What PUR Projet does

PUR Projet is a Paris-headquartered, for-profit social business founded in 2008 that helps corporates integrate environmental and social innovations through two complementary solution lines: Supply Chain Resilience — Scope 3 insetting projects delivered across agricultural value chains (Coffee, Cocoa, Row Crops, and Wool), and Sustainable Landscapes — large-scale nature-based carbon removal projects. The underlying methodology is science-driven, landscape-scale agroforestry and ecosystem restoration, executed through deeply embedded partnerships with local farming communities, with co-benefit claims spanning carbon sequestration, biodiversity, water stewardship, and smallholder livelihoods.

The company monetizes through two primary streams: (1) verified carbon credits generated from nature-based projects, sold on a transactional basis to corporates seeking high-integrity offsets, and (2) enterprise-level insetting and supply chain resilience services delivered under what is described as long-term contractual relationships with corporate sustainability and procurement teams. Go-to-market is direct enterprise field sales with a consultative model: climate specialists scope and co-design projects with clients, and pricing is quote-based, customized to scope, scale, and duration rather than publicly disclosed. The target segments are corporate buyers with sustainability commitments — particularly those with agricultural Scope 3 exposure — and carbon-motivated corporations seeking net-zero pathways, both served through the same field delivery infrastructure.

PUR operates with globally distributed teams across multiple countries and maintains an active marketing presence across LinkedIn, Facebook, Instagram, X, and YouTube, alongside a corporate site (pur.co) updated through late 2025. The company is private, with 101–250 employees, and has not disclosed funding rounds, ownership structure, or revenue figures in the available source material, limiting external visibility into its financial trajectory.

Name

PUR Projet

Legal name

PUR (legal name not explicitly stated on website)

Website

https://purprojet.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

PUR Projet is a Paris-based social business that helps corporates build climate-resilient supply chains and develop nature-based carbon removal projects through agroforestry and ecosystem restoration across coffee, cocoa, row crops, and wool value chains.

Ownership category

akta.pro rank

Product category

Carbon Removal and Nature-Based Solutions

NAICS

Support Activities for Forestry (11531), Environmental Consulting Services (541620)

SIC

Forestry (800)

akta.pro primary industry

Agroforestry & Perennial Cropping Systems (EUABABAD)

akta.pro secondary industries

Carbon Removal Project Development, Financing & Offtake (Developers, Aggregators, Buyers Clubs) (EUABAFAL), Forestry & Ecosystem Carbon Removal (Afforestation/Reforestation, Improved Forest Management) (EUABAFAH), Regenerative Agriculture & Soil Organic Carbon (SOC) (EUABABAE)

Keywords

• Carbon removal projects
• Scope 3 insetting
• Nature-based solutions
• Agroforestry services
• Supply chain sustainability

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Carbon Credit Generation and Sales: PUR develops and manages nature-based carbon removal projects that generate verified carbon credits, which are sold to corporate clients seeking to offset or neutralize their emissions. Revenue is generated through the sale of carbon sequestration credits derived from agroforestry and ecosystem restoration activities.
2. Supply Chain Insetting Services: Enterprise-level consulting and project development services for corporate supply chain sustainability, helping companies build resilient supply chains through science-driven landscape interventions. Typically structured as long-term contractual relationships with corporates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PUR Projet designs, develops, and manages nature-based climate projects for corporate clients, including Scope 3 insetting interventions embedded in agricultural supply chains (coffee, cocoa, row crops, wool) and large-scale carbon removal projects that deliver carbon sequestration, biodiversity restoration, and water stewardship co-benefits through agroforestry and ecosystem restoration. The company co-creates these science-driven, landscape-scale projects with corporates, investors, and local farming communities.

Product overview

PUR offers two main solution categories: (1) Supply Chain Resilience – Scope 3 Insetting Projects, which includes commodity-specific sub-products for Coffee, Cocoa, Row Crops, and Wool, enabling companies to reduce supply chain emissions through locally embedded agroforestry interventions; and (2) Sustainable Landscapes – Large-scale Carbon Removal Projects, offering high-integrity nature-based solutions for carbon sequestration, biodiversity restoration, and water stewardship. The portfolio operates as a unified platform of science-driven, landscape-scale climate interventions co-created with corporates, investors, and local communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Supply Chain Resilience – Scope 3 Insetting Projects Supply chain resilience solutions enabling companies to reduce Scope 3 emissions through insetting projects across agricultural supply chains including Coffee, Cocoa, Row Crops, and Wool sectors. Designed for corporate sustainability and procurement teams targeting measurable supply chain decarbonization.
• Sustainable Landscapes – Large-scale Carbon Removal Projects Nature-based carbon removal projects delivering high-integrity climate solutions through large-scale landscape interventions including biodiversity restoration, water stewardship, and carbon sequestration. Targeted at corporates and investors seeking verified, measurable nature-based carbon credits.
• Coffee Supply Chain Projects Scope 3 insetting projects focused on coffee supply chains to reduce agricultural emissions through agroforestry interventions with local coffee farming communities.
• Cocoa Supply Chain Projects Scope 3 insetting projects focused on cocoa supply chains to reduce agricultural emissions through locally embedded agroforestry and ecosystem restoration with cocoa farming communities.
• Row Crops Supply Chain Projects Scope 3 insetting projects focused on row crops supply chains to reduce agricultural emissions through landscape-scale agroforestry and ecosystem interventions.
• Wool Supply Chain Projects Scope 3 insetting projects focused on wool supply chains to reduce agricultural emissions through agroforestry and ecosystem restoration with wool-producing farming communities.

Quantifiable outcome

• Projects are built to deliver measurable, long-term impact on carbon, biodiversity, water, and livelihoods

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Local Farming CommunitiescoreStrategic or Co-development PartnerPUR partners with local farming communities across agricultural sectors (coffee, cocoa, wool, row crops) to co-create and deliver landscape-scale agroforestry and ecosystem restoration projects. These community partnerships are fundamental to the company's delivery model, providing the on-the-ground expertise and land access necessary for project implementation.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• South Pole Group: Global climate solutions provider developing nature-based carbon projects and corporate climate strategy services, directly comparable to PUR's dual insetting and carbon credit offering across multiple sectors.
• Pachama: Tech-enabled carbon credit marketplace focused on nature-based solutions, competing for the same corporate carbon credit buyers PUR serves and increasingly moving into project development.
• Indigo Ag: Agriculture carbon platform with Scope 3 insetting and nature-based credit products for row crop and commodity supply chains — a direct competitor in PUR's row crops and supply chain segments.
• Land Life Company: Technology-driven reforestation and nature-based carbon project developer with comparable enterprise buyer focus and similar agroforestry/ecosystem restoration delivery model.

Broad incumbents

• ClimatePartner: Broader climate solutions provider offering carbon offsetting, insetting, and corporate climate strategy services — overlaps with PUR but spans additional solutions and categories beyond nature-based.
• EcoAct (ANEO): International climate consulting and project development firm acquired by ANEO, providing Scope 3 advisory and offset origination for corporates — adjacent competitor in PUR's enterprise buyer universe.
• Carbon Trust: Established sustainability and carbon advisory organization with corporate climate strategy services, including supply chain emissions reduction — competing for similar enterprise sustainability budgets.
• 3Degrees: Climate solutions provider offering renewable energy certificates, carbon offsets, and Scope 3 supply chain programs, overlapping with PUR's enterprise insetting and carbon credit offerings.

Emerging players

• Patch: Carbon credit API and marketplace platform enabling corporate procurement of verified credits — competes for the same enterprise buyer wallet share and may integrate upward into project origination.

Others

• Sylvera: Independent carbon credit ratings provider using satellite and AI to assess project quality — not a direct competitor but an adjacent infrastructure player whose ratings directly affect PUR's credit pricing power.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PurProjet
• YouTubeyoutube.com/user/PurProjet
• Facebookfacebook.com/PurProjet
• LinkedInca.linkedin.com/company/pur-projet
• Instagraminstagram.com/purprojet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PUR Projet