What Basal Therapies does

Basal Therapies is a full-service pediatric therapy center headquartered at 8411 Broadband Drive in Frederick, Maryland, founded by Kathryn Ferro (MS, CCC-SLP, Towson University 2010). The practice delivers outpatient speech therapy, occupational therapy, feeding therapy, mental health counseling, AAC (Augmentative and Alternative Communication) consultation, and potty training consultation to children from birth through adolescence, and complements clinical services with an inclusive preschool (Basal Preschool, ages 2-5), seasonal summer camps, birthday party venue rental, and a Play Lab family group. Therapy is delivered at the Frederick facility and through community-based services embedded at partner schools and childcare centers (Celebree, Kiddie Academy, Mission Autism, Outlook, MADLC, Primary Day School). The technical footprint is non-proprietary: clinicians apply evidence-based approaches (PROMPT, Beckman Oral Motor, DIR/Floortime, DTTC, PECS, sensory-motor feeding methods) and use third-party AAC devices and apps rather than any in-house platform; patient intake runs through IntakeQ and camp billing through Brightwheel.

The revenue model blends insurance-reimbursed clinical services (Medicaid, Cigna, Tricare Prime, United Healthcare, Aetna) with private-pay offerings across multiple price points: preschool tuition ($450–$1,575/month with before/after care add-ons), summer camps ($320–$525/week with a $1,885 ten-week 2's session), AAC consultation ($250/hour or $1,000 for a 5-hour training package), potty training consultations ($185–$295 packages plus $65–$95 follow-ups), birthday party rentals ($300–$450 with $50 theme upgrades), and Play Lab at $12/child/group. A clinical supervision line for LGPCs and LMSWs pursuing Maryland licensure, led by Caroline Santos (LCSW-C), adds a professional-services stream and a clinician recruiting funnel.

Go-to-market is direct-to-consumer targeting families in Frederick and surrounding areas, supported by content marketing (website, blog, FAQ), email newsletters, community partnerships that drive referrals, and on-site events. The company employs 30+ staff across clinical, preschool, and administrative functions, is privately held and founder-owned with no disclosed external investors, and has been recognized regionally via Frederick's Child Readers Choice (2021), BeLocal Frederick Love Awards (2024), and BeLocal Business of the Year finalist in both 2024 and 2025.

Name

Basal Therapies

Legal name

Basal Therapies

Website

https://basaltherapies.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Basal Therapies is a privately held, full-service pediatric therapy center in Frederick, MD delivering speech, occupational, feeding, and mental health therapy, plus an inclusive preschool, summer camps, and community-based services to children and families in the Frederick region.

Ownership category

akta.pro rank

Product category

Pediatric Therapy Services

NAICS

Child and Youth Services (624110), Child Care Services (62441), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Child Day Care Services (8351)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Therapy-Integrated Childcare Support (coordination with OT/PT/SLP/ABA) (HSAAAIAM)

Keywords

• Pediatric therapy services
• Speech language pathology
• Occupational therapy children
• Feeding therapy programs
• Inclusive preschool education

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Pediatric Therapy Services: Outpatient pediatric therapy services including speech therapy, occupational therapy, feeding therapy, and mental health counseling. Services are billed to insurance (Medicaid, Cigna, Tricare Prime, United Healthcare, Aetna) or paid privately.
2. Preschool Tuition: Monthly tuition for preschool programs ranging from $450 to $1,575 per month depending on age group and attendance schedule. Additional fees for before/after care.
3. Summer Camps: Weekly summer camp fees ranging from $1885 for 10-week 2's session to $320-$525 per week for preschool and school-age camps. Aftercare available for $100/week.
4. AAC Consultation: AAC consultation services at $250/hour for in-office or on-site consultations. Training packages of 5 hours for $1,000.
5. Potty Training Consultation: Private-pay potty training consultation services with Starter Package at $185 and Support Package at $295. Follow-up sessions at $65 (30 min) or $95 (60 min).
6. Play Lab Sessions: Family activity sessions at $12 per child per group for one-hour classes. Parent attendance included.
7. Birthday Party Venue Rental: Birthday party venue rental with pricing based on number of children: up to 10 kids $300, up to 15 kids $375, up to 20 kids $450. Theme upgrade available for $50.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Basal Therapies is a full-service pediatric therapy center in Frederick, MD providing outpatient speech, occupational, feeding, and mental health therapy services for children and adolescents from birth to age 18, along with inclusive preschool, summer camps, AAC consultation, potty training consultation, and community-based services. Services are delivered by licensed clinicians using evidence-based techniques and are billed through insurance (Medicaid, Cigna, Tricare Prime, United Healthcare, Aetna) or paid privately.

Product overview

Basal Therapies is a full-service pediatric therapy center in Frederick, MD offering a unified suite of services centered on speech, occupational, feeding, and mental health therapy for children and adolescents. The core service portfolio includes Pediatric Speech Therapy, Pediatric Occupational Therapy, Pediatric Mental Health Counseling, Pediatric Outpatient Feeding Program, AAC Consultation, Potty Training Consultation, and Community-Based Services. Complementing clinical therapy, the organization operates Basal Preschool—an inclusive play-based preschool for ages 2-5—and seasonal programs including Summer Camps, Birthday Parties, and Play Lab. A Clinical Supervision program supports mental health professionals pursuing licensure. Together, these offerings provide a holistic, family-centered approach where therapy services, educational programs, and community events interlock to support children's developmental domains (cognition, communication, adaptive skills, motor development, and social-emotional skills).

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Speech Therapy Evaluates and treats language and speech disorders in children including articulation, voice, fluency, expressive and receptive language difficulties using play-based techniques and evidence-based strategies. For children and adolescents with speech and language needs.
• Pediatric Occupational Therapy Improves fine motor skills, hand-eye coordination, sensory processing, motor planning, and activities of daily living for children through individualized treatment plans based on evidence-based practices. For children and adolescents.
• Pediatric Mental Health Provides mental health counseling for children and adolescents with comprehensive behavioral assessments and personalized treatment plans addressing emotional, psychological, and behavioral challenges. For children, adolescents, and families.
• Pediatric Outpatient Feeding Program Outpatient feeding therapy program with once-weekly sessions assessing sensory defensiveness, oral aversion, oral motor impairment, and anxiety, designed for children from birth to age 5 using evidence-based techniques.
• AAC Consultation Augmentative and Alternative Communication consultation services helping children with communication delays or disorders express themselves through high-tech AAC systems including speech-generating devices, tablets, and specialized apps. Priced at $250/hour for in-office or on-site consultations.
• Potty Training Consultation Individualized potty training consultation providing families with personalized plans based on the child's developmental profile, sensory needs, and communication style. Offered as private-pay service with Starter Package at $185 and Support Package at $295.
• Community Services Community-based therapy services provided at locations such as schools, daycare centers, and other community settings, allowing therapy to be practiced in real-world environments by Basal's licensed providers.
• Basal Preschool Inclusive preschool program in Frederick, MD for children ages 2-5 featuring small class sizes, play-based curriculum, integration of therapy services, and preparation for kindergarten. Offers various enrollment options including 2-day, 3-day, and 5-day schedules with before/after care. Monthly tuition ranges from $450 to $1,575.
• Summer Camps Therapeutic summer day camp for children ages 2-12 with small group sizes, structured and leisure activities integrating social, cognitive, communication, self-help, and motor skill development. Includes themed weeks and before/after care options; weekly tuition ranges from $320 to $525.
• Birthday Parties Inclusive, sensory-friendly birthday party venue accommodating up to 20 children ages 8 and under, with structured activities, sensory play, arts and crafts, and optional themed upgrades. Pricing ranges from $300 to $450 plus optional $50 theme upgrade.
• Play Lab Family play group for children ages 15 months to 4 years featuring themed functional play activities designed by childhood education experts, with parents remaining present during sessions. Priced at $12 per child per group.
• Clinical Supervision Services Clinical supervision for Licensed Graduate Professional Counselors (LGPCs) and Licensed Master Social Workers (LMSWs) working toward full licensure in Maryland, provided by Caroline Santos, LCSW-C. Both in-person and remote supervision options available.

Quantifiable outcome

• 98.6% of team members would recommend Basal as an employer (Great Place to Work study)

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• Celebree SchoolminorStrategic or Co-development PartnerCommunity partner receiving community-based therapy services from Basal Therapies. Therapists provide services at Celebree locations including screenings, evaluations, and therapy sessions.
• Kiddie AcademyminorStrategic or Co-development PartnerCommunity partner receiving community-based therapy services. Basal provides on-site therapy support at Kiddie Academy locations.
• Mission AutismminorStrategic or Co-development PartnerCommunity partner organization supporting children with autism. Basal provides therapy services in partnership with Mission Autism programs.
• OutlookminorStrategic or Co-development PartnerCommunity partner receiving therapy services. Children receive services at Outlook community locations.
• MADLCminorStrategic or Co-development PartnerCommunity partner organization. Basal Therapies provides community-based therapy services at this location.
• Primary Day SchoolminorStrategic or Co-development PartnerCommunity partner school receiving therapy services. Basal therapists provide on-site support and collaboration with teachers.
• Military Spouse Employment Partnership (MSEP)minorGTM or Marketing PartnerBasal Therapies is a proud MSEP partner helping connect military spouses with career opportunities in pediatric therapy and education.
• Lead Em UpminorOthersLead Em Up provides team culture and professional development resources. Their 'Green Standards' framework guides how Basal team members work together and serve families.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Easterseals: Large national nonprofit providing disability and rehabilitation services including pediatric therapy, early intervention, and inclusive programs. Comparable service breadth but at significantly larger scale and broader mission scope than Basal.
• May Institute: National provider of behavioral health, ABA, and educational services for children and adults with autism and developmental disabilities. Overlaps with Basal's pediatric mental health and developmental therapy offerings at broader scale.

Direct peers

• Caravel Autism Health: Pediatric autism therapy provider offering ABA, speech, OT, and diagnostic services across multiple states. Comparable pediatric outpatient therapy model serving similar developmental-delay patient population.
• Cortica: Multi-disciplinary pediatric therapy centers offering ABA, speech, OT, feeding, and developmental care under one roof. Closest direct comparison to Basal's integrated therapy-plus-education model, though at larger scale and with proprietary technology.
• Hopebridge: Pediatric outpatient centers delivering ABA, OT, speech, and diagnostic services. Same target demographic (children with autism/developmental delays), multi-disciplinary staffing model, and insurance-based revenue model as Basal.
• BlueSprig Pediatrics: National operator of pediatric ABA and therapy centers serving children with autism and developmental delays. Comparable outpatient, multi-disciplinary pediatric service model, though concentrated on ABA versus Basal's broader therapy mix.
• Little Leaves Behavioral Services: Multi-site pediatric ABA and developmental therapy provider serving young children with autism. Direct comparable in pediatric outpatient developmental services with insurance-driven revenue model.
• Centria Healthcare: Pediatric ABA and behavioral health provider serving children with autism and developmental delays. Similar insurance-based revenue model and pediatric developmental therapy focus, though geographically broader than Basal.
• The Therapy Spot: Multi-disciplinary pediatric therapy practice offering OT, speech, and feeding services for children. Closest small-scale direct comparable to Basal's outpatient pediatric therapy model.

Others

• Primrose Schools: Franchised private preschool network offering early childhood education with some inclusive programs. Comparable to Basal's inclusive preschool and summer camp components, though not a clinical therapy operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/basaltherapies
• LinkedInlinkedin.com/company/basal-therapies

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basal Therapies