BSW

What BSW does

BSW (Broadcast Supply Worldwide) is a US-based distributor and light-manufacturer of professional broadcast audio and video equipment, founded in 1973 and headquartered in Tacoma, Washington with a centralized distribution warehouse in Lockbourne, Ohio. The company serves radio broadcast stations, podcasters, voice-over artists, recording studios, live sound professionals, and musicians, offering a comprehensive catalog spanning microphones, headphones, broadcast consoles, audio processors, FM/AM transmitters, codecs, VoIP phone systems, video production tools, and turnkey Low Power FM (LPFM) packages. Proprietary BSW-branded product lines include REPOP pop filters, AIRCANS headphones, broadcast microphone cables with Neutrik connectors, and pre-configured BSW Bundles, complemented by authorized distribution of major industry brands including Orban, Audio-Technica, Heil Sound, Wheatstone, Nautel, Ecreso, Arrakis, Lawo, Comrex, Inovonics, Telos, and SAS.

The company operates a hybrid go-to-market model combining an e-commerce storefront at bswusa.com with multi-channel inside sales — toll-free telephone, fax, email, and purchase order — supported by extended-hours sales coverage from 9am-8pm Eastern. Its B2B value proposition rests on a one-stop-shop catalog, technical expertise from broadcast-engineering-experienced sales staff, fast ground shipping from Ohio with free delivery on orders over $99-$100, a 30-day Best Price Guarantee, and the BSW Advantage Club membership program offering preferred pricing, dedicated sales reps, and improved shipping terms. Named reference customers include iHeartRadio and the NBA Portland Trail Blazers, alongside individual professionals such as voice-over artist Joe Cipriano.

Revenue is generated primarily through one-time hardware sales at MSRP with promotional discounts (e.g., Orban Optimod 5950 listed at $9,245 versus $9,995 MSRP), supplemented by subscription-like BSW Advantage Club pricing, financing services for qualified customers, and bundle/turnkey configurations for LPFM stations and full video packages priced above $20,000. The company is privately held with no disclosed ownership, board composition, funding history, or executive roster in available sources, and operates with 11-50 employees.

Name

BSW

Legal name

Broadcast Supply Worldwide, Inc.

Website

https://bswusa.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

BSW (Broadcast Supply Worldwide) is a US-based distributor and light-manufacturer of professional broadcast audio and video equipment, founded in 1973, serving radio stations, podcasters, and audio professionals through e-commerce and inside sales channels.

Ownership category

akta.pro rank

Product category

Broadcast & Professional Audio Equipment Distribution

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)

akta.pro secondary industries

Microphones, Headsets & Audio Input Devices (HDACAFAH), Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

Keywords

• Broadcast equipment distribution
• Professional audio retail
• Radio station supplies
• Podcast equipment sales
• Audio processing hardware

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Hardware: One-time sales of broadcast equipment including microphones, transmitters, audio processors, consoles, headphones, codecs, and related accessories. Products are sold at MSRP with occasional discounts and promotions.
2. Bundles and Packages: Pre-configured equipment bundles and turnkey packages (e.g., LPFM packages, console bundles) sold at bundled pricing.
3. Financing Services: Financing options provided to customers for equipment purchases.
4. BSW Advantage Club Membership: Business account program offering preferred pricing, better shipping rates, and dedicated support to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

BSW (Broadcast Supply Worldwide) distributes and sells professional broadcast and audio equipment, including microphones, transmitters, audio processors, broadcast consoles, codecs, headphones, and related accessories, through its e-commerce storefront bswusa.com, telephone, fax, and email channels. The company operates the BSW Advantage Club business membership program offering VIP pricing and dedicated sales support, and provides turn-key Low Power FM (LPFM) station packages alongside equipment financing. BSW also offers its own proprietary accessories such as REPOP pop filters, AIRCANS headphones, and broadcast microphone cables, while distributing third-party brands including Orban, Wheatstone, Nautel, Ecreso, Comrex, Audio-Technica, Heil Sound, Lawo, Arrakis, Inovonics, Telos, SAS, and Omnia.

Product overview

BSW (Broadcast Supply Worldwide) is a professional broadcast equipment distributor founded in 1973, serving radio stations, podcasters, voice-over artists, recording studios, live sound professionals, and content creators. The company operates as a comprehensive broadcast equipment platform offering both proprietary branded products and third-party equipment from major manufacturers. Proprietary offerings include the BSW Advantage Club membership program, REPOP pop filters, AIRCANS headphones, InrushVoice VIP phone packages, and pre-configured equipment bundles. The core portfolio encompasses Orban audio processors (OPTIMOD 5950, 5750, TRIO, XPN-AM/HD), HDVmixer visual radio solutions, Wheatstone/VoxPro audio editing systems, microphones from Heil Sound, Audio-Technica, and Shure, transmitters from Nautel and Ecreso (with SmartFM AI technology), broadcast consoles from Arrakis and Lawo, Comrex codecs, Inovonics receivers, Telos VoIP phone systems, and SAS audio products. BSW also offers turn-key LPFM station packages, BSWTV educational content, and financing services. The company operates warehouses in Ohio for fast shipping and maintains corporate offices in Tacoma, Washington.

Differentiator

Problem solved

Functional benefit

Brands

• BSW Advantage Club: Business account program offering VIP perks, exclusive discounts, preferred pricing, dedicated sales representatives, and better shipping rates for professional customers.

Products and services

• BSW Advantage Club Subscription membership program providing VIP business account benefits including exclusive discounts, preferred pricing on eligible products, dedicated sales representatives, better shipping rates, multiple payment options, and access to secret sales for professional customers including sound engineers, station owners, and audio techs.
• HDVmixer Video Production Solutions Visual radio and live video streaming software solutions for broadcast and podcast production, with multi-NDI input switching and direct streaming to YouTube, Facebook Live, and social platforms for radio stations, podcasters, and content creators.
• Wheatstone Consoles and VoxPro Wheatstone broadcast audio consoles and the VoxPro digital audio recorder/editor with dedicated hardware controller and WheatNet-IP audio network integration for real-time recording, editing, and on-air playback in radio and sports broadcast environments.
• Ecreso FM Transmitters Fully digital, solid-state FM transmitters featuring SmartFM AI-based energy-saving technology delivering up to 40% energy cost savings, available in multiple power ratings including LPFM options for radio broadcasters.
• Nautel Broadcast Transmitters Solid-state FM, LPFM, HD, and AM broadcast transmitters offering up to 90% efficiency and up to 40% energy cost savings for radio broadcast operations.
• Comrex Broadcast Codecs Broadcast audio codecs including the Comrex ACCESS series rack-mount units for remote broadcast and audio contribution over IP networks, with trade-in promotions available for legacy ACCESS Rackmount upgrades.
• Inovonics FM/HD Receivers and Monitors FM and HD Radio receivers, tuners, and modulation monitors including the Inovonics 677 Triple Tuner designed for EAS monitoring and FCC compliance.
• Telos VoIP Phone Systems Voice over IP telephone systems including the Telos VX-Enterprise for talk shows, broadcast phone applications, and phone-in integration for radio and podcast productions.
• BSW AIRCANS Headphones BSW's professional broadcast headphones offered in single units and 5-packs for radio stations, available individually and bundled with broadcast console packages.
• BSW REPOP Pop Filters BSW-branded metal mesh pop filters designed specifically for Electro-Voice RE and Heil PR40 microphones, available in silver, black, and green finishes to reduce plosives in broadcast recording.
• BSW Broadcast Microphone Cables BSW-branded professional broadcast microphone cables featuring Neutrik connectors, 90-degree right-angle connectors for broadcast microphone fit, and a serviceable shield process engineered for quiet operation in studio environments.
• BSW Equipment Bundles Pre-configured equipment bundles combining complementary broadcast products (microphones, consoles, headphones, cables) at discounted pricing for radio stations and podcasters, including console bundles with free preamp promotions.
• Low Power FM (LPFM) Station Packages Turn-key low-power FM station packages bundling an Ecreso FM AiO transmitter, APT IP decoder, DASDEC 3 EAS unit, and Nicom BKG77 antenna into a complete FCC-compliant broadcasting solution for low-power FM community radio stations.
• BSW Equipment Financing Financing options enabling qualified customers to spread broadcast equipment purchase payments over time, supplementing Net 20/30 billing, credit card, and purchase order payment methods available through BSW.
• Chief Swag Officer Custom Windscreens and Mic Flags Custom microphone windscreens and mic flags with customer-uploaded logo personalization, launched exclusively on BSWUSA.com for the broadcast and podcast markets through a partnership with Chief Swag Officer.

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

One partnership is on record.

• Chief Swag OfficerminorChannel Partner/ Reseller/ Distributor · 3 March 2026Chief Swag Officer, a custom windscreen and mic flag brand, launched exclusively on BSWUSA.com as the exclusive distributor for the broadcast and podcast markets. The partnership enables customers to upload and add their own logos to customize products, with BSW handling production quality and delivery. This marks a nationwide expansion for Chief Swag Officer beginning March 3, 2026.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sweetwater Sound: Sweetwater is one of the largest US retailers of professional audio equipment, music instruments, and recording gear. It shares BSW's hybrid e-commerce + field-sales model, large inventory, business account programs, and expertise-driven sales staff serving musicians, studios, and broadcasters.
• Full Compass Systems: Full Compass is a Wisconsin-based retailer of professional audio, video, lighting, and broadcast equipment with hundreds of brand partnerships. It mirrors BSW's specialty retailer model, business customer focus, and broad broadcast/pro audio catalog with similar shipping and account programs.
• Markertek: Markertek is a New York-based specialty retailer focused on broadcast, professional video, and audio equipment. Like BSW, it serves broadcasters and content creators with a deep catalog of cables, routing gear, audio interfaces, and broadcast-specific hardware, and operates an e-commerce-first B2B model.
• SCMS: Southern Coastal Marketing Services (SCMS) is one of the oldest US broadcast equipment distributors, serving radio and TV stations with audio processing, transmitters, consoles, and studio gear. SCMS shares BSW's broadcast-only focus and consultative sales approach with manufacturers like Orban and Wheatstone.
• Trew Audio: Trew Audio is a US retailer specializing in professional audio equipment for broadcast, live sound, and recording applications. Its customer base and product mix (microphones, mixers, intercom, wireless systems) overlap significantly with BSW's broadcast and live-sound segments.
• Pro Audio Star: Pro Audio Star is an online retailer of professional audio equipment, headphones, and recording gear serving musicians, broadcasters, and podcasters. It shares BSW's e-commerce-led business model and target customers in the broadcast and podcast production space.
• American Musical Supply: American Musical Supply is a major US retailer of musical instruments, pro audio, and recording equipment with a strong e-commerce and business-account model. While heavier on musical instruments, it overlaps with BSW on the musician and recording-studio segments.

Broad incumbents

• Guitar Center: Guitar Center is the largest US specialty retailer of musical instruments and pro audio gear, with hundreds of retail stores and an extensive online catalog. It competes with BSW in the pro audio and recording segments at greater scale but is broader (musical instruments first) and less focused on broadcast customers.
• B&H Photo Video: B&H Photo Video is one of the largest US electronics and pro AV retailers, carrying microphones, headphones, mixers, and broadcast gear. It overlaps with BSW in podcast and prosumer audio/video equipment but is broader in scope (cameras, lighting, IT) and operates at much greater scale.
• Adorama: Adorama is a major US electronics, pro audio, and video equipment retailer. Like B&H, it competes with BSW at the edges on microphones, headphones, and podcasting/video gear but is a broad-line electronics retailer rather than a broadcast specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5iRm3WqplP9_5Z5Z5Z5Z5w
• Facebookfacebook.com/bswusa
• Xx.com/bswusa
• LinkedInlinkedin.com/company/bsw--broadcast-supply-worldwide

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BSW