L’Oustau en Ardèche

What L’Oustau en Ardèche does

L'Oustau en Ardèche is a privately operated eco-tourism hospitality business located in a restored 1776 granite-and-slate farmhouse at Hameau de Mesfraiches, Devesset, in the Vivarais-Lignon plateau of Ardèche, France. The core offering comprises four themed bed-and-breakfast rooms (Mézenc, Gerbier, Epilobes, Jonquilles) accommodating up to 14 guests, plus two self-catering gîtes (a 4–6 person duplex and a 12–14 person group gîte) combinable for 20-person capacity. Revenue is generated through nightly B&B rates (€95/night double-occupancy), gîte weekly rentals (€165–€925), a €30-per-cover table d'hôtes with local products, a wood-fired 38°C Nordic bath, an equestrian pension at €8.50/night, musical dinner-shows and a programme of paid workshops on geobiology, ecology and natural health. The underlying property infrastructure is built around sustainability: a 3 kW photovoltaic array producing ~3,200 kWh/year, 20 m² of solar thermal collectors covering 68% of summer hot water and 15% of heating, and a vertical/horizontal reed-bed phyto-epuration system replacing a conventional septic tank. The go-to-market is direct-to-consumer via the loustau07.com website, phone and email, with visibility reinforced by Accueil Vélo, Gîte de Pêche and C.R.T.E. Auvergne Rhône-Alpes certifications and complementary-service partnerships with INTERSPORT St-Agrève, Taxis Carré and La malle postale for cycling and hiking tourists traversing the GR7, GR43, GTA and Dolce Via routes near Lake Devesset inside a Natura 2000 protected zone.

Name

L’Oustau en Ardèche

Legal name

L'Oustau en Ardèche

Website

https://loustau07.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

L'Oustau en Ardèche operates an eco-friendly chambres d'hôtes and gîte complex in a restored 1776 farmhouse in Devesset, Ardèche, serving individual travelers, families, cyclists and equestrian tourists with solar-powered, phyto-epuration-equipped accommodation near Lake Devesset.

Ownership category

akta.pro rank

Product category

Eco-Tourism Hospitality

NAICS

Bed-and-Breakfast Inns (721191), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Country Inns & Rural B&Bs (THAGAHAD)

akta.pro secondary industries

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Historic Inns & Heritage B&Bs (THAGAHAC)

Keywords

• Eco-friendly accommodation
• Bed and breakfast
• Vacation rentals
• Rural hospitality
• Outdoor tourism

Headquarters

HQ city

Devesset

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Bed & Breakfast Rooms: Four guest rooms (chambres d'hôtes) accommodating 2-14 persons total. Rooms feature natural materials (wood, stone, lime plasters) and are priced per night with breakfast included. Additional revenue from half-board options.
2. Gîte (Holiday Cottage) Rentals: Two self-catering gîtes: a 4-6 person duplex gîte (3 bedrooms) and a 14-person group gîte (4 bedrooms with 50m² living space). Gîtes offer management-free or half-board options. Revenue generated through nightly or weekly rental rates with minimum stay requirements.
3. Table d'hôtes (Dining): Evening dining service serving local products (fermier pork, Mézenc trout, caillettes, Picodon goat cheese, Le Puy lentils). Fixed menu at 30€ per person including starter, main course, cheese, and dessert. Open to external guests by reservation. Lunch available for groups of 8-10 minimum.
4. Norwegian Hot Bath Experience: Nordic hot bath experience in wood-fired barrel (38°C). Sessions lasting 45-60 minutes with pricing tiers based on group size. Additional revenue from privatization for events.
5. Equestrian Accommodation: Horse boarding service for riders on trail rides. Includes hay, pellets, water, and shower facilities. Pension rate of 8.50€ per night. Adheres to CRT.E Auvergne Rhône-Alpes charter.
6. Stages and Conferences: Hosting of workshops and conferences on topics including geobiology, ecology, natural health methods, and personal development. Revenue from venue rental and related services.
7. Entertainment Evenings: Musical dinner-show events featuring diverse genres (blues, folk, Irish, Cajun, Manouche, Klezmer, Balkan music). 21€ menu price with artistic performances.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

L'Oustau en Ardèche is an ecological bed-and-breakfast and gîte operation offering four themed guest rooms, two self-catering gîtes (sleeping up to 20 guests in total), and supplementary paid experiences: table d'hôtes communal dining, a wood-fired Norwegian hot tub, equestrian accommodation, Accueil Vélo cycling services, and event hosting for workshops and musical dinner shows. The property is a restored 1776 farmhouse in the Vivarais-Lignon plateau near Lake Devesset, operated with on-site renewable energy and natural wastewater treatment.

Product overview

L'Oustau en Ardèche is an ecological bed and breakfast and vacation rental business offering a portfolio of hospitality services centered around a restored 1776 farmhouse in the Vivarais-Lignon plateau of Ardèche, France. The core accommodation offerings consist of four bed and breakfast rooms (Mézenc, Gerbier, Epilobes, Jonquilles) and two self-catering gîtes (a rural gîte for 4-6 persons and a group gîte for 14 persons, combinable for up to 20 guests). Supplementary services include table d'hôtes communal dining with local products, a Norwegian-style outdoor hot tub experience, equestrian accommodation, and cycling-friendly facilities near regional trails. The business also organizes cultural events including musical dinner shows and educational workshops on topics like geobiology, ecology, and natural healing methods. Located at Lake Devesset within the Natura 2000 zone, the property emphasizes sustainable tourism with solar energy, phyto-treatment wastewater systems, and ecological waste management.

Differentiator

Problem solved

Functional benefit

Products and services

• Chambres d'hôtes (Mézenc, Gerbier, Epilobes, Jonquilles)
• Gîte rural (4-6 personnes) Self-catering duplex vacation rental in the converted barn with 3 bedrooms (2 double, 2 single), exposed stone walls and wooden beams, balcony with lake view, fully equipped kitchen, and bathroom. Accommodates 4-6 persons.
• Gîte de groupe (14 personnes) Group vacation rental in the main building accommodating 12-14 persons across 4 large bedrooms, with 50 m² living space, professional kitchen, and laundry. Can be combined with the rural gîte for up to 20 persons total.
• Table d'hôtes Communal dinner service at €30 per person offering a 4-course menu (starter, main, cheese, dessert) prepared with local Ardèche products. Available to lodging guests and external visitors by reservation.
• Bain norvégien (Nordic hot tub) Outdoor wood-fired hot tub experience at 38°C overlooking Lake Devesset, with sessions of 45-60 minutes and tiered pricing by group size. Includes event privatization option.
• Accueil équestre Equestrian hospitality service providing overnight boarding for horses (and lodging for riders) on trail rides. Includes electrified paddocks, shelters, tack room, and on-site water; hay and pellets provided. Adherent to the CRT.E Auvergne Rhône-Alpes charter.
• Accueil vélo Cycling-friendly lodging services with secure bike shelter (with battery charging), repair kit, jet wash, picnic room, luggage transfer coordination, and laundry. Located near GR7, GR43, GTA, and Dolce Via routes; certified Accueil Vélo.
• Stages et conférences Hosted venue for educational workshops and conferences on natural health, ecology, geobiology, and personal development, with one-day or weekend formats. Catering and lodging are bundled for residential events.

Quantifiable outcome

• 2000 liters of fuel oil saved annually through solar thermal installation
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• INTERSPORT St-AgrèveminorChannel Partner/ Reseller/ DistributorBike rental and repair service located 5km from the property (tel. 04 75 30 11 64, contact: M. Soubeyran). Provides electric bike rental and emergency repairs for cycling tourists staying at L'Oustau. Complimentary service enhancing the Accueil Vélo certification.
• Taxis Carré de St-AgrèveminorChannel Partner/ Reseller/ DistributorTaxi service providing baggage transfer for cycling tourists on the GTA (Grande Traversée de l'Ardèche) and Dolce Via routes. Contact: tel. 04 75 30 25 25. Enables multi-day cycling tours without carrying heavy luggage.
• La malle postale (Le Puy)minorChannel Partner/ Reseller/ DistributorPostal luggage service based at Le Puy (tel. 04 71 04 21 79) for cycling and hiking tourists. Alternative baggage transfer option for trail users staying at the property.
• CRT.E Auvergne Rhône-AlpescoreStrategic or Co-development PartnerRegional Equestrian Tourism Committee (Comité Régional du Tourisme Équestre). L'Oustau en Ardèche is a member of this charter, demonstrating commitment to equestrian hospitality standards and accessing the regional equestrian tourism network.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Others

• Logis Hôtels: Network of independent French hotels, inns, and restaurants focused on authentic regional hospitality. Comparable as a French independent lodging network, serving similar domestic leisure travelers seeking authentic local experiences, though without L'Oustau's specific eco-tourism specialization.

Broad incumbents

• Yelloh! Village: French premium camping chain with 100+ sites across France emphasizing nature-immersive family vacation experiences. Comparable as a French outdoor accommodation operator in natural settings, but operates larger-scale campsites rather than boutique B&B/gîte format.
• VVF Villages: French vacation village operator providing family accommodation in regional natural settings across France. Comparable as a French rural vacation accommodation provider, but with larger facilities and broader service offerings than L'Oustau's boutique B&B model.
• Belambra Clubs: Major French vacation club operator with resorts across France, offering family-oriented accommodation and on-site activities. Comparable as a French vacation provider serving similar domestic leisure travelers, but operates at significantly larger scale with broader facility offerings rather than niche eco-tourism focus.
• Center Parcs (Pierre & Vacances): Leading French/European operator of nature-immersive family vacation villages with cottages in forested settings. Comparable as a French nature-based vacation provider, but operates at much larger scale with extensive leisure infrastructure rather than independent B&B character.
• Flower Campings: Network of independent campsites and outdoor accommodations across France, including eco-friendly and nature-immersive properties. Comparable as a French outdoor accommodation provider serving leisure travelers, but primarily focused on camping/RV formats rather than gîtes and B&B.

Direct peers

• Huttopia: French operator of eco-friendly camping and nature accommodations across 60+ sites in protected natural areas. Directly comparable as a French eco-tourism accommodation provider focused on outdoor immersion, similar to L'Oustau's Natura 2000 positioning, but operating at significantly larger scale.
• Coucoo Grands Chênes: French operator of luxury eco-cabins in forests and natural settings, with treehouse and floating cabin formats. Directly comparable as a French nature-immersive accommodation provider targeting outdoor enthusiasts seeking premium low-impact lodging in protected natural areas.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L’Oustau en Ardèche