Aunt Jackie's Curls & Coils

What Aunt Jackie's Curls & Coils does

Aunt Jackie's Curls & Coils is a Chicago-based, privately held manufacturer and retailer of textured hair care products serving men, women, and children with curly, coily, and wavy hair (Types 2, 3, and 4). The company sells 52 SKUs organized into ten collections — including Curl La La, Curls & Coils, Braid + Twist, Elixir Essentials, Flaxseed, Grapeseed, Coconut Crème, Kids, Natural Growth Oil Blends, and Best Sellers — spanning shampoo, conditioners, leave-ins, detanglers, gels, mousses, shine sprays, hair/scalp treatments, oils, serums, and creams. Formulas use natural ingredients such as shea butter, honey, coconut oil, flaxseed, grapeseed oil, batana oil, cactus water, and Kalahari Melon, and are positioned as free from sulfates, parabens, mineral oil, and petrolatum. Notable product technology positioning includes a Cactus Water hydration system, Kalahari Melon infusion in the Curl La La line, and a Biotin + Honey pairing in the Braid + Twist line.

Name

Aunt Jackie's Curls & Coils

Website

https://auntjackiescurlsandcoils.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Aunt Jackie's Curls & Coils is a Chicago-based private manufacturer and online retailer of textured hair care products for men, women, and children with curly and coily hair, offering 52 SKUs across 10 collections via Walmart, Target, CVS, Walgreens, Sally Beauty, and DTC e-commerce.

Ownership category

akta.pro rank

Product category

Textured Hair Care

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC), Conditioners & Hair Masks (CRABABAB), Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE), Baby Haircare (Shampoo, Conditioner, Detanglers) (CRABAJAD)

Keywords

• Curly hair care
• Natural hair products
• Hair styling products
• Scalp treatments
• Protective styling

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Revenue generated from direct-to-consumer sales through the company's Shopify e-commerce storefront at auntjackiescurlsandcoils.com.
2. Retail Distribution: Revenue generated through distribution partnerships with major retail chains including Walmart, Target, CVS, Walgreens, Sally Beauty, and local beauty supply stores. Products are sold through traditional retail channels alongside e-commerce.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Aunt Jackie's Curls & Coils manufactures and sells textured hair care products specifically formulated for curly, coily, and wavy hair types. The product portfolio spans 10 collections including styling creams, gels, mousses, serums, shampoos, conditioners, detanglers, hair and scalp oils, deep treatments, and kid-friendly formulas, sold through major retail chains and direct-to-consumer e-commerce. Products are formulated with natural ingredients such as shea butter, honey, coconut oil, flaxseed, grapeseed oil, batana oil, and cactus water, and are free from sulfates, parabens, mineral oil, and petrolatum.

Product overview

Aunt Jackie's Curls & Coils is a textured hair care brand offering a portfolio of specialized collections for curly and coily hair types. The core offerings include the Curl La La Collection (styling creams, gels, serums, and mousses with Cactus Water, Kalahari Melon, and Shea Butter), the Curls & Coils Collection (primary moisture and definition line with Olive Oil and Shea Butter), the Braid + Twist Collection (Biotin and Honey-infused protective styling products), the Elixir Essentials Collection (premium hair and scalp oils), the Flaxseed Collection (protective styling solutions), the Grapeseed Collection (moisturizing and shine formulas), the Coconut Crème Collection (deep nourishment therapies), the Kids Collection (gentle formulas for children's hair), and Natural Growth Oil Blends (vitamin-infused growth oils). Products span shampoo, rinse-out and leave-in conditioners, detanglers, gels, mousses, shine sprays, hair and scalp treatments, oils, serums, and creams and butters. The brand is free of sulfates, parabens, mineral oil, and petrolatum. Available at local beauty supply stores, Walmart, Target, CVS, Walgreens, and Sally Beauty, plus direct-to-consumer e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• Curl La La Collection: Award-winning collection featuring Cactus Water, Kalahari Melon, and Shea Butter for triple moisture and hold
• Braid + Twist Collection
• Elixir Essentials Collection
• Flaxseed Collection
• Grapeseed Collection
• Coconut Crème Collection
• Kids Collection
• Natural Growth Oil Blends
• Curls & Coils Collection

Products and services

• Curl La La Collection

Quantifiable outcome

• Curl La La Bounce Back Refreshing Serum won Glamour's 2026 Global Beauty & Wellness Award for Best Curl Refresher
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SheaMoisture: Unilever-owned textured-hair brand with extensive retail presence and a broad portfolio of sulfate-free hair and body products. Comparable shopper and shelf position to Aunt Jackie's at mass and drug channels, but with substantially larger marketing and distribution resources.
• Mizani: L'Oréal-owned professional textured-hair brand sold through salons and beauty supply like Sally Beauty. Comparable in textured-hair positioning, though more professional-channel oriented.

Direct peers

• TGIN (Thank God It's Natural): Independent textured-hair care brand with strong natural-hair community following and mass retail. Comparable portfolio across curl creams, butters, oils, and protective-style products.
• Pattern Beauty: Celebrity-founded (Tracee Ellis Ross) textured-hair brand with strong DTC and growing mass presence. Competes for the same curly/Type 3-4 shopper with similar styling, moisture, and treatment offerings.
• DevaCurl: Curly-hair-specialist brand with salon heritage and mass/Sally Beauty retail presence. Comparable product range (cleansers, conditioners, stylers, treatments) targeting wavy-to-coily textures.
• Carol's Daughter: Heritage textured-hair care brand founded by Lisa Price with broad retail distribution. Direct competitor across curls/coils collections including oils, butters, and styling products for natural hair.
• Mielle Organics: Independent-to-P&G textured-hair care brand focused on natural and organic ingredients (rosemary mint scalp oil, hair care). Most relevant comparable for Aunt Jackie's Elixir Essentials line and overall positioning to the curly/coily community.
• Cantu Beauty: Mass-market textured-hair brand carried in Walmart, Target, and beauty supply, with shea butter-based formulas. Direct competitor in the affordable curl-moisture and styling category.
• Camille Rose Naturals: Natural-ingredient textured hair brand popular in the curly community, with comparable oils, gels, and moisturizing treatments. Competes for the same natural, sulfate-free shopper.
• As I Am: Sally Beauty and mass-channel textured-hair brand focused on curly/coily hair with botanically formulated cleansers, conditioners, and stylers. Comparable pricing and channel footprint to Aunt Jackie's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/auntjackies
• Instagraminstagram.com/auntjackiescurlsandcoils
• TikToktiktok.com/@auntjackiescurlsandcoils
• LinkedInlinkedin.com/company/aunt-jackies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aunt Jackie's Curls & Coils