What SubsidyCloud does

SubsidyCloud Tech B.V. is a Rotterdam-headquartered B2B platform founded in 2009 by Willem Maas and Bastiaan Kleiberg that helps Dutch and European companies discover, apply for, and manage public subsidies. The company combines an AI-powered matching system with a team of more than 40 human subsidy experts to guide clients through the full application lifecycle, from opportunity discovery through submission, approval, and aftercare. As of the source material, the platform has supported over 1,400 businesses in securing more than €166 million in subsidies across 2,564 approved applications, with a stated average success rate of 83%.

Name

SubsidyCloud

Legal name

SubsidyCloud Tech B.V.

Website

https://subsidycloud.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

SubsidyCloud Tech B.V. is a Rotterdam-based B2B platform that helps Dutch and European companies discover and apply for public subsidies, combining AI-powered matching with 40+ human subsidy experts under a no-cure-no-pay fee model.

Ownership category

akta.pro rank

Product category

Government Grants and Subsidy Management Software

NAICS

Grantmaking and Giving Services (8132)

SIC

Services-Prepackaged Software (7372), Services-Business Services, Nec (7389)

akta.pro primary industry

Grants, Subsidies & Intergovernmental Transfers (BPAIAEAF)

akta.pro secondary industry

Cloud FinOps & Cost Optimization (BPAEACAH)

Keywords

• Subsidy management platform
• AI subsidy matching
• Grant advisory services
• EU funding assistance
• R&D subsidy application

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. No Cure No Pay Application Fees: Primary revenue model where clients only pay if the subsidy is granted. Fee is calculated over the full subsidy contribution awarded. If no subsidy is received, no payment is required.
2. Subscription Services: Annual subscription for ongoing access to the platform and subsidy database, including real-time updates on new subsidy opportunities.
3. Fixed Fee Services: Fixed fee of EUR 1,250 for subsidy check support services. Additional work charged at EUR 250/hour.
4. Hourly Consulting: Time-based consulting for specific tasks such as withdrawal of prepared applications or additional advisory work.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

SubsidyCloud operates an AI-powered subsidy discovery and application platform that helps Dutch companies identify, apply for, and secure Dutch and EU government subsidies, grants, and innovation funding programs. The platform combines the AI Subsidy Match tool and SubsidyCloud GPT (a ChatGPT-integrated advisor) with a curated database of 248+ subsidies, and supplements technology with a team of 40+ human subsidy experts who prepare, submit, and manage applications on a no-cure-no-pay basis.

Product overview

SubsidyCloud is a Dutch subsidy management platform combining AI technology with human expertise to help companies discover and apply for subsidies. The core offering consists of AI Subsidy Match (AI-powered matching tool), SubsidyCloud GPT (ChatGPT-based advisor), and a searchable Subsidy Database (151+ subsidies). The platform connects companies with 40+ subsidy experts through a guided 5-6 step application process under a 'no cure no pay' model. Additional offerings include partner programs for subsidy advisors, accountants, and referral partners, plus a free benchmark report service. Founded in 2009 and headquartered in Rotterdam, the company has helped over 1,400 businesses secure over €166 million in subsidies.

Differentiator

Problem solved

Functional benefit

Brands

• AI Subsidy Match: AI-powered tool that matches companies with relevant subsidies within 3 minutes
• SubsidyCloud GPT

Products and services

• AI Subsidy Match An AI-powered tool that analyzes natural-language project descriptions (minimum 100 characters) and matches companies with relevant subsidies from the 248+ subsidy database within approximately 3 minutes, returning match percentages that indicate eligibility fit. Targeted at Dutch companies seeking national and EU subsidy funding without prior subsidy expertise.
• SubsidyCloud GPT A ChatGPT-integrated AI subsidy advisor providing tailored advice on Dutch and European subsidies, explaining subsidy conditions, and answering subsidy-related questions. Built as a GPT available on OpenAI's ChatGPT platform for 24/7 conversational advisory access.
• Subsidy Database A searchable database of 248+ national and EU subsidies organized by sector, target group, and funding type, with filters for open, closing soon, and continuous subsidies. Supports both self-service browsing and AI matching workflows.
• SubsidyCloud Platform (No Cure No Pay Application Service) A comprehensive subsidy management platform that connects Dutch companies with 40+ subsidy experts through a guided 5-6 step process spanning opportunity discovery, eligibility assessment, application drafting, submission, approval, and payment under a no-cure-no-pay commercial model. Offered to Dutch companies across all sectors seeking national and EU subsidies.
• Subsidy Advisor Portal A partner portal for independent subsidy advisors to receive client assignments matched to their expertise and industry, manage applications end-to-end, and access SubsidyCloud's subsidy knowledge database. Offered to independent subsidy advisors joining the SubsidyCloud network.

Quantifiable outcome

• 83% average success rate across 2,564 approved applications
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Innovation QuartercoreStrategic or Co-development PartnerRegional development agency for the Rotterdam-The Hague area. SubsidyCloud files subsidies with Innovation Quarter for clients in their region.
• RVO (Rijksdienst voor Ondernemend Nederland)coreStrategic or Co-development PartnerDutch government agency for entrepreneurship and innovation. Primary channel for filing national subsidies including WBSO and MIT programs.
• European CommissioncoreStrategic or Co-development PartnerEU governing body providing European funding programs. SubsidyCloud helps clients access EU subsidies including Digital Europe Programme.
• SNN (Samenwerkingsverband Noord-Nederland)coreStrategic or Co-development PartnerCollaboration organization for Northern Netherlands handling regional subsidies for the Groningen, Friesland, and Drenthe regions.
• OPZUIDcoreStrategic or Co-development PartnerRegional subsidy provider for Southern Netherlands managing subsidies for that geographic area.
• Kansen voor WestcoreStrategic or Co-development PartnerEuropean Regional Development Fund program for Western Netherlands. SubsidyCloud files applications for clients seeking funding under this program.
• Stimuleringsfonds Metropoolregio Eindhoven (MRE)coreStrategic or Co-development PartnerEindhoven Metropolitan Region incentive fund for projects strengthening the Brainport region economy. SubsidyCloud assists with MRE funding applications.
• Health~HollandcoreStrategic or Co-development PartnerDutch life sciences and health subsidy program facilitating public-private partnerships. SubsidyCloud helps companies access PPP innovation subsidies.
• Planys TechnologiesminorStrategic or Co-development PartnerIndian-founded startup with Rotterdam subsidiary that developed inspection crawlers for metal structures, successfully received MIT R&D funding with SubsidyCloud assistance.
• PortXL (PortXL Accelerator)minorStrategic or Co-development PartnerRotterdam-based accelerator program that helped Planys Technologies establish their Dutch subsidiary. SubsidyCloud works with companies from the PortXL ecosystem.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stimulus Subsidieadvies: Stimulus is a Dutch subsidy advisory firm supporting SMEs and larger companies with national and European grant applications across R&D, sustainability, and innovation. Directly comparable in target customer, subsidy types, and geography to SubsidyCloud.
• PNO Consultants: PNO Consultants is a European funding and innovation consultancy that helps companies access public funding including EU grants and national subsidy programs. It is comparable to SubsidyCloud in service scope and target customer, with broader EU coverage.
• GrantTree: GrantTree is a UK-based grant and R&D tax credit advisory firm that uses technology to match startups and scaleups with non-dilutive funding. Comparable to SubsidyCloud in the application of tech-enabled matching to government grant programs, though operating in the UK market.
• Hezelburcht: Hezelburcht is a leading Dutch subsidy and grant advisory firm helping companies secure R&D, innovation, and regional funding. It is one of the closest direct competitors to SubsidyCloud in the Dutch SME and corporate subsidy advisory market.
• Rewin: Rewin is a regional development agency in the Netherlands (Zeeland) that advises entrepreneurs on subsidy opportunities and innovation funding. It is comparable in customer segment (Dutch SMEs) and in subsidy advisory focus, though typically regionally anchored.

Emerging players

• YesCrowd: YesCrowd is a Dutch subsidy matching platform aimed at SMEs and entrepreneurs, offering online tools to identify applicable subsidies and grants. It overlaps with SubsidyCloud's AI matching product and SMB customer segment, though with a more self-service angle.

Broad incumbents

• KPMG — Government incentives and grants practice: KPMG operates a tax and government incentives practice that includes identification and management of subsidies, grants, and R&D incentives for clients across Europe. Comparable as a competitor for larger corporate and mid-market subsidy work, with deeper resources but less specialization in the Dutch SMB niche.
• Grant Thornton Netherlands: Grant Thornton provides advisory services including subsidy, grant, and innovation funding support to Dutch SMEs and mid-market companies. Comparable in target customer and subsidy advisory scope, with broader professional services breadth.
• PricewaterhouseCoopers (PwC) — Grants & Incentives Advisory: PwC operates a broad grants, incentives, and innovation funding advisory practice serving large enterprises and mid-market clients across Europe. Comparable as a subsidy advisory competitor at the upper end of the market, with substantially larger scale and brand.

Regional players

• BIC Incubator (subsidy advisory at regional development agencies): BIC and similar regional Dutch innovation centers advise startups on subsidy programs and innovation vouchers at the regional level. They are comparable in customer segment and subsidy focus but typically operate as publicly funded intermediaries within specific regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/subsidy-cloud

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SubsidyCloud