Personal Touch Travel Company

What Personal Touch Travel Company does

Personal Touch Travel Company is a Dutch travel agency operating as a franchise network of 180+ independent, self-employed mobile travel advisors (reisadviseurs). Founded in 2006 and headquartered at Sir Winston Churchilllaan 299A, 2288 DC Rijswijk, the company serves Dutch consumers seeking personalized, face-to-face travel planning across worldwide destinations including safaris, beach holidays, winter sports, cruises, city trips, honeymoons, adventure travel, and luxury train journeys. Customers find an advisor via the personaltouchtravel.nl website and schedule a home or office visit where the advisor delivers a custom travel proposal; the company holds no physical storefronts.

The operating model is structurally a sales-led, consultative franchise distribution channel. There is no proprietary technology platform — the company's core "product" is the advisor relationship itself, supported by an administrative booking system and content channels (a biweekly newsletter and an Issuu-hosted PTT Magazine). Revenue is generated through two streams: (i) supplier commissions on booked travel (flights, package tours, hotels, car rentals) sourced from touroperators, airlines, car rental firms, and accommodation providers, where customers pay supplier-equivalent prices and the company earns commission; and (ii) a 100 euro offertekosten (proposal fee) on tailor-made trips, which is fully credited against the final booking if the trip proceeds. Pricing is positionally framed as not more expensive than online travel agencies.

The company does not list a management team in the input data and operates without disclosed institutional funding, suggesting founder-controlled or privately held ownership. It is a member of ANVR (Dutch Association of Travel Agencies), SGR (Travel Guarantee Fund), and Calamiteitenfonds (Disaster Fund), providing statutory consumer protection to customers. Marketing relies on Trustpilot reputation (1200+ 5-star reviews), organic search, advisor-level social media, the PTT Magazine, the biweekly newsletter, referral, and press/familiarization trips (PTT on Tour). Scale is domestic-Netherlands only on the customer side, with worldwide destination reach on the supply side.

Name

Personal Touch Travel Company

Legal name

Personal Touch Travel

Website

https://www.personaltouchtravel.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Personal Touch Travel Company operates a Dutch franchise network of 180+ independent mobile travel advisors delivering at-home, personalized travel planning to Dutch consumers across worldwide destinations. Revenue is earned through supplier commissions on bookings and a 100 EUR fee on custom-trip proposals.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510)

akta.pro primary industry

Private/Customized Multi-Day Tour Operators (THAKADAC)

Keywords

• Personalized travel planning
• Mobile travel advisors
• Custom travel packages
• Travel advisory services
• Franchise travel agency

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Travel Commission: Personal Touch Travel advisors earn commissions on travel bookings they arrange for clients. The company sources products from touroperators, airlines, car rental firms, and accommodation providers, and resells these to customers. Customers pay the same price as booking directly; the company earns commission from suppliers.
2. Custom Travel Proposal Fees: For custom/tailor-made trips, advisors charge a 100 euro offertekosten (quote/proposal fee), which is credited against the final booking price if the trip proceeds.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Personal Touch Travel operates a franchise network of over 180 independent mobile travel advisors across the Netherlands who provide personalized, customized travel planning services by visiting customers at their homes or offices. Advisors design tailored itineraries spanning themes such as safaris, beach holidays, cruises, city trips, winter sports, honeymoons, and adventure travel, sourcing products from touroperators, airlines, car rental firms, and accommodation providers and earning supplier commissions on bookings.

Product overview

Personal Touch Travel is a network of over 100 independent self-employed mobile travel advisors operating across the Netherlands. The company operates as a unified service brand offering customized travel planning delivered directly to customers at their homes or offices. The core product is the personalized travel advisory service where advisors create fully customized travel packages. This is supplemented by various travel themes including beach holidays, safaris, winter sports, cruises, city trips, train journeys, honeymoons, and adventure travel. The company also provides a digital newsletter and online magazine for travel inspiration. All advisors are backed by industry associations ANVR, SGR, and Calamiteitenfonds for consumer protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Travel Advisory Service Core personalized travel planning service delivered through a network of independent mobile advisors who visit Dutch customers at their homes or offices to design tailor-made holidays and arrange bookings with suppliers.
• Mobile Travel Advisor Network (Reisadviseurs)

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Holland America LineminorChannel Partner/ Reseller/ Distributor · 1 January 2020Holland America Line partnered with Personal Touch Travel advisors to promote cruise holidays departing from Amsterdam, offering special drink packages, specialty dining, and included gratuities as promotional incentives.
• Turkish AirlinesminorGTM or Marketing Partner · 1 October 2018Turkish Airlines partnered with Personal Touch Travel for a study trip to South Africa, flying 12 travel advisors via Istanbul to Cape Town. Turkish Airlines provided flight arrangements and lounge access for the PTT on Tour group.
• Cape Town TourismminorGTM or Marketing Partner · 1 October 2018Cape Town Tourism hosted a PTT on Tour familiarisation trip for Personal Touch Travel advisors, providing on-ground logistics, hosting, and introductions to local tour operators in Cape Town, South Africa.
• ANVR (Nederlandse Vereniging van Reisbureaus)coreStrategic or Co-development PartnerPersonal Touch Travel is a member of ANVR, the Dutch Travel Agents Association. ANVR membership provides consumer protection standards, industry representation, and credibility for the franchise network and its individual advisors.
• SGR (Stichting Garantiefonds Reisgelden)coreStrategic or Co-development PartnerPersonal Touch Travel is a member of SGR, the Dutch Guarantee Fund for Travel Money. SGR protects consumers by ensuring refunds if a tour operator or travel agency becomes insolvent.
• CalamiteitenfondscoreStrategic or Co-development PartnerPersonal Touch Travel is a member of the Calamiteitenfonds (Disaster Fund). This fund provides compensation to travelers in the event of major emergencies affecting travel arrangements.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VakantiePiraten: VakantiePiraten is a Dutch travel-deals aggregator reaching Dutch consumers with package, flight, and hotel offers. Compares to Personal Touch Travel in targeting the same Dutch leisure-travel shopper, though monetized through deals/content rather than personal advisory.
• Traveldeal: Traveldeal is a Dutch OTA offering package holidays, city breaks, and last-minute trips to Dutch consumers. Comparable to Personal Touch Travel in product and customer overlap, but operating as a low-overhead online brand rather than a human-advisor-led service.
• Sunweb Group: Sunweb is a Dutch-headquartered tour operator and online travel agency selling package holidays, ski trips, and city breaks directly to Dutch consumers. Direct competitor to Personal Touch Travel on package-tour and multi-day travel themes such as wintersport and beach holidays.
• YourWay2Go: YourWay2Go is a Belgian mobile travel advisor network that, like Personal Touch Travel, sends self-employed travel advisors to customers' homes to build custom itineraries. The closest direct model comparable, differing mainly in geographic market (Belgium vs. Netherlands).
• De Jong Intra Vakanties: De Jong Intra is a long-established Dutch travel agency offering package tours, cruises, and custom trips. Comparable to Personal Touch Travel as a Dutch travel agency serving consumers across the same multi-day package, cruise, and round-trip categories.
• PrijsVrij: PrijsVrij is a Dutch online travel agency focused on package holidays and last-minute deals. Direct competitor to Personal Touch Travel for Dutch consumers shopping the same package-tour and multi-day categories, though delivered via an online-only channel rather than personal advisory.
• Corendon: Corendon is a Dutch tour operator and airline serving Dutch consumers with package holidays, cruises, and own-brand flights. Direct overlap with Personal Touch Travel's package, beach, and cruise product themes, and similarly Dutch-domestic in customer base.

Broad incumbents

• TUI Nederland: TUI is the largest incumbent travel group in the Netherlands, offering a broad portfolio of package tours, cruises, and online booking. Comparable to Personal Touch Travel in the Dutch consumer-travel market but with a very different mix of physical retail, owned tour operations, and online scale.
• Neckermann Reizen: Neckermann is a recognized Dutch/Northern European travel brand offering package tours and online booking. Overlaps with Personal Touch Travel on the package-tour side of the Dutch consumer market, serving as a broader established incumbent rather than a niche personal-advisor operator.

Others

• Holland America Line (Netherlands Sales): Holland America Line is a cruise line with documented distribution partnership with Personal Touch Travel advisors in the Netherlands. Relevant as an ecosystem supplier and channel partner rather than a direct competitor, but comparable in serving the same Dutch leisure cruise-customer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PersTouchTravel
• Instagraminstagram.com/renate_personaltouchtravel
• LinkedInlinkedin.com/company/personal-touch-travel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Personal Touch Travel Company