Red Rose

Name

Red Rose

Legal name

RedRose

Website

https://redrosecps.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Humanitarian Aid Technology

NAICS

Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cash Assistance & Social Safety Net Delivery for Displaced Populations (BPADAHAH)

akta.pro secondary industry

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

Keywords

• Humanitarian aid platform
• Cash transfer solutions
• Beneficiary registration software
• Identity management platform
• Aid distribution technology

Headquarters

HQ city

Istanbul

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Digital Infrastructure Platform Services: Platform services for humanitarian aid delivery including registration, payment processing, and identity management for humanitarian organizations and NGOs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Red Rose provides a digital and financial infrastructure platform for humanitarian and social protection assistance. Its offerings enable humanitarian organizations to register beneficiaries, manage identity and consent, deliver cash, voucher, and in-kind assistance, and move money digitally across 200 countries. The platform is purpose-built for crisis contexts, supporting both online and offline operations with biometric authentication and multi-language capability.

Product overview

Red Rose offers a platform-plus-modules architecture consisting of three core products: ONEplatform (multi-modality digital infrastructure for registration, intervention and payment delivery), Terracotta (people-first infrastructure for global identity management and two-way interaction), and Financial Services (global network of financial services for cash-based aid management). These products work together to deliver end-to-end humanitarian assistance solutions.

Differentiator

Problem solved

Functional benefit

Brands

• ONEplatform: Multi-modality digital infrastructure for registration, intervention and payment delivery supporting online & offline operations, biometrics (Face/Finger), Cash & Vouchers, and In-Kind assistance distribution.
• Terracotta
• Financial Services

Products and services

• ONEplatform Multi-modality digital infrastructure for registration, intervention, and payment delivery supporting online and offline operations, biometrics (face/finger), cash and vouchers, and in-kind assistance distribution. Built for humanitarian and development organizations operating in low-infrastructure and crisis-affected environments.
• Terracotta People-first infrastructure and mobile app for global identity management, two-way interaction, and dignified access to services. Features self-registration, one identity across many programs, consent management, and 50+ language support, designed for humanitarian program enrollment and beneficiary engagement.
• Financial Services Global network of financial services integrated with the Red Rose platform enabling efficient cash-based aid management across 200 countries. Supports bank transfers, mobile money, and prepaid cards to deliver humanitarian assistance digitally to beneficiaries.

Quantifiable outcome

• 300+ million people reached through partner operations
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

24 partnerships are on record, tiered core and flagship.

• IFRC (International Federation of Red Cross and Red Crescent Societies)coreStrategic or Co-development PartnerInternational Federation of Red Cross and Red Crescent Societies as partner in European humanitarian response for displaced and vulnerable individuals affected by the war across Europe.
• IOM (International Organization for Migration)coreStrategic or Co-development PartnerInternational Organization for Migration as partner in supporting displaced and vulnerable individuals across Europe through humanitarian aid distribution.
• Ukrainian GovernmentcoreStrategic or Co-development PartnerPartnership with Ukrainian government to support displaced and vulnerable individuals affected by the war across Europe.
• ICRC (International Committee of the Red Cross)flagshipStrategic or Co-development PartnerFeatured partner organization listed in the international organizations section of partner logos.
• UNDPflagshipStrategic or Co-development PartnerUnited Nations Development Programme as featured partner organization.
• FAOflagshipStrategic or Co-development PartnerFood and Agriculture Organization as featured partner organization.
• World Food ProgrammeflagshipStrategic or Co-development PartnerWorld Food Programme as featured partner organization.
• Danish Refugee CouncilcoreStrategic or Co-development PartnerNGO partner organization in humanitarian assistance programs.
• Norwegian Refugee CouncilcoreStrategic or Co-development PartnerNGO partner organization in humanitarian assistance programs.
• WelthungerhilfecoreStrategic or Co-development PartnerGerman humanitarian organization as NGO partner.
• Solidarités InternationalcoreStrategic or Co-development PartnerFrench humanitarian NGO as partner organization.
• Action Against HungercoreStrategic or Co-development PartnerInternational non-governmental organization as NGO partner.
• ZOAcoreStrategic or Co-development PartnerInternational humanitarian NGO as partner organization.
• Catholic Relief ServicescoreStrategic or Co-development PartnerInternational Catholic humanitarian agency as NGO partner.
• The Border ConsortiumcoreStrategic or Co-development PartnerHumanitarian organization as NGO partner.
• Concern WorldwidecoreStrategic or Co-development PartnerInternational humanitarian NGO as partner organization.
• CORE ResponsecoreStrategic or Co-development PartnerHumanitarian response organization as NGO partner.
• DanChurchAidcoreStrategic or Co-development PartnerDanish church-based humanitarian organization as NGO partner.
• OxfamcoreStrategic or Co-development PartnerInternational confederation of NGOs as partner organization.
• Save the ChildrencoreStrategic or Co-development PartnerInternational child rights organization as NGO partner.
• CaritascoreStrategic or Co-development PartnerInternational Catholic charitable organization as NGO partner.
• Diakonie KatastrophenhilfecoreStrategic or Co-development PartnerGerman church humanitarian aid organization as NGO partner.
• ADRAcoreStrategic or Co-development PartnerAdventist Development and Relief Agency as NGO partner.
• COOPIcoreStrategic or Co-development PartnerCooperazione Internazionale as Italian NGO partner.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GiveDirectly: Large-scale cash transfer organization delivering direct aid to recipients in low-income and crisis-affected countries. Most direct operational analogue to Red Rose's cash-assistance distribution, although GiveDirectly focuses on end-to-end program execution while Red Rose provides the underlying platform.
• Onafriq (formerly MFS Africa): Pan-African mobile money and digital payments network connecting 200+ wallets across the continent. Directly comparable as a payments rails layer for humanitarian cash assistance and remittances in Red Rose's African and West Africa campaign geographies.
• World Food Programme Building Blocks: UN WFP's blockchain-based humanitarian cash transfer and identity platform. Operates in the same donor-funded cash-assistance space and competes for the same program wins, including within WFP itself which is a current Red Rose partner.
• Mercy Corps: Global humanitarian organization that both directly delivers cash programs and operates technology-enabled programming at scale. Comparable as an institutional buyer of CBI platforms and an operating partner with similar donor relationships to Red Rose's NGO and donor list.

Broad incumbents

• Mastercard (Humanitarian & Social Protection): Global payments network that has built humanitarian aid payment rails (e.g., 2Kuze, Mastercard Aid Network) and competes for large donor-funded cash-assistance tenders. A much larger incumbent offering overlapping payment and identity capabilities as part of a much broader product portfolio.
• M-Pesa (Vodacom / Safaricom): Largest mobile money platform in Africa and a core payout rail for humanitarian cash programs across East Africa. Competes indirectly for mobile-money disbursement volume and represents a key integration partner for Red Rose's 200-country financial services network.
• Payoneer: Cross-border payments and mass-payout platform used by NGOs, freelancers, and global enterprises. Comparable as a multi-currency, multi-country disbursement technology stack that is sometimes used by humanitarian organizations for payouts, positioning it as an adjacent competitor for certain program segments.

Others

• Palantir Technologies: Data and operations platform used by UNHCR, UK FCDO, and other humanitarian/development actors. Comparable as a technology infrastructure provider to international organizations, though focused on data analytics and case management rather than last-mile cash delivery.

Regional players

• Wave Senegal: Mobile money operator with deep penetration in Senegal and West Africa, frequently used as a payout rail for humanitarian cash programs. Comparable as a payment-distribution layer in Red Rose's largest non-European market and a likely partner or competitor for local currency disbursement.

Emerging players

• Branch International: Mobile-first financial services platform serving emerging markets across Africa, India, and LatAm with digital wallets and microcredit. Comparable as a digital identity and payment delivery stack for underbanked populations in markets overlapping Red Rose's footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/redrosecps
• Facebookfacebook.com/Red-Rose-CPS
• LinkedInlinkedin.com/company/redrose-cash-payment-solutions

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Rose