National Association of Certified Valuation Analysts

What National Association of Certified Valuation Analysts does

The National Association of Certified Valuators and Analysts (NACVA) is a nonprofit professional membership association founded in 1991 and headquartered in Sandy, Utah, that credentials, trains, and supports over 7,000 members and certificants specializing in business valuation, financial litigation, and forensic accounting. Its flagship designations are the Certified Valuation Analyst (CVA) and Master Analyst in Financial Forensics (MAFF), which NACVA identifies as the only NCCA-accredited credentials in their respective disciplines, with the CVA additionally holding ANSI/ANAB accreditation. The organization is led by CEO Parnell Black (35-year tenure) and operates through wholly-owned subsidiaries including Consultants' Training Institute (CTI) for education delivery, ValuSource for software distribution, and KeyValueData for database subscriptions.

NACVA's product portfolio spans credentials, training programs, proprietary software, and data subscriptions. Training is delivered through the Business Valuation Certification and Training Center (BVTC), the Forensic Accounting Academy, the Ultimate Training Path to Excellence, and a Current Update Library of 700+ CPE courses. Proprietary software includes Business Valuation Manager Pro (BVM Pro) and Business Valuation Report Writer (BVRW), which generate Professional Standards-compliant valuation reports and integrate with 21 industry databases via KeyValueData and the Kroll Cost of Capital Navigator. The 2025 AI Mastery Workshop adds training on AI valuation assistants, prompt engineering, and AI-enabled practice automation, complemented by the AI and Machine Learning Commission (AIMLC) established in 2021.

The association generates revenue through a diversified mix: recurring membership dues ($199 guest tier), certification packages (BVTC $4,195, exam fees $625, application fees $100), the Ultimate Training and Membership subscription ($4,275/year or $375/month), 700+ CPE on-demand subscriptions ($1,295/year), individual course fees ($185-$2,600 depending on program), and software/database subscriptions via ValuSource. Customer acquisition operates across three motions: sales-led direct marketing to CPAs, financial consultants, and litigation support professionals; event-driven engagement through the annual Business Valuation & Financial Litigation Super Conference; and community-led referrals via state and international chapters, mentor exchanges, and peer recognition programs (30 Under Thirty, 40 Under Forty, Industry Titans).

Name

National Association of Certified Valuation Analysts

Legal name

National Association of Certified Valuators and Analysts

Website

https://nacva.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

The National Association of Certified Valuators and Analysts (NACVA) is a nonprofit professional association that credentials, trains, and supports over 7,000 CPAs, financial consultants, and litigation support professionals in business valuation and financial forensics through NCCA-accredited certifications, training, and proprietary software.

Ownership category

akta.pro rank

Product category

Professional Certification and Continuing Education

NAICS

Colleges, Universities, and Professional Schools (61131), Professional, Scientific, and Technical Services (54), Technical and Trade Schools (6115)

akta.pro primary industry

Finance, Accounting & Risk (CFA/CPA/FRM) Certifications (EDAAANAD)

akta.pro secondary industry

Accounting & Finance Certification Prep (CPA, CMA, CFA, FRM) (EDANAIAD)

Keywords

• Business valuation certification
• Financial forensics training
• Professional credentialing services
• Valuation software databases
• Continuing professional education

Headquarters

HQ city

Murray

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees provide access to benefits including professional standards, member directory, publications, and discounts on training and certifications. Guest membership is available for $199.
2. Professional Certification Programs: Revenue from CVA and MAFF credentialing including application fees ($100), exam fees ($625), and bundled training packages. The Business Valuation Certification and Training Center (BVTC) package costs $4,195 for in-person or virtual delivery.
3. Training Courses and CPE: Continuing professional education courses delivered in-person, virtually, or self-study format. Pricing varies by course; self-study packages start at $2,999. Over 700 on-demand courses available with annual subscription options.
4. Software and Database Subscriptions: Subscriptions to BVM Pro, KeyValueData, and other valuation software and databases. Available through ValuSource platform.
5. Ultimate Training and Membership (UTM): Comprehensive subscription bundle at $4,275 annually (single-user) or $375 per month, including membership, recertification fees, and unlimited access to NACVA-sponsored training. Does not include CVA or MAFF certification exam fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

NACVA trains, certifies, and supports financial professionals in business valuation, financial litigation, and forensic accounting. Its core commercial offerings are the CVA and MAFF credentials (the only NCCA-accredited credentials in these disciplines, with CVA also ANSI/ANAB-accredited), bundled and standalone training programs (BVTC, Foundations of Financial Forensics, Forensic Accounting Academy, AI Mastery Workshop), proprietary valuation software (BVM Pro, BVRW) and the KeyValueData 21-database suite, plus subscription bundles such as the Ultimate Training and Membership pass and the 700+ course Current Update Library.

Product overview

NACVA offers a comprehensive professional ecosystem centered on business valuation and financial forensics credentials, training, and software tools. The core offerings include the Certified Valuation Analyst (CVA) and Master Analyst in Financial Forensics (MAFF) certifications (the only valuation and financial forensics credentials accredited by NCCA, with CVA also ANSI-accredited), complemented by intensive training programs including the Business Valuation Certification and Training Center (BVTC), Foundations of Financial Forensics Training Center, and the new AI Mastery Workshop. NACVA provides professional-grade software tools including Business Valuation Manager Pro (BVM Pro) and Business Valuation Report Writer (BVRW), along with database subscriptions through KeyValueData (21 industry databases) and Kroll Cost of Capital Navigator. The organization supports practitioners through subscription services (Ultimate Training Pass, Current Update Library with 700+ CPE courses), publications (The Value Examiner, Around the Valuation World webcast), and specialized credentials (CBEC for exit planning, CVGA for value growth advisory). The portfolio is designed to take practitioners from foundational training through certification, ongoing education, and practice automation.

Differentiator

Problem solved

Functional benefit

Brands

• Consultants' Training Institute (CTI): Professional education division providing live, virtual, and recorded training courses for business valuation and financial forensics professionals
• The Value Examiner
• QuickRead
• Around the Valuation World
• Journal of Forensic and Investigative Accounting
• EconAssist
• BVM Pro
• Business Valuation Report Writer (BVRW)
• KeyValueData

Products and services

• Certified Valuation Analyst (CVA) The NCCA- and ANSI/ANAB-accredited credential that prepares practitioners to perform business valuations for litigation, M&A, estate planning, buy-sell agreements, succession planning, and financial reporting.
• Master Analyst in Financial Forensics (MAFF) Advanced NCCA-accredited credential for financial forensics professionals covering forensic accounting, litigation support, and damages determination.
• Business Valuation Certification and Training Center (BVTC) Comprehensive 5-day training program covering business valuation fundamentals, techniques, and theory, including CVA exam preparation and a report writing clinic; available in-person or virtual.
• Foundations of Financial Forensics Training Center In-depth training program for financial forensics professionals covering forensic accounting methodologies, litigation support, and expert witness testimony skills.
• Forensic Accounting Academy Intensive hands-on training program delivering 300+ forensic accounting tools, techniques, and methodologies, built around the proprietary Forensic Accounting Investigation Methodology (FAIM).
• AI Mastery Workshop: Turning AI into Your Competitive Advantage Comprehensive AI training program for valuation professionals covering building AI valuation assistants, prompt engineering, AI for Microsoft Word and Outlook, Excel automation, and KPI optimization.
• Business Valuation Manager Pro (BVM Pro) Professional Standards-compliant valuation software tool that supports practitioners in completing and submitting business valuation reports, with technical support and coaching.
• Business Valuation Report Writer (BVRW) Software tool that integrates with BVM Pro to generate professional valuation reports compliant with NACVA Professional Standards.
• KeyValueData Database Suite Subscription database suite providing 21 industry databases and resources — described as the largest selection of any valuation data supplier — for valuation research and analysis.
• Kroll Cost of Capital Navigator (International Cost of Capital Module and International Industry Benchmarking Module) International cost of capital and industry benchmarking database module for valuation professionals, distributed through the ValuSource platform in partnership with Kroll.
• EconAssist Economic data orientation and access tool providing national economic reports and industry-specific economic data for use in business valuations.
• Certified Business Exit Consultant (CBEC) Advanced credential for exit planning professionals, co-sponsored with the International Exit Planning Association, requiring 10+ years of experience, a proctored exam, and a peer-reviewed written exit plan.
• Certified Value Growth Advisor (CVGA) Credentialing program focused on value growth services for private middle-market companies, training advisors to serve as 'Engagement Quarterbacks' for value maximization. Offered in partnership with Corporate Value Metrics.
• Certified Business Appraiser (CBA) and Master Certified Business Appraiser (MCBA) Business appraiser credentials offered within the NACVA certification portfolio for business valuation practitioners.
• Accredited in Business Appraisal Review (ABAR) Accreditation designation for professionals who review business appraisal reports.
• Ultimate Training Pass / Ultimate Training and Membership (UTM) Annual subscription providing unlimited access to NACVA-sponsored training, NACVA membership, and recertification fees; priced at $4,275/year single-user or $375/month. Does not include CVA or MAFF exam fees.
• Current Update Library (CUL) / Annual Unlimited CPE On-Demand Subscription Annual unlimited on-demand subscription providing access to 700+ CPE courses covering current developments in valuation, financial forensics, AI, professional standards, and practice management.
• Ultimate Training Path to Excellence Multi-year pathway program equivalent to a master's level education in business valuation and financial forensics, awarding both CVA and MAFF certifications over 3–4 years.

Quantifiable outcome

• Over 7,000 members and certificants served
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Consultants' Training Institute (CTI)coreStrategic or Co-development PartnerCTI is the educational arm of NACVA, co-sponsoring and delivering professional education programs including the Business Valuation Certification and Training Center, Foundations of Financial Forensics, and other credentialing programs. CTI handles virtual and in-person training logistics, NASBA CPE sponsorship, and course administration.
• Corporate Value Metrics (CVM)coreStrategic or Co-development PartnerCVM offers the Certified Value Growth Advisor (CVGA) credentialing program through NACVA, focusing on value growth services for private middle-market companies. The program trains advisors to become 'Engagement Quarterbacks' helping business owners maximize company value.
• International Exit Planning Association (IEPA)coreStrategic or Co-development PartnerIEPA co-sponsors the Certified Business Exit Consultant (CBEC) credentialing program with NACVA. IEPA provides the Six-Step Exit Planning Process methodology, Executive Study Groups, and peer review for CBEC candidates. IEPA membership is required for CBEC designation maintenance.
• ValuSourcecoreTechnology or IntegrationValuSource provides business valuation software (BVM Pro, BVRW) and databases (KeyValueData, Market Comps, M&A Comps, Guideline Public Company, RMA Valuation Edition, Financial Ratios, Pluris DLOM) through an integrated platform. Included with BVTC registration and available by subscription.
• KeyValueDatacoreTechnology or IntegrationKeyValueData provides 21 industry databases and resources, described as the largest selection of any valuation data supplier. Available through ValuSource platform integration with BVM Pro software.
• financialforensicscoreStrategic or Co-development PartnerFinancialforensics co-sponsors the Forensic Accounting Academy with NACVA, providing the Forensic Accounting Investigation Methodology (FAIM) and specialized forensic accounting training content. Defines the profession as 'The Art & Science of Investigating People & Money.'

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AICPA (American Institute of CPAs): AICPA competes directly with NACVA through its Accredited in Business Valuation (ABV) credential and Accredited in Forensic Accounting (Cr.FA), positioned as the natural CPA-institution alternative to CVA and MAFF for the same CPA member base.
• Association of Certified Fraud Examiners (ACFE): ACFE is a nonprofit professional association offering the Certified Fraud Examiner (CFE) credential and global training, serving the same forensic accounting and litigation support audience that NACVA targets through its MAFF designation and Forensic Accounting Academy.
• American Society of Appraisers (ASA): ASA is the closest direct competitor to NACVA, offering its own AM/ASA designations for business valuation across machinery, equipment, real estate, and intangible assets, with chapters and member directories serving many of the same CPAs, financial consultants, and litigation support professionals that NACVA targets.

Broad incumbents

• CFA Institute: CFA Institute is a comparable large-scale nonprofit credentialing body that issues the CFA charter with similar certification exam, continuing education, code of ethics, and membership model — a useful analog for NACVA's operating and revenue mechanics.
• IMA (Institute of Management Accountants): IMA is a comparable professional association issuing the CMA (Certified Management Accountant) credential, with member subscriptions, CPE programs, and an institute structure that closely mirrors NACVA's certification-and-training operating model.
• The Appraisal Institute (TAI): The Appraisal Institute offers the MAI and SRA designations for real property valuation; while focused on real estate rather than business valuation, it competes for the same credential-driven expert-witness and litigation support engagements that NACVA members target.

Others

• Pluris Valuation Advisors / Valuation Research Corporation: Independent business valuation firms (e.g., VRC, Pluris) are major consumers and channel for NACVA-credentialed professionals and are ecosystem partners/competitors for the same expert-witness engagements; they also drive institutional demand for credentialed practitioners certified by NACVA.
• Business Valuation Resources (BVR): BVR is a publisher and data provider serving the same business valuation market as NACVA's ValuSource and KeyValueData; while not a credentialing body, it competes on data, publications, and continuing education content that overlaps with NACVA's Value Examiner and CPE library.

Emerging players

• CPE Inc. (注册会计师).com / CPA Journal: CPA-focused continuing education and valuation CPE providers serve the same CPAs NACVA targets with shorter-form, lower-cost alternatives; examples include the National Association of State Boards of Accountancy (NASBA)-sponsored self-study CPE, which competes for NACVA's on-demand CPE library spend.

Regional players

• RICS (Royal Institution of Chartered Surveyors): RICS issues the MRICS/FRICS chartered surveyor credential covering business and real estate valuation globally; it is the dominant international-region credentialing alternative to NACVA's CVA outside North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CTI2020
• LinkedInlinkedin.com/company/780199
• Instagraminstagram.com/NACVA_CTI
• Xx.com/nacva

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Association of Certified Valuation Analysts