Ellison Machinery

What Ellison Machinery does

Ellison Machinery Company, LLC is a privately held industrial machinery distributor headquartered at 1610 S Priest Dr. Suite 101 in Tempe, Arizona, operating exclusively across Arizona and Southern Nevada. The company is the designated Haas Factory Outlet for the Phoenix metropolitan area and broader AZ/Southern Nevada region, holding exclusive distribution rights for Haas Automation CNC machine tools — the largest machine tool builder in the Western world. Beyond the Haas core franchise, Ellison distributes complementary lines including Eurotech multi-axis turning machines, Modig milling machines, Hwacheon machining centers, Amada toolroom grinders and saws, Mitutoyo precision metrology equipment, Acieta FANUC-integrated robotic automation, and Swarf Unlimited tooling accessories. The full product portfolio spans CNC vertical and horizontal machining centers, CNC lathes, multi-axis and 5-axis machines, coordinate measuring machines, cobots, and toolroom equipment.

The business operates a 21-person team structured around four functional groups: territory-based field sales (4 Business Managers covering discrete sub-regions including Chandler/Gilbert/Mesa/Tucson, North & West Valley/Scottsdale/Northern AZ, South Tempe/Phoenix/Western Arizona/Clark County NV, and Education/Key Accounts), factory-certified service operations (8 technicians plus a service manager, field service manager, and field service scheduler), applications engineering and parts coordination, and corporate functions (CEO Patrick Ellison, CFO Vonna Mitchell, corporate controller, office & credit manager, sales administrative assistant). Ellison monetizes through five revenue streams: new machine and equipment hardware sales (the primary stream, structured as project-managed sales from quote through installation); CNC parts and components sales (local inventory plus dropship); service and maintenance contracts (on-site diagnostics, preventative maintenance, laser calibration, mechanical and electrical repair); CNC applications engineering (process optimization, custom part programming, turnkey application development); and complimentary Haas CNC operator training delivered as a customer acquisition and retention tool.

Go-to-market is enterprise field sales supplemented by a physical showroom in Tempe that displays new, demo, and showroom machines, plus content marketing through the company's E-news blog and email newsletter. The company serves manufacturers of all sizes across its territory, from small job shops to large production facilities, addressing pain points around machine uptime, automation adoption, productivity, and CNC operator capability. Ownership is founder/family-led with no disclosed institutional investors, parent company, or external funding.

Name

Ellison Machinery

Legal name

Ellison Machinery Company, LLC

Website

https://ellisonaz.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ellison Machinery is a privately held CNC machine tool distributor headquartered in Tempe, Arizona, serving manufacturers across Arizona and Southern Nevada as the exclusive Haas Factory Outlet and distributor of Eurotech, Hwacheon, Mitutoyo, Acieta, and other industrial brands.

Ownership category

akta.pro rank

Product category

Industrial Machinery Distribution

NAICS

Industrial Machinery Manufacturing (3332)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Special Industry Machinery, Nec (3559)

akta.pro primary industry

CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)

akta.pro secondary industry

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

Keywords

• CNC machine tools
• Machine tool distribution
• Industrial automation solutions
• Precision metrology equipment
• CNC service and parts

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. CNC Machine and Equipment Hardware Sales: Sale of new CNC machine tools, automation systems, metrology equipment, and tooling accessories from partner brands. Includes mills, lathes, multi-axis machines, robotic automation, and coordinate measuring machines. Revenue is generated through direct equipment sales with project management from quote through installation.
2. CNC Parts and Components Sales: Sale of CNC machine parts and replacement components. The company maintains a local parts inventory and can arrange direct dropship of parts to customer facilities. Revenue from consumable and replacement parts supporting ongoing machine operation.
3. Service and Maintenance: Factory-certified service technicians provide on-site diagnostics, preventative maintenance programs, laser calibration, mechanical and electrical repairs, and installation and machine setup services. Revenue generated through service contracts and per-incident service fees.
4. CNC Applications Engineering: Applications engineers provide process optimization, custom part programming, turnkey application development, and tooling and workholding consultation. Helps manufacturers maximize machine performance through workflow optimization.
5. CNC Training: Complimentary Haas CNC Mill and Lathe Programming Classes for new and existing Haas customers. Instructor-led courses covering G-code fundamentals, machine coordinates, canned cycles, speeds and feeds, and programming best practices. Training is offered free as a customer acquisition and retention tool.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Ellison Machinery distributes CNC machine tools, robotic automation systems, and precision metrology equipment from premium brands such as Haas Automation, Eurotech, Modig, Amada, Hwacheon, Mitutoyo, Acieta, and Swarf Unlimited to manufacturers across Arizona and Southern Nevada. The company complements equipment sales with a full-service support organization offering maintenance and repair, parts, applications engineering, programming support, and factory-certified training.

Product overview

Ellison Machinery is a CNC machine tool distributor serving Arizona and Southern Nevada, not a software platform company. Their portfolio consists of distributed industrial machinery brands and associated service offerings. The core product line centers on Haas Automation CNC machine tools (vertical/horizontal machining centers, CNC lathes, automation solutions), for which Ellison is the exclusive regional distributor. Additional machine brands include Eurotech multi-axis turning centers, Modig milling machines, Amada toolroom grinders and saws, Hwacheon machine tools, and Mitutoyo precision metrology equipment. Ellison also distributes Acieta robotic automation systems (FANUC-based) and Swarf Unlimited tooling. Supporting the equipment sales are service modules including on-site maintenance/repair, laser calibration, CNC machine parts supply, applications engineering/programming, and complimentary Haas CNC operator training. Ellison maintains a physical showroom in Tempe, AZ displaying new, demo, and showroom machines.

Differentiator

Problem solved

Functional benefit

Products and services

• Haas Automation CNC Machine Tools Distribution of Haas Automation CNC machining centers, turning centers, and multi-axis machines for manufacturers across Arizona and Southern Nevada.
• Eurotech CNC Machines Distribution of Eurotech CNC machine tools as part of the company's multi-brand machine tool portfolio for regional manufacturers.
• Modig Milling Machines Distribution of Modig milling machines for manufacturers requiring high-performance milling equipment.
• Amada Machine Tools Distribution of Amada machine tools, including sheet metal and fabrication equipment, for regional manufacturing customers.
• Hwacheon Machine Tools Distribution of Hwacheon machine tools, including CNC lathes and machining centers, for regional manufacturers.
• Mitutoyo Precision Measuring Tools Distribution of Mitutoyo precision metrology and measuring equipment for quality control and inspection applications in manufacturing.
• Acieta Robotic Automation Distribution and integration of Acieta robotic automation cells for manufacturing customers seeking production automation.
• Swarf Unlimited Tooling Distribution of Swarf Unlimited cutting tooling products supporting machining operations for regional manufacturers.
• CNC Service and Maintenance Factory-certified maintenance, repair, and technical service for installed CNC machine tools and related equipment across the regional customer base.
• CNC Machine Parts Inventory and supply of replacement parts for CNC and related equipment supported by the company's service team.
• Machine Applications and Programming Applications engineering and CNC programming support provided to customers to help them set up, optimize, and run their machine tools.
• Haas CNC Training Factory-aligned operator and programming training for Haas CNC machine tools offered to customers and their operators.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Haas AutomationcoreChannel Partner/ Reseller/ DistributorEllison Machinery Company is the exclusive distributor of Haas Automation CNC machine tools for Arizona and Southern Nevada. Haas Automation is described as the largest machine tool builder in the Western world, offering a full line of CNC vertical and horizontal machining centers, CNC lathes, and advanced automation solutions designed and built in the USA. Ellison serves as the Haas Factory Outlet for the Phoenix region, providing sales, service, parts, training, and applications support.
• EurotechcoreChannel Partner/ Reseller/ DistributorEurotech CNC machines are built for performance and profitability, delivering the highest proven ROI in the industry. Their product line includes Multi-Axis Turn/Mills, SwissTurns, and high-performance CNC chuckers engineered for precision, speed, and flexibility. Eurotech is the leading multi-axis turning machine builder in Europe, trusted worldwide.
• ModigcoreChannel Partner/ Reseller/ DistributorModig is recognized worldwide for innovative solutions meeting the most demanding machining requirements. Some machines cut production time by 40% while others set world records. The lineup redefines both horizontal and vertical milling, taking performance and productivity to the next level.
• Amada Machine Tools AmericacoreChannel Partner/ Reseller/ DistributorAmada Machine Tools America delivers precision and efficiency with a full line of CNC toolroom grinders, metal-cutting band saws, and milling machines. Known for accuracy and ease of use, Amada machines help manufacturers achieve superior results with reliable performance.
• MitutoyocoreChannel Partner/ Reseller/ DistributorMitutoyo is the world's largest metrology company, offering a complete line of precision measuring tools, instruments, and equipment. Backed by dependable technical support, advanced calibration and repair services, and unmatched education and training programs, Mitutoyo provides manufacturers with a comprehensive metrology solution.
• HwacheoncoreChannel Partner/ Reseller/ DistributorHwacheon is a global leader in delivering high-quality, durable, and highly productive machining solutions. With a tradition of mechanical craftsmanship, technical innovation, and some of the toughest machine tool standards in the industry, Hwacheon combines worldwide reach with exceptional service.
• AcietacoreChannel Partner/ Reseller/ DistributorAcieta is a leading Certified FANUC Authorized Servicing Integrator and member of the exclusive RIA Certification Group. Specializing in robotic automation, Acieta delivers customized solutions for manufacturing applications including machine tending and inbound/outbound loading using 100% FANUC robots. Helps manufacturers increase productivity, efficiency, and reliability through innovative automation systems.
• Swarf UnlimitedminorChannel Partner/ Reseller/ DistributorSwarf Unlimited is dedicated to providing high-quality tooling and accessories designed to maximize precision and productivity in CNC machining. Offers solutions that complement the machines carried by Ellison, providing manufacturers with reliability and efficiency.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yamazen Inc: US subsidiary of a Japanese trading company distributing CNC machine tools, tooling, and automation across multiple US territories; mirrors Ellison's multi-brand distribution and territory-based sales model.
• Gosiger: US-based CNC machine tool distributor with territory-based field sales, service, and applications support across multiple states; directly comparable in business model and product mix to Ellison.
• Absolute Machine Tools: Midwestern CNC machine tool importer/distributor carrying brands such as Johnford, Femco, and Livezhid — overlapping in multi-brand CNC distribution and integrated service offerings.
• Methods Machine Tools: Long-established CNC machine tool distributor carrying multiple brands (Haas among them) with territory-based sales and factory service support — a closely comparable multi-brand distribution model to Ellison's.
• TIE Industrial: Texas-based CNC machine tool distributor with sales, service, and applications support across the Southwest; comparable business model serving regional manufacturers with multi-brand offerings.
• Productivity Inc: CNC machine tool distributor with regional coverage offering multi-brand hardware sales, parts, service, and applications engineering — directly comparable to Ellison's integrated offering.
• Morris South / Morris Group: CNC machine tool distributor with regional territories in the Southeast US, offering machine sales, service, and applications engineering — closely analogous to Ellison's regional distribution model.
• Hartwig: Major US CNC machine tool distributor with multi-brand offerings (including Haas) across multiple regional territories; competes head-to-head with Ellison for similar manufacturers but operates in different geographies.

Broad incumbents

• Mazak Corporation: Major CNC machine tool manufacturer with its own direct US sales, service, and technology centers across multiple states; competes with Ellison for larger manufacturer accounts in overlapping product categories.
• DMG Mori USA: One of the largest global CNC machine tool builders with direct US sales, service, and applications operations; competes with Ellison at the high end of the regional market and offers overlapping automation solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Ellison_AZ

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ellison Machinery