Brood

What Brood does

Brood (legal entity A Twist of Lime Limited) is an independent creative agency founded by husband-and-wife team Kelly Underwood-Fone and Alex Fone, with operational headquarters at Botanica Ditton Park in Slough, United Kingdom. The agency specializes exclusively in health and wellness branding, offering a unified suite of services covering Strategy, Creative, Story development, Branding, Activation, and Consulting. Its stated positioning is selective — Brood only works with brands that 'make a meaningful difference' and refuses engagements with products it deems not to benefit the greater good.

The agency serves a vertical mix of enterprise healthcare clients (e.g., Dexcom for continuous glucose monitoring campaigns, 30 Technology / MEND for wound care branding), mid-market healthcare providers (Riverside Midwives), and healthcare nonprofits (Alopecia UK, Angelus). Campaigns are quote-based professional-services engagements delivered on a project or retainer basis; pricing is not publicly disclosed. Notable outcomes include Dexcom's UK exhibition stand generating 420+ callbacks and 290 qualified leads, and the MEND wound care brand being acquired by a leading wound care company within 18 months of brand creation.

Brood became an IPA (Institute of Practitioners in Advertising) Member Agency in May 2022, joining a community-led accreditation that provides access to CPD, advertising-law advisory, TouchPoints database, and BARB media research. The business is privately held with no disclosed external funding, no parent company, and no M&A history. Customer acquisition runs through direct outreach, referrals, content marketing via the company's website and case studies, and organic social presence on LinkedIn and Instagram. No AI/ML capabilities, patents, APIs, or proprietary software platforms are referenced in the available data; the underlying 'technology' is human creative services informed by category experience and an explicit 'Brands That Matter' methodology.

Name

Brood

Legal name

A Twist of Lime Limited

Website

https://wearebrood.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Brood is an independent UK-based creative agency specializing exclusively in health and wellness branding. Founded by husband-and-wife team Kelly Underwood-Fone and Alex Fone, it offers strategy, creative, branding, activation, and consulting services to healthcare brands and nonprofits.

Ownership category

akta.pro rank

Headquarters

HQ city

Windsor

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: Brood generates revenue through providing creative and strategic services to health and wellness brands. Services include strategy, creative, story development, branding, activation, and consulting. Revenue is generated through project-based work and ongoing client retainer relationships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Brood is an independent creative agency that provides strategy, creative, story, branding, activation, and consulting services exclusively to health and wellness brands in the UK. It turns clinical and technical health products into trusted consumer brands through integrated campaigns, brand identity design, storytelling, exhibition activations, and internal creative workshops, billed on a project or retainer basis to clients such as Dexcom, 30 Technology (MEND), Alopecia UK, and Riverside Midwives.

Product overview

Brood is an independent creative agency specializing in health and wellness, offering a unified suite of creative services including Strategy, Creative, Story, Branding, Activation, and Consulting. The agency works exclusively with health and wellness brands that make a positive difference, creating campaigns that turn products into trusted brands. Their portfolio consists of service offerings rather than software products, delivering campaigns for clients such as Dexcom, 30 Technology/MEND, Riverside Midwives, Alopecia UK, and Angelus.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Research and insight-driven strategic planning that fuels better creative by getting to the core of what matters to customers, delivered as a standalone offering within Brood's services suite.
• Creative Services Big idea creative development that delivers results and builds brands into something customers want to be part of, for health and wellness brands.
• Story Services Brand stories and content creation that build emotional resonance, change attitudes, and spark new behaviours for health and wellness brands.
• Branding Services Unique brand identity and voice discovery to help health and wellness clients stand out and cut through category noise.
• Activation Services Fully integrated campaigns helping health and wellness clients reach the right people, at the right time, in the right place, in the right way.
• Consulting Services Creative workshops and internal communications that inspire creativity from Medical to Finance departments within health and wellness organisations.

Quantifiable outcome

• 420+ callbacks and 290 qualified leads generated from single Dexcom exhibition event
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Institute of Practitioners in Advertising (IPA)coreOthers · 20 May 2022Brood became an IPA Member Agency in May 2022. This membership provides access to the IPA's globally renowned Continuous Professional Development programme for staff, expert advice on advertising law and codes, resources from the IPA Insight Team, member-rate access to TouchPoints multimedia database and BARB media research, and a community of like-minded professionals on industry initiatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lime-advertising-uk
• Instagraminstagram.com/wearebrood
• Facebookfacebook.com/WeAreBrood

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brood