ImmoAfrica.net
ImmoAfrica.net is a Johannesburg-based online property marketplace serving South African buyers, renters and estate agents across all nine provinces. It aggregates 200,000+ residential and 50,000+ commercial listings, monetises via agent subscriptions, featured listings and mortgage referrals, and supports 10 languages and 20+ currencies.
- Company typePrivate
- Founded2014
- HeadquartersJohannesburg, South Africa
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What ImmoAfrica.net does
ImmoAfrica.net is a South African online property marketplace headquartered in Johannesburg and operating across all nine provinces. Founded in 2014, the platform aggregates 200,000+ residential and 50,000+ commercial property listings sourced from estate agencies such as Tyson Properties, R&R Real Estate, RealNet Platinum, Greeff-Helderberg, Meridian Realty, and Harcourts Dunn, exposing them to buyers, renters and investors through a consumer-facing website at immoafrica.net. The technical stack comprises a property listing marketplace with image CDN delivery, user authentication (including Facebook and Google social login), search with location, price and property-type filters, automated email alert notifications, and multi-currency (20+ currencies) and multi-language (10 languages including English, Afrikaans, Zulu, Chinese, French, German, Spanish, Dutch, Portuguese and Swedish) presentation layers. A separate professional portal at pro.immoafrica.net serves the agent-side of the marketplace with paid listing management tools. The company monetises through three documented streams: recurring subscription plans for professional agent listings, featured/highlighted listing placements (advertising), and affiliate referral fees from an EasyEquities Mortgages partnership that pipes users into home loan pre-qualification. Distribution is primarily content- and social-driven via a 1,800+ article editorial hub, a bi-weekly newsletter, and social channels including Instagram (91,928 followers), Facebook (52,517 followers), YouTube, LinkedIn, TikTok, Pinterest and Twitter.
ImmoAfrica.net firmographics
Firmographics- Name
- ImmoAfrica.net
- Legal name
- ImmoAfrica
- Website
- https://immoafrica.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ImmoAfrica.net is a Johannesburg-based online property marketplace serving South African buyers, renters and estate agents across all nine provinces. It aggregates 200,000+ residential and 50,000+ commercial listings, monetises via agent subscriptions, featured listings and mortgage referrals, and supports 10 languages and 20+ currencies.
- Ownership category
- akta.pro rank
Where ImmoAfrica.net is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Markets served
ImmoAfrica.net business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Professional Agent Listings: Real estate agents and agencies pay for listing plans through the pro.immoafrica.net portal to list properties on the platform. Plans and pricing are available at pro.immoafrica.net/plans-pricing/.
- Featured/Highlighted Listings: Agents can pay for premium placement of their listings within search results and category pages.
- Home Loan Referrals: Referral partnership with EasyEquities mortgages platform for pre-qualification and home loan services, generating referral revenue when users click through to the mortgage partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
ImmoAfrica.net product offering
Product offeringCore offering
ImmoAfrica.net operates a two-sided online property marketplace that aggregates 200,000+ residential and 50,000+ commercial property listings from South African estate agents across all nine provinces. Consumers can search, filter, and set up free email alerts for properties for sale or to rent in 10+ languages and 20+ currencies, while estate agents subscribe to listing plans on the professional portal (pro.immoafrica.net) and may purchase premium placement for featured listings.
Product overview
ImmoAfrica.net is South Africa's comprehensive online property marketplace consisting of a main consumer platform offering residential and commercial property listings for sale and rent, complemented by a professional portal (ImmoAfrica Pro) for real estate agents to manage listings. The ecosystem includes editorial content through News & Advice, mortgage pre-qualification via EasyEquities integration, and email-based property alerts and newsletters. The platform covers all nine South African provinces with over 200,000 residential and 50,000+ commercial properties.
Differentiator
Problem solved
Functional benefit
Products and services
- ImmoAfrica.net Residential Property Marketplace South Africa's online residential property marketplace offering over 200,000 properties for sale and rent across all nine provinces. Enables consumers to search by location, property type, and price; subscribe to email alerts; access news and advice content; and connect with estate agents. Free for consumers.
- ImmoAfrica Commercial
Quantifiable outcome
- 200,000+ properties for sale and rent across South Africa
- +2 more outcomes
Companies that use ImmoAfrica.net
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
ImmoAfrica.net technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
ImmoAfrica.net partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EasyEquities MortgagesminorImmoAfrica has a referral partnership with EasyEquities mortgages (mortgages.easyequities.co.za) enabling users to get pre-approved for home loans through the platform. The partnership appears on the homepage and property listing pages with banner advertising for pre-qualification services, driving referral traffic to EasyEquities for mortgage financing. The service allows users to compare quotes from SA's top 7 banks.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ImmoAfrica.net competitors and assessment
Company assessmentDirect peers
- Property24: The leading South African online property portal, owned by Naspers/Prosus, with broad residential and commercial listings and dominant traffic share. Direct marketplace competitor in the same country and category as ImmoAfrica.
- Private Property: Major South African property portal offering residential and commercial listings, agent tools, and market data. Competes head-on with ImmoAfrica for agent subscriptions and property seeker traffic in the same geographies.
- Lamudi: Emerging-markets online property portal with South African operations. Directly comparable marketplace business model targeting the same agents and buyers with subscription-based listing plans.
- Idealista: Leading Southern European (Spain, Portugal, Italy) property portal with subscription-based agent listings. Closely comparable business model — multi-language, multi-region marketplace monetising agents and advertising.
Emerging players
- Jumia House: Pan-African property classifieds platform operating in multiple African countries, partly leveraging Jumia's e-commerce brand and traffic. Comparable as an emerging-market online property listing marketplace, although with broader geographic spread and lighter enterprise tooling.
- Jiji: Large African generalist classifieds marketplace with a real estate vertical in South Africa and other African markets. Competes with ImmoAfrica for organic property search traffic, though Jiji's model is broader horizontal classifieds rather than property-specialised.
- 99.co: Singapore-headquartered property portal operating across Southeast Asia. Comparable emerging-market online property marketplace with agent subscription monetisation and multilingual consumer interface.
Broad incumbents
- Rightmove: UK's dominant property portal and a global benchmark for the agent-subscription real estate marketplace model. Comparable in business model and monetisation logic, though operating in a far larger and more mature UK market.
- Zillow: US-based real estate marketplace with listings, agent advertising, and adjacent fintech (mortgages). Comparable in marketplace dynamics and agent monetisation, though much larger and with proprietary transaction-layer ambitions.
- Zoopla: UK property portal offering listings, valuation tools, and agent lead generation. Comparable in marketplace model and Pro subscription monetisation, with overlapping value propositions around price trends and alerts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ImmoAfrica.net social profiles
Digital presenceImmoAfrica.net financial estimates
Financial estimateRevenue estimate
Valuation estimate
ImmoAfrica.net leadership team
Management profileNumber of profiles
ImmoAfrica.net funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ImmoAfrica.net M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ImmoAfrica.net
What does ImmoAfrica.net do?
ImmoAfrica.net operates a two-sided online property marketplace that aggregates 200,000+ residential and 50,000+ commercial property listings from South African estate agents across all nine provinces. Consumers can search, filter, and set up free email alerts for properties for sale or to rent in 10+ languages and 20+ currencies, while estate agents subscribe to listing plans on the professional portal (pro.immoafrica.net) and may purchase premium placement for featured listings.
Is ImmoAfrica.net a public or private company?
ImmoAfrica.net is a private company. It is classified as unknown and is currently operating.
When was ImmoAfrica.net founded?
ImmoAfrica.net was founded in 2014. It employs 1 to 10 people.
Where is ImmoAfrica.net based?
ImmoAfrica.net is headquartered in Johannesburg, South Africa, in the Africa region.
How does ImmoAfrica.net make money?
Three revenue lines are on record. Professional Agent Listings are the primary driver. The others are featured/Highlighted Listings and home Loan Referrals.
Who are ImmoAfrica.net's main competitors?
Direct peers on record are Property24, Private Property, Lamudi and Idealista. Emerging players are Jumia House, Jiji and 99.co. Broad incumbents are Rightmove, Zillow and Zoopla.
Does ImmoAfrica.net have an API?
No public API is recorded for ImmoAfrica.net.