KARMIC

What KARMIC does

KARMIC Cold Pressed Juice is a privately-held, direct-to-consumer Australian e-commerce business founded in 2013 in Melbourne by Samuel de Bruin and co-founder Lisa. The company designs, produces and delivers cold pressed juice cleanse programs and adjacent wellness products to consumers across Melbourne, Sydney and regional Victorian areas through its own Shopify-powered website. Its primary customer base consists of health-conscious individuals seeking detoxification, digestive reset, weight management and immune support; secondary segments include athletes and active-lifestyle consumers, TCM body-type buyers (cooling vs. warming cleanses), and adherents of the Medical Medium celery juice protocol.

The product technology centres on a cold pressing method that excludes heat, HPP (High Pressure Processing), pasteurisation and preservatives in order to preserve live nutrients and enzymes. All recipes are formulated by an in-house Health/Food Scientist and explicitly engineered to contain less than 5% fructose to protect blood glucose and insulin sensitivity, drawing on the 5:2 intermittent-fasting research base. The portfolio comprises seven core cleanse programs (Gut Health, Liver, Skin and Immunity, Yin Yang, Zen, Active Lifestyle and Custom) priced from A$87 for a one-day program to A$499 for a seven-day program, plus weekly supplement packs (Immune Booster, Bone Broth, Straight Celery Juice) at A$129 each and add-on items at A$22 per set of three. Bone broth is slow-cooked for 24–48 hours for higher mineral density.

Operationally, KARMIC manufactures in small batches made-to-order in glass bottles at its Melbourne facility and distributes via its own delivery network — daily to Melbourne metro, three days a week to Sydney metro, and on scheduled runs to regional Victorian areas including Geelong, Ballarat, Bendigo, Mornington Peninsula, Yarra Valley, Gippsland and the Surf Coast. The company offers Afterpay, free shipping above A$199, and a A$15 flat delivery fee below threshold. The business is bootstrapped with no disclosed external funding, reports over 3,000 five-star customer reviews (4.9 average across 2,988 verified Yotpo reviews), and is marketed through Instagram, Facebook, TikTok, Pinterest, blog content, email and earned media features.

Name

KARMIC

Legal name

KARMIC Cold Pressed Juice

Website

https://karmiccoldpressedjuice.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

KARMIC Cold Pressed Juice is a Melbourne-based direct-to-consumer e-commerce company that designs, produces and delivers cold pressed juice cleanse programs and wellness packs to health-conscious consumers across Melbourne, Sydney and regional Victoria.

Ownership category

akta.pro rank

Product category

Cold Pressed Juice & Functional Beverages

NAICS

Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Refrigerated Juices & Smoothies (CRADACAL)

Keywords

• Cold pressed juice
• Juice cleanse programs
• Organic wellness beverages
• Bone broth products
• Detox cleanse kits

Headquarters

HQ city

Elwood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Juice Cleanse Programs: KARMIC sells juice cleanse programs in various durations (1-7 days) at per-program pricing. Cleanses are purchased as one-time transactions with duration options ranging from $87 (1-day) to $499 (7-day). Customers can add extras like soups, bone broth, and protein bars.
2. Health Packs and Supplements: Weekly health packs including Immune Booster Pack ($129), Bone Broth Pack ($129), and Celery Juice Pack ($129) are sold as recurring supplement products for ongoing health support.
3. Additional Items and Add-ons: Individual add-on items such as organic protein bars, pumpkin soup, and custom extra items are sold at $22 per set of 3 items.
4. Gift Cards: Gift cards are available for purchase at $99, enabling gift recipients to select their own cleanse programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

KARMIC produces and delivers organic cold-pressed juice cleanse programs (1, 3, 5, and 7 day), bone broth packs, celery juice packs, and complementary add-ons such as protein bars and pumpkin soup. All products are made-to-order and shipped directly to consumers' homes via a dedicated delivery network across Melbourne, Sydney, and regional Victoria.

Product overview

KARMIC is a cold-pressed juice cleanse company offering a portfolio of juice cleanse programs and wellness products. The core offerings include seven named cleanse programs (Gut Health, Liver, Skin & Immunity, Yin Yang, Zen, Active Lifestyle Pack, and Immune Booster Pack) ranging from 1 to 7 days, priced from $87 per day. The product line extends to bone broth packs ($129), straight celery juice packs ($129), and customisable cleanses. Add-on products include protein bars, pumpkin soup, and additional custom items ($22 each). All products are cold-pressed, raw, unpasteurised, and contain less than 5% fructose. The company operates a direct-to-consumer e-commerce model delivering to Melbourne, Sydney, and regional Victoria areas.

Differentiator

Problem solved

Functional benefit

Products and services

• 1 Day Cleanse Single-day organic juice cleanse program for consumers seeking a short detox or wellness reset.
• 3 Day Cleanse Three-day organic juice cleanse program designed for a more comprehensive gut, liver, or general wellness reset.
• 5 Day Cleanse Five-day organic juice cleanse program for consumers seeking a deeper multi-day detox experience.
• 7 Day Cleanse Seven-day organic juice cleanse program marketed as the ultimate full-body reset.
• Organic 12 Bone Broth Pack Pack of 12 organic bone broths, slow-cooked for 24-48 hours, intended for gut health and as a standalone functional beverage.
• Straight Celery Juice Pack Pack of 8 x 500ml straight celery juice bottles positioned for active lifestyle and hydration use.
• Organic Custom Cleanse Customizable organic juice cleanse program allowing the customer to tailor juice selection and duration to personal goals.
• Organic Protein Bars Organic protein bars sold as a 3-pack add-on to complement cleanses and active-lifestyle consumption.
• Organic Pumpkin Soup Organic pumpkin soup sold as a 3-pack add-on to support consumers during a cleanse program.
• Organic Additional Items Pack of 3 additional organic items offered as a customizable add-on to cleanse orders.
• KARMIC Gift Card Stored-value digital gift card redeemable across the full KARMIC product range, including cleanses, bone broth, celery juice, and add-ons.

Quantifiable outcome

• 9/10 people that complete a KARMIC Cleanse have lost weight, improved skin quality and enhanced sleep
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• TRINC DistributionminorChannel Partner/ Reseller/ DistributorTRINC Distribution (located at 3/578 Plummer St, Port Melbourne) serves as KARMIC's distribution partner for bottle return collection. Customers can drop off rinsed bottles at this location for reuse and recycling.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Modjuice: Australian cold-pressed juice brand offering organic cleanses and ongoing juice subscriptions. Comparable to KARMIC in production methodology and DTC delivery approach but operates at smaller scale.
• The Juice Lab: Australian cold-pressed juice and cleanse operator with overlapping product range including juice programs and wellness shots. Smaller scale than Pressed Juices but comparable in business model to KARMIC's cleanse-first positioning.

Direct peers

• Plenish Cleanse: UK-based cold-pressed juice and cleanse brand with similar product positioning (organic, cold-pressed, cleanse programs). While UK-focused, the brand is a closely comparable business model and a useful international benchmark for KARMIC's potential scale.
• Nood Food & Juice: Australian DTC cold-pressed juice and meal brand offering juices, cleanses, and functional wellness shots. Direct overlap with KARMIC on cleanse programs and cold-pressed production methodology.
• Pressed Juices: Australia's largest cold-pressed juice and cleanse brand, founded 2014 in Sydney. Direct competitor with similar cleanse programs, cold-pressed production, DTC delivery, and a comparable premium positioning in the same Australian metros KARMIC serves.
• Cleanseas: Australia-based juice cleanse specialist offering multi-day cold-pressed programs. Closely comparable business model to KARMIC: DTC, made-to-order cleanses, premium pricing, and delivery across major Australian cities.
• Raw Juicery: Australian cold-pressed juice and cleanse brand operating on a similar DTC subscription-style model. Competes head-to-head with KARMIC on juice cleanses, bone broth, and delivery-based wellness in the same Australian geography.

Broad incumbents

• Joe & The Juice: Global specialty juice and wellness brand with retail stores in Australia. Overlaps with KARMIC on cold-pressed juices and cleanse-adjacent offerings but differentiates through physical café-style retail and broader menu (sandwiches, coffee), making it a broad incumbent rather than a pure-play DTC cleanse peer.
• Suja Juice: Large US-based organic cold-pressed juice brand with broad retail distribution. While not a direct Australian competitor, its product mix (cold-pressed juices, wellness shots, functional beverages) and scale trajectory serve as a useful comp for KARMIC's potential expansion path.
• BluePrint Cleanse: US-origin pioneer of the cold-pressed cleanse category with multi-day cleanse programs and DTC delivery. Comparable product format and brand positioning to KARMIC, useful as an international benchmark for category evolution and consumer demand trends.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/karmiccoldpressedjuice
• Instagraminstagram.com/karmiccoldpressed
• Pinterestpinterest.com/karmiccoldpressed
• TikToktiktok.com/@karmiccoldpressed
• Xx.com/KarmicColdPress

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KARMIC