Professional Eye Care Associates of America

What Professional Eye Care Associates of America does

Professional Eye Care Associates of America (PECAA) is a US-only, membership-based buying group and alliance for independent eye care practices, founded in 2006 by three private practice optometrists. Operating under a three-tier subscription model — PECAA Launch, PECAA Propel, and PECAA Max — the company aggregates purchasing power and vendor access for its independent optometry members across contact lenses, laboratory services, frames, equipment, and practice/business services. Strategic anchor partnerships with VSP Vision and HEA Advantage, combined with a broader multi-vendor partner network, constitute the core of the member value proposition.

The business model is recurring annual membership dues paid by independent optometry practices, supplemented by vendor-side economic participation typical of healthcare buying groups. Members gain access to negotiated pricing, curated vendor relationships, and the broader PECAA community. Beyond procurement aggregation, PECAA sponsors 19 professional eye-care organizations, positioning the alliance as both a commercial and a community/education platform for the independent optometry segment. Operations are US-only; the company is privately held and does not disclose revenue, funding, or headcount in the available input.

Leadership reflects the founder-practitioner hybrid model: Lance Anderson, OD serves as Co-Founder and Chief Strategy Officer, providing clinical and strategic continuity, while Jonathan Worrall serves as President, providing operational management. The visible footprint — twenty years of operation, three product tiers, anchor partnerships, and an active sponsorship program — is consistent with a mature, stable platform operating in a niche US independent-optometry segment. No AI/ML capabilities, technology stack components, or platform architecture details are disclosed in the input.

Name

Professional Eye Care Associates of America

Legal name

Professional Eye Care Associates of America

Website

https://pecaamax.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

PECAA is a US-only membership buying group and alliance founded in 2006 by private-practice optometrists that serves independent eye care practices through a three-tier subscription model, aggregating purchasing power and vendor access across contact lenses, lab services, frames, equipment, and business services.

Ownership category

akta.pro rank

Product category

Optometry buying group and practice alliance

NAICS

Professional Employer Organizations (56133), Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742), Ophthalmic Goods (3851)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industries

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH), Union / Association / Affinity Vision Plans (HLAEAJAK)

Keywords

• Eye care buying group
• Optometry membership alliance
• Vendor discount programs
• Practice management services
• Independent optometrist support

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: PECAA generates revenue through annual membership fees from independent eye care practices. Members gain access to vendor discounts, rebates, business advisory services, educational programs, and purchasing power through the alliance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Professional Eye Care Associates of America (PECAA) is a membership-based buying group and professional alliance for independent eye care practices. The company sells annual memberships (with tiers such as PECAA Launch, PECAA Propel, and PECAA Max) that grant independent optometrists and ophthalmologists access to collective purchasing power, vendor discounts, and rebate programs across contact lenses, lab services, frames, equipment, and business services. Members additionally receive business advisory services (operations, finance, optical management, billing/coding, marketing), education and training programs, peer networking events, and enhanced offerings such as the PECAA promise™ practice optimization program, dry eye specialty support, PECAA Ads, PECAA Health Plan, HR services, and practice valuations.

Product overview

Professional Eye Care Associates of America (PECAA) is a buying group and professional alliance for independent eye care practices. The organization operates a multi-tiered membership model (PECAA Launch, PECAA Propel, PECAA Max) that provides access to collective purchasing power, vendor discounts, and rebates across contact lenses, lab services, frames, equipment, and business services. The platform also offers enhanced practice support services including business advisory, education and training, marketing tools (PECAA Ads), HR services, health plans, dry eye specialty programs, and practice valuations. Key programs include HEA Advantage, IncentivEYES Rebate, VSP Vision Exam Rebate, and the PECAA promise practice optimization program. The system is structured as a membership-based platform with multiple vendor partner categories rather than a single unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• PECAA Max: Premium membership tier offering enhanced vendor partner programs, rebates, and business solutions for established practices.
• PECAA Launch
• PECAA Propel
• HEA Advantage
• IncentivEYES Rebate
• PECAA promise
• PECAA Ads
• PECAA Health Plan
• A/Eye Certification Course
• Optometric Business Academy
• PECAA Gives

Products and services

• Vendor Discount Programs Collective purchasing program providing PECAA members access to discounted pricing across contact lenses, lab services and supplies, frames and accessories, equipment, ophthalmics, nutraceuticals, and business services. Targeted at independent eye care practices seeking to lower procurement costs.
• Business Advisory Services Advisory services for PECAA member practices covering operations and finance, optical management, billing and coding, and marketing. Targeted at independent eye care practice owners needing operational and financial consulting.
• Education and Training Programs Professional development offerings including staff training, A/Eye Certification Course, Optometric Business Academy, and virtual continuing education. Targeted at eye care practice teams seeking skills certification and continuing education.
• PECAA promise™ Comprehensive practice enhancement program designed to recapture contact lens revenue, increase margins, and maximize per-patient value for member practices. Targeted at PECAA members seeking revenue optimization.
• Dry Eye Specialty Program Specialty program providing resources and guidance for eye care practices offering dry eye treatment services. Targeted at PECAA members expanding clinical service lines.
• PECAA Ads Marketing advertising program helping PECAA member practices promote their services through targeted advertising campaigns. Targeted at member practices seeking marketing support.
• PECAA Health Plan Health benefit program providing PECAA member practices and their teams access to healthcare coverage options. Targeted at member practices seeking employee benefits.
• Human Resources Services HR support services including OD recruitment support and practice staffing resources. Targeted at PECAA member practices seeking recruitment and staffing assistance.
• Practice Valuations Professional valuation services for eye care practices being sold, acquired, or restructured. Targeted at PECAA members considering practice transitions.
• IncentivEYES® Rebate Program Proprietary rebate program for PECAA members providing financial incentives for qualifying purchases from participating vendors. Targeted at member practices seeking additional purchasing rebates.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VSP VisioncoreGTM or Marketing PartnerVSP Vision is a key vendor partner offering exclusive exam rebates to PECAA members through the VSP Vision Exam Rebate program. This partnership provides members with financial incentives for vision exams conducted through VSP-affiliated practices.
• HEA AdvantagecoreChannel Partner/ Reseller/ DistributorHEA Advantage is a buying group alliance offering PECAA members access to additional vendor discounts and rebate programs across contact lenses, lab services, frames, equipment, and business services.
• 19 Professional Eye Care OrganizationsminorStrategic or Co-development PartnerPECAA sponsors 19 professional organizations dedicated to protecting and promoting the eye care profession across the county. These organizations represent a network of eye care professionals who may benefit from PECAA membership.
• PECAA Max Vendor PartnerscoreChannel Partner/ Reseller/ DistributorPECAA Max offers vendor partnerships across contact lenses, lab services & supplies, frames & accessories, equipment, business & technology services, and ophthalmics & nutraceuticals. These vendor partnerships provide members with discounted pricing and rebate programs.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vision Source: Vision Source is one of the largest optometric alliance networks in the US, offering independent optometrists purchasing power, practice management resources, and vendor partnerships. It is the most directly comparable competitor to PECAA in the independent eye care buying group/alliance category.
• IDOC: IDOC is a membership alliance serving independent optometrists with vendor discounts, practice consulting, and peer networking — directly competing with PECAA for the same independent practitioner segment across the US.
• PERC (Professional Eye Resource Cooperative): PERC is a buying group and alliance for independent optometrists, providing vendor discounts, frame and contact lens rebates, and practice support services that directly overlap with PECAA's PECAA Max and HEA Advantage offerings.
• ABB Optical Group: ABB Optical is a major US optical products distributor serving independent eye care practices with contact lenses, frames, and lab services — competing with PECAA's vendor discount programs from the supply-side and increasingly offering practice support tools.

Broad incumbents

• VSP Vision: VSP Vision is the largest US vision insurance company and is also a key vendor partner to PECAA (VSP Vision Exam Rebate). As a broad incumbent, VSP offers overlapping capabilities through its VSP Global network of practice support resources that intersect with PECAA's value proposition.
• EyeCare Partners: EyeCare Partners is a PE-backed network of optometry and ophthalmology practices, representing the corporate consolidation trend that PECAA was founded to help independents resist. It is a structural competitor for the same patient and provider relationships.
• EssilorLuxottica: EssilorLuxottica owns LensCrafters, EyeMed, and a majority of global frame/eyewear brands, and now controls Vision Source. It represents the dominant corporate incumbent whose scale and consolidation PECAA was explicitly founded to counter for independent practices.

Emerging players

• Rev360: Rev360 provides practice management software and vendor services to independent eye care practices, with partial overlap to PECAA's practice support and business advisory offerings — though more software-led and less buying-group-oriented.

Others

• Jobson Optical Group: Jobson Optical provides industry information, education, and practice management resources to eye care professionals. It overlaps thematically with PECAA's education/training and content marketing efforts but is not a direct competitor in the membership/buying group space.
• CooperVision: CooperVision is one of the world's largest contact lens manufacturers and a vendor partner to PECAA's contact lens discount programs. As a supplier within the PECAA ecosystem, it is a key counterpart rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pecaamax
• Facebookfacebook.com/pecaamax
• LinkedInlinkedin.com/company/pecaamax

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Eye Care Associates of America