Waltonwood

What Waltonwood does

Waltonwood is the senior living brand of Singh Senior Living, a family-owned and operated operator founded in 1987. The company delivers a continuum of senior housing and care services across 14 communities located in Southeast Michigan (7), North Carolina's Triangle and Charlotte markets (5), and Northern Virginia (2, including one community currently under construction in South Riding). Its three core care-level products — Independent Living, Assisted Living, and Memory Care — are delivered as a single age-in-place offering at most properties, augmented by add-on service modules including Health Care Services (visiting physicians, skilled nursing, therapies, medication management), Respite Care, the Forever Fit exercise program, Life Enrichment programming, Culinary Excellence, and community-specific initiatives such as Adventure by Waltonwood and Camp Waltonwood. Waltonwood serves seniors and their families, with primary segments covering active independent-living residents, residents needing assistance with activities of daily living, and residents with Alzheimer's or other dementia-related conditions.

The technology stack supporting operations combines clinical and hospitality tooling rather than proprietary AI: EMAR (Electronic Medication Administration Record) is standard at every community, Accushield provides visitor and vendor credentialing, FullCount supports resident point-of-sale and billing transparency, a tablet-based dining ordering system enables personalized meal service, and HUR senior-specific fitness equipment is deployed in fitness centers. The company's website is supported by Google Analytics and OneTrust consent management. Service quality is reinforced by industry partnerships with Argentum, the International Council for Active Aging, the Alzheimer's Association, the American Senior Housing Association, and Wayne State University's Institute of Gerontology (which co-developed the Life Enrichment curriculum), along with visiting physician, home health, and pharmacy provider networks.

Waltonwood generates revenue through a direct-to-consumer, rental-based subscription model with no upfront buy-in or entrance fees. Monthly charges cover apartment rental plus optional service packages that vary by care level (Independent Living, Assisted Living, Memory Care), with add-on health care, respite, and ancillary services layered on top. Pricing is quote-based and not publicly disclosed. The company also facilitates financing pathways through partnerships with Life Care Funding Group (life settlements) and Veterans Affairs Aid & Attendance benefits (up to $1,800/month for eligible veterans). Sales and marketing are handled directly by each community's team with corporate support, leveraging a corporate website, SEO-optimized property pages, virtual and on-site tours, resident testimonials, and community events. Ownership remains entirely within the Singh family, with no disclosed venture capital, institutional investment, or M&A activity.

Name

Waltonwood

Legal name

Singh Senior Living (Waltonwood)

Website

https://waltonwood.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Waltonwood is a family-owned senior living operator (founded 1987) running 14 communities across Michigan, North Carolina, and Virginia, delivering Independent Living, Assisted Living, and Memory Care under a direct-to-consumer rental model with no buy-in fees.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Luxury/Resort-Style Independent Living Communities (HLADAAAC)

akta.pro secondary industry

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Senior living services
• Assisted living facilities
• Memory care services
• Independent living communities
• Respite care services

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Senior Living Rent: Waltonwood operates rental communities where residents rent apartments and choose service packages. Residents have options for daily, weekly, monthly, or yearly residency arrangements. Monthly rent covers apartment rental with optional service packages for care levels (Independent Living, Assisted Living, Memory Care), dining, housekeeping, and other amenities.
2. Care Service Packages: Additional revenue from care service packages including assistance with activities of daily living, medication management, incontinence assistance, diabetic management, pharmacy services, physical/occupational therapy, fitness programs, and hospice coordination.
3. Veterans Aid & Attendance Program: Partnership program helping veterans access federal benefits (up to $1,800/month) to help finance senior housing costs.
4. Life Care Funding Group Partnership: Life settlement market partnership helping seniors raise funds to pay for senior housing through sale of in-force life insurance policies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Waltonwood is a family-owned senior living provider operating 14 rental communities across Michigan, North Carolina, and Virginia. The company offers a continuum of care including Independent Living, Assisted Living, and Memory Care, augmented by on-site Health Care Services, Home Care, Respite Care, fitness and life enrichment programs, and chef-prepared dining for senior residents.

Product overview

Waltonwood is a family-owned and operated senior living company (since 1987) offering a continuum of care across 14 communities in Michigan, North Carolina, and Virginia. The company operates under a platform-plus-modules architecture, with three core care-level products (Independent Living, Assisted Living, and Memory Care) that form the foundation of each community. These core offerings are augmented by add-on service modules including Health Care Services, Home Care Service, Respite Care, the Forever Fit Exercise Program, Life Enrichment Program, Culinary Excellence, and specialty programs like Adventure by Waltonwood and Camp Waltonwood. This structure allows residents to age in place within the same community as their care needs evolve, moving between care levels while maintaining familiar surroundings and relationships. The company is owned and managed by Singh, a residential housing developer with over 40 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Senior housing for active seniors capable of making decisions and directing their own lives who do not require ongoing assistance with activities of daily living. Residents receive a maintenance-free lifestyle with optional a la carte services including meals, housekeeping, and laundry.
• Assisted Living Licensed assisted living providing services to support engagement of daily living including medication management, personal care, three chef-prepared meals daily, housekeeping, social activities, and emergency call systems in a secure environment while maintaining independence.
• Memory Care Distinct form of long-term care designed for individuals with Alzheimer's disease, dementia, or other memory impairments, offering Montessori-based life enrichment programming, personalized care plans, virtual dementia training for staff, and secure environments.
• Health Care Services Coordinated health care services including visiting physicians, nurse practitioners, dentists, pharmacists, skilled nursing, physical therapy, occupational therapy, speech therapy, palliative care, and medication management delivered in residents' homes within the community.
• Home Care Service On-site care agency providing personal support services for residents needing help at their own residence, coordinated with assisted living services.
• Respite Care Short-term temporary care providing relief for primary caregivers, with a minimum 7-day stay available while family is away or needs a break from caregiving responsibilities; Adult Day Care also offered for a few hours per day.
• Forever Fit Exercise Program Fitness program combining strength, endurance, balance, coordination, and flexibility exercises in a safe environment, with a Senior Fitness Test assessment and individualized exercise plans designed for older adults.
• Life Enrichment Program Comprehensive activities program created in partnership with Wayne State University's Institute of Gerontology, offering educational courses, exercise, arts and culture, social activities, trips, and outings tailored to residents' needs and interests.
• Culinary Excellence Gourmet dining experience with chef-prepared meals, seasonal menus featuring locally sourced ingredients, bistro options for casual dining, and accommodations for restricted dietary plans.
• Adventure by Waltonwood Individualized activity program that allows residents to experience activities personally meaningful to them, implemented in 2022.
• Camp Waltonwood Annual intergenerational community event bringing together residents and community members for shared experiences, developed in 2018.

Quantifiable outcome

• Over $280,000 raised for Alzheimer's Association over more than a decade
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Argentum (formerly Assisted Living Federation of America)coreStrategic or Co-development PartnerWaltonwood is affiliated with Argentum, the leading national association for senior living. The partnership provides industry advocacy, best practices sharing, and professional development opportunities. Aaron Fenberg, Director of Human Resources, sits on the Human Resources Executive Roundtable with Argentum.
• International Council for Active Aging (ICAA)coreStrategic or Co-development PartnerWaltonwood partners with ICAA to promote active aging and wellness programs for senior residents. The association focuses on redefining positive aging through education and advocacy for active aging.
• Alzheimer's AssociationcoreStrategic or Co-development PartnerWaltonwood has been dedicated to fighting Alzheimer's disease by providing support for the Alzheimer's Association for over a decade. Singh raises awareness and financial support through educational workshops and employee initiatives. To date, over $280,000 has been raised. The company also works closely with Alzheimer's patients and their families through Memory Care services.
• American Senior Housing Association (ASHA)minorStrategic or Co-development PartnerWaltonwood maintains affiliation with ASHA, a national organization representing senior housing providers.
• Wayne State University Institute of GerontologycoreStrategic or Co-development PartnerWaltonwood has a partnership with Wayne State University's Institute of Gerontology for community and professional education. The Life Enrichment programming was created in partnership with the Institute, featuring opportunities for education, exercise, arts and culture. The partnership also provides research-based approaches to senior care.
• Life Care Funding GroupminorImplementation/ SI/ Consulting PartnerLife Care Funding Group helps seniors raise funds to pay for senior housing through the life settlement market. The process takes 30-90 days with no upfront charges. Waltonwood refers residents to this service to help finance senior living options.
• Veterans Affairs (Aid & Attendance)minorGTM or Marketing PartnerThe Aid and Attendance is a Federal benefit provided through the Department of Veteran Affairs. Eligible veterans, surviving spouses of veterans, or couples can receive up to $1,800/month to help finance senior living. Waltonwood helps veterans access this benefit.
• Visiting Community Physicians and Healthcare ProviderscoreTechnology or IntegrationWaltonwood coordinates with outside health care providers including visiting community physicians, nurse practitioners, dentists, and pharmacists who assist with medication management and delivery. Partnerships support in-home skilled nursing services such as wound care, illness monitoring, and disease-specific treatment.
• Home Health Care Service ProviderscoreTechnology or IntegrationWaltonwood works in partnership with home health care support companies providing skilled nursing services, therapies (physical, occupational, speech), and palliative care through outside provider relationships.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Senior Lifestyle: Family-founded (later private-equity backed) senior living operator with IL/AL/MC communities. Comparable continuum-of-care operating model and family-led heritage.
• Atria Senior Living: National owner-operator of Independent Living, Assisted Living, and Memory Care communities with a premium positioning and family-style operating model. Closely comparable to Waltonwood in product mix and care-level breadth.
• Belmont Village Senior Living: Luxury senior living operator focused on Assisted Living and Memory Care in upscale urban and suburban markets. Directly comparable premium positioning and clinical programming.
• Benchmark Senior Living: Regional senior living operator offering Independent Living, Assisted Living, and Memory Care across the Northeast and Mid-Atlantic. Comparable continuum-of-care communities to Waltonwood.
• Holiday by Atria: Independent Living-focused senior living operator (now part of Atria). Overlapping product line and target demographic with Waltonwood's Independent Living segment.
• Aegis Living: West-Coast-focused senior living operator with luxury Assisted Living and Memory Care communities. Comparable high-end service positioning and family-style ownership history.
• Sunrise Senior Living: Premium senior living operator with strong Assisted Living and Memory Care focus. Comparable luxury positioning and continuum-of-care model across multiple U.S. states.
• Five Star Senior Living: Operates Independent Living, Assisted Living, and Memory Care communities including significant Michigan presence. Directly comparable product mix and regional footprint to Waltonwood.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator across IL, AL, and MC. Same core product lines as Waltonwood but at national scale with broader service breadth.
• Life Care Services (LCS): Major CCRC and senior living management company with both third-party management and ownership of IL/AL/MC communities. Comparable continuum-of-care model but operates more broadly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/waltonwoodseniorliving

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waltonwood