Brood
Brood is an independent UK-based creative agency specializing exclusively in health and wellness branding. Founded by husband-and-wife team Kelly Underwood-Fone and Alex Fone, it offers strategy, creative, branding, activation, and consulting services to healthcare brands and nonprofits.
- Company typePrivate
- Founded2008
- HeadquartersWindsor, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Brood does
Brood (legal entity A Twist of Lime Limited) is an independent creative agency founded by husband-and-wife team Kelly Underwood-Fone and Alex Fone, with operational headquarters at Botanica Ditton Park in Slough, United Kingdom. The agency specializes exclusively in health and wellness branding, offering a unified suite of services covering Strategy, Creative, Story development, Branding, Activation, and Consulting. Its stated positioning is selective — Brood only works with brands that 'make a meaningful difference' and refuses engagements with products it deems not to benefit the greater good.
The agency serves a vertical mix of enterprise healthcare clients (e.g., Dexcom for continuous glucose monitoring campaigns, 30 Technology / MEND for wound care branding), mid-market healthcare providers (Riverside Midwives), and healthcare nonprofits (Alopecia UK, Angelus). Campaigns are quote-based professional-services engagements delivered on a project or retainer basis; pricing is not publicly disclosed. Notable outcomes include Dexcom's UK exhibition stand generating 420+ callbacks and 290 qualified leads, and the MEND wound care brand being acquired by a leading wound care company within 18 months of brand creation.
Brood became an IPA (Institute of Practitioners in Advertising) Member Agency in May 2022, joining a community-led accreditation that provides access to CPD, advertising-law advisory, TouchPoints database, and BARB media research. The business is privately held with no disclosed external funding, no parent company, and no M&A history. Customer acquisition runs through direct outreach, referrals, content marketing via the company's website and case studies, and organic social presence on LinkedIn and Instagram. No AI/ML capabilities, patents, APIs, or proprietary software platforms are referenced in the available data; the underlying 'technology' is human creative services informed by category experience and an explicit 'Brands That Matter' methodology.
Brood firmographics
Firmographics- Name
- Brood
- Legal name
- A Twist of Lime Limited
- Website
- https://wearebrood.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brood is an independent UK-based creative agency specializing exclusively in health and wellness branding. Founded by husband-and-wife team Kelly Underwood-Fone and Alex Fone, it offers strategy, creative, branding, activation, and consulting services to healthcare brands and nonprofits.
- Ownership category
- akta.pro rank
Where Brood is headquartered
LocationHeadquarters
- HQ city
- Windsor
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Brood business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Creative Agency Services: Brood generates revenue through providing creative and strategic services to health and wellness brands. Services include strategy, creative, story development, branding, activation, and consulting. Revenue is generated through project-based work and ongoing client retainer relationships.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Brood product offering
Product offeringCore offering
Brood is an independent creative agency that provides strategy, creative, story, branding, activation, and consulting services exclusively to health and wellness brands in the UK. It turns clinical and technical health products into trusted consumer brands through integrated campaigns, brand identity design, storytelling, exhibition activations, and internal creative workshops, billed on a project or retainer basis to clients such as Dexcom, 30 Technology (MEND), Alopecia UK, and Riverside Midwives.
Product overview
Brood is an independent creative agency specializing in health and wellness, offering a unified suite of creative services including Strategy, Creative, Story, Branding, Activation, and Consulting. The agency works exclusively with health and wellness brands that make a positive difference, creating campaigns that turn products into trusted brands. Their portfolio consists of service offerings rather than software products, delivering campaigns for clients such as Dexcom, 30 Technology/MEND, Riverside Midwives, Alopecia UK, and Angelus.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services Research and insight-driven strategic planning that fuels better creative by getting to the core of what matters to customers, delivered as a standalone offering within Brood's services suite.
- Creative Services Big idea creative development that delivers results and builds brands into something customers want to be part of, for health and wellness brands.
- Story Services Brand stories and content creation that build emotional resonance, change attitudes, and spark new behaviours for health and wellness brands.
- Branding Services Unique brand identity and voice discovery to help health and wellness clients stand out and cut through category noise.
- Activation Services Fully integrated campaigns helping health and wellness clients reach the right people, at the right time, in the right place, in the right way.
- Consulting Services Creative workshops and internal communications that inspire creativity from Medical to Finance departments within health and wellness organisations.
Quantifiable outcome
- 420+ callbacks and 290 qualified leads generated from single Dexcom exhibition event
- +2 more outcomes
Companies that use Brood
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Brood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brood partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Institute of Practitioners in Advertising (IPA)coreBrood became an IPA Member Agency in May 2022. This membership provides access to the IPA's globally renowned Continuous Professional Development programme for staff, expert advice on advertising law and codes, resources from the IPA Insight Team, member-rate access to TouchPoints multimedia database and BARB media research, and a community of like-minded professionals on industry initiatives.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Brood competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Brood social profiles
Digital presenceBrood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brood leadership team
Management profileNumber of profiles
Profiles4 records
Brood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brood
What does Brood do?
Brood is an independent creative agency that provides strategy, creative, story, branding, activation, and consulting services exclusively to health and wellness brands in the UK. It turns clinical and technical health products into trusted consumer brands through integrated campaigns, brand identity design, storytelling, exhibition activations, and internal creative workshops, billed on a project or retainer basis to clients such as Dexcom, 30 Technology (MEND), Alopecia UK, and Riverside Midwives.
Is Brood a public or private company?
Brood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brood founded?
Brood was founded in 2008. It employs 11 to 50 people.
Where is Brood based?
Brood is headquartered in Windsor, United Kingdom, in the Europe region.
How does Brood make money?
One revenue line is on record: creative Agency Services.
Does Brood have an API?
No public API is recorded for Brood.