SafeLink Marine

What SafeLink Marine does

SafeLink Marine (legal entity: SafeLink Agente de Seguros S.A. de C.V.) is a Mexican insurance agency founded in 2001 (with an alternative founding reference of 2004 in source materials) and headquartered in Guadalajara, Jalisco. The company specializes in cargo insurance for the logistics industry, offering five primary product lines: cargo insurance across terrestrial, maritime, air, and railway transport modes; container insurance; per-event and annual civil liability policies for logistics operators, freight forwarders, and customs agents; and a last-mile parcel insurance product. It serves over 1,800 logistics operators, freight forwarders, and customs agents across Mexico, the United States, and Latin America through seven Mexican offices plus a regional headquarters in Panama.

The company's core technology consists of two proprietary platforms: MySafeLink, an in-house developed system that enables certificate issuance in under two minutes, API integration with customer logistics systems, invoice management, and claims processing; and SafeLink Tracking's AVL (Automatic Vehicle Location) platform, which provides GPS-based active monitoring and satellite custody services for in-transit cargo. Distribution combines direct enterprise sales with self-service online quotation, supported by a 130+ person team delivering 24/7 customer experience, risk control, and claims management. The firm holds multi-agency Mexican government authorizations (SSPC, SEGOB, SEDENA, CESP) and BASC international supply chain certification.

The revenue model is multi-streamed: subscription/recurring revenue from annual civil liability policies and active monitoring contracts, transaction-fee revenue from per-shipment cargo, container, and event-based liability policies, and usage-based revenue from last-mile parcel insurance priced per shipment. The customer mix spans B2B logistics operators (primary), customs agents, and increasingly e-commerce/courier platforms. The company has received undisclosed foreign investment from US, Canadian, and EU investors and is positioning to capitalize on nearshoring-driven cross-border cargo flows, with stated plans to double sales within two years and open two additional offices.

Name

SafeLink Marine

Legal name

SafeLink Agente de Seguros S.A. de C.V.

Website

https://safelinkmexico.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

SafeLink Marine is a Mexican cargo insurance agency serving 1,800+ logistics operators, freight forwarders, and customs agents across Mexico, the US, and Latin America with cargo, container, civil liability, and last-mile parcel insurance, supported by proprietary MySafeLink and AVL GPS tracking platforms.

Ownership category

akta.pro rank

Product category

Cargo Insurance

NAICS

Navigational Services to Shipping (48833)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Inland Marine Insurance (Transit, Equipment & Installation) (FSAJAHAB)

akta.pro secondary industries

Ocean Marine Insurance (Hull, Cargo & Freight) (FSAJAHAA), Ocean Import Forwarding (Destination Handling/DO/ISF) (TLACABAE)

Keywords

• Cargo insurance services
• Container insurance
• Civil liability insurance
• Last mile parcel insurance
• Cargo monitoring services

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Cargo Insurance: Insurance premiums for cargo transportation coverage across terrestrial, maritime, air, and railway transport modes. Policies can be issued per shipment (specific policy) or as annual coverage.
2. Container Insurance: Specialized insurance coverage for shipping containers used in logistics operations.
3. Civil Liability Insurance (Event-based): Per-event civil liability coverage for logistics operators, customs agents, and freight forwarders. Only covers specific shipments when contracted, ideal for occasional operations.
4. Civil Liability Insurance (Annual): Annual civil liability policy covering all operations throughout the year, eliminating the need to issue coverage per shipment. More efficient for operators with constant operations.
5. Last Mile Package Insurance: Insurance for parcel and last-mile delivery services with fast-track claims processing (48-hour assessment, under 72-hour indemnification). Supports API integration for automated shipment insurance.
6. Active Monitoring and Custody Services: GPS-based monitoring and satellite custody services for cargo protection during transportation, including real-time tracking and incident response protocols.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SafeLink Marine sells cargo, container, civil liability, and last-mile parcel insurance policies to logistics operators, freight forwarders, customs agents, and e-commerce/parcel companies across Mexico, the US, and Latin America. Policies are issued per shipment or annually, supported by the proprietary MySafeLink platform for sub-2-minute certificate issuance and API integration, and by SafeLink Tracking's GPS-based active monitoring and on-site custody services covering 8 countries through 9 monitoring centers.

Product overview

SafeLink Marine is a Mexican cargo insurance and logistics technology company with over 20 years of experience, offering a comprehensive portfolio of insurance products and digital services for the logistics industry. The core offering consists of five primary insurance products: Seguro de Carga (cargo insurance for all transport modes), Seguro de Contenedor (container insurance), two civil liability options (Responsabilidad Civil por Evento for per-shipment coverage and Responsabilidad Civil Anual for annual protection), and Seguro de Paquetería Last Mile (package insurance with API integration and fast-track claims). These are complemented by monitoring and custody services from the SafeLink Tracking division, the MySafeLink digital platform for certificate issuance and system integration, the SafeLink Rewards loyalty program, and online certificate validation and claims processing services. The company serves over 1,800 logistics operators, freight forwarders, and customs agents across Mexico, the US, and Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• SafeLink Rewards: Loyalty rewards program where each insured shipment earns points redeemable for prizes including cinema tickets, gift cards, tablets, appliances, and more.
• MySafeLink
• SafeLink Last Mile

Products and services

• Seguro de Carga (Cargo Insurance) Cargo insurance that protects merchandise during transportation across land, air, maritime, and railway modes, covering risks such as theft, damage, and losses during transit. Issued per shipment (specific policy) or annually, targeted at logistics operators and freight forwarders.
• Seguro de Contenedor (Container Insurance)
• Seguro de Responsabilidad Civil por Evento (Per-Event Civil Liability Insurance)
• Seguro de Responsabilidad Civil Anual (Annual Civil Liability Insurance)
• Seguro de Paquetería (Last Mile Parcel Insurance)
• Monitoreo Activo y Custodia Presencial (Active Monitoring and On-Site Custody)
• MySafeLink Platform

Quantifiable outcome

• Certificate issuance in less than 2 minutes via MySafeLink platform
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Secretaría de Seguridad y Protección Ciudadana (SSPC)coreStrategic or Co-development PartnerGovernment authorization and endorsement for security and risk management services in Mexico.
• Secretaría de Gobernación (SEGOB)coreStrategic or Co-development PartnerGovernment authorization and endorsement for security operations and risk management services.
• Secretaría de la Defensa Nacional (SEDENA)coreStrategic or Co-development PartnerMilitary authorization for security and risk management services in Mexico.
• Consejo Estatal de Seguridad Pública (CESP)coreStrategic or Co-development PartnerState-level security council authorization for security and risk management operations.
• Business Alliance For Secure Commerce (BASC)coreStrategic or Co-development PartnerInternational supply chain security certification and association providing endorsement for secure commerce operations.
• Major Insurance Companies (Strategic Insurers)coreStrategic or Co-development PartnerStrategic relationships with principal insurers enabling comprehensive and competitive coverage offerings. Coverage policies are improved annually to adapt to new logistics risks.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• TT Club: TT Club is a leading mutual insurance provider specializing in marine cargo and transport operator liability insurance, making it the most direct global peer to SafeLink Marine's cargo and civil liability offerings for logistics operators and freight forwarders.
• Gard: Gard is a leading marine insurer providing hull, P&I, and cargo coverage. Its focus on the maritime segment makes it a direct peer to SafeLink Marine's marine cargo and container insurance products.

Emerging players

• Loadsure: Loadsure is an insurtech providing embedded cargo insurance with API integration and fast digital claims — directly comparable to SafeLink Marine's API-driven MySafeLink platform and last-mile offering.
• Cover Genius: Cover Genius is a global insurtech that distributes embedded insurance through APIs to e-commerce and logistics platforms — directly comparable to SafeLink Marine's MySafeLink API and last-mile parcel insurance product.

Broad incumbents

• Lockton: Lockton is the world's largest independent insurance broker with a strong cargo, marine, and logistics practice. As a broader incumbent, it competes for the same freight forwarder and logistics operator customers as SafeLink Marine.
• AXA Mexico: AXA Mexico is a top-tier general insurer with a sizable commercial and transport book. As a broad incumbent, it competes for the same logistics operator and freight forwarder accounts SafeLink Marine targets, particularly in cross-border coverage.
• Zurich Mexico: Zurich Insurance has a substantial Mexican commercial book including transport and cargo lines, making it a broad incumbent peer competing for the same logistics customer segment.

Regional players

• Mapfre Mexico: Mapfre is one of the largest insurance groups in Mexico with a strong commercial and transport line, making it a direct regional competitor to SafeLink Marine for cargo and civil liability policies sold into Mexican logistics customers.
• GNP Seguros: GNP is one of Mexico's largest domestic insurers with commercial and transport offerings. It is a regional incumbent that competes with SafeLink Marine for cargo and civil liability business in the Mexican market.

Others

• FourKites: FourKites is a logistics visibility platform offering real-time shipment tracking. While not an insurance peer, it is comparable to SafeLink Tracking's AVL/GPS monitoring services, which provide supply chain visibility alongside cargo insurance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbJr6ri9IAW1GVWJWv2RmmQ
• Facebookfacebook.com/safelinkmarine
• LinkedInlinkedin.com/company/safelinkmarine
• Instagraminstagram.com/safelinkmarine
• TikToktiktok.com/@safelink_group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SafeLink Marine