ImmoAfrica.net

What ImmoAfrica.net does

ImmoAfrica.net is a South African online property marketplace headquartered in Johannesburg and operating across all nine provinces. Founded in 2014, the platform aggregates 200,000+ residential and 50,000+ commercial property listings sourced from estate agencies such as Tyson Properties, R&R Real Estate, RealNet Platinum, Greeff-Helderberg, Meridian Realty, and Harcourts Dunn, exposing them to buyers, renters and investors through a consumer-facing website at immoafrica.net. The technical stack comprises a property listing marketplace with image CDN delivery, user authentication (including Facebook and Google social login), search with location, price and property-type filters, automated email alert notifications, and multi-currency (20+ currencies) and multi-language (10 languages including English, Afrikaans, Zulu, Chinese, French, German, Spanish, Dutch, Portuguese and Swedish) presentation layers. A separate professional portal at pro.immoafrica.net serves the agent-side of the marketplace with paid listing management tools. The company monetises through three documented streams: recurring subscription plans for professional agent listings, featured/highlighted listing placements (advertising), and affiliate referral fees from an EasyEquities Mortgages partnership that pipes users into home loan pre-qualification. Distribution is primarily content- and social-driven via a 1,800+ article editorial hub, a bi-weekly newsletter, and social channels including Instagram (91,928 followers), Facebook (52,517 followers), YouTube, LinkedIn, TikTok, Pinterest and Twitter.

Name

ImmoAfrica.net

Legal name

ImmoAfrica

Website

https://immoafrica.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ImmoAfrica.net is a Johannesburg-based online property marketplace serving South African buyers, renters and estate agents across all nine provinces. It aggregates 200,000+ residential and 50,000+ commercial listings, monetises via agent subscriptions, featured listings and mortgage referrals, and supports 10 languages and 20+ currencies.

Ownership category

akta.pro rank

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Professional Agent Listings: Real estate agents and agencies pay for listing plans through the pro.immoafrica.net portal to list properties on the platform. Plans and pricing are available at pro.immoafrica.net/plans-pricing/.
2. Featured/Highlighted Listings: Agents can pay for premium placement of their listings within search results and category pages.
3. Home Loan Referrals: Referral partnership with EasyEquities mortgages platform for pre-qualification and home loan services, generating referral revenue when users click through to the mortgage partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ImmoAfrica.net operates a two-sided online property marketplace that aggregates 200,000+ residential and 50,000+ commercial property listings from South African estate agents across all nine provinces. Consumers can search, filter, and set up free email alerts for properties for sale or to rent in 10+ languages and 20+ currencies, while estate agents subscribe to listing plans on the professional portal (pro.immoafrica.net) and may purchase premium placement for featured listings.

Product overview

ImmoAfrica.net is South Africa's comprehensive online property marketplace consisting of a main consumer platform offering residential and commercial property listings for sale and rent, complemented by a professional portal (ImmoAfrica Pro) for real estate agents to manage listings. The ecosystem includes editorial content through News & Advice, mortgage pre-qualification via EasyEquities integration, and email-based property alerts and newsletters. The platform covers all nine South African provinces with over 200,000 residential and 50,000+ commercial properties.

Differentiator

Problem solved

Functional benefit

Products and services

• ImmoAfrica.net Residential Property Marketplace South Africa's online residential property marketplace offering over 200,000 properties for sale and rent across all nine provinces. Enables consumers to search by location, property type, and price; subscribe to email alerts; access news and advice content; and connect with estate agents. Free for consumers.
• ImmoAfrica Commercial

Quantifiable outcome

• 200,000+ properties for sale and rent across South Africa
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

One partnership is on record.

• EasyEquities MortgagesminorGTM or Marketing PartnerImmoAfrica has a referral partnership with EasyEquities mortgages (mortgages.easyequities.co.za) enabling users to get pre-approved for home loans through the platform. The partnership appears on the homepage and property listing pages with banner advertising for pre-qualification services, driving referral traffic to EasyEquities for mortgage financing. The service allows users to compare quotes from SA's top 7 banks.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Property24: The leading South African online property portal, owned by Naspers/Prosus, with broad residential and commercial listings and dominant traffic share. Direct marketplace competitor in the same country and category as ImmoAfrica.
• Private Property: Major South African property portal offering residential and commercial listings, agent tools, and market data. Competes head-on with ImmoAfrica for agent subscriptions and property seeker traffic in the same geographies.
• Lamudi: Emerging-markets online property portal with South African operations. Directly comparable marketplace business model targeting the same agents and buyers with subscription-based listing plans.
• Idealista: Leading Southern European (Spain, Portugal, Italy) property portal with subscription-based agent listings. Closely comparable business model — multi-language, multi-region marketplace monetising agents and advertising.

Emerging players

• Jumia House: Pan-African property classifieds platform operating in multiple African countries, partly leveraging Jumia's e-commerce brand and traffic. Comparable as an emerging-market online property listing marketplace, although with broader geographic spread and lighter enterprise tooling.
• Jiji: Large African generalist classifieds marketplace with a real estate vertical in South Africa and other African markets. Competes with ImmoAfrica for organic property search traffic, though Jiji's model is broader horizontal classifieds rather than property-specialised.
• 99.co: Singapore-headquartered property portal operating across Southeast Asia. Comparable emerging-market online property marketplace with agent subscription monetisation and multilingual consumer interface.

Broad incumbents

• Rightmove: UK's dominant property portal and a global benchmark for the agent-subscription real estate marketplace model. Comparable in business model and monetisation logic, though operating in a far larger and more mature UK market.
• Zillow: US-based real estate marketplace with listings, agent advertising, and adjacent fintech (mortgages). Comparable in marketplace dynamics and agent monetisation, though much larger and with proprietary transaction-layer ambitions.
• Zoopla: UK property portal offering listings, valuation tools, and agent lead generation. Comparable in marketplace model and Pro subscription monetisation, with overlapping value propositions around price trends and alerts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ImmoAfrica
• YouTubeyoutube.com/@immoafrica
• Facebookfacebook.com/immoafrica
• LinkedInlinkedin.com/company/2564306
• Instagraminstagram.com/immoafrica
• Pinterestza.pinterest.com/immoafrica
• TikToktiktok.com/@immoafrica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ImmoAfrica.net