What Memphis Audio does

Memphis Audio is a U.S.-based specialty audio equipment manufacturer founded in 1965, originally in Memphis, Tennessee and now headquartered in Olive Branch, Mississippi. The company designs and produces audio products across five verticals: car audio, marine audio, powersports audio, motorcycle audio, and more recently personal audio (earbuds and Bluetooth speakers). Its product portfolio spans speakers, subwoofers, amplifiers, and source units, with proprietary technologies including Selectable Impedance Technology (SIT), DVVC (Dynamic Voice Velocity Control), A.T.A.C (Automatic Thermal Active Compensation), and the MLINK ecosystem. A key strategic emphasis is the Direct Fit OEM line, which delivers vehicle-specific audio solutions for platforms such as Harley-Davidson (2014+), Polaris, and Can-Am, where fitment is engineered to the host vehicle.

Memphis Audio's go-to-market is built on a controlled, authorized-dealer-only wholesale model with 500+ approved dealers, supplemented by phone-based direct sales and listings on large specialty online retailers (Crutchfield, CreativeAudio, CARiD, SonicElectronix). The company monetizes through wholesale unit sales of branded audio hardware, with pricing power supported by six decades of brand heritage, milestone product editions (60th Anniversary, 250th Anniversary), and proprietary technology claims. Its end-customer base is fragmented across automotive aftermarket installers, powersports and motorcycle enthusiasts, marine audio buyers, and now personal-audio consumers.

The business is privately held with 11–50 employees, no disclosed external funding, and no public revenue. There is no indication of M&A activity, parent-company ownership, or private-equity sponsorship. Distribution discipline and heritage-based brand equity are the primary strategic levers, with recent activity (anniversary editions, personal-audio launch, expanding Direct Fit coverage) pointing to incremental rather than transformational growth.

Name

Memphis Audio

Legal name

Memphis Audio

Website

https://memphiscaraudio.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Memphis Audio is a 60-year-old U.S. specialty audio manufacturer producing car, marine, powersports, motorcycle, and personal audio systems. It sells primarily through 500+ authorized dealers and major online retailers, serving aftermarket consumers and vehicle-specific OEM-fit segments.

Ownership category

akta.pro rank

Product category

Car Audio Equipment

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Motor Vehicle Parts & Accessories (3714), Electronic Components & Accessories (3670)

akta.pro primary industry

Car Audio & In‑Vehicle Entertainment Retail (CRACAEAI)

akta.pro secondary industries

Bluetooth & Portable Speakers (CRACANAE), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG), AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE)

Keywords

• Car audio equipment
• Marine audio systems
• Powersports audio kits
• Motorcycle audio upgrades
• Subwoofers and amplifiers

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels4 records

Core offering

Memphis Audio designs, manufactures, and distributes audio equipment — including amplifiers, subwoofers, speakers, loaded enclosures, signal processors, source units, and Bluetooth devices — for cars, trucks, marine/boats, powersports vehicles (UTV/ATV/golf carts), and Harley Davidson motorcycles, with a complementary line of personal audio products (true wireless earbuds and portable Bluetooth speakers). Products are sold exclusively through an authorized U.S. dealer network and authorized online retailers.

Product overview

Memphis Audio is a car audio and powersports audio equipment manufacturer founded in 1965, operating from Olive Branch, Mississippi. The company offers a comprehensive portfolio of audio products organized across five main categories: Car Audio, Marine Audio, Powersports Audio, Motorcycle Audio, and Personal Audio. The Car Audio lineup spans multiple performance tiers including the flagship VIV SixFive Series (high-end DSP amplifiers and subwoofers), MOJO/MOJO Mini/MOJO Pro subwoofers (with patented Selectable Impedance Technology and DVVC cooling), Power Reference (PR), Street Reference (SR), and Street Edge (SE) lines for different price and performance points. Marine Audio includes weather-resistant amplifiers, speakers, tower speakers (A.T.A.C. Array), and subwoofers. Powersports Audio features Direct Fit OEM kits for Polaris Ranger, CanAm Maverick X3, Honda Talon and others, plus soundbars and weather-sealed amplifiers. Motorcycle Audio centers on Harley Davidson Direct Fit Kits (2014+ Street Glide, 2015+ Road Glide) with MXA300.4 amplifiers and plug-and-play installation. Personal Audio includes MBUD Air true wireless earbuds and MFLOW portable Bluetooth speakers with MBass radiators. The company also produces loaded enclosures, bass systems, OEM-fit truck enclosures, and connection accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• VIV SixFive Series Amplifiers High-end DSP amplifiers in the VIV line featuring advanced digital signal processing capabilities, designed for premium car audio systems.
• MOJO Pro Amplifiers High-power pro audio amplifiers designed for loud, competition-level sound output, engineered to pair with MOJO subwoofers.
• Power Reference (PR) Amplifiers Compact amplifiers with clean reliable power, hidden top controls, and custom down-firing ground light for durability and style.
• Street Reference (SR) Amplifiers Performance amplifiers combining aggressive styling with value, including all necessary features for vehicle sound upgrades.
• Street Edge Amplifiers Affordable amplifiers with stripped-down styling that prioritizes solid performance and power ratings at accessible price points.
• VIV SixFive Series Subwoofers Flagship subwoofers featuring FLEX Selectable Impedance Technology and power handling up to 2200W RMS on the VIV1422 14-inch model.
• MOJO / MOJO Mini Subwoofers Industry-leading subwoofers with patented Selectable Impedance Technology, Direct Vent Voice Coil Cooling, and folded surround for maximum excursion.
• MOJO Pro Subwoofers High-output SPL-focused subwoofers designed to fit in traditional enclosures while delivering competition-level bass output.
• M-Series M7 Subwoofers Subwoofers featuring patented Selectable Impedance Technology, DVVC cooling, and V-groove max-excursion surround with beefed-up cast basket.
• M-Series MB Subwoofers Versatile subwoofers with Selectable Impedance Technology allowing switch between 2Ω and 4Ω on the fly, available in 4 sizes.
• Power Reference (PR) Subwoofers Durable and reliable subwoofers with Selectable Impedance Technology, available in sizes ranging from 6.5-inch to 15-inch.
• Street Reference (SR) Subwoofers Value-focused subwoofers ideal for first-time system builders, featuring improved performance, durability, and cosmetics.
• Street Edge Subwoofers Best-value subwoofers with no-frills approach, designed to pair with the SE2000.1DF amplifier and available in all-in-one bass packages.
• Loaded Enclosures and Bass Systems / Packages Pre-loaded enclosures tuned for Memphis subwoofers plus complete bass solutions including all-in-one powered enclosures (Nanoboxx, slim truck enclosures) and separate sub + amplifier packages.
• Direct Fit OEM Truck Enclosures MOJO Mini dual 8-inch enclosures designed to fit precisely into Ford, Chevrolet/GMC, and Ram trucks with factory-quality fit.
• Marine Amplifiers Weather-resistant amplifiers designed for marine environments, featuring conformal coated boards to withstand harsh conditions.
• Marine Speakers Water-resistant speakers designed for boats and marine vessels, built to withstand exposure to water and salt.
• Marine Tower Speakers (A.T.A.C.) Array Tower speakers using Advanced Tower Array Construction technology for superior sound projection on the water.
• Marine Subwoofers and Enclosures Waterproof subwoofers and enclosures designed for marine applications including the HydraCube system.
• MXASB9 Waterproof Soundbar Fully submersible 9-inch powersports/jet ski soundbar rated IPX7, featuring patented pressure regulating technology and versatile clamp mounting.
• Powersports Soundbars Overhead app-controlled soundbars in 24-inch and 35-inch sizes with full-color screens for side-by-sides, ATVs, and golf carts.
• Direct Fit OEM Side-by-Side Audio Kits Complete audio system packages designed for specific UTV models including Polaris Ranger, Polaris General, CanAm Maverick X3, CanAm Defender, and Honda Talon.
• Powersports Amplifiers Weather-sealed amplifiers with conformal coated boards designed for powersports applications including side-by-sides and ATVs.
• Harley Davidson Direct Fit Audio Kits Complete audio upgrade kits for 2014+ Street Glide and 2015+ Road Glide Harley Davidson motorcycles, featuring marine-grade speakers and plug-and-play installation.
• MXA300.4 Harley Amplifier 300-watt 4-channel marine-grade amplifier designed to fit in factory Harley Davidson locations with sealed controls.
• MXAHDPRO4 4-Speaker Kit Complete 4-speaker direct fit kit for Harley Davidson with amplifier, mounting bracket, wire harnesses, and front/rear speakers.
• MXAHDPRO2 2-Speaker Kit Complete 2-speaker direct fit kit for Harley Davidson with amplifier, mounting bracket, wire harnesses, and speakers.
• Handlebar Mount Bullet Speakers Chrome bullet-style speakers with 100W 2-channel output and multifunctional Bluetooth controller for motorcycles and powersports.
• MBUD Air True Wireless Earbuds True wireless earbuds in the personal audio category for on-the-go audio listening.
• MFLOW True Wireless Portable Bluetooth Speakers Portable Bluetooth speakers with MBass radiators for enhanced bass, MLINK technology for stereo pairing, IPX6 water resistance, and RGB LED lighting.
• 76PRXL12FTV 250th Anniversary Edition Subwoofer 12-inch Power Reference subwoofer with FLEX Selectable Impedance Technology (1Ω, 2Ω, or 4Ω), RGB LED illuminated cone, rated 500W RMS / 1000W Peak, part of the limited 250th America 1776 Edition line.
• 76PRX1000.1V2 250th Anniversary Edition Monoblock Amplifier 1000W RMS Class D monoblock amplifier for subwoofers with illuminated Memphis logo and integrated LED underglow, part of the 250th America 1776 Edition line.
• 76PRX500.4V2 250th Anniversary Edition 4-Channel Amplifier 500W RMS 4-channel amplifier for full-range speakers with compact chassis and illuminated logo, part of the 250th America 1776 Edition line.
• 60th Anniversary Edition MOJO Pro Subwoofers Limited anniversary edition MOJO Pro subwoofers released in special colors to celebrate Memphis Audio's 60 years in business.
• 60th Anniversary Edition MFLOW Bluetooth Speakers Limited anniversary edition MFLOW Bluetooth speakers released in special colors to celebrate Memphis Audio's 60 years in business.
• Source Units and Bluetooth Devices Head units, Bluetooth streaming devices, and media controllers for integrating modern audio sources into car audio systems.
• Connection and Installation Accessories Amplifier kits, bulk wire, RCA cables, brass accessories, and True Mat sound dampening material supporting car audio installations.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• JL Audio: Direct competitor manufacturing car, marine, and powersports subwoofers, amplifiers, and speakers. Closely comparable product mix including marine-grade and OEM-fit solutions, premium positioning, and enthusiast-driven distribution.
• Rockford Fosgate: Direct competitor in car and marine audio, with strong presence in powersports and motorcycle audio. Comparable product categories (subwoofers, amplifiers, signal processors) and dealer-driven distribution model targeting enthusiasts.
• Kicker: Direct competitor specializing in car audio subwoofers, amplifiers, speakers, and marine audio. Comparable tiered product lineup from entry to competition-grade and similar authorized-dealer distribution strategy.
• Wet Sounds: Direct competitor focused on marine and powersports audio, including tower speakers, soundbars, and amplifiers. Highly comparable weather-resistant product portfolio and overlapping powersports/UTV customer base.
• SSV Works: Direct competitor specializing in UTV and side-by-side audio systems with vehicle-specific kits for Polaris, CanAm, and Honda. Comparable direct-fit OEM approach to the same enthusiast customer segments.
• Hertz (audio): Direct competitor in car audio amplifiers, speakers, and subwoofers with comparable enthusiast target market and product tiers. Overlapping dealer-driven distribution model.
• AudioControl: Direct competitor in car audio signal processing, DSP amplifiers, and OEM integration. Highly comparable technology overlap in DSP products and the enthusiast/competition-grade segment.

Broad incumbents

• Alpine Electronics: Broader incumbent in car audio offering head units, amplifiers, speakers, and subwoofers with a wider OEM and consumer electronics footprint. Comparable product categories but a broader portfolio including factory-installed solutions.
• Pioneer Electronics: Broader incumbent in car and marine audio with a full lineup of head units, amplifiers, speakers, and subwoofers. Comparable enthusiast-grade offerings but a much larger, more diversified product portfolio.
• Kenwood: Broader incumbent offering car audio source units, amplifiers, speakers, and signal processing. Comparable category overlap but broader consumer electronics distribution and OEM relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MemphisCarAudio
• Instagraminstagram.com/memphiscaraudiousa
• Xx.com/memphiscaraudio
• LinkedInlinkedin.com/company/memphis-car-audio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memphis Audio