American Life Fund
American Life Fund is a privately held viatical settlement company that purchases life insurance policies from individuals with terminal or chronic illnesses at 50-80% of face value, providing immediate cash relief across 47 U.S. states through a direct, broker-free model.
- Company typePrivate
- Founded2005
- HeadquartersNorcross, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What American Life Fund does
American Life Fund Corp is a privately held viatical settlement company founded in 2005 by Gene Houchins III and headquartered in Norcross, Georgia. The company purchases life insurance policies from individuals diagnosed with terminal or chronic illnesses at 50-80% of face value, providing policyholders with immediate lump-sum cash payments and assuming future premium obligations. Once a transaction closes, American Life Fund becomes the policy beneficiary and earns revenue from the spread between the discounted purchase price and the eventual death benefit, net of ongoing premium costs and operating expenses. The firm operates a direct-to-consumer, broker-free model across 47 U.S. states (excluding Florida, Georgia, and Washington due to state-law restrictions), with inside sales supported by an in-house medical underwriting team that processes most settlements in 1-2 weeks versus an industry average of 30+ days. The technology stack centers on a streamlined 3-page qualification application, an online viatical settlement calculator that delivers instant private estimates, and state-specific SEO-optimized landing pages for each of the 47 serviceable states, complemented by content marketing on cancer financial assistance across 20+ cancer types. Customer acquisition is primarily digital (organic search, content, social, and referrals), with every client working directly with a Vice President throughout the process. The company has 11-50 employees, is founder-owned without external private equity or venture capital backing, and has not disclosed revenue or funding to date.
American Life Fund firmographics
Firmographics- Name
- American Life Fund
- Legal name
- American Life Fund Corp
- Website
- https://americanlifefund.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- American Life Fund is a privately held viatical settlement company that purchases life insurance policies from individuals with terminal or chronic illnesses at 50-80% of face value, providing immediate cash relief across 47 U.S. states through a direct, broker-free model.
- Ownership category
- akta.pro rank
American Life Fund industry classification
Industry- Product category
- Viatical Settlements
- NAICS
- Direct Life Insurance Carriers (524113), Other Insurance Funds (52519)
- SIC
- Life Insurance (6311), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Whole Life Insurance (FSAIABAA)
- akta.pro secondary industries
- Level Term Life Insurance (FSAIAAAA), Final Expense / Burial Life Insurance (FSAIABAF)
Keywords
Where American Life Fund is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Markets served
American Life Fund business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Others, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Viatical Settlement Transactions: American Life Fund purchases life insurance policies from terminally/chronically ill policyholders at 50-80% of face value. The company becomes the new policy owner, assumes future premium payments, and collects the death benefit when the original policyholder passes. Revenue is generated from the spread between purchase price and ultimate death benefit, minus premium costs and operational expenses.
- Commission-Free Direct Purchases: By working directly with policyholders without broker intermediaries, the company retains the full spread on each transaction rather than paying out broker commissions (typically 6-10% of settlement amount). This allows them to offer competitive pricing to sellers while maintaining profitability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Viatical settlement payout based on policy face value and life expectancy |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
American Life Fund product offering
Product offeringCore offering
American Life Fund purchases life insurance policies from individuals with life-threatening or terminal illnesses in exchange for a lump-sum cash payment of 50-80% of the policy's face value. The company works directly with policyholders (no brokers), takes ownership of the policy, assumes future premium obligations, and collects the death benefit at the end. It complements the core purchase with a free online calculator, free consultation, and a cancer financial assistance resource hub.
Product overview
American Life Fund operates as a viatical settlement company offering a single integrated service line focused on helping individuals with life-threatening illnesses access immediate financial resources by selling their existing life insurance policies. The core offering is the viatical settlement service, which is supported by a free online calculator for instant policy valuation estimates, free consultation services with specialists, and a cancer financial assistance resource hub. The company works directly with policyholders without brokers, emphasizing commission-free transactions and quick processing (typically 1-2 weeks).
Differentiator
Problem solved
Functional benefit
Products and services
- Viatical Settlement Services Core service enabling individuals with life-threatening or terminal illnesses (cancer, ALS, Alzheimer's, etc.) to sell their life insurance policy for a lump-sum cash payment of 50-80% of face value, eliminate future premium obligations, and use proceeds for any purpose. Targeted at policyholders holding policies worth $200,000 or more across 47 U.S. states.
- Free Consultation Service Complimentary consultation with American Life Fund specialists who review a customer's existing life insurance policy, discuss health status and viatical settlement eligibility, and provide a personalized preliminary estimate. Available via toll-free phone (877-261-0632) and online qualification form, with no documents required to begin.
Quantifiable outcome
- Processing time reduced to 1-2 weeks vs industry average of 30+ days
- +3 more outcomes
Companies that use American Life Fund
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
American Life Fund technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
American Life Fund partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Life Insurance Settlement Association (LISA)minorAmerican Life Fund references LISA as an industry organization for evaluating viatical settlement companies. Membership in LISA is mentioned as a factor to consider when choosing a provider, indicating potential affiliation or adherence to industry standards.
- National Association of Insurance Commissioners (NAIC)minorThe company references NAIC's Viatical Settlements Model Act as the regulatory framework governing the industry. The company states it follows applicable state regulations and consumer protection requirements established by NAIC.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
American Life Fund competitors and assessment
Company assessmentOthers
- LifeH2H / Viatical Settlement Brokers: Broker firms like LifeH2H channel viatical-eligible policyholders to institutional buyers rather than buying directly. They are adjacent counterparts to American Life Fund's direct-buyer model and represent the very intermediary fees that American Life Fund avoids.
- American Cancer Society: The American Cancer Society is a nonprofit resource for cancer patients that overlaps with American Life Fund only on patient education and referral pathways - it does not buy life insurance policies. Useful as an ecosystem peer for understanding the financial-distress landscape American Life Fund addresses.
Direct peers
- Habersham Funding: Habersham Funding is a viatical settlement company focused on purchasing life insurance policies from seriously ill policyholders. It competes with American Life Fund on payout percentage, processing speed, and direct-to-consumer acquisition.
- GWG Holdings (legacy): GWG Holdings was once the largest U.S. life and viatical settlement originator, purchasing policies directly from consumers and insureds - the same fundamental model as American Life Fund. Despite its 2022 restructuring, it remains a structural reference point for the viatical settlement category.
- Life Insurance Settlements / Institutional Life Settlements: Institutional Life Settlements purchases life insurance policies from seniors and the terminally ill, offering the same viatical settlement product as American Life Fund with a comparable direct buyer model. It represents direct competitive overlap in both viatical and broader life settlement markets.
- Q Capital Alliance: Q Capital Alliance is a specialty finance and life settlement provider that buys life insurance policies from individuals with changing needs, including health-related motivations. It competes with American Life Fund for viatical-eligible policyholders and uses a similar no-broker positioning.
- Coventry First: Coventry First is one of the largest and longest-standing viatical and life settlement providers in the U.S., directly competing with American Life Fund for terminally/chronically ill policyholders looking to cash out life insurance. Both purchase policies at a discount to face value and emphasize speed and high payouts.
- Asurity Settlements: Asurity Settlements is a direct viatical and life settlement buyer serving U.S. policyholders, competing head-to-head with American Life Fund in funding terminally ill individuals. The business model, customer profile, and transaction-based revenue structure are essentially identical.
- New York Life Settlement: New York Life Settlement is a New York-based viatical and life settlement provider purchasing policies from elderly or ill policyholders. It shares American Life Fund's direct-purchase, no-broker value proposition and competes in overlapping state markets.
Emerging players
- Abacus Life Settlements: Abacus Life Settlements is a technology-enabled life and viatical settlement provider scaling a digital acquisition and underwriting platform. It is comparable to American Life Fund on product and process, though typically positioned at a younger/growth stage with more institutional capitalization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
American Life Fund social profiles
Digital presenceAmerican Life Fund financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Life Fund leadership team
Management profileNumber of profiles
Profiles3 records
American Life Fund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Life Fund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Life Fund
What does American Life Fund do?
American Life Fund purchases life insurance policies from individuals with life-threatening or terminal illnesses in exchange for a lump-sum cash payment of 50-80% of the policy's face value. The company works directly with policyholders (no brokers), takes ownership of the policy, assumes future premium obligations, and collects the death benefit at the end. It complements the core purchase with a free online calculator, free consultation, and a cancer financial assistance resource hub.
Is American Life Fund a public or private company?
American Life Fund is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was American Life Fund founded?
American Life Fund was founded in 2005. It employs 11 to 50 people.
Where is American Life Fund based?
American Life Fund is headquartered in Norcross, United States, in the North America region.
How does American Life Fund make money?
Two revenue lines are on record. Viatical Settlement Transactions are the primary driver. The others are commission-Free Direct Purchases.
Who are American Life Fund's main competitors?
Others on record are LifeH2H / Viatical Settlement Brokers and American Cancer Society. Direct peers are Habersham Funding, GWG Holdings (legacy), Life Insurance Settlements / Institutional Life Settlements, Q Capital Alliance, Coventry First, Asurity Settlements and New York Life Settlement. Abacus Life Settlements is listed as an emerging player.
Does American Life Fund have an API?
No public API is recorded for American Life Fund.
What industry is American Life Fund in?
American Life Fund's product category is Viatical Settlements. Its primary akta.pro industry code is FSAIABAA, Whole Life Insurance, with a secondary code of FSAIAAAA, Level Term Life Insurance. Its NAICS code is 524113 and its SIC code is 6311.