft, and Quick; nebulizers including Family Plus, Air Mini, Air Plus, Compact, and Star; thermometers including Temp, Ear Temp, Express, No Contact Plus, Flexo, and Infra red; pulse oximeters; and infrared therapy devices), Wellbeing (the Myo-tens electrical muscle stimulator, diagnostic scales, and humidifiers), Babycare (baby scales, manual and electric breast pumps, nasal aspirators, and bottle warmers), and Beauty (facial cleansing devices, ionic saunas, and manicure/pedicure devices). The company also operates the ActiveAction telemedicine service brand, which delivers ECG, Holter monitoring (up to 8 days), 24-hour blood pressure monitoring, spirometry, and sleep diagnostics through partner pharmacies, with results reviewed by specialized physicians. The ActiveAction service holds ISO 13485 certification.

The product portfolio rests on several proprietary technical foundations, including HSD-Technology (Heart Signal Detection) — protected by European Patent EP 1 673 009 — which identifies optimal physical rest state for reliable blood pressure measurement; oscillometric measurement methodology with 3-5% precision; AFib arrhythmia detection on the Elite Plus monitor; inflation-measurement technology on the Soft wrist monitor that captures readings during cuff inflation; mesh nebulizer technology using vibrating membranes with microscopic pores for portable, quiet inhalation; and multi-mode electrical stimulation offering TENS, EMS, and massage modes with 14 preset programs. Products are designed and developed in Italy, with quality standards maintained under the Beurer quality system following the January 2016 acquisition.

Medel distributes primarily through pharmacy networks in Italy and other markets, with international distribution partners reaching more than 70 countries globally and a direct website that provides product information and a store locator tool. Pricing is not publicly disclosed. The subsidiary operates within the Beurer Group, a German health and wellness multinational that reported €230 million in consolidated revenue, though Medel International's standalone revenue is not disclosed separately. The customer base spans families, elderly users (hypertension and cardiovascular management), parents and infants, and athletes using EMS devices for fitness and recovery, with individuals purchasing through pharmacy retail and SMB/distributor relationships powering international markets.

Name

Average

Legal name

Medel International srl

Website

https://medelinternational.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Medel International srl, founded in 1966 in Milan and wholly-owned by Germany's Beurer GmbH since 2016, designs and distributes home-use electromedical devices — blood pressure monitors, nebulizers, thermometers, EMS stimulators, and baby care products — through pharmacy channels in over 70 countries.

Ownership category

akta.pro rank

Product category

Home Healthcare Medical Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)

akta.pro secondary industries

ECG/EKG & Heart Rhythm Monitors (Consumer) (CRACAQAC), Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB), Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL)

Keywords

• Home medical devices
• Blood pressure monitors
• Nebulizer equipment
• Electromedical devices
• Baby care products

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Medical Device Sales: Medel generates revenue through the sale of electromedical devices including blood pressure monitors, nebulizers, thermometers, pulse oximeters, electrical muscle stimulators, and baby care products. Products are sold through pharmacies and retail channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Medel International designs, manufactures, and distributes a multi-category portfolio of electromedical devices for home use, including blood pressure monitors, nebulizers/aerosol therapy systems, digital thermometers, pulse oximeters, electrical muscle stimulators, and baby care products. The company also operates the ActiveAction telemedicine platform that enables ECG, Holter monitoring, spirometry, and blood pressure examinations to be performed at participating pharmacies with results reviewed by specialized doctors. Products are designed in Italy under German engineering standards from parent company Beurer GmbH.

Product overview

Medel International is a comprehensive medical device company offering a multi-category portfolio of electromedical products for home use. The portfolio spans four main product lines: Medical (blood pressure monitors like Sense and Elite Plus with AFib detection, nebulizers including Air Mini and Compact mesh technology, thermometers, pulse oximeters, and infrared therapy devices), Wellbeing (electrical muscle stimulators like Myo-tens, diagnostic scales, and humidifiers), Babycare (baby scales, breast pumps, nasal aspirators, bottle warmers), and Beauty (facial cleansing devices, ionic saunas, manicure/pedicure tools). Additionally, the company offers telemedicine services through its ActiveAction platform enabling ECG, Holter monitoring, and spirometry at pharmacies. Products are designed in Italy with German engineering from parent company Beurer GmbH, which acquired Medel in 2016.

Differentiator

Problem solved

Functional benefit

Products and services

• Sense Blood Pressure Monitor Automatic upper arm blood pressure monitor with patented HSD (Heart Signal Detection) psychophysical stress detector, cuff position control, and rest indicator designed for reliable comparable measurements.
• Elite Plus Blood Pressure Monitor Automatic upper arm blood pressure monitor with atrial fibrillation (AFib) detection and arrhythmia recognition for stroke prevention, featuring physician-recommended triple measurement.
• Soft Wrist Blood Pressure Monitor Wrist blood pressure monitor with innovative measurement during inflation for more comfortable and accurate readings, featuring motion sensor and arrhythmia detection.
• Quick Wrist Blood Pressure Monitor Wrist blood pressure monitor with color risk indicator for classifying measurement results and 7-day morning/evening blood pressure averaging.
• Family Plus Aerosol Aerosol device with integrated nasal shower for respiratory treatment of the whole family.
• Air Mini Nebulizer Compact compressor nebulizer designed for portability, suitable for both acute and chronic respiratory conditions.
• Air Plus Inhalator Compressor nebulizer with high nebulization output for fast and effective inhalation therapy for colds, asthma, and respiratory diseases.
• Compact Mesh Nebulizer Mesh nebulizer using vibrating membrane technology with microscopic pores for extremely quiet operation ideal for children, with integrated rechargeable battery providing 60 minutes of use.
• Star Pediatric Nebulizer Pediatric piston-type compressor nebulizer with silent operation and child-friendly design including coloring book and pencils.
• Myo-Tens Electrical Muscle Stimulator Two-channel electrical muscle stimulator offering TENS (pain therapy), EMS (muscle toning), and massage modes with 14 preset programs.
• Cozy Warm Heated Cushion Soft heated cushion with quick heating, three illuminated temperature levels, automatic shut-off, and machine-washable cover at 30 degrees.
• Infra Red Heat Therapy Lamp Infrared lamp for relieving cold symptoms and muscle tension through targeted heat therapy with adjustable tilt in 5 stages.
• Temp Contactless Infrared Thermometer Contactless infrared thermometer for measuring body, object, and room temperature with integrated fever alarm and smiley indicator for temperatures at or above 38 degrees Celsius.
• Ear Temp Infrared Ear Thermometer Infrared ear thermometer for fast, non-invasive temperature measurement in the ear canal of adults and children with 15 replaceable hygienic probe covers.
• Express Digital Thermometer Digital thermometer with flexible tip measuring body temperature in 10 seconds with acoustic signal upon completion and fever alert above 37.8 degrees Celsius.
• No Contact Plus Infrared Thermometer Contactless infrared thermometer with distance indicator ensuring correct positioning for accurate body, object, and liquid temperature measurement in one second.
• Flexo Digital Thermometer Digital thermometer with flexible tip for comfortable measurement, suitable for oral, rectal, and axillary use in 10 seconds.
• Oxygen Pulse Oximeter Pulse oximeter measuring oxygen saturation (SpO2) and heart rate, compact and lightweight for home use, sports, and high-altitude activities.
• Stick Post-Bite Device Electronic post-bite device using chemical-free heat therapy to relieve itching and swelling from insect bites with two treatment times (3s/6s).
• Baby and Child Scale Baby scale with removable tray for weighing infants and young children.
• Primipesi Baby Scale Baby scale with hold-on function for stable weighing of infants.
• Natural Manual Breast Pump Manual breast pump for breastfeeding mothers.
• Natural Plus Electric Breast Pump Single-channel electric breast pump for expressing breast milk.
• Nose Clean Nasal Aspirator Electric nasal aspirator for clearing infant nasal congestion safely.
• Casa & Auto Bottle Warmer Electric bottle warmer for home and car use to warm baby bottles.
• Scaldapappa Bottle Warmer Bottle warmer with LED display for precise temperature control when warming baby bottles.
• Baby Voice Baby Monitor Digital baby monitor radio for monitoring infants.
• Face Brush Facial Cleansing Device Facial cleansing device providing deep and delicate facial cleaning for smooth and radiant skin with daily use.
• Ionic Sauna Facial Device Facial ionic sauna device for soft and radiant skin, preparing the face for treatments.
• Manicure Pedicure Expert Professional manicure and pedicure device for home use enabling easy maintenance of hands and feet.
• Soft Roll Callus Remover Professional callus remover providing velvety effect on feet through effective callus removal.
• ActiveAction Telemedicine Service Telemedicine service enabling electrocardiogram, Holter ECG up to 8 days, 24-hour blood pressure monitoring, spirometry, and sleep monitoring conducted at pharmacies with results reviewed by specialized doctors.

Quantifiable outcome

• Products distributed in over 70 countries worldwide
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MedelInternational
• LinkedInlinkedin.com/company/medel-group-spa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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